App Marketing by App Masters

Latest Episodes:

How User-Generated Content Ads Increase Installs by 30% May 16, 2022

Show notes

Discover why user-generated content ads are outperforming your overpriced agency-produced creatives.

We will break down a case study where user-generated ads saw a CTR (click-through rate) uplift of 25% compared to the previous campaign, a CVR (conversion rate) uplift of 282% (impression to install), and a 30% increase in installs.

Today's guest is Christian Eckhardt, the CEO & Co-Founder of Customlytics, the leading full-stack mobile technology and marketing consultancy in Europe.

Get your app audited: http://www.appmasters.com/audit

SPONSORS

SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.

Learn more by visiting SocialPeta.com.

Do you want to increase your Ad Revenue? AppBroda has provided its clients with 40-150% increase in Ad revenue by giving them access to premium advertisers on Google Ad exchange. Click here to book a free consultation with Appbroda.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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How to Fix AdMob Invalid Traffic / Activity May 11, 2022

Show notes

In order to be able to appeal an AdMob invalid traffic or activity suspension, you must understand the causes for such a penalty.

You will discover what KPIs Google is monitoring in your AdMob account and how you can fix your app to ensure you do NOT get an invalid traffic or activity suspension.

Learn more about how AppBroda can help you increase your AdMob eCPM: https://www.appbroda.com/

Prefer to read? https://www.appbroda.com/blog/how-admob-detects-invalid-traffic-after-an-app-is-suspended/

Get your app audited: http://www.appmasters.com/audit

SPONSORS

Learn more by visiting SocialPeta.com.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Why You Should NOT Use Social Media for Customer Service May 10, 2022

Show notes

In part 2 of our live stream with Eric Vermillion, you will discover how to use chat automation to generate more app store reviews and why you should NOT use social media to provide customer service.

Also, we audit Gridwise (boost your gig driving earnings) and Offen (create & discover events in LA).

Get your app audited: http://www.appmasters.com/audit

SPONSORS

Learn more by visiting SocialPeta.com.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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The Unexpected Channel That Increases Revenue May 09, 2022

Show notes

Discover why user feedback and great customer support lead to revenue growth.

While app creators know that downloads and cost per install are important, they often leave some critical components on the table in the design process. In fact, we have many case studies where apps have 4-17X revenues without increasing downloads.

Discover:

- How to collect and analyze feedback so you can continually improve our app

- How a great customer support experience can be pivotal for user retention

- Why do feedback capabilities and great customer support lead to revenue growth

About Today's Guest

Eric Vermillion, Helpshift leader and CEO, spends his days driving strategy and growth plans, developing high-performance teams, and producing oversized results—globally. No big deal.

Before Helpshift, he was instrumental in advancing BlueCat to one of Canada’s most notable software exits and also helped grow revenue at NICE Systems to over $1B. When he’s not leading business transformation, this Purdue University graduate is traveling with his wife and two daughters, forever in search of a great view and an even better glass of red wine.

Get your app audited: http://www.appmasters.com/audit

SPONSORS

Learn more by visiting SocialPeta.com.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Suspended AdMob Account? Here's Why & How to Fix It May 04, 2022

Show notes

Discover the top reasons why Google may suspend your AdMob account and how you can prevent it from happening.

Also, discover what you can do to appeal a suspension.

Top reasons for an AdMob Suspension:

1) Invalid Traffic

2) Policy Violation

3) Associated with Another Account

Learn more about AppBroda: https://appbroda.com/

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

SPONSORS

Learn more by visiting SocialPeta.com.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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How to Convince Influencers to Promote Your App May 03, 2022

Show notes

In part 2 of our live stream with Erin Li, you will discover how to convince your affiliates to work on commission versus an upfront payment.

Also, Erin shares her top tips to convince affiliates to promote your app (hint: create engaging campaigns and customized a promotion for a top affiliate).

Also, we audit an app that tracks your warranties and an app that colorizes your black and white photos to give them product feedback.

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

SPONSORS

Learn more by visiting SocialPeta.com.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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How to Get Guaranteed Subscribers May 02, 2022

Show notes

Discover how you can use affiliate marketing to drive guaranteed customers.

In this live stream, you will learn...

- How to find influencers and affiliates

- How to structure your affiliate commission

- How to get affiliates to promote your app consistently

- What type of content brings in the best customers

Today's guest is Erin Li, the affiliate marketer for Simyasolutions, our main product is Ling app, a language learning app with over 60 languages

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

SPONSORS

Learn more by visiting SocialPeta.com.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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App Store Connect: iOS Conversion Analysis Apr 27, 2022

Show notes

Discover how to analyze your conversion rates. This App Store Connect tutorial shows you how to calculate key conversion metrics:

- Install to Trial

- Trial to Subscriber

- Install to Subscriber

You can watch this video: https://youtu.be/narQUnZQ6OM

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

SPONSORS

Learn more by visiting SocialPeta.com.

Looking for a platform for ASO too to optimize and track your app from one single dashboard? With over 15 ASO tools, 9 market research tools, and 5 tools to manage ratings and reviews, ASOMobile is the most comprehensive and affordable ASO solution.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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How to Win With UGC Content Apr 26, 2022

Show notes

User generated content is quickly becoming the most effective mobile ad creative as it is in line with the type of content users normally seen on social media.

In part 2 of our live stream with Canberk Guvenkaya of Social Peta, you will discover how to use UGC as ads. You will also discover the key to a successful paid marketing strategy.

We also audit a meditation app with travel at its core and a nail designs app to give feedback on monetization and UI/UX.

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

SPONSORS

Learn more by visiting SocialPeta.com.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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The Most Popular Creatives in Mobile User Acquisition Apr 25, 2022

Show notes

Discover the types of creatives the top mobile advertisers are using and how you can leverage the insights to run mobile paid marketing profitably at scale.

You will gain market insights on the mobile advertising landscape for 2022.

SocialPeta covers 80+ global ad networks across 70 countries and regions, including Unity, Twitter, YouTube, Facebook and Tik Tok. They have accumulated 1B ad creatives, updating 1.2 M+ ad creatives on a daily basis.

With SocialPeta, you can gain insight into your competitors' advertising data. Also, you will be informed of and inspired by advertising data of different dimensions from global networks, media and advertisers.

Canberk Guvenkaya is the Business Development Manager of SocialPeta.

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

SPONSORS

Learn more by visiting SocialPeta.com.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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