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    Software How-To

    App Marketing by App Masters

    Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

    Advertise

    Copyright: © Pixel Happy, LLC

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Lessons From Selling Two Companies Mar 29, 2022
    Show notes

    In part 2 of our live stream with Sara Gifford, you will discover her key lessons from selling 2 companies and what she would have done differently.

    Also, why you should always take a call with a potential buyer and how does selling a company inform her next entrepreneurial pursuit.

    We also audit a weather app and a student safety to talk all about the importance of a great onboarding experience.

    Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

    ***************

    Get your app audited: http://www.appmasters.com/audit

    SPONSORS

    SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.

    Learn more by visiting SocialPeta.com.

    Do you want to create your very own app but do not have programming skills? Check out Bravo Studio, the fastest mobile app-building platform. Bravo converts your designs into fully native iOS and Android apps without coding. Learn more at bravostudio.app

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************


    How do you know it's the right time to scale? Mar 28, 2022
    Show notes

    Today we have a seasoned executive and entrepreneur with more than 15 years of P&L experience spanning sales, consulting, software development, project management, implementation, leadership and coaching.

    You will discover:

    - How do you know it's the right time to scale?

    - What KPIs for your app do you equate to success?

    - Knowing what you know after selling a company, anything you wish you did differently?

    - How does selling a company help inform your next company or how you approach business?

    Learn more:

    https://www.linkedin.com/in/sara-gifford-qda/

    https://www.activote.net/

    Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

    ***************

    Get your app audited: http://www.appmasters.com/audit

    SPONSORS

    SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.

    Learn more by visiting SocialPeta.com.

    Do you want to create your very own app but do not have programming skills? Check out Bravo Studio, the fastest mobile app-building platform. Bravo converts your designs into fully native iOS and Android apps without coding. Learn more at bravostudio.app

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************


    How to Do Competitor Analysis Mar 23, 2022
    Show notes

    Discover how to do competitor analysis for mobile apps so you can make the right decision for pricing, marketing strategies, and more!

    You can watch this video: https://youtu.be/01IzIHZvfZg

    Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

    ***************

    Get your app audited: http://www.appmasters.com/audit

    ***************

    SPONSORS

    SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.

    Learn more by visiting SocialPeta.com.

    Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************


    Push Notifications: The Good, Bad & Ugly Mar 22, 2022
    Show notes

    In part two of our live stream with Kate MacFarlane, we discuss best practices when it comes to push notifications. What types of notifications bring users back and what types lead them to uninstall your app.

    Also, we audit a motivational quote app and a grocery delivery app. If you're in the ecommerce space, you'll definitely want to tune in for these app audits.

    Kate MacFarlane is the Customer Success Manager at Taplytics.

    Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

    ***************

    Get your app audited: http://www.appmasters.com/audit

    ***************

    SPONSORS

    SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.

    Learn more by visiting SocialPeta.com.

    Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************


    A/B Testing Ideas That Can Have a Big Impact Mar 21, 2022
    Show notes

    A/B testing is an essential part of any mobile marketer's playbook, and becoming even more critical as teams push to release faster, quickly understand how features are resonating (or not) and optimize user's mobile experiences.

    Taplytics has long been a dominating force in A/B testing, with customers such as GrubHub, HouseParty and Chick-fil-A.

    Kate MacFarlane is the Customer Success Manager at Taplytics.

    Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

    ***************

    Get your app audited: http://www.appmasters.com/audit

    ***************

    SPONSORS

    SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.

    Learn more by visiting SocialPeta.com.

    Do you want to create your very own app but do not have programming skills? Check out Bravo Studio, the fastest mobile app-building platform. Bravo converts your designs into fully native iOS and Android apps without coding. Learn more at bravostudio.app

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************


    Which Checkout Strategy Won 2 Taps vs 1 Tap? Mar 16, 2022
    Show notes

    We have a great case study of whether you should have a 2-tap checkout process vs a 1-tap checkout process.

    Discover the best strategies to increase your mobile app revenue.

    You can watch this video: https://youtu.be/SpkgTm53Lbo

    Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

    ***************

    Get your app audited: http://www.appmasters.com/audit

    ***************

    SPONSORS

    Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.

    Do you want to create your very own app but do not have programming skills? Check out Bravo Studio, the fastest mobile app-building platform. Bravo converts your designs into fully native iOS and Android apps without coding. Learn more at bravostudio.app

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************


    The Best Approach to Creator Marketing Mar 15, 2022
    Show notes

    In part 2 of our live stream with Jiri Kupiainen, we discuss the best approach to creator marketing and why you should treat it like a Facebook Ads campaign. Also, we discuss if we can leverage the content to be used on other marketing channels.

    Plus, we audit a fitness and recycling app.

    SPONSORS

    Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.

    Do you want to create your very own app but do not have programming skills? Check out Bravo Studio, the fastest mobile app-building platform. Bravo converts your designs into fully native iOS and Android apps without coding. Learn more at bravostudio.app

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************


    Creator Marketing: The 3-Step Process to Acquire App Downloads Mar 14, 2022
    Show notes

    Discover the 3-step process to experiment, validate. and scale your acquisition with creator marketing.

    Celeb-centric influencers are losing clout due to the eruption of mid-size creators who focus on authenticity and cultivating a genuine connection with their audiences.

    Brands are spreading their budget (and risk) by working with large numbers of these smaller-but-powerful creators.

    This is an incredibly effective user acquisition method that can even lead to more predictable results, but doing it efficiently is a whole other ball game.

    Connect with Jiri : https://www.linkedin.com/in/jirikupiainen/

    Learn More about Matchmade : https://matchmade.tv/

    Topics Covered:

    • 00:47 - How to get started with a $500 campaign
    • 09:23 - The benefits of working with multiple influencers
    • 11:19 - What kind of content should you create?
    • 15:54 - How to properly track your campaigns
    • 18:33 - When you should use creator marketing
    • 26:04 - Evergreen content
    • 30:40 - Any red flags before choosing a creator

    SPONSORS

    Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.

    Do you want to create your very own app but do not have programming skills? Check out Bravo Studio, the fastest mobile app-building platform. Bravo converts your designs into fully native iOS and Android apps without coding. Learn more at bravostudio.app

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************


    How to Sell Your App (Flippa vs Bluethrone) Mar 09, 2022
    Show notes

    Are you interested in selling your app? You will get firsthand experience from two developers who sold their apps on each platform.

    We break down the key differences between selling your app on Flippa or Bluethrone. You will discover what types of apps are meant for both platforms, what's the process, and how much can you expect the sale price to be.

    For Flippa, I will share my experience from selling my apps and a website. For Bluethrone, we have a developer that sold his app to the company.

    You can watch this video: https://youtu.be/l2NdcSdknc4

    Learn more: https://www.bluethrone.io/

    Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

    ***************

    Get your app audited: http://www.appmasters.com/audit

    ***************

    SPONSORS

    Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.

    Do you want to create your very own app but do not have programming skills? Check out Bravo Studio, the fastest mobile app-building platform. Bravo converts your designs into fully native iOS and Android apps without coding. Learn more at bravostudio.app

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************


    How to Come Up With Strong Brand Names Mar 08, 2022
    Show notes

    In part 2 of our live stream with Rich Wagstaff, you look at two apps with whacky app names and how you can come up with a name that is app store optimized!

    Also, can Rich defeat Steve in our dad jokes rounds and can you guess how much Steve weighs?

    App Audits:

    https://apps.apple.com/cz/app/rsltn-resolutions-planner/id1575230351

    https://apps.apple.com/au/app/10w2s/id1535607096

    Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

    ***************

    Get your app audited: http://www.appmasters.com/audit

    ***************

    SPONSORS

    Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.

    Do you want to create your very own app but do not have programming skills? Check out Bravo Studio, the fastest mobile app-building platform. Bravo converts your designs into fully native iOS and Android apps without coding. Learn more at bravostudio.app

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************


    Previous 1 49 50 51 52 53 106 Next

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