App Marketing by App Masters

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Software How-To
**App Marketing by App Masters**

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

Latest Episodes:

How To Build A Marketing Infrastructure That Scales Your Business Rapidly Oct 10, 2022

Show notes

Rapidly growing your marketing infrastructure gets you a constant flow of leads and prospects when all others struggle.

You will discover:

- What do you need to be aware of when you're ready to scale

- Where to start your UA campaigns

- No Bull$h!t Guide to Mobile Attribution

- How to deal with economic downturns

In his role at Singular, Neils Beenen serves as the company's Partnerships Lead.

App Audits:

https://apps.apple.com/us/app/ziga-business-partner-search/id1522828211

https://play.google.com/store/apps/details?id=com.w3saver.typography

SPONSORS

Got an app idea that you think will be the next unicorn? But you don't know what to do next?

With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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How to Fund Your App Growth Oct 04, 2022

Show notes

Learn the best and smart ways to fund your app growth and UA campaigns.

You can watch this Video : https://youtu.be/48vSGdRHJLg

SPONSORS

Got an app idea that you think will be the next unicorn? But you don't know what to do next?

With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Avoid These Mistakes When Making Your App Oct 03, 2022

Show notes

Don’t waste thousands of dollars and hundreds of hours on building an app that NO ONE will use.

You will discover:

- The #1 pitfall you have to avoid when planning your app development

- The most important strategies to follow when developing your MVP

- The right trade-offs to make when developing your app

Chaim Sajnovsky is the Founder of B7Dev.

App Audits:

https://apps.apple.com/us/app/musicians-notebook/id1523098465

https://play.google.com/store/apps/details?id=nikhil.sleepy

SPONSORS

Got an app idea that you think will be the next unicorn? But you don't know what to do next?

With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Make Your App a Success With These Two Tools Sep 28, 2022

Show notes

Discover the two simple tools that EVERY app needs to make sure your app is set up for success.

1. Knowledge Base

Well-thought-out knowledge articles are the key to self-service. In fact, up to 98% of your users' questions can be answered through a knowledge base.

In the early stages of your app, FAQs can be very useful for helping your users navigate through your app and understand how to use it.

2. User Feedback Tool

The more feedback you are able to collect, the more you can get an idea of what your users expect from your app, whether or not it's truly user-friendly, and whether it has all the features your audience needs.

You can then take this information to make iterations to your app to drive more user growth and happiness.

Learn More: https://www.helpshift.com/products/feedback-sdk/

You can watch this Video : https://youtu.be/jxOS8cibJIw

SPONSORS

Got an app idea that you think will be the next unicorn? But you don't know what to do next?

With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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The Product Strategy That Led to $1.2M in Revenue Sep 26, 2022

Show notes

Over the last 7 years, I have been the co-founder and CMO of a consumer mobile app company, Flipd, where I’ve led the product and marketing strategy to reach a global audience of over 2.6 million users and $1.2 in revenue. Flipd has been featured on the App Store hundreds of times and was App of the Day in 2021.

You will discover

- What product changes led to dramatic growth

- When she thought about monetization

- 3 Non-traditional Growth Marketing Strategies You Should Try

Learn More:

https://www.getbraavo.com/blog/3-non-traditional-growth-marketing-strategies-you-should-try/

https://www.linkedin.com/in/alanna-harvey-2589b467

https://twitter.com/flipd_app?lang=en

https://www.youtube.com/c/flipdapp

https://www.flipdapp.co/

App Audits:

https://play.google.com/store/apps/details?id=com.bluesoft.clonappmessenger

https://platestheapp.com/

SPONSORS

Got an app idea that you think will be the next unicorn? But you don't know what to do next?

With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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The Intersection of Mobile, Meta & Blockchain Sep 19, 2022

Show notes

Explore new ways to make money with Inter-Reality!

With Inter-Reality, you can create new worlds and games that allow people to have fun and make money at the click of a finger,

Rene Reyes, Founder of Alquimi Innovations, discusses how you can create a new and exciting future for Internet Gaming that will create a new way for people to make money playing games on the internet.

Learn More:

https://youtu.be/iZWiw-mkRMU

https://www.karmathegame.guru

https://twitter.com/PlayKarma

App Audits:

https://apps.apple.com/us/app/ar-vr-viewer/id1549363477

https://apps.apple.com/us/app/heads-up-headband-funny-card/id1424246763

SPONSORS

Got an app idea that you think will be the next unicorn? But you don't know what to do next?

With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Proven Apple Search Ads Strategies Sep 12, 2022

Show notes

Discover the best practices for Apple Search Ads including: campaign structure, keyword research, optimizing bids, and new ideas to maximize your downloads and marketing budget.

With Apple Search Ads, you boost the popularity of your mobile app and encourage more people to download it.

Emre Bilgic is Apple Ads Client Partner at MobileAction.

App Audits:

https://apps.apple.com/us/app/food-check-product-scanner/id1570142558

https://apps.apple.com/us/app/id1602114377

SPONSORS

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Admob Mediation Sep 07, 2022

Show notes

Admob MediationMediation is a feature of AdMob that helps you manage all of the ad sources you use to serve ads to your apps in one place.

Using mediation, you can send incoming ad requests to multiple ad sources and help ensure you find the best available ad sources to fill the requests.

Mediation will use mediation groups to try to help maximize your revenue by ranking all the ad sources based on optimized performance.

Learn more:

https://support.google.com/admob/answer/3063564?hl=en

https://appbroda.com/

You can watch this Video : https://youtu.be/9rnrdhhTiDs

SPONSORS

Get Started for FREE: https://www.helpshift.com/appmasters/

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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How to Calculate & Increase Lifetime Value Sep 05, 2022

Show notes

Did you know that an increase of only 5% in customer retention may raise profitability by 95%?*

Figuring out your customers' lifetime value (LTV) is a vital step to increasing your profitability.

You will discover:

- What is the lifetime value of a customer

- How to calculate lifetime value of a customer the easy way

- Can LTV predictions be made with machine learning?

- How to forecast cashflow

What is LTV?

Lifetime Value or LTV is an estimate of the average revenue that a customer will generate throughout their lifespan as a customer. This ‘worth’ of a customer can help determine many economic decisions for a company including marketing budget, resources, profitability and forecasting. It is a key metric in subscription based business models, along with MRR (Monthly Recurring Revenue).

Martin Macmillan is the Founder and CEO of Pollen VC, the leading provider of non-bank debt financing to the digital economy.

Learn more:

https://pollen.vc/

https://pollen.vc/calculators/roas-ltv-and-cash-flow/

App Audits:

https://apps.apple.com/us/app/mid-ages-rpg-adventure/id1599055907

https://play.google.com/store/apps/details?id=com.glitchedlab.driftup2.carxdriftracing.driftinggame.cargames.highway.max.pro.tokyo.hypermaxpro.thumb.racing.driftstunts

SPONSORS

Get Started for FREE: https://www.helpshift.com/appmasters/

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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This A/B Test Led to a 269% Increase in App Revenue Aug 30, 2022

Show notes

We all know that having a trial on your onboarding paywall increases conversions and revenue.

However, do you need to offer a trial once someone is in your app and using it?

Joining me is an App Masters Elite member who recently ran an AB test regarding disabling free trials after onboarding and so some amazing results.

A/B Test:

Segment A: Free trial was offered during onboarding and after onboarding if user didn't subscribe

Segment B: Free trial was offered during onboarding, but afterwards if the user want to try Premium, they had to pay (no free trial)

Read full write up on Twitter: https://twitter.com/wsidell/status/1517416801373630465

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training\

SPONSORS

Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs.

Get Started for FREE: https://www.helpshift.com/appmasters/

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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