App Marketing by App Masters

Latest Episodes:

The ULTIMATE Mobile App Sales Funnel Jan 23, 2023

Show notes

In this video, we'll be discussing the app marketing sales funnel and how to effectively use it to grow your app and increase revenue.

This growth strategy focuses on activating and engaging users at each stage of the funnel, from awareness to purchase. First, we'll cover how to attract potential users and build awareness of your app through targeted advertising and organic downloads.

Next, you will discover discuss strategies for converting those users into active and engaged users.

Finally, we will cover how to retain and monetize those users through tactics such as subscription models and in-app purchases. By implementing these strategies, you can effectively guide users through the funnel and drive growth for your app.

Hannah Parvaz is the Founder of Aperture. A multi-award-winning marketer, coach and mentor, Hannah was named App Marketer of the Year in 2019 and has spoken internationally on the future of app growth, privacy, and leveraging data analytics.

Having worked with more than 200 companies, Hannah is passionate about supporting & lifting others within the industry; mentoring on Google Launchpad, coaching for Startup Core Strengths, and gaining a 5-star rating on GrowthMentor.

App Audits:

https://apps.apple.com/us/app/vetpocket/id1294121496

www.niroga.org/inpower

You can watch this video: https://youtube.com/live/5k9W4qLiFrU

SPONSORS

Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company.

Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions.

Got an app idea that you think will be the next unicorn? But you don't know what to do next?

With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters

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Why This Method of Stimulating Subscribers Works SO Well Jan 19, 2023

Show notes

We show you how to increase trial activations into paying customers using paywall optimization and email marketing.

Discover the strategies and techniques you can use to optimize your paywall to convert more visitors into trial users, and how to use email marketing to nurture those trial users and turn them into paying customers.

You'll also learn some best practices for email marketing, such as segmentation, personalization, and testing, to help you get the most out of your campaigns.

If you're looking to increase your trial activations and grow your app business, be sure to watch this video and learn how to use paywall optimization and email marketing to achieve your goals!

Connect with Hannah Parvaz:

https://www.aperture.london

https://www.linkedin.com/in/hnpvz/

You can watch this video: https://youtu.be/YH_V55WPUOc

Work with us to grow your apps faster & cheaper:

http://www.appmasters.com/

SPONSORS

Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company.

Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions.

Got an app idea that you think will be the next unicorn? But you don't know what to do next?

With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters

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Early Stage Growth Strategies Jan 17, 2023

Show notes

In this video, we'll be discussing growth strategies for a new app. First, we'll go over the importance of targeting niche keywords in order to reach your specific audience. By using targeted keywords, you'll be able to increase your visibility in search results and attract users who are more likely to be interested in your app.

Next, we'll discuss the benefits of landing an Apple feature. Being featured on the App Store can greatly increase visibility and downloads, giving your app a boost in growth. Follow these strategies to help your new app grow and become successful.

Lastly, we'll talk about bootstrapping an app, which means starting with minimal resources and gradually scaling up as you gain traction. This can be a great way to test the market and make sure there is a demand for your app before investing a lot of money into it.

Connect with Ania Wysocka:

https://www.rootd.io/

https://www.linkedin.com/in/ania-wys/

You can watch this video: https://youtu.be/f2FAXlSJxpE

Work with us to grow your apps faster & cheaper:

http://www.appmasters.com/

SPONSORS

Want to boost your mobile app’s search visibility on Google Play & App Store?

Find hundreds of the most relevant and popular keywords for your app in 1 minute and сreate effective metadata with ASOMobile. Check them out at asomobile.net.

Got an app idea that you think will be the next unicorn? But you don't know what to do next?

With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters

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Unlock Multiple Revenue Streams with One App Jan 16, 2023

Show notes

Are you looking to increase revenue for your app?

One of the best ways to do that is by creating multiple revenue streams. In this video, we'll show you how one app generates revenue from various sources.

We'll walk you through the different types of revenue streams you can create, including subscriptions, corporate workshops, and more.

You'll also learn how to optimize each revenue stream for maximum profit.

Suze Yalof Schwartz is the Founder and CEO of the Unplug Meditation App, and the world's first drop-in secular meditation studio, Unplug in Los Angeles.

She is also the author of Unplug: A Simple Guide To Meditation for Busy Skeptics and Modern Soul Seekers. Suze's mission is to make meditation simple, accessible, powerful and interesting enough so that everyone will want to practice it and experience the benefits for themselves.

Learn more:

https://apps.apple.com/app/unplug-meditation/id1188080269

https://play.google.com/store/apps/details?id=com.unplug.meditation

https://www.instagram.com/unplugmeditation/

You can watch this video: https://youtube.com/live/euQsX-gvWdw

App Audits

https://play.google.com/store/apps/details?id=dev.refa.studentpath

https://www.tembride.com/

SPONSORS

Want to boost your mobile app’s search visibility on Google Play & App Store?

Find hundreds of the most relevant and popular keywords for your app in 1 minute and сreate effective metadata with ASOMobile. Check them out at asomobile.net.

Got an app idea that you think will be the next unicorn? But you don't know what to do next?

With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters

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3X Your App Valuation With These Tiny Optimizations Jan 12, 2023

Show notes

Do you want to maximize your app valuation and create a more efficient app subscription funnel?

From improving app subscription funnels to applying the power of tiny optimizations, we'll provide insight into how you can best maximize profits from your app.

The key is understanding exactly what metrics app evaluators need to see in order to properly assess your app's value. With this knowledge, you can establish a resilient app subscription funnel that ensures you make the most of every user who downloads it.

Additionally, by understanding the science of small wins and implementing them into your app's feature set, users will feel that they’ve accomplished something meaningful every time they use it -- thus establishing brand loyalty along with improved app valuation.

Learn more:

https://www.bluethrone.io/

https://www.linkedin.com/in/idanwaller/

SPONSORS

Want to boost your mobile app’s search visibility on Google Play & App Store?

Find hundreds of the most relevant and popular keywords for your app in 1 minute and сreate effective metadata with ASOMobile. Check them out at asomobile.net.

Got an app idea that you think will be the next unicorn? But you don't know what to do next?

With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters

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The TikTok Organic Strategy That Led to 320K App Downloads Jan 10, 2023

Show notes

Meet Steven Cravotta who created the Wordle app and what happened with the NY Times Wordle app took off.

In this video, we'll be showing you how to use TikTok organic videos to drive app downloads.

You will discover the EXACT strategy to find content that you can create that has the highest potential to go "viral".

Discover:

- How to use hashtags to find the most "viral" content

- How to use trending music to set up your TikTok for maximum exposure

- Why creating series videos increases your TikTok profile

- How to increase your brand search traffic using TikTok

First, you'll want to create a TikTok account for your business or product and start posting engaging, creative content that showcases your app's features and benefits. Make sure to include a call to action in your video asking viewers to download your app.

Next, use relevant hashtags and participate in TikTok challenges to increase the visibility of your videos and reach a wider audience.

You can also use TikTok's paid advertising options to boost your videos and target specific audiences.

Finally, make sure to track the performance of your TikTok videos and app downloads to see what's working and what can be improved upon.

With a little creativity and effort, TikTok organic videos can be a powerful tool for driving app downloads and growing your business.

Learn more:

https://juiced.media/

This video is part of the Indie Heroes Virtual Bootcamp held last November 8, 2022.

SPONSORS

Want to boost your mobile app’s search visibility on Google Play & App Store?

Find hundreds of the most relevant and popular keywords for your app in 1 minute and сreate effective metadata with ASOMobile. Check them out at asomobile.net.

Got an app idea that you think will be the next unicorn? But you don't know what to do next?

With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters

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Mobile User Acquisition: How to Get Started and What You Need Jan 05, 2023

Show notes

In this upcoming masterclass, you will discover the marketing infrastructure you need before you begin any paid marketing or user acquisition campaign.

You will discover:

1) What is an MMP?

2) SKAdNetwork Disruption

3) Where to start with user acquisition (UA)

4) UA best practices

From the best ROI ad platforms available to crafting compelling ad copy and targeting the right audience, we will cover it all. We will also be sharing case studies and real-world examples to help you see the concepts in action.

Whether you're a beginner or an experienced marketer looking to level up your paid marketing efforts, this video has something for everyone.

Niels Beenen is the Strategic Partnerships at Singular.

This video is part of the Indie Heroes Virtual Bootcamp held last November 8, 2022.

SPONSORS

Want to boost your mobile app’s search visibility on Google Play & App Store?

Find hundreds of the most relevant and popular keywords for your app in 1 minute and сreate effective metadata with ASOMobile. Check them out at asomobile.net.

Got an app idea that you think will be the next unicorn? But you don't know what to do next?

With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters

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How to Maximize App Store Optimization Seasonality Jan 03, 2023

Show notes

How do you maximize ASO seasonality? Did you know that different keywords may gain popularity based on the season?

You will discover how to leverage seasonality with unique creatives, in-app experiences, and in-app event cards to boost conversion rates. Also, you'll discover how to improve the retention rate of your current users.

In addition, you will learn how to optimize your keywords, creative and your entire app store presence.

Pelin Culha is the UA Advisor & Apple Search Ads Client Partner at Mobile Action.

App Audited:

https://apps.apple.com/app/da-vinci-kids-fun-learning/id1169403787?l=en&platform=iphone

This video is part of the Indie Heroes Virtual Bootcamp held last November 8, 2022.

SPONSORS

Want to boost your mobile app’s search visibility on Google Play & App Store?

Find hundreds of the most relevant and popular keywords for your app in 1 minute and сreate effective metadata with ASOMobile. Check them out at asomobile.net.

Got an app idea that you think will be the next unicorn? But you don't know what to do next?

With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters

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Indie Success Stories of 2022 Dec 26, 2022

Show notes

Discover how 2 indie developers made small changes that had a huge impact on their app business.

I am so grateful to the YouTube audience that for our last live stream of 2022, I wanted to highlight success stories from the audience.

You will discover:

- The impact of transitioning from one time in-app purchases to subscriptions

- How to get featured by Apple as an indie developer

- How to use behavioral science to increase sales

- The strategies to get to your first $1K MRR

Learn more about:

https://halmi.sk/

https://viktormaric.com/

App Audits

NoMOGasTax.com

https://play.google.com/store/apps/details?id=text.editor.wordprocessor.writer.wordpad

https://play.google.com/store/apps/details?id=com.project.rbxproject&hl=en_US&gl=US

SPONSORS

Want to boost your mobile app’s search visibility on Google Play & App Store?

Find hundreds of the most relevant and popular keywords for your app in 1 minute and сreate effective metadata with ASOMobile. Check them out at asomobile.net.

Got an app idea that you think will be the next unicorn? But you don't know what to do next?

With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters

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App Builder for Coaches Dec 19, 2022

Show notes

Looking for a no-code app builder for your coaching or course business?

Breakthough powers apps for some of the biggest coaches in the fitness, meditation, and lifestyle industry.

Sunny Dulay is the Founder and CEO of Breakthrough. Prior to Breakthrough, he independently built and launched several mobile apps that were shut down by large companies that only integrated his features several years later.

Headspace - the meditation app that changed Sunny's life. So he decided to chase his passion of building apps and self improvement with Breakthrough!

App Audits

https://play.google.com/store/apps/details?id=dev.refa.studentpath

https://www.tembride.com/

SPONSORS

Want to boost your mobile app’s search visibility on Google Play & App Store?

Find hundreds of the most relevant and popular keywords for your app in 1 minute and сreate effective metadata with ASOMobile. Check them out at asomobile.net.

Got an app idea that you think will be the next unicorn? But you don't know what to do next?

With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters

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