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    Software How-To

    App Marketing by App Masters

    Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

    Advertise

    Copyright: © Pixel Happy, LLC

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    The Anatomy of a High-Performing UGC Ad Apr 02, 2024
    Show notes

    Unlock the potential of User-Generated Content (UGC) with insights from an industry expert. In this video, delve into the core elements that elevate UGC ads to top-performing status, providing valuable strategies for ad creation and optimization.

    Discover the 4 most critical elements that can make or break your ad creatives

    Explore UGC ad effectiveness on various platforms, including TikTok, Instagram, YouTube, and insights on Meta's (Facebook and Instagram) comprehensive tools.

    Leverage Google Ads for UGC, focusing on app install campaigns and gain insights into the effectiveness of vertical videos within UGC ad content.

    Optimize UGC campaigns with strategies such as testing different hooks while maintaining consistent development and CTAs.

    Receive practical advice on budget considerations for newcomers, including the recommended daily budget for effective testing.

    Delve into key metrics such as CTR, cost per click, and the importance of monitoring these metrics for campaign success.

    Explore audience testing and creative variation insights, testing different audiences and creatives within the same campaign.

    Gain insights into common queries about ads running on Apple Search, determining budgets for ad testing, and the role of Facebook SDK in intelligent ad targeting.

    Explore strategies for determining top-performing ads using TikTok Ads Library, Facebook Ads Library, and Google Ads Library.

    Unlock the full potential of your UGC ads with expert tips, real-world examples, and actionable strategies. Watch now and take your advertising game to the next level!

    You can also watch the video: https://youtu.be/hR6KvOhUgWU

    Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

    SPONSORS

    The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

    With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

    And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

    Learn more at ⁠Revenue Cat dot com⁠

    ⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

    With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

    ***************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

    ***************



    ASO and ASA Tricks on a Budget Apr 01, 2024
    Show notes

    Yash Gupta, Lead App Growth expert at App Masters shares another round of ASO and ASA tricks that you can use if you are on a budget.

    You will discover:

    The localization that works just as well as the Spanish-Mexico

    Why you need to add 'app' and 'free' in your keywords

    Do you need subtitles?

    Experimenting with long-tail keywords

    Crafting screenshot marketing copies that work

    Can’t make it on iPhone? Here’s another way to move keywords in

    Going beyond ASA Basic

    You can also watch the video: https://youtube.com/live/uqwrOCySl3Q

    Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

    SPONSORS

    The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

    With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

    And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

    Learn more at ⁠Revenue Cat dot com⁠

    ⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

    With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

    ***************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

    ***************



    Conversion Rate Optimization (CRO): 7 Ways To Get Started Mar 26, 2024
    Show notes

    Looking for ways to increase your revenue without breaking the bank? While user acquisition often comes with a price tag, conversion rate optimization (CRO) focuses on making data-driven psychological adjustments to your interface to encourage desired actions from users.

    Conversion rate optimization is a marketing strategy aimed at increasing the percentage of visitors who take specific actions on your website. In this video, we'll delve into seven key strategies to kickstart your CRO efforts:

    First-Time User Experience (Onboarding Experience): Enhance the initial interaction with your platform to ensure users have a smooth and engaging onboarding process, setting a positive tone for their journey.

    Homepage / Main Screen: Optimize your homepage or main screen to effectively communicate your value proposition, guiding visitors towards desired actions and reducing bounce rates.

    Leads / Flows: Streamline the user journey by optimizing lead generation forms and user flows, minimizing friction and encouraging conversions at each touchpoint.

    Call to Action: Fine-tune your calls to action (CTAs) to be clear, compelling, and strategically placed, prompting users to take the next step in their journey.

    Pricing Page: Improve transparency and value communication on your pricing page to alleviate user concerns and increase confidence in making purchasing decisions.

    Blog Posts: Utilize content optimization techniques within blog posts to not only drive traffic but also guide visitors towards conversion-focused actions, such as newsletter sign-ups or product trials.

    Landing Pages: Craft high-converting landing pages tailored to specific campaigns or target audiences, ensuring alignment between user expectations and the offered value proposition.

    By implementing these CRO strategies, you can enhance user engagement, increase conversion rates, and ultimately boost your revenue without significant upfront costs.

    You can also watch the video: https://youtu.be/rTb_OehAcH8

    Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

    SPONSORS

    The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

    With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

    And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

    Learn more at ⁠Revenue Cat dot com⁠

    ⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

    With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

    ***************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

    ***************



    Mastering Meta Ads 2024: A 10-Step Blueprint for App Install Success Mar 25, 2024
    Show notes

    Ready to skyrocket your app installs?

    Join our exclusive live stream where we unveil the 10-step approach to making meta ads work for app installs. Dive into a comprehensive guide designed to transform your app marketing strategy.

    Topics covered:

    - SKAN vs Aggregated Event Measurement (AEM)

    - The creative test framework for Facebook ads

    - The right approach to creative testing

    - And how to finally make Meta work for you if you’ve been struggling with it

    Juan David is a Senior Performance Marketing Manager at Admiral Media. He has +8 years of experience in digital marketing for web and app clients across the globe. He is a Colombian, living in Portugal.

    Learn more:

    Juan’s website: https://juan-david.vercel.app

    Admiral website: https://admiral.media/

    Juan's LinkedIn: https://www.linkedin.com/in/juan-david-guti%C3%A9rrez-olarte-09b63698/

    Meet Admiral Crew at MAU Vegas!: https://calendar.app.google/J7kiRzQAPdjRuSUm9

    App Audits:

    https://apps.apple.com/us/app/cvium-cv-templates-resume/id6444014999

    https://apps.apple.com/app/id1611434405

    You can also watch the video: https://youtube.com/live/6MGc4qkgxvo

    Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

    SPONSORS

    The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

    With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

    And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

    Learn more at ⁠Revenue Cat dot com⁠

    ⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

    With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

    ***************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

    ***************



    How The NBA's Timberwolves Increased Open Rates by 60% Mar 19, 2024
    Show notes

    Discover how the renowned NBA team, the Timberwolves, boosted their open rates by an impressive 60% through the implementation of custom emojis.

    Dive into the video to explore:

    Understanding Custom Emojis: Delve into the world of custom emojis and their significance in modern communication.

    Functionality: Uncover the mechanics behind custom emojis and how they operate effectively.

    Timberwolves' Strategy: Gain insights into the specific strategies employed by the Timberwolves in leveraging custom emojis to enhance engagement.

    Versatility: Explore the diverse platforms and contexts where custom emojis can be effectively utilized to captivate audiences.

    You can also watch the video: https://youtu.be/xKU09-NIu2E

    Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

    SPONSORS

    The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

    With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

    And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

    Learn more at ⁠Revenue Cat dot com⁠

    ⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

    With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

    ***************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

    ***************



    6-Figure Exit Within 12 Months Mar 18, 2024
    Show notes

    Bechir Arfaoui has been building apps since 2010. He has spent the last decade doing growth and marketing automations for e-commerce and apps. Today, he shares his very last experience with exiting apps, specifically his last 6-figure iOS app exit.

    You will discover:

    - How to spot profitable apps idea as an indie developer

    - Build it yourself vs buying

    - How to prioritize cash generating features.

    - How to decide where (channel) to promote your app

    - How to know that your app is ready for a 6 figure exit

    - Best practices during exit/sale process

    Learn More:

    https://www.skool.com/devgrowexit-2399/

    https://www.instagram.com/bechir

    https://www.linkedin.com/in/bechirarfaoui/

    https://www.youtube.com/channel/UCFNAiNdpgsVXIOsrI3QiJfA

    App Audits:

    https://play.google.com/store/apps/details?id=com.astraledgestudios.MagicForestAdventure

    https://apps.apple.com/us/app/grocery-list-list-maker/id1561754760

    You can also watch the video: https://youtube.com/live/If7VBqsw7Q0

    Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

    SPONSORS

    The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

    With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

    And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

    Learn more at ⁠Revenue Cat dot com⁠

    ⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

    With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

    ***************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

    ***************



    ASO & ASA Tricks to Help You Grow Downloads Mar 11, 2024
    Show notes

    In this video, Steve is joined by Yash Gupta who is the Lead App Growth expert at App Masters.

    You will discover:

    - The ASO tricks working today

    - How to make low traffic keywords work on ASA

    - And Steve will answer all your app marketing questions live

    Learn More:

    https://www.linkedin.com/in/yash04/

    App Audits:

    https://gratitudeplus.app.link/download

    https://apps.apple.com/us/app/nce-exam-ez-prep-2023/id1664527804

    You can also watch the video: https://youtube.com/live/uwlrkK4I6UI

    Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

    SPONSORS

    The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

    With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

    And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

    Learn more at ⁠Revenue Cat dot com⁠

    ⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

    With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

    ***************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

    ***************



    How SEO Helped Cupla Get Its First 100 Users Mar 05, 2024
    Show notes

    Discover how a blog post about the top calendar apps helped Cupla drive its first initial users and why she was NOT afraid to highlight her competitors in that post.

    Plus you'll discover:

    - The surprising feature that users loved and helped the app grow

    - The ideal traffic split between paid vs organic

    - Why higher prices lead to higher conversions

    - How to avoid feature creep

    - And so much more

    You can also watch the video: https://youtu.be/wyic06aPwOU

    Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

    SPONSORS

    The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

    With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

    And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

    Learn more at ⁠Revenue Cat dot com⁠

    ⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

    With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

    ***************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

    ***************



    Stop Burning Cash: Tips to Optimize Your Paid Marketing Budget Mar 04, 2024
    Show notes

    David Vargas is an experienced UA & ASO expert having managed 85+ apps across all the categories, with more than $10M in ad spend.

    You will discover:

    - How to set-up campaigns to maximize your ROI

    - How to test out new ad channels

    - The 3 layers of testing new ad creatives

    - The disconnect between product and UA

    - And so much more!

    Learn More:

    https://www.linkedin.com/in/davidvargasmontiel/

    App Audits:

    https://play.google.com/store/apps/details?id=com.video.downloader.hd.downloder.converter.music.backup&hl=fa&gl=GB

    https://apps.apple.com/bg/app/coffee-break-quotes-daily/id6449391056

    You can also watch the video: https://youtube.com/live/LGpQi1AhrqI

    Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

    SPONSORS

    The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

    With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

    And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

    Learn more at ⁠Revenue Cat dot com⁠

    ⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

    With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

    ***************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

    ***************



    Product-Led Growth Strategies From 100M Users Feb 27, 2024
    Show notes

    Any company that's sort of building a freemium type of product needs to figure out a monetization strategy sooner or later, whether it's going to be for advertising or subscriptions.

    Join us for an exclusive interview with Lomit Patel, Chief Growth Officer at Tynker, a leading code learning platform for kids boasting over 100 million users. In this engaging video, Patel shares his invaluable insights into the world of app growth, drawing from his wealth of experience.

    Topics Covered:

    Onboarding Strategies: Explore effective onboarding techniques that set the stage for a seamless user experience. Patel delves into the strategies that have proven successful in ensuring users navigate effortlessly through the initial stages of their interaction with the app.

    Product-Led Growth Strategies: Uncover the secrets behind Tynker's product-led growth journey.

    Product-Market Fit: Gain a deep understanding of the critical concept of product-market fit. Learn when the optimal time is to consider product-led growth and how achieving product-market fit can serve as a solid foundation for organic business growth.

    Retention Secrets: Patel shares valuable insights into retaining users, addressing common concerns during free trials, and how Tynker has successfully navigated challenges in ensuring user satisfaction and prolonged engagement.

    You can also watch the video: https://youtu.be/BAnRsnAxEmc

    Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

    SPONSORS

    The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

    With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

    And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

    Learn more at ⁠Revenue Cat dot com⁠

    ⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

    With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

    ***************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

    ***************



    Previous 1 28 29 30 31 32 106 Next

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