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    Software How-To

    App Marketing by App Masters

    Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

    Advertise

    Copyright: © Pixel Happy, LLC

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Ad Creatives That Convert: Lessons From Millions in Spend Feb 26, 2024
    Show notes

    Whether you’re running paid ads on Meta or TikTok, the ad creative is the most important piece of your campaign.

    You will discover the essential ingredients for top performing ads including hooks, call-to-actions, types of footage, and more!

    Plus, you will discover how to maximized user generated content (UGC) to take your ads to the next level.

    Benoit St-Laurent is an ex-world traveler & digital nomad. He worked as a consultant and in an agency for years having worked with some of the biggest brands and managing millions of dollars in ad spend.

    Learn more:

    https://performancemarketing.academy/

    https://www.linkedin.com/in/benoitst-laurent/

    App Audits:

    https://apps.apple.com/app/apple-store/id6446200267?pt=432960&ct=calcshare&mt=8

    https://play.google.com/store/apps/details?id=com.chatbot.ai.assistant.aichat.bot

    You can also watch the video: https://youtube.com/live/T7IYERgO6Ts

    Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

    SPONSORS

    The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

    With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

    And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

    Learn more at ⁠Revenue Cat dot com⁠

    ⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

    With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

    ***************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

    ***************



    Facebook Ads Strategy on a Budget: How to Win Big with Limited Funds Feb 20, 2024
    Show notes

    Do you want to know how to scale up with paid campaigns on a small budget?

    Join us in this enlightening conversation with Yuliya Lennox, ex-CMO of BetterMe, who has scaled multiple apps to $1M a month. In this session, we'll delve into strategies empowering businesses with modest budgets to scale up their Facebook ads.

    In this video:

    -Techniques for scaling ads with a lower budget

    -Minimum recommended ad spend for effective results

    -Insightful tips on identifying the right time to scale

    -Effective budget planning strategies

    -Optimal targeting options on Facebook

    -Proven campaign setup methods

    Don't miss out on these valuable insights that can elevate your advertising game on a budget

    You can also watch the video: https://youtu.be/mtBvqLBVsf0

    Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

    SPONSORS

    The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

    With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

    And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

    Learn more at ⁠Revenue Cat dot com⁠

    ⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

    With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

    ***************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

    ***************



    Using ChatGPT to Drive Data-Backed Marketing and Product Innovation Feb 19, 2024
    Show notes

    Discover how AI, particularly ChatGPT, can revolutionize your approach to marketing and product decision making.

    Lior Barak is a data leader with a proven track record of transforming organizations into data-driven powerhouses. As a consultant to startups and leading European companies such as Lovoo, Zalando, and idealo, he has orchestrated data strategy, governance, and infrastructure to achieve double-digit growth in user engagement and deliver measurable results.

    You will discover:

    - How ChatGPT drive better decision-making when it comes to product and marketing

    - Examples of how you can leverage AI to be your data scientist

    - How to use ChatGPT to simplify your product roadmap

    - And so much more!

    Learn more:

    https://cookingdata.substack.com/

    https://www.linkedin.com/in/liorbarak/

    App Audits:

    https://play.google.com/store/apps/details?id=com.wMyShoppingWalla_16849785

    https://apps.apple.com/us/app/blood-pressure-tracker-bp-pro/id1660777218

    You can also watch the video: https://youtube.com/live/U1yxmGu0i4U

    Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

    SPONSORS

    The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

    With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

    And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

    Learn more at ⁠Revenue Cat dot com⁠

    ⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

    With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

    ***************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

    ***************



    This Productivity App Makes $200K a Month Feb 13, 2024
    Show notes

    I recently came across an amazing productivity tracker app making over $200K/month and was impressed by its user experience. Although we are not affiliated with them, I thought it would be a great idea to share what we can learn from their onboarding flow and conversion strategies.

    Here are some points I will be discussing in this video:

    -Seamless Onboarding Mastery: Uncover the secrets behind its user-friendly onboarding process.

    -Enhanced User Experience: Explore the small touches that elevate user engagement.

    -Personalized Journey Creation: Learn the art of asking personalized questions for a unique user experience.

    -Optimal Plan Offerings: Discover the perfect number of plans to captivate your audience.

    -Discount Dilemma Decoded: Should you offer discounts? Gain insights into their effectiveness.

    -Email Capture Tactics: Snag user emails seamlessly with proven strategies.

    -Urgency Creation Techniques: Master the art of instilling urgency in your users.

    -Locked Content Magic: Utilize locked content to keep users engaged and hungry for more.

    You can also watch the video: https://youtu.be/rbfbO5M-cl0

    Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

    SPONSORS

    The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

    With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

    And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

    Learn more at ⁠Revenue Cat dot com⁠

    ⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

    With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

    ***************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

    ***************


    The Features That Bring Users Back Everyday Feb 12, 2024
    Show notes

    Today’s guest is the Co-Founder of Cupla, the app helping busy couples to manage their lives together.

    She previously founded stage phenomenon; Synthony, a proprietory concept of Dj's and Orchestra playing electronic dance tracks of all time. Synthony has been seen by hundreds of thousands of fans with sell-out stadium shows across Australasia. Exited 2020.

    You will discover:

    - How she comes up with features that are used everyday

    - Why higher prices actually increase conversion rates

    - How paid acquisition plays a key role in creating a network effect

    - And so much more!

    She is motivated by human connection and passionate about business that focuses on bringing people together and adding value to personal experiences.

    Learn more:

    https://cupla.app/

    https://www.linkedin.com/in/erika-palmer-b709a836/

    App Audits:

    https://play.google.com/store/apps/details?id=com.lockscreen.smartclockapp&hl=en_US&gl=US

    stashpad.com

    You can also watch the video: https://youtube.com/live/1BX9vrdWhnA

    Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

    SPONSORS

    The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

    With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

    And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

    Learn more at ⁠Revenue Cat dot com⁠

    ⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

    With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

    ***************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

    ***************



    This Growth Hack Generates 100's of REAL App Store Ratings for FREE Feb 06, 2024
    Show notes

    When launching a new app, positive reviews can significantly boost your app's credibility and user trust.

    In this video, we explore both aggressive and soft approaches to encourage user feedback and share some valuable tips on leveraging "app gone free" campaigns to boost your app's ratings. Additionally, we'll guide you on how to showcase those precious reviews directly under your app's store listing.

    🚀 Aggressive and Soft Ways of Getting Reviews:

    Discover the dynamic strategies that range from assertive approaches to more subtle methods for gathering reviews. We'll discuss the dos and don'ts of soliciting feedback, ensuring a positive user experience while maximizing your chances of garnering those coveted five-star ratings.

    📊 Using AppAdvice Campaigns for Ratings:

    Learn how to harness the power of AppAdvice campaigns to effectively increase your app's visibility and gather quality reviews. We'll share examples of campaigns we ran, the results we achieved, and how you can use the same strategies to boost your app's overall rating.

    🌐 How to Show App Store Reviews Under Store Listing:

    Ever wondered how to feature certain reviews? Unlock the secrets of displaying your app store reviews directly under your listing. By showcasing positive feedback prominently, you'll enhance your app's appeal and attract a wider audience.

    You can also watch the video: https://youtu.be/zQaAlI3CxWg

    Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

    SPONSORS

    The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

    With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

    And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

    Learn more at ⁠Revenue Cat dot com⁠

    ⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

    With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

    ***************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

    ***************



    The Anatomy of a High Converting Paywall Feb 06, 2024
    Show notes

    A paywall is more than just a gateway to your app's premium features; it's a crucial touchpoint where users decide whether to engage further or move on. In this video we will explore the significance of elements that contribute to the anatomy of a high-converting paywall, listed below. 1. Clear Headline with the Word "Free" The first impression matters, and a clear headline can be a game-changer. We explore how incorporating the word "free" strategically can result in an 11% increase in conversions. 2. Trial Reminder - Nudging Users to Experience More Trials are a powerful way to introduce users to your premium features. Discover the art of crafting compelling trial reminders that gently nudge users toward experiencing the full potential of your app. 3. Having a Trial Having a trial option is not just a feature; it's a strategic move to showcase the value of your premium content. 4. Long Paywalls Contrary to conventional wisdom, we explore the benefits of longer paywalls. Discover how extending the length of your paywall can lead to increased user commitment and a higher likelihood of conversion. 5. Pricing Table The placement of your pricing table matters. We dissect the concept of "above the fold" and discuss how this strategic placement ensures that users can easily access and evaluate your pricing options without unnecessary scrolling. 6. Benefits Instead of Features Shifting the focus from features to benefits is a fundamental shift in approach. Explore the psychology behind emphasizing user benefits, and learn how this adjustment in messaging can create a more compelling case for users to upgrade. 7. Social Proof - Building Trust and Credibility Users trust what other users say. Dive into the realm of social proof and understand how leveraging testimonials, reviews, and user success stories can build trust and credibility. You can also watch the video: ⁠https://youtu.be/c5SJy7PO8vk

    Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

    SPONSORS

    The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

    With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

    And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

    Learn more at ⁠Revenue Cat dot com⁠

    ⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

    With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

    ***************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

    ***************



    App Engagement Strategies From Pandora Jan 30, 2024
    Show notes

    Ever wondered if engagement is the key to increasing conversion and reducing churn? Join us in this insightful video as we explore the dynamic relationship between engagement and monetization, and how one can significantly impact the other.

    Points covered:

    Monetization's Impact on Engagement:

    Uncover the direct correlation between your monetization strategy and customer engagement, and learn how optimizing this connection can lead to increased customer retention.

    Low-Hanging Fruits for Engagement:

    Explore quick wins and easily implementable strategies to boost engagement effortlessly, ensuring your audience stays connected and committed to your brand.

    Leveraging Push Notifications:

    Harness the power of push notifications to keep your audience engaged and informed, creating timely and relevant touchpoints that contribute to overall customer satisfaction.

    Effective Onboarding Flows:

    Dive into the world of onboarding flows and discover how a well-designed process can significantly enhance engagement from the very start, setting the stage for long-term customer loyalty.

    Churn Reduction Strategies:

    Unearth actionable insights on how to minimize customer churn by implementing proven strategies that focus on building strong, lasting relationships with your customer base.

    Unlocking the Potential of Email Marketing:

    Learn how to utilize email marketing as a powerful tool in your customer retention arsenal, creating personalized and targeted communication to keep your audience engaged and loyal.

    You can also watch the video: https://youtu.be/KakElynEplw

    Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

    SPONSORS

    The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

    With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

    And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

    Learn more at ⁠Revenue Cat dot com⁠

    ⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

    With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

    ***************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

    ***************



    Your App Growth Questions Answered Jan 29, 2024
    Show notes

    I'll be sharing how much money we're making from our apps and the strategies I'm using to grow them into a six-figure business.

    You will discover:

    - How to come up with app ideas that are GUARANTEED to make $1,000 a month

    - ASO strategies for indie developers

    - Answers to your most pressing questions

    Make sure you leave a comment on our YouTube video to ensure your question gets answered.

    App Audits:

    https://apps.apple.com/app/streeto-on-street-parking/id1642060340

    https://play.google.com/store/apps/details?id=com.ConvertCurrency.ExchangeRate

    You can also watch the video: https://youtube.com/live/ZwR0W4D51Lk

    Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

    SPONSORS

    The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

    With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

    And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

    Learn more at ⁠Revenue Cat dot com⁠

    ⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

    With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

    ***************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

    ***************



    The TikTok Ads Strategy for Beginners Jan 23, 2024
    Show notes

    Ready to skyrocket your app downloads with TikTok Ads? 🚀 This video is your ultimate guide to getting started and maximizing your success on the hottest social media platform!

    🔍 Getting Started: Dive into the world of TikTok Ads as we walk you through the step-by-step process. Learn how to set up your campaigns, target the right audience, and optimize for app downloads. Whether you're a beginner or looking to refine your strategy, we've got you covered!

    🧪 Testing New Video Ads: Stay ahead of the game by discovering the secrets of effective video ad testing. Find out how often you should be refreshing your content, exploring new creatives, and adapting to the ever-evolving trends on TikTok. We'll share practical tips to keep your audience engaged and boost your app downloads!

    📊 Ideal CTR: Curious about the ideal Click-Through Rate (CTR) for TikTok Ads? Unlock the metrics that matter and learn what CTR you should aim for to ensure your campaigns are performing at their best. Get insights into optimizing your ad content for maximum impact and driving more users to download your app.

    You can also watch the video: https://youtu.be/-bUUzYB-z1A

    Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

    SPONSORS

    The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

    With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

    And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

    Learn more at ⁠Revenue Cat dot com⁠

    ⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

    With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

    ***************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

    ***************



    Previous 1 29 30 31 32 33 106 Next

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