App Marketing by App Masters

Latest Episodes:

Video Ads Optimization for Mobile Games Apr 18, 2018

Show notes

i'm going to show you an example of an app that is optimizing their video ads so well that I'm watching 4-5 ads every time I play the game.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/HLVCygPrkF4

641: How to Hack PR with Jake Ellenburg Apr 17, 2018

Show notes

Coming up is a presentation from our App Masters Connect event in Santa Monica where you will discover how Jake Ellenburg, CMO at XMode, drove millions of downloads for Drunk Mode primarily through press. Listen to why "Not Porn" was his favorite subject line, how he hacked LinkedIn to get connected to reporters and why you should NOT land all your desired press at once.
Jake Ellenburg is the CMO at XMode.

App Founders Unite Happening in Bali Apr 13, 2018

Show notes

You’re just one connection away…
The #1 intimate event bringing successful app entrepreneurs together to build lasting relationships.
This is like no other event you’ve ever experienced. You will walk away with more meaningful connections and actionable, personal advice to help you grow your business.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/orsyr_tVP4c

640: Marketing a Paid Video App with Joao Santos Apr 12, 2018

Show notes

Coming up is a coaching call with a past client of mine. You will discover how to use Facebook and Apple search ads for marketing a paid app, how to figure out the right price point and finally how to run the paid to free campaign to test those price points.
João Santos is the Head of Marketing & Growth at Strips.

Paid App Report 2018: What Categories Work as a Paid App? Apr 11, 2018

Show notes

Are you wondering if you can still "make it" as a paid app? Well I break down the category, release date and price points of the top 500 paid apps.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/lLmG4xrkKXM

639: Automatically Find New Facebook Audiences with Colette Nataf Apr 10, 2018

Show notes

Today's guest went from managing user acquisition at MileIQ to building an AI powered growth engine that automatically creates new Facebook interest groups and Google keywords. You will discover the building blocks you need before you should advertise, what colors work the best in Facebook ads and how they drove 26% of new purchases for Petoton.
Colette Nataf is the CEO at Lightning AI.

638: Acquisition Channels for a Photo App with Gavin Phillips Apr 05, 2018

Show notes

Coming up is a coaching call with someone who has a photo editing app. We discuss the differences between Google Play and Apple when it comes to ASO and monetization, the best under priced channels for growth and the right pricing model for his app.

637: Growth for a Paid Game with Roni Brunn Apr 03, 2018

Show notes

Today's guest has had success in multiple industries including fashion and web development. She shares how she's grown downloads for her paid game by backtracking the end goal of her users, how she's used that technique in her ad creatives and finally how she approaches career transitions.
Roni Brunn is the developer of Triplicata Maui.

Do Keyword Misspellings Help Grow Downloads for ASO? Apr 02, 2018

Show notes

Want to know if targeting a keyword misspelling will actually help grow downloads for your app? Well I've got some real data to give you that answer.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/Zm-Ykfdhejk

636: Google Play ASO for a Game with Bjorn Rave Mar 29, 2018

Show notes

Coming up is a coaching call with someone who needs my help with his Android game. You will discover how to do ASO for a game on Google Play, how to find beautiful icons, and how to use emojis for increased conversion rates.
Björn Rave is the creator of Splitterz.

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