App Marketing by App Masters

Latest Episodes:

3 Things You Must Know About Using Ad Networks for App Downloads Jun 20, 2018

Show notes

You're going to discover how to drive traffic using Ad Networks for App Downloads.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/6mxoezvXyXQ

659: The App Stopping Robocalls with Ethan Garr Jun 19, 2018

Show notes

Today's guest is the VP of Product for one of my favorite apps called RoboKiller. You will discover how they used Facebook ads to test screenshot concepts, what helped with growth early on in the days and how to properly test pricing when it comes to subscription apps.
Ethan Garr is the VP of Product at TelTech Systems, Inc.

658: How to Grow Downloads on Google Play with Ahmed Ehsan Jun 14, 2018

Show notes

Coming up is a coaching call where we focus a ton on Google Play ASO. You will discover what ASO tool has the more accurate data for Google Play, which keywords you should focus on when it comes to rankings and how to use AppAnnie to find new keywords for your app.
Ahmed Ehsan is the founder of 3-Bz Studio.

657: The Facebook Ad Creative That Will Dramatically Decrease Your CPIs with Shamanth Rao Jun 12, 2018

Show notes

Today's guest ran growth and user acquisition for Zynga, Bingo Bash and FreshPlanet makers of the widely popular SongPop app. You will discover how he sold SEM services to those who didn't even know about the internet, how they sacrificed short-term monetization to increase long-term retention and finally how Facebook video ads with influencers have decreased their cost per install.
Shamanth M. Rao is VP Growth & User Acquisition at FreshPlanet and is the host of The How Things Grow Podcast.

Publicity Techniques & How to Be Newsworthy to a Reporter Jun 11, 2018

Show notes

You're going to discover how to make your announcement newsworthy, because the fact that you exist is NOT good enough.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/_yzCJpDuJhc

How to Find YouTube Influencers for Your Mobile Game Jun 08, 2018

Show notes

You're going to discover how to find YouTube influencers to help promote your app and how to leverage the video that they create for you.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/ddNneLzqmRA

656: Gonzalo Juarez, Co-Founder of eTips Jun 07, 2018

Show notes

Coming up is a very good friend of mine Gonzalo Juarez.
Look...
You've heard me talk about connections, a ton and Gonzalo was a guy I met on a webinar that I was hosting back in 2014 and since then we've been almost every WWDC together and we've come really good friends helping each other out in the app business.
You'll learn how he created this with this brother, the difficulties that come with having a business with your sibling and a lot about death - I talk a lot about death in this. How you grew up and what it really means to be an entrepreneur and his move from Argentina to the Bay Area.
So stay tuned.
Gonzalo Juarez is the Co-Founder of eTips.

App Localization: What to Localize First to Minimize Cost Jun 06, 2018

Show notes

You're going to discover the importance of localizing your app and which elements of the app store listing you should localize first to minimize cost and maximize upside.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/x5av4vDOuVk

655: David Reichelt, Creator of Color Switch Jun 05, 2018

Show notes

Hey guys, I've got a really cool interview with the creator of color switch a very popular game with David Reichelt. It's a different format than you might be used to hearing but it is the backstory - what was David like, what was he doing before he became ultra famous and ultra rich because I actually asked him how much money he made from the game.
It's a completely different format way, loose than you what you might be used to hearing from me. What I would really love from you is feedback, let me know what you think of these type of episodes because it is the origins of a brand new podcast that I want to release really soon. So listen in on the backstory of Color Switch Creator, David Reichelt.
David Reichelt is the Creator of Color Switch.

How to Find App Downloads for Your Competitors (or Any App) May 31, 2018

Show notes

You're going to discover how to accurately see the downloads for any app.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/2gsoRYQ_4Mk

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