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    Education

    All It Takes Is A Goal

    Jon Acuff is the New York Times bestselling author of ten books, including his most recent, All it Takes is a Goal.

    Published in dozens of languages, his work is both critically acclaimed and adored by readers. When he’s not writing, Acuff can be found on a stage, as one of INC’s Top 100 Leadership Speakers. He’s spoken to hundreds of thousands of people at conferences, colleges and companies around the world including FedEx, Range Rover, Microsoft, Chick-fil-A, and Comedy Central. Known for his insights wrapped in humor, Acuff shared the stage with an American Icon when he opened up for Dolly Parton at the Ryman Auditorium.

    Jon lives outside of Nashville, TN with his wife Jenny and two daughters.

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    Copyright: © 2024 All It Takes Is A Goal

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    Latest Episodes:
    ATG 252: The One Word That Will Sextuple Your Success (It's Not What You Think) Oct 20, 2025
    Show notes

    81% of Americans want to write a book. Only 2% actually do. What's the difference between wanting and doing? One word: deadline. In this episode, I'm breaking down why deadlines are the secret weapon for finishing any goal—whether you're writing a book, getting in shape, or finally decluttering that garage. Your Peloton is collecting dust, your planner has cobwebs, and that Ninja Creami is just an expensive paperweight because you're missing this crucial element. I'll show you how to create real deadlines (not fake ones) for any goal, why a goal is actually a promise you make to yourself, and how to join the 2% who actually finish what they start. Because books don't finish themselves, weight doesn't lose itself, and garages don't clean themselves. That's not how this works. That's not how any of this works.

    In This Episode:

    Grab your very own Soundtracks: The Conversations Card Deck

    Make sure to follow me on Instagram and share with your friends!
    Keep up with my book list on GoodReads!
    Sign up for my newsletter, Try This!
    Book me to speak at your event or to your team!

    My new book All It Takes Is a Goal is available! You can grab a copy from your favorite bookstore or at atgbook.com.
    Grab my books, Soundtracks and Finish, today!

    Episode Artwork Photos Photo by Jeremy Bishop and Photo by Road Ahead on Unsplash

    Episode Links:

    Order my new book, The 3-Minute Mindset

    Book Jon to speak at your event!

    Come to Stage & Page!


    ATG 251: Marriage, Kids, and Snacks: 3 Soundtracks That Keep Us Sane Oct 13, 2025
    Show notes

    Building a business and building a family both require one thing: being brave enough to be bad at something new. In this episode, Jenny and I talk about the soundtracks that have helped us stay sane through marriage, parenting, and every learning curve in between. From why the honeymoon should come six months in, to how we’ve learned to “not buy tickets” for each other’s anxious train rides, to the soundtrack that reminds us we’re raising adults, not just kids. We also unpack the logic trap of arguing with toddlers (spoiler: snacks solve more than you think) and why drawing hard lines out of frustration never works. These mindsets have kept our home peaceful, our marriage strong, and our family grounded - even in airport meltdowns.

    In This Episode:

    Grab your very own Soundtracks: The Conversations Card Deck

    Make sure to follow me on Instagram and share with your friends!
    Keep up with my book list on GoodReads!
    Sign up for my newsletter, Try This!
    Book me to speak at your event or to your team!

    My new book All It Takes Is a Goal is available! You can grab a copy from your favorite bookstore or at atgbook.com.
    Grab my books, Soundtracks and Finish, today!

    Episode Artwork Photo by Christophe Meyer on Unsplash

    Episode Links:

    Order my new book, The 3-Minute Mindset

    Book Jon to speak at your event!

    Come to Stage & Page!


    ATG 250: Hit the Squirrel: 4 More Marriage Secrets That Built Our 7-Figure Life Oct 06, 2025
    Show notes

    Building a 7-figure business while staying married for 25 years doesn't happen by accident. In this follow-up episode, I'm sharing four more marriage secrets that have helped Jenny and me not just survive but thrive together. You'll discover why "I wouldn't bet against us" became our rallying cry when people doubted our dreams, how playing to our strengths means I handle parking while she handles money (and why we always go to bed at the same time), and what "hit the squirrel" really means when you're trying to see the big picture. Plus, I'll tell you why the best way to learn about someone isn't dinner—it's card games. These aren't just relationship tips; they're the soundtracks that helped us build a business, raise kids, and create a life we never thought possible.

    In This Episode:

    Grab your very own Soundtracks: The Conversations Card Deck

    Make sure to follow me on Instagram and share with your friends!
    Keep up with my book list on GoodReads!
    Sign up for my newsletter, Try This!
    Book me to speak at your event or to your team!

    My new book All It Takes Is a Goal is available! You can grab a copy from your favorite bookstore or at atgbook.com.
    Grab my books, Soundtracks and Finish, today!

    Episode Artwork Photo by Vincent van Zalinge on Unsplash

    Episode Links:

    Order my new book, The 3-Minute Mindset

    Book Jon to speak at your event!

    Come to Stage & Page!


    ATG 249: 4 Marriage Secrets That Actually Work (And Changed Our Family) Sep 29, 2025
    Show notes

    After almost 25 years of marriage, my wife Jenny and I have learned a few things that actually work—not just the clichés you hear everywhere. In this episode, I'm sharing four practical "soundtracks" we use in our marriage and parenting that have made all the difference. From knowing when to pause an argument (hint: we do better with coffee) to understanding that winners actually quit all the time—just the wrong things—these aren't your typical relationship tips. You'll also discover why "everything is always working out for us" isn't toxic positivity but a powerful mindset shift, and how "family shows up" became our guide for being present when it matters most. These secrets work so well, our kids have started saying them too.

    In This Episode:

    Make sure to follow me on Instagram and share with your friends!
    Keep up with my book list on GoodReads!
    Sign up for my newsletter, Try This!
    Book me to speak at your event or to your team!

    My new book All It Takes Is a Goal is available! You can grab a copy from your favorite bookstore or at atgbook.com.
    Grab my books, Soundtracks and Finish, today!

    Episode Artwork Photos by Christopher Jolly and Katie Harp on Unsplash

    Episode Links:

    Order my new book, The 3-Minute Mindset

    Book Jon to speak at your event!

    Come to Stage & Page!


    ATG 248: I Did That! The Confidence-Building Exercise That Changes Everything Sep 22, 2025
    Show notes

    Feeling overwhelmed by all your goals? You're not alone—and that's exactly why we're starting with something different. Instead of brainstorming more things to do, let's celebrate what you've already accomplished. In this episode, I'm sharing the opening lesson from my Greatest Year Ever program, including the simple "I Did That!" exercise that builds the confidence you need for your biggest goals. You've already done hard things—you just haven't given yourself enough credit. Whether you graduated from school, traveled somewhere new, survived a challenge, or helped someone else, it all counts. Let's fill up your encouragement tank before we tackle what's next.

    In This Episode:

    Make sure to follow me on Instagram and share with your friends!
    Keep up with my book list on GoodReads!
    Sign up for my newsletter, Try This!
    Book me to speak at your event or to your team!

    My new book All It Takes Is a Goal is available! You can grab a copy from your favorite bookstore or at atgbook.com.
    Grab my books, Soundtracks and Finish, today!

    Episode Artwork Photo by Nicolas I. on Unsplash

    Episode Links:

    Order my new book, The 3-Minute Mindset

    Book Jon to speak at your event!

    Come to Stage & Page!


    ATG 247: Big Life, Small Worries: The 8 Words That Will Change Everything Sep 15, 2025
    Show notes

    I recently told someone they should print out these 8 words and carry them in their wallet (which makes me sound ancient because who has a printer anymore?) But seriously, if you only remember 8 words from me in 2025, let it be these: "Big life, small worries. Small life, big worries." Here's the thing—if you want small worries, live a life so big you don't have time to stress over the little stuff. Stress grows in the big open chunks of unclaimed time. When I'm writing a book or planning an event, I don't have mental energy for social media drama or one-star Amazon reviews. But when I don't have a mission? That's when I can camp out on stress for days. Your retired uncle watching political news 12 hours a day? He chose a small life and now has bandwidth for big worries. The solution isn't pulling back from big opportunities—it's going all in on your big life and watching your worries shrink.

    In This Episode:

    Make sure to follow me on Instagram and share with your friends!
    Keep up with my book list on GoodReads!
    Sign up for my newsletter, Try This!
    Book me to speak at your event or to your team!

    My new book All It Takes Is a Goal is available! You can grab a copy from your favorite bookstore or at atgbook.com.
    Grab my books, Soundtracks and Finish, today!

    Episode Artwork Photo by Andrew Ly on Unsplash

    Episode Links:

    Order my new book, The 3-Minute Mindset

    Book Jon to speak at your event!

    Come to Stage & Page!


    ATG 246: Mindset Reboot: The First Step to a Remarkable Life Sep 08, 2025
    Show notes

    What if the formula for a remarkable life was so simple you could write it on a sticky note? In this episode, I share the exact mindset shift that took me from stuck in Atlanta traffic to building a life I love. You’ll hear the story of how I stopped blaming my commute, my boss, and my circumstances, and discovered that the cavalry I'd been waiting for was actually myself.

    The truth? Your thoughts create your actions, and your actions create your results. Remarkable or average... it’s your choice.

    Plus, I invite you to the Mindset Reboot, a free two-day event where you’ll learn how to take control of your thoughts so you can finally create the life you want.

    In This Episode:

    Make sure to follow me on Instagram and share with your friends!
    Keep up with my book list on GoodReads!
    Sign up for my newsletter, Try This!
    Book me to speak at your event or to your team!

    My new book All It Takes Is a Goal is available! You can grab a copy from your favorite bookstore or at atgbook.com.
    Grab my books, Soundtracks and Finish, today!

    Episode Links:

    Order my new book, The 3-Minute Mindset

    Book Jon to speak at your event!

    Come to Stage & Page!


    ATG 245: Hope Hard, Work Hard: Why Hope Has Become Controversial (And Why You Need It Anyway) Sep 01, 2025
    Show notes

    Apparently, hope is controversial now. Who knew? I've been posting about hope lately, and people have been telling me I'm tone deaf because the supply chain is broken and the economy is terrible. One of my friends literally can't be happy until the supply chain is fixed (even though he doesn't work in supply chain). When did we start tying our personal lives to global numbers we don't control?

    I spent nearly 20 years as an excuse factory—blaming my parents, my boss, the economy, my background—and it got me nowhere. Then I discovered something radical called personal responsibility. In this episode, I'm sharing my simple philosophy: hope hard, work hard. Start where you are with what you have. Because here's the truth—you can't wait for the world to be perfect to change your own life. The only way to change the world is to change you first. I'll share how getting up early to pay off a car loan eventually led to building two kindergartens in Vietnam. Small changes spread.

    In This Episode:

    Make sure to follow me on Instagram and share with your friends!
    Keep up with my book list on GoodReads!
    Sign up for my newsletter, Try This!
    Book me to speak at your event or to your team!

    My new book All It Takes Is a Goal is available! You can grab a copy from your favorite bookstore or at atgbook.com.
    Grab my books, Soundtracks and Finish, today!

    Episode Artwork Photo by Eddie Kopp on Unsplash


    Episode Links:

    Order my new book, The 3-Minute Mindset

    Book Jon to speak at your event!

    Come to Stage & Page!


    ATG 244: Try Again: The Two Words That Stand Between You and Your Biggest Goals Aug 25, 2025
    Show notes

    There are only two words standing between you and the book you've always wanted to write, the business you want to start, and yes, even millions of dollars. Just two words. According to the University of Scranton, 92% of New Year's resolutions fail—and it's because nobody knows about these two powerful words.

    Here's the thing: nothing is successful on the first attempt. Nothing. Fear isn't afraid of your first try (we're a single-serve culture), but it's terrified you'll take that second step. In this episode, I'll break down the four main reasons people don't try again—from the hurt of the last attempt to mentally rehearsing failure until it becomes a tattoo instead of henna. Plus, I'll share how trying again got me through writing my 11th book after throwing away three half-finished drafts. Because here's what I need you to know: trying again isn't failure or embarrassing—it's the first gigantic leap toward mastery.

    In This Episode:
    Grab a Soundtrack Conversation Deck for that overthinker in your life today!

    Make sure to follow me on Instagram and share with your friends!
    Keep up with my book list on GoodReads!
    Sign up for my newsletter, Try This!
    Book me to speak at your event or to your team!

    My new book All It Takes Is a Goal is available! You can grab a copy from your favorite bookstore or at atgbook.com.
    Grab my books, Soundtracks and Finish, today!

    Episode Artwork Photo by Steve Johnson on Unsplash

    Episode Links:

    Order my new book, The 3-Minute Mindset

    Book Jon to speak at your event!

    Come to Stage & Page!


    ATG 243: Today Is An Adventure Aug 18, 2025
    Show notes

    I'm going old school today—70s and 80s motivational guru style. You know those thick plastic binders with cassette tapes that made you want to run through walls? That's the energy I'm bringing. This episode is different. It's a short, highly motivational boost designed to be replayed whenever you're discouraged and need that little bit of juice. Because today isn't just another average Monday—there's no such thing as average days when we're guaranteed none and given this one. Today is an adventure, an invitation to edge country where anything is possible. We can plan and predict, but the day speaks in dares, not formulas. So download this one, save it for a rainy day, and remember: killing your dreams because you're afraid they might get bruised is a trade-off you should never make. Today is much like you—one of one.

    In This Episode:
    Grab a Soundtrack Conversation Deck for that overthinker in your life today!

    Make sure to follow me on Instagram and share with your friends!
    Keep up with my book list on GoodReads!
    Sign up for my newsletter, Try This!
    Book me to speak at your event or to your team!

    My new book All It Takes Is a Goal is available! You can grab a copy from your favorite bookstore or at atgbook.com.
    Grab my books, Soundtracks and Finish, today!

    Episode Artwork Photo by Dino Reichmuth on Unsplash

    Episode Links:

    Order my new book, The 3-Minute Mindset

    Book Jon to speak at your event!

    Come to Stage & Page!


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