AIME Podcast Network

Latest Episodes:

Defining Your Personal Brand as a Loan Officer (with Matt Gougé) – Episode 19 Feb 24, 2020

Show notes

What are you doing to build a positive reputation? As stated by Matt Gougé, Loan Officer at Answer Home Loans, it’s all about creating a memorable name for yourself within the mortgage industry and establishing relationships that will lead to referrals from your clients and real estate partners. In this episode, Matt discusses how working as an independent mortgage broker revolves around serving the client at the highest level. Whether you’re acting as a mortgage advisor or originating a loan, it’s important to be constantly adding value to consumers in order to enhance your reputation and succeed within the broker channel. Tune-in to this week’s episode to learn how Matt successfully transitioned from the retail channel to being an independent broker and how he continues to exceed client expectations.

Show Notes:

Starting in the Mortgage Industry (2:06)
Processes of a Loan Officer (10:00)
Set-Up of the Team (13:28)
Bringing in the Leads (24:22)
Finding Direct Referral Partners (35:58)
Managing Work-Life Balance (41:57)
Transitioning from Retail to Broker (48:47)
Mortgage Broker Advice (51:46)

The post Defining Your Personal Brand as a Loan Officer (with Matt Gougé) – Episode 19 appeared first on AIME.

Understanding the Benefits of Social Media (with Ben Lavender) – Episode 18 Feb 17, 2020

Show notes

How are you utilizing social media to help grow your mortgage broker business? The British Mortgage Broker, Ben Lavender from Affordable Financial Services, sat down with our host, J.P. Hussey, to discuss his successes toward generating thousands of leads per month, and his process for always staying in front of his consumers. According to Ben, connecting and engaging with consumers is the most effective way to build your business within the broker world. In this episode, you’ll learn that social media is an ideal platform to show borrowers who you truly are, and create trustworthy relationships that will continuously put you top of mind. Tune in to this week’s episode of Broker to Broker to gain insights about the benefits of working with virtual assistants and the importance of standing out from the crowd.

Show Notes:

Getting to Know Ben (3:05)
Journey into the Mortgage Industry (8:49)
Learning the Mortgage Business (15;16)
Deciding to Go Broker (19:40)
Set-Up of Affordable Financial (28:20)
Generating Thousands of Leads Per Month (32:54)
Becoming a Social Media Personality (36:14)
Advice to Revamp Your Business (47:54)
Future of the Mortgage Industry (51:00)

The post Understanding the Benefits of Social Media (with Ben Lavender) – Episode 18 appeared first on AIME.

Utilizing Debt to Create Wealth For Consumers (with Chris Griffith) – Episode 17 Feb 10, 2020

Show notes

From the Marine Corps to Broker/Owner, Chris Griffith of Debt Does Deals shares with our host, JP Hussey, his passion to become an advocate for veterans in the mortgage industry, and educate consumers about the benefits of purchasing a home to create wealth for their families. He strives to focus on providing each client with the highest and best service possible, and implementing his core values into his work to do right by each person he serves. According to Chris, consumers will remember who you are before they remember the name of your company. Tune in to gain unique insights about how social media can help instill trust with your borrowers, and the effect time can have over the growth of your business.

Show Notes:

Getting to Know Chris (4:13)
Figuring Out Your Core Values (12:50)
Struggling with Automation (21:02)
When Can Culture Start Suffering? (23:47)
Advocating for Veterans with VA Loans (29:58)
Future of the Industry (48:49)
Life Advice (54:50)

The post Utilizing Debt to Create Wealth For Consumers (with Chris Griffith) – Episode 17 appeared first on AIME.

The Road to Becoming a Mortgage Marketing Expert (with Ryan Ehler) – Episode 16 Feb 03, 2020

Show notes

How are you playing your strengths to help grow the success of your business? Marketing aficionado, Ryan Ehler from Ehler Lending Team, stopped by to chat with our host, JP Hussey, about how he takes his passion for content creation and social media to forge a reputable brand within his community. Whether it’s creating one-of-a-kind t-shirts or branding himself as the bow-tie guy, the Ehler team focuses on staying top of mind with their consumers by delivering the content they want to see. As an independent mortgage broker, Ryan truly believes that improving and developing marketing efforts is a vital aspect in the growth of any business. Listen to this episode to gain insights about specific creative tools and marketing tactics to use when opening up your own broker shop.

Show Notes:

Journey into the Mortgage Industry (2:54)
Finding Price Mortgage (8:10)
Quality of Marketing (16:54)
The Process of Capturing Video Content (23:57)
Work-Life Balance (29:56)
Using Social Media to Generate Leads (38:52)
Advice to Mortgage Industry Newcomers (47:53)

The post The Road to Becoming a Mortgage Marketing Expert (with Ryan Ehler) – Episode 16 appeared first on AIME.

How Communicating Your Value Leads to Success (with Stacy Catmull & David Monson) – Episode 15 Jan 27, 2020

Show notes

As stated by David Monson and Stacy Catmull from Altius Mortgage, the key to success is providing your database with a marketable reason to entice customers to connect with your company. Whether you’re recruiting new talent for your team, bringing in business with referrals or communicating with realtor partners, it’s essential to fully develop the value proposition being presented by your company. Our host, JP Hussey, takes a dive not only into the importance of business development but delivering next-level support on the operations side, such as building culture and attaining comfortability for your loan officers. Tune in to this week’s episode of Broker to Broker to gain innovative tactics to grow your business internally and externally in scalable ways.

Show Notes:

David & Stacy: Journey into the Mortgage Industry (2:08)
Diving into Altius Mortgage (8:03)
Scaling Business Without Losing Personal Touch (11:42)
Handling Business Operations (14:24)
Direct-to-Consumer Strategies (21:34)
Support Staff for Loan Officers (25:37)
Business Development Techniques (33:56)
Advice to Successfully Grow Your Business (50:23)

The post How Communicating Your Value Leads to Success (with Stacy Catmull & David Monson) – Episode 15 appeared first on AIME.

How to Successfully Produce Loans as a One-Man Shop (with Todd Bitter) – Episode 14 Jan 27, 2020

Show notes

After 25 years of successfully navigating the mortgage industry, Todd Bitter from JKS Mortgage sat down with our host, JP Hussey, to share his insights on originating loans from beginning to end as a one-man shop. Todd instills his motto with us reminding brokers that you don’t have to be everything for everyone, but you do need to find a system that works for you and stick to it religiously. It’s up to you to pass on loans that might not fit into the business model you’ve established, but building trustworthy realtor relationships is essential toward acquiring the type of loans you want to be handling. Take your business into your own hands, and create something that utilizes your strengths in a beneficial way. Listen to this episode of Broker to Broker to gain even more understanding of maintaining consistent communication with real estate agents, and utilizing online applications to protect brokers.

Show Notes:

25 Years in the Wholesale Channel (3:15)
Difficulties Breaking Into Mortgage Industry (11:36)
Handling Everything from Start to Finish (19:08)
Building Relationships with Realtors (31:38)
How to Communicate with Realtors (44:51)
Future of the Mortgage Broker Industry (52:50)

The post How to Successfully Produce Loans as a One-Man Shop (with Todd Bitter) – Episode 14 appeared first on AIME.

The Key to Creating More Efficient Processes (with Chris Pell) – Episode 13 Jan 13, 2020

Show notes

How quickly are your loans closing? According to Chris Pell, CEO of Garden State Home Loans, breaking down the process and figuring out better tactics is the key to becoming a more efficient business. As the wholesale mortgage broker channel rapidly advances, it’s important to remain educated on the latest technologies and establish trust with our employees in order to continually provide a reputable service for consumers. Put yourself in their shoes by thinking about how to create an ideal home buying experience for each client. Join our host, JP Hussey, as we go in-depth into the operations side of the mortgage industry and gain unique insights to help improve your company’s productivity.

Show Notes:

All About Chris (1:59)
Journey to the Mortgage Industry (8:08)
How Mortgage Brokers Can Utilize Technology (20:06)
Systems for Brokers (29:21)
Building Out Salesforce (35:05)
Living in the Environment (44:02)
Recruiting/Training (47:39)
The Future of Operations (56:05)
Advice for Independent Mortgage Brokers (59:53)

The post The Key to Creating More Efficient Processes (with Chris Pell) – Episode 13 appeared first on AIME.

Building Long-Lasting Client Relationships (with Skylar Welch & Tori Doucette) – Episode 12 Jan 06, 2020

Show notes

What value are you providing your clients? Skylar Welch and Tori Doucette from Acadia Lending Group discuss the importance of nurturing your business relationships and acting as a never-ending resource in a client’s life with our host, JP Hussey. It’s all about providing a seamless experience for every party involved in the transaction to gain trust and form quality personal connections between yourself, the borrower, and realtor partners. Your mindset as an independent mortgage broker needs to focus not on expectations, but on offering exceptional value to every single client to build a positive reputation. Tune in to learn the impact of setting realistic goals, and finding the time to handle your work-life balance.

Show Notes:

All About Skylar (3:00)
All About Tori (14:01)
Work-Life Balance (20:14)
Conveying the Process (30:08)
Becoming an Overall Resource (47:36)
Advice to Brokers (50:38)

The post Building Long-Lasting Client Relationships (with Skylar Welch & Tori Doucette) – Episode 12 appeared first on AIME.

Preparing for Success in 2020 by Building a Scalable Business (with Anthony Casa) – Episode 11 Dec 20, 2019

Show notes

In a continuously evolving industry, it’s essential to create a mindset that focuses on investing in the future and recruiting a high quality team. AIME Chairman, Anthony Casa, explores in-depth the challenges of building two successful companies within the last decade and stabilizing volume by creating scalable processes to avoid burning out with our host, JP Hussey. Anthony shares his insights for how brokers working in any market can goal set for 2020 and grow their businesses more efficiently in the year ahead. The mortgage industry is advancing in market share giving brokers more opportunities to optimize their businesses and establish a positive work culture to help increase employee retention rates year after year. Let’s take our businesses to new heights together in the upcoming year.

Show Notes:

Common Questions About Building a Scalable Business (5:27)
How to Avoid Burnout (13:02)
Why Recruiting is Crucial for Growth (15:19)
Building a Work Culture for Employee Retention (24:58)
Goal Setting Advice for 2020 (34:24)
All About AIME (51:29)
Advice to Brokers (1:01:59)

The post Preparing for Success in 2020 by Building a Scalable Business (with Anthony Casa) – Episode 11 appeared first on AIME.

Utilizing Your Resources To Build A Successful Business (with Isabel Williams) – Episode 10 Dec 20, 2019

Show notes

How invested are you prepared to be in your business? Isabel Williams of We Save Loans discusses the level of responsibility and dedication that is required in order to build a successful company from the ground up with AIME Chairman, Anthony Casa. In this special edition episode, we’ll learn the importance of setting realistic expectations and finding the right people to help you excel as a new independent mortgage broker. Becoming a brokerage owner is similar to caring for a baby, and we need to fully commit all of our time into creating a consistent experience for consumers. Listen to this insightful conversation to gain new business strategies, and tips towards developing efficient, full-proof processes.

Show Notes:

Career Journey (00:30)
Starting the Company (3:27)
Beginning Business Ownership (15:02)
Work/Life Balance (25:16)
Future Goals (31:21)
Controlling the Process (37:16)
Advice for Opening a Broker Shop (44:52)
What’s Next? (51:50)

The post Utilizing Your Resources To Build A Successful Business (with Isabel Williams) – Episode 10 appeared first on AIME.

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