ADLANDIA

Latest Episodes:

A New York (Mag) State of Mind Dec 01, 2018

Show notes

The CUT, Grub Street, Intelligencer, Vulture, The Strategist and the list goes on - New York Media, one of the few privately owned media companies, has created a network of largely digital brands, all starting with the beloved and mainstay legacy publication, New York Magazine. Pam Wasserstein, CEO of New York Media, stops by to talk about how brand perspective guides business decisions. We discuss the impact of leveraging the New York lens as a differentiator, launching a subscription model (this week!), and the future of product development through an editorial lens. Also Pam’s #KILLBUYDIY

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See omnystudio.com/listener for privacy information.

A Thanksgiving Special Served up with Sara Fischer Nov 24, 2018

Show notes

Happy Thanksgiving, ADLANDIA! We're back with a Q4 serving of the latest ad industry headlines with Axios media reporter, Sara Fischer. There's much to talk about: the latest planning and buying decisions around scaled digital platforms like Facebook, automated advertising on traditional platforms, new ways to test creative, the collapse of the linear funnel and what to consider when investing budgets in 2019. Sara emphasizes the need for platforms to go digital, and what traditional channels show promise. Don't miss an all-new #KillBuyDIY where Sara bends the rules on what she's killing and (spoiler alert!) buys sports betting. Plus we discuss launching an ad industry book club (who wants in?!). We hope you enjoy this episode over your favorite leftovers.

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

TLDR: Communications [and courage] in 2018 Oct 30, 2018

Show notes

Deirdre Latour, former GE Chief Communications Officer, reputation consultant and host of podcast FlackU!, visits us to talk about brand and executive communications in 2018. On this episode we talk about the relationship between corporate communications and marketing, and how that manifests in culture. Deirdre shares insights on why brands should avoid packaging the message and focus on authenticity. We discuss the balance of gut and data with a focus on courage, and what skills are required for great communicators (vulnerability, empathy and more) in today's marketplace. Listen to why Deirdre believes every brand can stand for something, and how we can all become better professional communicators externally and internally. This episode may have you starting an F U fund, thinking about being present and changing your email habits. Don't miss an all new #KillBuyDIY.

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

Start with the Headline Oct 18, 2018

Show notes

On this episode we're talking PR and communications with Kimry Blackwelder, Sr. Director of Global PR and Social at Cole Haan. We discuss the importance of integrating comms and marketing from the beginning, or concept phase, of ideas and planning, and it’s impact on our obsession with generating earned value. We learn how the PR industry has evolved, the one rule that must be followed, the impact of (micro)influencers and what skills are required to be effective today (hustle is key!). Plus, don't miss an all new #KillBuyDIY where Kimry is killing the traditional press release and tells us how she plans to do it.

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

The Now & Next in Podcasting Oct 06, 2018

Show notes

Podcasting, we’re still figuring it all out. Nick Quah - founder of podcast newsletter, HotPod - calls in to talk about the current state of the industry. On this episode we're decoupling podcasting from audio, talking about the advertising model (host reads, programmatic and more), discussing formats and why 2014-2018 was an interesting in-between period for the medium. We talk best practices, the biggest signals around acquisitions, and what scale looks like when we move from organic to paid growth. Don't miss why Nick thinks we should think more Headspace, less Netflix about the future of podcasting models and what pods he recommends we all listen to this weekend. Plus, his answers to #KillBuyDIY.

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

Breaking Down the Blockchain Sep 18, 2018

Show notes

Returning guest Jarrod Dicker, now CEO of, po.et, a blockchain company for creators, visits us to talk all things blockchain. In this episode, we get an education on what it is, why we need it and some provocative use cases for how it may just be the thing that upends the media industry. We debate the meaning of premium and who gets to define it, along with the role of publishers in a world where creators carry all the value. We learn about the 3 R's the internet is built from (recency, relevancy, and reputation), and can't help but think out loud "scale f'd it all up". If you’re not thinking about the blockchain, this episode will change your mind. Can you hear us…BLOCKCHAINLANDIA?

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

The Agency of Others Sep 04, 2018

Show notes

When the existing system isn’t working, reinvent it. That’s what this week’s guest, Cindy Gallop, industry renegade, stops by the studio to talk about and tells us her philosophy on radical simplicity. With an unwavering perspective, A + L talk with Cindy about how to live and work your values (regardless of brand, business or individual) to fully capitalize (and monetize) your unique talents, point-of-view, creativity while embracing serendipity and the non-linear career path. Hear her playbook for finding new business opportunities and why she takes issue with ‘leaning in’ to the current system. This one is for the ‘misfits’ and ‘others’ who refuse to take the already paved path and knows that reinventing a new system, including a new holding company model is an undoubtedly lucrative and fulfilling path. Also, hear her on-point #KILLBUYDIY.

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

A Supreme Collaboration: Media and Local Culture Aug 22, 2018

Show notes

Many New Yorkers stopped what they were doing (us included) when they heard brand phenomenon Supreme wrapped the NY Post with their logo, making a bold, but simple statement. Fascinated with consumer reaction and the clear message around the power of print, L + A sat with the co-leads of Post Studios for a convo about how this NY-based brand collaboration happened, what success looks like at the local level and how to zero in on the asset competitors don’t have. Authenticity and tangibility take center stage when discussing how ads can become collectibles, and strategic collaborations can become iconic cultural moments. Find out what NY’s next media (or marketing-as-a-product) bundle could be, and stick around for #KillBuyDIY.

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

Sink or Swim: An Agency Model Revolution Aug 08, 2018

Show notes

Who better to learn about the shifting demands and challenges for ad agencies than from an agency sherpa? Nancy Hill, former CEO and President of the 4As, agency veteran, and Founder of Media Sherpas, shares insights on talent, structuring engagements more like a design firm and the shift in the agency culture that will prepare us for the next creative revolution. Hear how she’s advising the next gen of independent agencies by borrowing from the lessons learned over her career at some of the world’s biggest shops. She tells us how agencies need to be more courageous by sometimes saying no to work and contracts that will ultimately undermine their value (paying for talent and ideas vs. hours and execution). Plus, don't miss her agency-focused #KILLBUYDIY

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

Data Back, Insights Forward Jul 24, 2018

Show notes

We've all been chasing ways of measuring and understanding consumer sentiment - but have we been doing it right? That's what Knotch CEO and Co-founder, Anda Gansca, questioned as she started her company. Founded in Silicon Valley and pivoting to support brands, Knotch focuses on tracking consumer feelings via content marketing in real time. Anda schools us on blending art and science to create measurement products with compelling rates of return. We learn about System 1 (feeling) vs. System 2 (analytics), and why we shouldn't converge the two if we really want to know what consumers think. We're talking why CMOs should demand first-party data from partners, and the need to shift from cleaning data sets to analyzing insights. Hear why Anda thinks if you're not using data in real time, you're already behind. Come for why she doesn’t really believe in benchmarks, stay for the #KillBuyDIY.

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.