ADLANDIA

Latest Episodes:

Mammas Don't Lie May 16, 2017

Show notes

In a Mother's Day special, Laura and Alexa call their moms to talk about brands they love (@Pandora, Chase, Clinique - consumer research here!) and where they get their news, from global sources to local sites. Plus, L&A answer questions from their Twitter followers on subscription models, what works and where the opportunity exists. The apple doesn't fall far from the tree in this episode, enjoy!

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The Power of Partnerships with Lena Dunham and Jenni Konner May 02, 2017

Show notes

Laura and Alexa sit down with the founders of Lenny Letter to talk their transition from behind the paywall to working with brands, stories that bond us, perspective as innovation, and why they'd build Twitter themselves (@jack are you listening?!). Plus they dig into what’s happening in sports programming and the smart partnership between Bloomberg + Twitter.

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No Winners in the Long Lines Apr 18, 2017

Show notes

This week Laura and Alexa answer a listener's question from the Twitterverse about the future of influencer marketing and talk about the things they would have done differently in the now infamous Pepsi ad. They also sit down with one of their favorite CEOs in media, the man behind "stay interesting", Carlos Watson of Ozy.com to talk about doing media differently from Silicon Valley, creating communities of “A&Es” (addicts + evangelists) and the future of Ozy as educator and/or matchmaker. Swipe right!

ALSO: You can find our Panoply survey at survey.panoply.fm

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BONUS: Crushing on Mika Brzezinski Apr 12, 2017

Show notes

Special episode…#WCW (Women Crush Wednesday!). Laura and Alexa sit down with Mika Brzezinski, co-host of MSNBC’s Morning Joe, NYT Bestselling author and Know Your Value movement founder to chat about how she found her value through the highs and lows of the news room, what could be next for Morning Joe (MoJoe going global?) and finding the next wave of talent. This #girlboss is real and funny as hell. Oh, and her Joe Scarborough impersonation, is a cherry on top.

Also: you can fill out the audience survey at survey.panoply.fm

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

Experience as Media Apr 04, 2017

Show notes

This week Laura and Alexa are joined by co-host of Political Gabfest and Atlas Obscura CEO, David Plotz to talk about experience as media, falcon tours, BYOH (bring your own Hipsters!) and secret forts in DC. They also debate why super pacs are forming amongst legacy media companies and how it affects finding and buying audiences for marketers. Plus, don't miss their spin on "Kill, Fuck, Marry" in this week's "Kill, Buy, DIY".

Also: you can fill out the audience survey at survey.panoply.fm

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

Spicy Margs To Go: WP Next to SXSW Mar 21, 2017

Show notes

This week Laura + Alexa bring you inside an exclusive live taping over spicy margaritas at the WP Next Summit with Washington Post's Managing Editor, Emilio Garcia-Ruiz, and CRO, Jed Hartman. Plus, you hear their winners and losers from this year's SXSW and why brands should keep showing up. Welcome to ADLANDIA's warm weather edition!

[Disclaimer: The hosts opinions are their own.]

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Consultants: The New Conduits of Chemistry Mar 07, 2017

Show notes

ADLANDIA is back with #girlboss guests Lindsay Slaby, Co-Founder, Sunday Dinner and Melanie Altarescu, a creative marketing consultant, to talk about their fearless step away from corporate agency and publisher positions to build independent consultancies based on their networking savvy, eye for talent, and desire to see brands and creators successfully collaborate with chemistry serving as their north star. We also talk hilarious brief asks (1000 naked people in Times Square, anyone?) and why even big brands still need guidance to find the perfect partner. Plus, Laura and Alexa rant about the emergence of everyday people as citizens-in-chief and why there's no script more effective at communicating the raw emotion and experiences of consumers than consumers themselves. This one’s for the biz dev person and consultant in all of us. [Disclaimer: The views of the hosts are their own.]

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Trumping Your Values Feb 21, 2017

Show notes

On our first episode of ADLANDIA, we explore the balance between politics and values for both media companies and brands in a world where fake news has taken center stage. First we discuss the role satire plays in challenging the noise, and then we hear from Jake Horowitz (Co-founder + Editor-at-large of MIC.com) and Ben Cooley (CEO of LennyLetter.com) about what it means to stay authentic. We also talk about which formats communities are engaging with, the role brands can play and their advice for surviving in the most unprecedented time in culture and politics. So get out your notebooks and call off the feel-good efforts! It's time to get to know your core values and think about how offline and online relationships have crossed into a new era. [Disclaimer: The views of the hosts are their own.]

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ADLANDIA: Coming Feb. 21st Feb 17, 2017

Show notes

ADLANDIA, hosted by Alexa Christon and Laura Correnti, premieres on Tuesday, February 21st.

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.