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    Business

    Ad Age Insider

    Every week, Ad Age Insider helps make sense of what’s happening across advertising, marketing and media—and why it matters.

    Hosted by Parker Herren, the show features conversations with Ad Age editors and reporters unpacking the stories they’re covering, with context, skepticism and perspective beyond the headlines. From shifts in power and strategy to cultural moments shaping the business of brands, Insider connects the dots across the industry.

    Subscribe to stay current—and see the industry more clearly.

    Advertise

    Copyright: © 2017

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    Latest Episodes:
    Alex Magnin, Giphy head of revenue May 03, 2019
    Show notes

    People are conducting more than a billion searches for GIFs on messaging apps a day. At the heart of their results is, usually, Giphy, a shareable online database of those short looping soundless videos. Giphy's Alex Magnin who claims to net in the ballpark of 10 percent of the search traffic of Google, joins the podcast today to discuss all things GIF and messaging, what it looks like from an advertising and branded content perspective, plus what the most popular GIF search terms are. (Hint: They might just restore your faith in humanity!)


    Shelly Lazarus, chairman emeritus, Ogilvy Apr 25, 2019
    Show notes

    Our conversation with Shelly Lazarus, Ogilvy's chairman emeritus, covered a lot of ground—from what it was like to be a woman ad exec in the 1970s to today's #MeToo movement to where holding companies are going in the future.


    Jeff Goodby, Chairman and co-founder, Goodby, Silverstein & Partners Apr 18, 2019
    Show notes

    Goodby, Silverstein & Partners are on a roll. The agency nabbed the number two spot on the Ad Age A-List, released this week. Its founders, Jeff Goodby and Rich Silverstein, will be in Cannes this summer to pick up the prestigious Lion of St. Mark, rewarding a career filled with creative triumphs, including, most famously, the "Got Milk?" campaign. Goodby joins the podcast to discuss career highs and lows, his philosophy of openness, his favorite David Ogilvy story, his next chapter and more.


    Ad Block: Tiffany R. Warren, chief diversity officer and SVP at Omnicom, founder and president of the diversity advocacy organization AdColor Apr 10, 2019
    Show notes

    Tiffany R. Warren talks about the skin care tradition handed down through her family and the ways she's improved upon it. "In a way, when I take care of my skin, it's a connection to my grandmother," she says. She also weighs in on her ideal breakfast, what to do with your privilege and the enduring legacy of New Edition.


    Alicia Hatch, CMO, Deloitte Digital Apr 04, 2019
    Show notes

    Deloitte Digital is one of the world's 10 biggest agency companies: In 2017 Ad Age ranked Deloitte Digital as the world's second-largest digital network, behind rival Accenture Interactive. Hatch joins me today to explain what, exactly, it is Deloitte Digital does. "We exist to make old companies new again," she says. She explains what that means, how data and tech like AI come into play and discuss her early career on a disease control project during an outbreak in West Africa.


    Ad Block: Deutsch North American CCO Pete Favat on woodworking Apr 03, 2019
    Show notes

    Pete Favat talks about building useful things from scrap and renovating his home on "This Old House." The C-suite leaves less time to get his hands dirty on the job, he says. "You're using your brain, which is good, but there's no physical gratification at all. We weren't put on this earth to just bang keys on a keyboard." So he creates on his own time, putting together whatever strikes his fancy: a dog sled, a chandelier, a garden.


    Nicolas Bidon, CEO, Xaxis Mar 28, 2019
    Show notes

    When Nicolas Bidon talks about his business, he talks about becoming an "outcome" media company. As part of WPP and GroupM, Xaxis is a billion-dollar business — arguably the world's largest global programmatic media and technology platform — boasting some 3000 clients across 47 markets. The evolution to an outcome-based focus, Bidon says, represents a shift away from fairly crude metrics like CPMs to more real, specific business goals—with an assist from emerging tech like artificial intelligence. We get into all of that, plus some weedy topics like arbitrage, transparency and FBI investigations.


    Ad Block: Joan CCO Jaime Robinson on knitting Mar 27, 2019
    Show notes

    Joan Creative CCO Jaime Robinson keeps both a spinning wheel and a loom in her closet so she can spin yarn and knit blankets and sweaters, "like the lady in Rumpelstiltskin." She also reveals her favorite Joan and goes deep on the allure of "Russian Doll" and her childhood memories of the Sears Wish Book.


    Bryan Yasko, president, Johannes Leonardo Mar 21, 2019
    Show notes

    It's been a busy couple months for Johannes Leonardo. In February the shop announced that it would buy a "significant" portion of itself back from WPP. Then, weeks later, another tantalizing bit of news: Volkswagen named JL its lead agency. Bryan Yasko joins the podcast to discuss these developments, plus working with Adidas, the broader trend toward project work and why he doesn't like holding companies.


    Marketer's Brief Mar 19, 2019
    Show notes

    Electrify America, a subsidiary of Volkswagen Group, is overseeing a 10-year, $2 billion investment on zero-emissions vehicle technology and awareness. The group's marketing director, Richard Steinberg, discusses what it is doing to help nudge the EV sector into the mainstream, including how charging stations might create branding opportunities.


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