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    Business

    Ad Age Insider

    Every week, Ad Age Insider helps make sense of what’s happening across advertising, marketing and media—and why it matters.

    Hosted by Parker Herren, the show features conversations with Ad Age editors and reporters unpacking the stories they’re covering, with context, skepticism and perspective beyond the headlines. From shifts in power and strategy to cultural moments shaping the business of brands, Insider connects the dots across the industry.

    Subscribe to stay current—and see the industry more clearly.

    Advertise

    Copyright: © 2017

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    Latest Episodes:
    Rob Reilly, Global Creative Chairman, McCann Worldgroup Jul 11, 2019
    Show notes

    In an industry with no shortage of Negative Nancies, Rob Reilly is a perpetual, evangelical optimist. But he wasn't always: He once had an employer require him to take a year's worth of classes to learn how to be more respectful of others. Reilly credits that work—among other things—with why he's having such a good run now: The Global Creative Chairman for McCann Worldgroup since 2014, Reilly and his team picked up network of the year for the first time in the agency's history.


    Richard Edelman, president and CEO, Edelman Jul 03, 2019
    Show notes

    According to a global survey of more than 25,000 respondents, consumer trust in brands is down across the board — and expectations of social responsibility from brands is up. That is the core takeaway from the 2019 Edelman Trust Barometer Special Report, released last week. Richard Edelman joins the podcast to discuss this crisis of brand trust and opportunities for companies. We talk about what his clients increasingly want from him as he evolves his own business—the largest PR firm in the world--to include more advertising capabilities. We also get a little personal and discuss what it's like running an independent family-owned company that was started by his father, Daniel J. Edelman. Plus he describes a visit from Orville Redenbacher.


    Bradley Johnson, director of data analytics, Ad Age Datacenter Jun 28, 2019
    Show notes

    If you want to see what's driving ad spending, just look for the net gains. Bradley Johnson joins us to break down the most interesting findings in our annual Leading National Advertisers report, out this week (hint, FANG has developed a big bite). We also dive into Datacenter's 2019 agency rankings to draw some big and small conclusions about the state of the industry in 2019.


    Nick Kelly, Anheuser-Busch Jun 21, 2019
    Show notes

    What happens when Big Football meets Big Beer? Until now active pro athletes could not appear in beer ads during games. The head of sports marketing for Anheuser-Busch discusses what a rules change means for Bud Light, and dishes on the brewer's overall sports marketing strategy.


    Avi Dan, CEO, Avidan Strategies Jun 13, 2019
    Show notes

    An advertising vet who started his own search consultancy in 2007 Avi Dan brings with him close to 4 decades of experience. As the rest of the agency world packs for Cannes, he breaks down how the festival has changed over the years, and who he thinks win big. We take a 30,000 foot view of the entire landscape, from consultancies in the agency space, the in-housing trend, data and creativity, and more. Avi also gets a little personal and describes his life growing up in Tel Aviv and his stint in the military, including a volunteer tour during the 1973 Arab-Israeli war.


    Linda Yaccarino & Josh Feldman, NBCUniversal Jun 07, 2019
    Show notes

    Depending on whom you ask, this is either the worst time to be in TV, or the most exciting. Count Linda Yaccarino and Josh Feldman among the hopeful. The two share the company's moves to modernize measurement across the industry, and NBC's plans to launch an ad supported streaming over the top service next year--to do battle with the Netflixes and Hulus of the world. They also explain why Cannes is going through something of a renaissance.


    Bhavana Smith, chief client officer May 30, 2019
    Show notes

    Usually when you hear about consultancies in the marketing and advertising space these days, it's in the context of them luring talent away from agencies or making full blown acquisitions. But last year when MediaCom was looking to hire a new chief client officer, it went right into the lion's den. In hiring Bhavana Smith, a six-and-a-half year Accenture vet, the WPP media network is seeking to burnish its digital transformation capabilities—and take a page from the consultancy playbook.


    Rishad Tobaccoawala, chief growth officer, Publicis May 24, 2019
    Show notes

    Rishad Tobaccowala, who has logged nearly four decades at Publicis, joins the podcast to discuss, well, a little bit of everything. In a conversation that kicks off by unpacking Publicis's recent announcement that it will be acquiring data marketing juggernaut Epsilon, Rishad breaks down the industry from his own unique vantage point as someone who has spent time in creative, digital and media. We discuss how the holding company model is being forced to evolve and what it means to be a brand in 2019. And we get into what growth means to him both as a chief growth officer and as a human being. Stick around and you might pick up a few life hacks.


    DDB's Keith Reinhard: 'Betty Crocker was my first pin-up girl' May 17, 2019
    Show notes

    In this week's Ad Age Ad Lib podcast, we interview the chairman emeritus of DDB Worldwide, who tells us about his legendary 65-year history in advertising, including why he pointed a cannon--literally--at Leo Burnett's offices and the inside story of the "Big Bang" merger that created Omnicom (and why he had to keep changing rooms at The Palace Hotel.) Reinhard also discusses his admiration for Bill Bernbach, who he calls "the Picasso of the business," and tells us where he sees the ad industry going in the future.


    Peter McGuinness, CMO of Chobani May 09, 2019
    Show notes

    Peter McGuinness wasn't always a yogurt guy. Before joining Greek yogurt brand Chobani in 2013, he had a career in ad agencies. On this episode of the podcast, he discusses making the transition to the brand side, and the fresh self-awareness that brought him. He describes working for a brand with purpose and how Chobani is grappling with the current dip in U.S. yogurt sales as more alternatives come to market.


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