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    Business

    Acquired – Ben Gilbert and David Rosenthal

    Every company has a story.

    Learn the playbooks that built the world’s greatest companies — and how you can apply them.

    Advertise

    Copyright: © Copyright 2026 ACQ, LLC

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Behance (with Scott Belsky) Oct 01, 2018
    Show notes

    Ben and David are joined by Adobe’s Chief Product Officer, Behance founder, Benchmark partner, author, and product luminary, Scott Belsky, to tell the story of Adobe Systems’ 2012 acquisition of Behance. We dive into the role it played in of one of the greatest (and least well-known) pivots of all time: Adobe’s transition from packaged software to services, which over the past 6 years has generated an astounding $100B+ in market cap and nearly 10x growth in Adobe’s share price!

    Sponsors:

    • Vanta: https://bit.ly/acquiredvanta
    • ServiceNow: https://bit.ly/acquiredservicenow26
    • Legora: https://bit.ly/acquiredlegora
    • Statsig: https://bit.ly/acquiredstatsig26


    More Acquired!

    • Get email updates with hints on next episode and follow-ups from recent episodes
    • Join the Slack
    • Subscribe to ACQ2
    • Merch Store!


    © Copyright 2015-2026 ACQ, LLC


    Links:

    • Scott’s great new book, The Messy Middle, out today!

    Alibaba Sep 23, 2018
    Show notes

    We continue our China Tech series with perhaps the most incredible entrepreneurial journey in history: Alibaba and its indefatigable founder, Jack Ma. How did an unknown 30 year-old English teacher from a second tier Chinese city build the world’s 7th largest company by market cap (and the largest in China) in just 20 short years? This is one story you don’t want to miss.

    Sponsors:

    • Vanta: https://bit.ly/acquiredvanta
    • ServiceNow: https://bit.ly/acquiredservicenow26
    • Legora: https://bit.ly/acquiredlegora
    • Statsig: https://bit.ly/acquiredstatsig26

    More Acquired!

    • Get email updates with hints on next episode and follow-ups from recent episodes
    • Join the Slack
    • Subscribe to ACQ2
    • Merch Store!


    © Copyright 2015-2026 ACQ, LLC


    Links:
    • Alibaba: The House that Jack Ma Built
    • Jack Ma’s famous speech in the Hangzhou apartment
    • Jack Ma on not competing with Amazon

    Carve Outs:

    • Ben: Mike Maples on the Origins podcast
    • David: Romance of the Three Kingdoms

    Recode (with Kara Swisher) Sep 10, 2018
    Show notes

    In this special episode Ben & David head to Recode’s SF office and sit down in the red chair with the one & only Kara Swisher! Kara tells the story of Recode, from the beginnings of her partnership with Walt Mossberg in the late 90’s at WSJ to the launch of the D Conference and the All Things D blog, to starting Recode and ultimately being acquired by Vox Media in 2015. Kara is someone we’ve long looked up to at Acquired, and it was really special to have her join us on the show. We hope you enjoy the conversation as much as we did!

    Sponsors:

    • Vanta: https://bit.ly/acquiredvanta
    • ServiceNow: https://bit.ly/acquiredservicenow26
    • Legora: https://bit.ly/acquiredlegora
    • Statsig: https://bit.ly/acquiredstatsig26


    More Acquired!

    • Get email updates with hints on next episode and follow-ups from recent episodes
    • Join the Slack
    • Subscribe to ACQ2
    • Merch Store!


    © Copyright 2015-2026 ACQ, LLC


    Links:

    • Kara interviewing Stewart Butterfield, CEO of… Glitch?

    The Sonos IPO Aug 20, 2018
    Show notes

    Ben and David are (almost) live on the scene covering the plucky Southern California “camera company”… uh wait, wrong episode… we mean *speaker* company’s IPO! Continuing the long Acquired tradition of analyzing companies at the intersection of music, tech and business, we discuss the past, present and future of Sonos in world where speakers actually now… speak!

    Sponsors:

    • Vanta: https://bit.ly/acquiredvanta
    • ServiceNow: https://bit.ly/acquiredservicenow26
    • Legora: https://bit.ly/acquiredlegora
    • Statsig: https://bit.ly/acquiredstatsig26


    More Acquired!

    • Get email updates with hints on next episode and follow-ups from recent episodes
    • Join the Slack
    • Subscribe to ACQ2
    • Merch Store!


    © Copyright 2015-2026 ACQ, LLC


    Links:

    • Sonos own corporate history

    Carve Outs:

    • Ben: Andy Rachleff on the Invest like the Best podcast
    • David: Brotopia by Emily Chang

    The Xiaomi IPO Aug 05, 2018
    Show notes

    Acquired kicks off our China tech mini-series by teaming up with the best in the business: Hans and Zara from GGV’s 996 Podcast! Together we cover the largest technology IPO in the world since fellow China tech giant Alibaba in 2014: Xiaomi, where Hans has been an investor and board member from the very beginning. This episode is chock full of history and insight on both Xiaomi and what’s happening in China tech more broadly, and why we all should be paying attention. No matter where you live, this is definitely not one to miss!

    Sponsors:

    • Vanta: https://bit.ly/acquiredvanta
    • ServiceNow: https://bit.ly/acquiredservicenow26
    • Legora: https://bit.ly/acquiredlegora
    • Statsig: https://bit.ly/acquiredstatsig26


    More Acquired!

    • Get email updates with hints on next episode and follow-ups from recent episodes
    • Join the Slack
    • Subscribe to ACQ2
    • Merch Store!


    © Copyright 2015-2026 ACQ, LLC


    Tesla Jul 16, 2018
    Show notes

    Acquired kicks off Season 3 with a gangbuster two-hour extravaganza on America’s most successful automotive startup since The Ford Motor Company: Tesla. We cover everything, from founding to its 2010 IPO to all that’s happened since, including the question on the minds of superhero fans everywhere: who came first, Elon Musk or Tony Stark? (Spoiler: Elon)

    Sponsors:

    • Vanta: https://bit.ly/acquiredvanta
    • ServiceNow: https://bit.ly/acquiredservicenow26
    • Legora: https://bit.ly/acquiredlegora
    • Statsig: https://bit.ly/acquiredstatsig26


    More Acquired!

    • Get email updates with hints on next episode and follow-ups from recent episodes
    • Join the Slack
    • Subscribe to ACQ2
    • Merch Store!


    © Copyright 2015-2026 ACQ, LLC


    Carve Outs:

    • Ben: The Dissect podcast
    • David: Harry Potter and the Sacred Text podcast

    The Rover-DogVacay Merger (with Rover CEO Aaron Easterly) Jun 17, 2018
    Show notes

    Acquired wraps up Season 2 with our first “elusive” private-private merger: Rover.com and its 2017 combination with rival pet care marketplace DogVacay. We’re joined by Rover CEO Aaron Easterly to dive into the full history of how the crazy idea of “Airbnb for dogs” not only became a billion-dollar company, but also brought our heroes together for the first time and led to the founding of Acquired!

    Sponsors:

    • Vanta: https://bit.ly/acquiredvanta
    • ServiceNow: https://bit.ly/acquiredservicenow26
    • Legora: https://bit.ly/acquiredlegora
    • Statsig: https://bit.ly/acquiredstatsig26

    More Acquired!

    • Get email updates with hints on next episode and follow-ups from recent episodes
    • Join the Slack
    • Subscribe to ACQ2
    • Merch Store!


    © Copyright 2015-2026 ACQ, LLC


    Links:
    • The original Rover pitch from Startup Weekend

    GitHub Jun 05, 2018
    Show notes

    We’re live on the scene the day following the biggest announcement in the open source software world since well, open source software: Microsoft acquiring GitHub for $7.5B in stock. How did we get here? What does it mean for software developers going forward? And most importantly, why is there a creepy half-cat / half-octopus plastered all over everything? As always, Acquired has the answers.

    Sponsors:

    • Vanta: https://bit.ly/acquiredvanta
    • ServiceNow: https://bit.ly/acquiredservicenow26
    • Legora: https://bit.ly/acquiredlegora
    • Statsig: https://bit.ly/acquiredstatsig26


    More Acquired!

    • Get email updates with hints on next episode and follow-ups from recent episodes
    • Join the Slack
    • Subscribe to ACQ2
    • Merch Store!


    © Copyright 2015-2026 ACQ, LLC


    Carve Outs:

    • Ben: The Idea Maze by Chris Dixon
    • David: Invisible Asymptotes by Eugene Wei

    T-Mobile / Sprint May 21, 2018
    Show notes

    If you thought the telecom business was boring, think again! Acquired brings you an episode packed with more drama than an entire season of Game of Thrones. Starting with a death in the family, we follow a tale of fortunes lost and rebuilt, bitter battles between rivals who once worked for each other, and at the center of it all, a lesson in the power of stable cashflow businesses. This is one call you don’t want to drop!

    Sponsors:

    • Vanta: https://bit.ly/acquiredvanta
    • ServiceNow: https://bit.ly/acquiredservicenow26
    • Legora: https://bit.ly/acquiredlegora
    • Statsig: https://bit.ly/acquiredstatsig26


    More Acquired!

    • Get email updates with hints on next episode and follow-ups from recent episodes
    • Join the Slack
    • Subscribe to ACQ2
    • Merch Store!


    © Copyright 2015-2026 ACQ, LLC


    Links:

    • Seattle Times’ infographic on Bellevue’s wireless company history
    • John Legere at CES 2013

    Carve Outs:

    • Ben: Andrew Chen on the Intercom podcast
    • David: The 996 Podcast from Zara & Hans at GGV Capital

    PowerPoint May 04, 2018
    Show notes

    Acquired returns with a classic, delving into Microsoft’s first acquisition ever: Forethought Inc, the makers of PowerPoint. Hate it or love it, you can’t deny the combined companies’ impact: by the early 90’s PowerPoint had transformed the way businesses, educators and governments communicate, ensuring job security for pointy-haired Dilbert bosses everywhere.

    Sponsors:

    • Vanta: https://bit.ly/acquiredvanta
    • ServiceNow: https://bit.ly/acquiredservicenow26
    • Legora: https://bit.ly/acquiredlegora
    • Statsig: https://bit.ly/acquiredstatsig26


    More Acquired!

    • Get email updates with hints on next episode and follow-ups from recent episodes
    • Join the Slack
    • Subscribe to ACQ2
    • Merch Store!


    © Copyright 2015-2026 ACQ, LLC


    Links:

    • Robert Gaskins’ definitive history of building PowerPoint: Sweating Bullets
    • Absolute Powerpoint by Ian Parker

    Carve Outs:

    • Ben: Mindfulness in Plain English and discussion on Hacker News
    • David: The Birds have landed…

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