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    Business

    Acquired – Ben Gilbert and David Rosenthal

    Every company has a story.

    Learn the playbooks that built the world’s greatest companies — and how you can apply them.

    Advertise

    Copyright: © Copyright 2026 ACQ, LLC

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    Latest Episodes:
    Atari (with Nolan Bushnell) Oct 15, 2019
    Show notes

    We’re joined by the legendary Nolan Bushnell, founder not only of Atari, but also the only person ever to hire Steve Jobs, the recipient of Sequoia Capital’s first-ever investment, and the creator of Chuck E. Cheese, the canonical GPS navigation arrow, and a little project that would go on to become Pixar. We cover it all in this special episode!

    Sponsors:

    • Vanta: https://bit.ly/acquiredvanta
    • ServiceNow: https://bit.ly/acquiredservicenow26
    • Legora: https://bit.ly/acquiredlegora
    • Statsig: https://bit.ly/acquiredstatsig26

    More Acquired!

    • Get email updates with hints on next episode and follow-ups from recent episodes
    • Join the Slack
    • Subscribe to ACQ2
    • Merch Store!


    © Copyright 2015-2026 ACQ, LLC


    Links:
    • Spacewar!, the first video game: https://en.wikipedia.org/wiki/Spacewar!
    • The meaning of Atari: https://en.wiktionary.org/wiki/atari
    • Nolan’s current project, St. Noire: https://www.amazon.com/St-Noire-Hosted-Cinematic-Exclusive/dp/B07P693BG1

    Sequoia Capital (Part 1) Sep 26, 2019
    Show notes

    Acquired dives into the history behind storied venture firm Sequoia Capital and its legendary founder, Don Valentine. Part 1 tells Don’s story, starting from humble beginnings born to uneducated parents in Yonkers, NY, through shaping the fabric of Silicon Valley first as head of Sales & Marketing at both Fairchild and National Semiconductor, and then for generations to come via his pioneering concept of “company building” at Sequoia Capital. No matter where you sit in the ecosystem today, Don and the companies he helped build laid the foundation for nearly everything technology has become over the past 60 years.

    Sponsors:

    • Vanta: https://bit.ly/acquiredvanta
    • ServiceNow: https://bit.ly/acquiredservicenow26
    • Legora: https://bit.ly/acquiredlegora
    • Statsig: https://bit.ly/acquiredstatsig26


    More Acquired!

    • Get email updates with hints on next episode and follow-ups from recent episodes
    • Join the Slack
    • Subscribe to ACQ2
    • Merch Store!


    © Copyright 2015-2026 ACQ, LLC


    Links:

    • Silicon Valley’s “Traitorous Eight”: https://en.wikipedia.org/wiki/Traitorous_eight
    • Don Valentine’s lecture at Stanford GSB: https://www.youtube.com/watch?v=nKN-abRJMEw&t=2555s
    • Berkeley’s oral history with Don: http://digitalassets.lib.berkeley.edu/roho/ucb/text/valentine_donald.pdf

    Carve Outs:

    • Ben: The Business Roundtable on The Daily: https://www.nytimes.com/2019/08/21/podcasts/the-daily/business-roundtable-corporate-responsibility.html
    • David: Amazon Music on 25 years of “Ready to Die”: https://youtu.be/Dsna1nIZzB4

    Sources:

    • https://en.wikipedia.org/wiki/Traitorous_eight
    • https://www.sfgate.com/technology/article/Silicon-Valley-Shockley-racist-semiconductor-lab-13164228.php
    • https://signallake.com/innovation/Valentine101409.pdf
    • http://digitalassets.lib.berkeley.edu/roho/ucb/text/valentine_donald.pdf
    • https://www.amazon.com/dp/0875849385/ref=cm_sw_r_cp_tai_ZB8IDb7NNAFAH
    • https://www.amazon.com/Troublemakers-Silicon-Valleys-Coming-Age-ebook/dp/B06ZZ1YDTX/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr=
    • https://www.scaruffi.com/svhistory/arun3.html
    • http://www.ianhathaway.org/blog/2019/7/31/vc-an-american-history
    • https://www.axios.com/sequoia-capital-shakes-up-leadership-1513300220-7d255e34-f4bf-4178-af62-ec68023726e3.html
    • https://www.slideshare.net/lebret/a-history-of-venture-capital-lebret-vers-11
    • https://www.hbs.edu/faculty/Pages/item.aspx?num=47240
    • https://www.inc.com/magazine/19850501/7289_pagen_5.html
    • https://www.amazon.com/VC-American-History-Tom-Nicholas-ebook/dp/B07QV2YM3X/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr=
    • https://www.youtube.com/watch?v=nKN-abRJMEw&t=2555s

    Google Maps Aug 26, 2019
    Show notes

    Ben and David cover the series of three 2004 Google acquisitions that formed the core of Google Maps as we know and love it today: Where 2 Technologies, Keyhole and ZipDash. From nearly zero adoption between the three companies at the time of acquisition to well over 1 billion users today, does Google Maps merit admission to the hallowed Acquired A+ pantheon? Tune in to find out!

    Sponsors:

    • Vanta: https://bit.ly/acquiredvanta
    • ServiceNow: https://bit.ly/acquiredservicenow26
    • Legora: https://bit.ly/acquiredlegora
    • Statsig: https://bit.ly/acquiredstatsig26


    More Acquired!

    • Get email updates with hints on next episode and follow-ups from recent episodes
    • Join the Slack
    • Subscribe to ACQ2
    • Merch Store!


    © Copyright 2015-2026 ACQ, LLC


    Links:

    • Bret Taylor on “Satellite Mode”: https://twitter.com/btaylor/status/1099370126678253569?lang=en
    • Justin O’Beirne’s great pieces on Apple vs Google maps: https://www.justinobeirne.com

    Carve Outs:

    • Ben: Marc Andreessen on The Moment with Brian Koppelman: https://overcast.fm/+BgXAjz54o
    • David: The Expanse books: https://www.amazon.com/gp/product/B077L6GJWW/

    The Shopify IPO Aug 06, 2019
    Show notes

    Ben and David head north of the border to Ottawa, Canada to cover perhaps one of the greatest IPO success stories of the past 5 years, Shopify. From humble beginnings as a “lifestyle business” hawking hipster snowboard gear online to now routinely mentioned in the same breath as Amazon, the tale of Shopify and its incredible CEO Tobi Lütke’s ascent is not one to miss!

    Editor's note: Shopify actually powered $41b of sales, not $14b, in 2018, as discussed toward the end of the episode. $14b was the fourth-quarter number. While this changes the analysis of value captured at the end of the episode (Shopify only captures 2.5% of merchant sales as their own revenue, not 7%, which is admittedly very different), it doesn’t change overall sentiment on the company discussed in the episode.

    Sponsors:

    • Vanta: https://bit.ly/acquiredvanta
    • ServiceNow: https://bit.ly/acquiredservicenow26
    • Legora: https://bit.ly/acquiredlegora
    • Statsig: https://bit.ly/acquiredstatsig26

    Links:

    • https://www.snowdevil.ca
    • https://www.jadedpixel.com
    • Citron’s “research” report: https://citronresearch.com/citron-exposes-the-dark-side-of-shopify/

    Carve Outs:

    • Ben: Moment smartphone camera lenses: https://www.shopmoment.com
    • David: Quoteapro engineering and head of product roles, Bill Gurley on Invest like the Best: http://investorfieldguide.com/gurley/



    More Acquired!

    • Get email updates with hints on next episode and follow-ups from recent episodes
    • Join the Slack
    • Subscribe to ACQ2
    • Merch Store!


    © Copyright 2015-2026 ACQ, LLC


    Huawei Jul 22, 2019
    Show notes

    For our first episode of Season 5, Acquired returns to Shenzhen to cover another Chinese technology giant, this one slightly... different from our past subjects: Huawei. From a backwater importer of PBX switches to the world’s second largest handset manufacturer and near-undisputed leader in 5G infrastructure technology, Huawei’s ascent over the past 30 years has been nothing short of spectacular, equaled only by the spectacular fireworks of recent events surrounding the company. What’s the story behind this global telecom giant, and what does its future portend for global tech and US - China relations? We dive in.

    Sponsors:

    • Vanta: https://bit.ly/acquiredvanta
    • ServiceNow: https://bit.ly/acquiredservicenow26
    • Legora: https://bit.ly/acquiredlegora
    • Statsig: https://bit.ly/acquiredstatsig26

    More Acquired!

    • Get email updates with hints on next episode and follow-ups from recent episodes
    • Join the Slack
    • Subscribe to ACQ2
    • Merch Store!


    © Copyright 2015-2026 ACQ, LLC


    Links
    • Ren Zhengfei on Bloomberg TV: https://www.bloomberg.com/news/articles/2019-05-26/billionaire-huawei-founder-defiant-in-face-of-existential-threat
    • Who owns Huawei? https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3372669

    Carve Outs

    • Ben: Billions: https://www.imdb.com/title/tt4270492/
    • David: Dune by Frank Herbert: https://www.amazon.com/Dune-Frank-Herbert-ebook/dp/B00B7NPRY8/ref=nodl

    Superhuman (with CEO Rahul Vohra) Jun 27, 2019
    Show notes

    We wrap up Season 4 with a very special (and accidental!) episode, a conversation with the CEO of Superhuman, the red hot email productivity app which just announced their $33m Series B led by Andreessen Horowitz. While originally intended as a limited release episode, we felt Superhuman would provide the perfect bookend to our “modern enterprise productivity trilogy” following our Zoom and Slack episodes. We hope you enjoy the conversation with Rahul as much as we did, and we’ll see you later this summer for Season 5!


    Sponsors:

    • Vanta: https://bit.ly/acquiredvanta
    • ServiceNow: https://bit.ly/acquiredservicenow26
    • Legora: https://bit.ly/acquiredlegora
    • Statsig: https://bit.ly/acquiredstatsig26

    More Acquired!

    • Get email updates with hints on next episode and follow-ups from recent episodes
    • Join the Slack
    • Subscribe to ACQ2
    • Merch Store!


    © Copyright 2015-2026 ACQ, LLC


    Links
    • New York Times article announcing the fundraise: https://www.nytimes.com/2019/06/27/technology/superhuman-email.html
    • Rahul’s Medium post on acquisitions: https://medium.com/swlh/rip-mailbox-or-founders-how-to-stop-worrying-and-love-being-acquired-261da4f6d566
    • Rahul on finding product-market fit on First Round Review: https://firstround.com/review/how-superhuman-built-an-engine-to-find-product-market-fit/

    The Slack DPO Jun 24, 2019
    Show notes

    It’s a bird! It’s a plane! It’s an... enterprise software company? We give the full Acquired treatment to newly-public Slack, one of the most extreme and successful pivots of all-time. From a log cabin in Canada to a never-ending game and back again, Slack’s journey has more twists and turns than a Hobbit’s tale. Tune in for one APLUSS story you don’t want to miss!

    Sponsors:

    • Vanta: https://bit.ly/acquiredvanta
    • ServiceNow: https://bit.ly/acquiredservicenow26
    • Legora: https://bit.ly/acquiredlegora
    • Statsig: https://bit.ly/acquiredstatsig26

    More Acquired!

    • Get email updates with hints on next episode and follow-ups from recent episodes
    • Join the Slack
    • Subscribe to ACQ2
    • Merch Store!


    © Copyright 2015-2026 ACQ, LLC


    Links
    • Kara Swisher’s Flipcam interview with Glitch: https://www.wsj.com/video/tiny-speck-stewart-butterfield-speaks/C51EAD27-FE8E-46AE-B785-6ECF1A9798B0.html
    • Marc Andreessen on “all will still end well...” https://twitter.com/patphelan/status/1142733251691405312
    • The Glitch public domain archive: https://www.glitchthegame.com
    • Naming Slack: https://twitter.com/stewart/status/780906639301812225?s=21

    Carve Outs

    • Ben: The Expanse on Amazon: https://www.amazon.com/The-Expanse-Season-1/dp/B018BZ3SCM
    • David: Give to any non-profit on Alma: https://alma.app/blog/1-4-million-reasons-to-love-alma-search

    The Zoom IPO (with Santi Subotovsky) Jun 18, 2019
    Show notes

    Zoom board member (and general partner at Emergence Capital) Santi Subotovsky joins us to tell the true underdog story behind the hottest IPO of 2019. Together we trace founder Eric Yuan’s incredible journey from immigrant software developer, who didn’t speak any English upon arriving in Silicon Valley in 1997, to Glassdoor’s #1 rated CEO in America in 2018. In an age where border walls have replaced open doors in Washington, and burn rates and privacy scandals have sidelined Silicon Valley’s pretense of making the world a better place, there is no better reminder than Zoom of everything that can be great about our country and our industry.


    Sponsors:

    • Vanta: https://bit.ly/acquiredvanta
    • ServiceNow: https://bit.ly/acquiredservicenow26
    • Legora: https://bit.ly/acquiredlegora
    • Statsig: https://bit.ly/acquiredstatsig26

    More Acquired!

    • Get email updates with hints on next episode and follow-ups from recent episodes
    • Join the Slack
    • Subscribe to ACQ2
    • Merch Store!


    © Copyright 2015-2026 ACQ, LLC


    Links
    • Walt Mossberg’s review of Zoom in 2012: http://allthingsd.com/20120821/a-chance-to-call-15-friends-to-video-chat-in-high-def/

    Carve Outs

    • Ben: General Magic https://www.generalmagicthemovie.com
    • David: Dissect Season 4 https://dissectpodcast.com/subscribe-to-the-podcast/

    The Electronic Arts IPO (with Trip Hawkins) May 27, 2019
    Show notes

    Acquired looks back at a monumental IPO from a *much* different era: Electronic Arts. We’re joined by EA’s founder Trip Hawkins to tell the incredible story of how he built the company that made video games mainstream. Starting from his high school years as both a geek and a jock, to then working for Steve Jobs as one of Apple Computer’s first employees and later completely changing the world of sports with John Madden Football, Trip always had a clear vision for what EA could become and what magic could happen at the intersection of technology and the liberal arts.

    Sponsors:

    • Vanta: https://bit.ly/acquiredvanta
    • ServiceNow: https://bit.ly/acquiredservicenow26
    • Legora: https://bit.ly/acquiredlegora
    • Statsig: https://bit.ly/acquiredstatsig26


    More Acquired!

    • Get email updates with hints on next episode and follow-ups from recent episodes
    • Join the Slack
    • Subscribe to ACQ2
    • Merch Store!


    © Copyright 2015-2026 ACQ, LLC


    The Uber IPO May 11, 2019
    Show notes

    Welcome to the big one. On the day of its IPO, we tell the story of Uber. It’s a story whose roots stretch back 130 years, but whose impact reverberates perhaps more powerfully on our current world than any other. A story that, in all of its greatness and in all of its ugliness, may just be the story of our time.

    Sponsors:

    • Vanta: https://bit.ly/acquiredvanta
    • ServiceNow: https://bit.ly/acquiredservicenow26
    • Legora: https://bit.ly/acquiredlegora
    • Statsig: https://bit.ly/acquiredstatsig26


    More Acquired!

    • Get email updates with hints on next episode and follow-ups from recent episodes
    • Join the Slack
    • Subscribe to ACQ2
    • Merch Store!


    © Copyright 2015-2026 ACQ, LLC


    Links:

    • Austin Geidt’s incredible journey: https://youtu.be/-NjaqDMYNVs
    • Travis’s self-introduction as “the Wolf from Pulp Fiction”: https://youtu.be/VMvdvP02f-Y
    • Travis interview on TWiST: https://www.youtube.com/watch?v=550X5OZVk7Y



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