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    Business News

    Accelerate Your Business Growth

    Featured on Inc.com’s list of 100 Podcasts That Will Make You Smarter, Better, and Wiser, MSNBC’s Your Business, and on the Fit Small Business list of best small business podcasts, this show is designed to help small business owners, salespeople, and new entrepreneurs with the various aspects of business success. We have a great lineup of guests and topics scheduled. We’ll be talking about everything from sales to employee issues; from technology to social media; from work-life balance to exploring uncharted territory. The host, Diane Helbig’s goal is to help you remove challenges so that you can realize your own success with your business. Be sure to subscribe to the iTunes channel or follow this podcast so you never miss an episode! Small business owners face challenges in a variety of areas throughout their ownership journey. For some the challenge is creating a sales strategy that brings results. For others dealing with employees can be very challenging. Growing pains come up at startup, growth, and exit. Marketing and branding are two topics that can be confusing for businessowners. Leadership and communication are also areas where leaders struggle. Finding answers, ideas, resources, and tools can make the journey easier. The guests who join Diane are experts in their fields. They provide actional expertise so the small business owner, leader, or salesperson can put those ideas into action. The host, Diane Helbig, has over 20 years of experience in business leadership and sales. She advises small business owners and trains professionals on leadership, selling, customer service, and time management. The podcast provides her with another way to get valuable information in front of businessowners, sales professionals, and business leaders. No matter what country you are in, from the United States to Canada to Australia to the European Union, the answers in each episode are valuable. Leaders in every industry can connect with the experts and learn from them. What’s your pain? Succession planning? Marketing? Business growth? Hiring? Legal and/or accounting issues? Family business challenges? Sales? Strategic planning? Dealing with employees? Creating structure and process? Networking successfully? Prospecting? Account management? Using discovery to grow? If it’s a business topic we have the guests who can help you. Many guests are bestselling authors and offer free resources or promotions on their products or services. Some of them have podcasts as well so you can tap into their guests as well. The guests have been curated from all over the world to bring you relevant, timely ideas you can implement immediately. Some evergreen topics include: podcasting, branding, marketing a small business, social media marketing, business systems, entrepreneurial dreams, leaving a legacy, team building, servant leadership, SEO, cashflow, emotional intelligence, cold outreach, cold calling, investing, ideal client, bottom line, sales development, adaptive leadership, feedback, workforce development, decision making, profit, goal setting, trust based selling, personal brand, mindset, scale small business, fear of selling, marketing strategies, LinkedIn, revenue generating, click funnels, lead generation, how to sell more, negotiation, digital marketing, small business tax, culture.

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    Latest Episodes:
    Creating a Competitive Advantage Through Better Customer Service Aug 12, 2024
    Show notes

    Welcome to another episode of "Accelerate Your Business Growth"! I'm your host, Diane Helbig, and today we have a special guest, David Avrin. David is a renowned customer experience speaker and consultant, and the author of Ridiculously Easy to Do Business With, and he's here to share some invaluable insights on how businesses can enhance their customer service and retention strategies.

    In this episode, we delve into the importance of offering options and choices to customers for a superior experience. David explains why making it easy for customers to do business with you is crucial, and how resolving issues efficiently can prevent frustration and improve customer satisfaction. We also discuss the all-too-common challenges faced by customer service agents, including high attrition rates, scripted responses, and the difficulty of reaching an actual person for support.

    We touch on the limitations of AI and chatbots in understanding customer concerns and the frustration of being transferred between multiple representatives. David highlights the need for businesses to focus on their competitive advantage by being accessible and accommodating, offering a balanced approach between digital and personal interactions.

    Tune in as David discusses how technology impacts customer experience, the pitfalls of incessant surveys, and the importance of adapting to the changing expectations across generations. He also shares practical examples and solutions, such as proactive communication and adopting an omnichannel approach to cater to different customer preferences. Whether you're a business owner, a customer service professional, or simply interested in improving customer experiences, this episode is packed with insights you won't want to miss.

    If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

    Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

    Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

    Heightened Expectations for Order Visibility: "The things that we're seeing and some of the trends that are really important for organizations to adopt is there's a heightened level of expectation for visibility into the process."

    — David Avrin 00:06:30

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    Mastering Content for Business Growth Aug 08, 2024
    Show notes

    Welcome back to another episode of Accelerate Your Business Growth! Today, we’re diving into the world of content creation with Jon Clemence, a professional editor and writer who runs his own editing and writing agency. Jon specializes in helping businesses enhance their expertise, authoritativeness, and trustworthiness through their digital content. In this episode, Jon shares his expert insights on the current landscape of content creation, the do’s and don’ts of using AI, and practical tips on how to make your blog posts stand out. He also offers actionable advice on updating old content, optimizing it for SEO, and the best tools and resources to use. Whether you’re just starting out with a blog or looking to refine your content strategy, this episode is packed with valuable information to help you grow your business.

    If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

    Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

    Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

    The Importance of Call to Action in Content Creation: "The funny thing about human beings is we don't come with ESP. So if you own a business and you've written a blog post or a social media post, there's probably something you would like the reader to do when they get done with that, but we don't know what it is. Yeah. You have to tell us."

    — Jon Clemence 00:05:01

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    Unlocking the Power of Buyer Personas Aug 05, 2024
    Show notes

    Welcome back to another episode of "Accelerate Your Business Growth!" I'm your host, Diane Helbig, and today we have a phenomenal guest lined up for you—Jim Kraus, the president of the Buyer Persona Institute (BPI) and a renowned authority on buyer personas and buying insights. Jim brings a wealth of knowledge from his experience in helping thousands of marketers develop strategies and messaging that drive leads, improve conversion rates, and increase sales. Recently, he released the second edition of his book on buyer personas, and we're thrilled to dive into this topic with him. In this episode, Jim will break down what buyer personas truly are, how they can be used effectively in marketing and sales, and the invaluable insights they can bring to your business. He'll also share practical advice on how to gather this vital information and use it to better understand and influence your prospective buyers.

    If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

    Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

    Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

    Timeless Marketing Insight: "The provider and the solution that's gonna win is the one that can make the buyer feel like, hey. You know, if I make this choice, I'm gonna get the outcomes I want, and I feel like nothing's gonna go wrong."

    — Jim Kraus 00:21:21

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    Leadership Mastery for Business Success Aug 01, 2024
    Show notes

    Welcome to another enriching episode of "Accelerate Your Business Growth." Today, our host Diane Helbig sits down with the insightful Carly Pepin, an international speaker and consultant specializing in human behavior. Carly brings a wealth of knowledge on the importance of resilience, adaptability, and self-awareness in leadership. In this episode, she underscores the critical balance between positivity and addressing challenges to prepare for the future, transforming past experiences into valuable lessons, and understanding the crucial role vision plays in leadership. Carly also delves into the art of aligning personal and business goals to create win-win scenarios, the significance of placing employees in suitable roles, and the surprising sources of inspiration that can fuel innovation. By the end of this conversation, you'll gain fresh perspectives on personal growth, the balancing act of self-care, and the undeniable value of pursuing a purpose-driven life.

    If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

    Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

    Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

    Balanced Mindset for Effective Leadership: "It’s great to have a positive outlook on things, but if we’re over focusing on positivity, you’re actually losing out on foresight."

    — Carly Pepin 00:09:41

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    Harnessing AI for Small Business Success Jul 29, 2024
    Show notes

    Welcome to another episode of "Accelerate Your Business Growth," where we explore the latest trends and insights to help you navigate the ever-evolving business landscape. Today, we're thrilled to have John Warner with us. John is a visionary and a serial innovator whose experience spans startups, academic centers, non-profits, and even a government agency. He's also the author of a newly published book, The Intelligence Tsunami, on thriving in the age of AI.

    In this episode, John shares his insights on how AI is transforming our world, both creating value and introducing disruptions. We dive into practical ways small business owners can harness AI tools like ChatGPT and Google Gemini to enhance their operations. John also discusses the importance of staying ahead of technological changes and how AI can be used creatively across various business functions, from marketing to customer service.

    Join us as we explore the exciting yet challenging world of AI and discover how to turn potential disruptions into opportunities for growth. Whether you're an early adopter or skeptical about the AI wave, this episode has something valuable for you. Tune in and let's accelerate your business growth together!

    Connect with John through his company, Innoventure, or on LinkedIn.

    If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

    Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

    Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

    Mastering AI Prompts for Better Responses: "The first thing to use it better is to learn how to engineer that prompt, because the better you do of asking the question, the better, more accurate the response you'll get out of it."— John Warner 00:03:51

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    Unlocking Your Speaking Potential Jul 25, 2024
    Show notes

    Welcome back to another episode of Accelerate Your Business Growth. I'm your host, Diane Helbig, and today we have a special guest, Kerry Barrett. Kerry is an Emmy-winning anchor, host, and on-camera expert who overcame a paralyzing fear of public speaking to build a multi-decade career in broadcast journalism with top media institutions like NBC, ABC, and Fox TV. Now, she dedicates her expertise to helping business owners, executives, and lawyers break through their mindset barriers and refine their on-camera delivery and speaking skills.

    In this episode, we dive deep into the reasons why so many people fear public speaking and discuss the critical importance of effective communication across all aspects of our lives. Kerry shares her valuable insights on the common mistakes people make, the concept of a performance mindset, and the differences between public speaking and speaking on camera. She also offers practical tips for improving your speaking skills, including a "30 days and 30 seconds" challenge that you won't want to miss.

    Whether you're looking to enhance your public speaking abilities or simply want to communicate more effectively, this episode is packed with actionable advice and inspiration. Stay tuned, and let's get started!

    If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

    Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

    Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

    "The camera lens is the eyes for every single person in your audience. So making sure that you're looking into the camera as much as you possibly can and not looking down into the monitor will make sure that everybody that's watching you sees you connecting with them using eye contact."

    — Kerry Barrett 00:13:33

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    Attract Dream Clients Jul 22, 2024
    Show notes

    Welcome to another enlightening episode of "Accelerate Your Business Growth." Today, Diane Helbig sits down with Danielle Harris, a seasoned marketing and messaging consultant from Metro Detroit. Danielle has over a decade of experience in the marketing sector and specializes in helping coaches and service providers attract their ideal clients through the power of storytelling. In this episode, Danielle delves into the oft-overlooked potency of personal narratives in business, and explains why sharing your unique story can be a game-changer for your brand. She offers actionable insights on how to integrate your background, values, and personality into your business messaging, while also balancing vulnerability and promotional content. Additionally, Danielle provides practical tips for customer research and how to leverage client stories to enhance your marketing efforts. Be sure to connect with Danielle through her website or on LinkedIn.

    If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

    Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

    Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

    Embracing Your Brand's Unique Personality**: "Not thinking that you have to be one type of person, but realizing that you can really incorporate all of that personality, that you have, that you want your brand to have into everything that you do."

    — Danielle Harris 00:10:43

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    Growing Your Business with Intention Jul 18, 2024
    Show notes

    Welcome to another insightful episode of "Accelerate Your Business Growth"! In today's episode, host Diane Helbig sits down with Erin Marcus, the dynamic founder and CEO of Conquer Your Business, an international company dedicated to helping entrepreneurs and small business owners achieve financial and emotional freedom. With Erin's extensive background as a corporate executive, combined with her MBA education and street-smart upbringing, she brings a wealth of knowledge to the table.

    Join Diane and Erin as they delve into the critical aspects of mindset and strategy in business. Erin shares her compelling journey and valuable lessons on overcoming fear and roadblocks, emphasizing the importance of recognizing and responding to our emotional and physical reactions. Through fascinating analogies, including her experiences with her reactive dog, Erin explains how to manage and recover from setbacks more effectively. This conversation promises to offer practical advice on making intentional choices and navigating the subconscious hurdles that entrepreneurs face.

    If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

    Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

    Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

    The Neuroscience of Self-Compassion: "Give yourself a break, but don't let yourself off the hook. Getting mad at yourself for the problem doesn't help solve the problem. So give yourself a break."

    — Erin Marcus 00:09:58

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    Essential Cybersecurity Strategies Jul 15, 2024
    Show notes

    Welcome back to another episode of "Accelerate Your Business Growth." I'm your host, Diane Helbig, and today we have a critical and timely discussion lined up for you. We’re joined by Terry Ziemniak, a cybersecurity expert with over 25 years of experience ranging from technical roles to executive leadership. Terry has spent the last decade serving as an information security officer for multibillion-dollar organizations and now lends his expertise as a fractional cybersecurity executive, helping small and medium-sized businesses understand, manage, and reduce their cyber risks.

    In this episode, we dive deep into the world of cybersecurity, discussing real-world lessons from recent cyber attacks, the importance of business resiliency, and how to prepare for worst-case scenarios. Terry sheds light on common cybersecurity challenges, the difference between security and compliance, and the innovative concept of fractional cybersecurity leadership. Whether you're a business leader or just interested in the ever-evolving field of cybersecurity, this episode is packed with insights you won't want to miss.

    If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

    Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

    Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

    *The Importance of Business Resiliency in Cybersecurity**: "The lesson really is, Diane, that bad things are likely to happen. And the strategy as a business leader is be diligent, do a good job, but don't aim for nor expect perfection in the cybersecurity space."

    — Terry Ziemniak 00:01:46

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    Navigating SEO and AI Jul 11, 2024
    Show notes

    In today's enlightening episode of "Accelerate Your Business Growth," host Diane Helbig is joined by two seasoned digital marketing experts, Scott Gardner and Brent Bouldin. With over 20 years of experience each, Scott and Brent have a wealth of knowledge in high impact digital channels such as SEO, content marketing, and social strategy. They share their expertise on why SEO is a crucial growth tool for businesses, the disruptive impact of generative AI on SEO, and practical strategies for small businesses to develop effective SEO plans. They emphasize the importance of understanding and addressing customer needs and maintaining fresh, relevant content to gain trust and visibility on search engines. This episode is packed with invaluable insights for anyone looking to optimize their digital presence and drive business growth.

    If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

    Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

    Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

    Learn more about your ad choices. Visit megaphone.fm/adchoices

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