Stay ConnectedAADOM RADIO –
For AADOM members on the go! AADOM radio is a great resource for dental management learning anytime, anywhere! Built with the busy manager’s schedule in mind, keep up-to-date on topics ranging from:
Systems to Work life Balance
AADOM News
Published Observer Articles – Narrated for your listening and learning mindset.
AADOM Radio – THE podcast for dental managers and dental business professionals.
AADOM Radio & Roadside Dental Marketing Present:
Kelsey Halvarson, Roadside SEO Director
Learning Objectives:
1. Identify which areas of marketing to prioritize and shift right now
2. Learn how to use analytics to understand what's working for you and what's not
3. Understand the behaviors of your target customers and their top fears and barriers
4. Learn things you can do yourself to help grow and strengthen your organic and local visibility on Google and other search engines
Get tips to strengthen loyalty and relationships with current patients
More About Kelsey:
Kelsey started out in the automotive industry working with top dealerships across the nation before making the transition to the medical industry.
If you need help "being found" online, then Kelsey Halvarson is the guy you should call. With more than 15 years of experience in online marketing, (SEO) search engine optimization, running effective paid ad campaigns on Google, Facebook and other major platforms, Kelsey helps our clients get to the top and STAY on the top with continuous forward-thinking strategies.
Kelsey is always involved in continuous education and he leads our SEO team helping them to stay up-to-date with the newest Google requirements. Kelsey is certified for Google Ads, Google Search Console, and Google Analytics, as well as Bing for Paid Ads.
Kelsey is married and has one furbaby. He spends most of his time in Puerto Vallarta where he works remotely. He also enjoys public speaking, and consulting/coaching.
More about Roadside Dental Marketing:
www.roadsidedentalmarketing.com
More About AADOM:
AADOM Radio & Great Dental Websites Present:
Jeff Gladnick Founder/CEO
Learning Objectives:
Learn how to evaluate your own website or create a new one that makes it easy for search engines to find your site and convinces patients to contact your office.
More About Jeff:
Although Jeff comes from a family of 7 dentists, he never received “the calling” and instead became a software engineer. After creating a website for his dad’s clinic, he was approached by other members of his family to create their websites, and eventually founded Great Dental Websites. What started as a family project has evolved into the company it is today, serving over 900 practices worldwide, supported by a team of over 35 employees between our Denver and Sydney offices.
More About Great Dental Websites:
More About AADOM:
AADOM Radio & DentalPost Present:
Tonya Lanthier, RDH
Podcast Learning Objectives:
How to use data to hire “right”, including:
- How to write a better job posting
- Tools to vet resumes and find a better match
- Asking the right questions in the interview
- Tools to assess candidates and give you a higher chance of hiring success
More About Tonya:
Tonya Lanthier is founder and CEO of DentalPost , the industry’s premier and largest online and mobile job board, connecting and educating more than 850,000 job seekers and 80,000 dental offices in the U.S. and Canada. A Registered Dental Hygienist-turned-entrepreneur, Tonya’s passion lies in improving lives and helping dental professionals build teams that excel.
Tonya is a member of the American Dental Hygienists' Association,
supporter of AACD's Give Back a Smile program and volunteer at several
charitable organizations including Georgia Mission of Mercy and Ben
Mansell Clinic. She is a board member of the Oral Cancer Cause and
Dental Entrepreneur Women.
More About Dental Post:
www.DentalPost.net
More About AADOM:
www.DentalManagers.com
AADOM Radio & Merchant Advocate Presents:
Cheryl McKenna
Podcast Summary:
The ADA has recommended touchless credit card payments. Exploring ways to implement touchless to keep teams safe.
The card brands, Visa, MasterCard, Discover and American Express announced that signatures are no longer required so there truly is an opportunity to keep payments touchless with the right technology.
A practice does NOT want to just rely on hand keying the credit card info because it is expensive. The economic climate dictates that you need to give your patients The economic climate dictates that you need to give your patients convenient ways to pay their bills, options for payment plans and future payments.
More About Cheryl McKennna
Cheryl McKenna is the Director of New Business at Merchant Advocate. She has 23 years of experience helping people save money and increase efficiency on their patient payment systems. Cheryl has provided consulting services in many areas including Payment Card Compliance, HIPAA Security Rule Compliance, Merchant Agreement Contract Negotiations, Rate and Fee Expense Reduction and Software and Equipment Integration for Practice Management Software. She is currently spending the majority of her time helping her clients deal with the challenges that Covid19 has presented in regards to payment processing.
More About Merchant Advocate:
www.merchantadvocate.com
More About AADOM:
www.DentalManagers.com
AADOM Radio Presents:
Vickie Ward, FAADOM
Podcast Summary:
It’s that peaceful time of day, first thing in the morning when you look in the mirror- adjust your hat, stand tall, breathe deep and get ready to take on the day!
Wait? Adjust your Hat? Ahhh Yes, you know… That imaginary Office Manager hat we adjust in our mirror before heading off for the day! Oh boy, I’m going to get so much done today you say to yourself!.......Tune in to hear the rest!
More About Vickie:
Vickie Ward is the Owner of Key Dental Management. She is a Fellow of the American Association of Dental Office Managers and serves on the Board for the Wilmington, NC Chapter of AADOM.Having worked 20 years in the dental office as Practice Manager and Front Office Team Member; she now serves as a consultant, coach and fractional team member to dental offices.
Learn More About AADOM:
www.DentalManagers.com
AADOM Radio & Henry Schein One Presents:
David Stones
Podcast Learning Objectives
• How to collect outstanding balances even when patients are not coming into the office
• Tips for remaining sensitive to your patients with special considerations
• How to improve your cash flow on a limited production schedule.
More About David:
David is the Senior Product Manager at Henry Schein One over the payment, billing, and business analytics products. He joined Henry Schein One in 2016 with over 25 years of experience in defining and delivering quality, customer-focused solutions. While he has resided in the west for many years his roots are in the upper mid-west where he was born and raised. He has six children and six grandchildren. He spends his spare time with family, is a member of city boards, and coaches youth sports with a focus on football.
Learn More About Henry Schein One:
www.HenryScheinOne.com
Learn More About AADOM:
www.DentalManagers.com
AADOM Radio & Care Credit Present:
Leigh Ann Faight
Director of Coaching for ACT Dental
Key Learning Objectives:
Understand the tips to relearning and growing in the tension of this transition
Learn 3 critical parts to opening successfully
Develop new and relevant communication skills for this current environment
More About Leigh Ann:
After becoming a dental hygienist in 2006 Leigh Ann was drawn to learning everything possible about what makes dental teams work synergistically, with both effectiveness and efficiency, through collaboration and accountability. Her leadership, facilitation, and coaching skills have been refined through her work with the Arbinger Institute and also the Gestalt Institute of Cleveland. Being a part of something ‘bigger than herself’ is a driver in her daily work. The bonus of all of this is that dentistry is truly the greatest profession on earth!
Learn More About Care Credit:
www.CareCredit.com
Learn More About AADOM:
www.DentalManagers.com
AADOM Radio & Henry Schein Dental Present:
Eric Pook-Cirrus Consulting Group
Podcast Summary:
This is exceptional discussion on the business side of dentistry. The largest impact to the practice's success or failure is the physical location which is reliant on the office lease. Imagine the impact if you received notice that the practice was being forced to relocate in 30 days. It would be a nightmare. Learn the tips and tricks from the pros to understand what to look out for in your office lease.
Learning Objectives:
About Eric:
Eric Pook is the Managing Director of Cirrus Consulting Group, North America’s preeminent commercial real estate and office lease negotiation firm for dentists. Eric is a dental lease negotiation expert and has been consulting small businesses since the late 90’s with an emphasis on revenue creation and cost mitigation. Eric advises Doctors and Office Managers each day on how to successfully leverage the dental office lease agreement to maximize practice value while reducing risk and liability. Eric is an instructor at Henry Schein’s Dental Business Institute Training Dentists, Office Managers, and Dental Executives on how to effectively manage their lease portfolio.
A proven record of growth and scaling businesses: Eric was the 5th member of a renewable energy start-up that became the 17th fastest private company in the U.S. ranked in the 2014 Inc. 500 List with growth of 11,560%. Eric was involved from inception to building to over 400 employees across 8 commercial real estate locations. Cirrus was founded 25 years ago by dentists for dentists, Cirrus Consulting Group is the pre-eminent firm partner to Dental Practices for all dental office lease negotiation and review services. We have a proven record of over 12,000 successes of achieving fair and affordable leasing terms for doctors, ensuring the lease is set up to provide ling-term protection and security, with the ability to eventually sell and transition out of dentistry profitably and safely.
Learn More About Henry Schein Dental:
www.HenrySchein.com
Learn More About AADOM:
www.DentalManagers.com
AADOM Radio & Roadside Dental Marketing Present:
Angela Byrnes-Director of Client Services
Podcast Summary:
The Coronavirus COVID-19 pandemic has affected businesses around the world, and the dental industry is no exception. Many practices are closed or seeing significantly reduced numbers of patients. As a result, this is a time of uncertainty for many.
Right now, your website messaging is more important than ever. Does your website address the changing needs and concerns of new and potential patients?
If not, it’s time to adjust and adapt your website content to meet the needs of your community
Temporarily adjust your homepage during COVID-related closures
Plan now to adjust your website content once your practice reopens
Address patients’ financial concerns
Make it easy for patients to reach you
Highlight convenience
Additional marketing adjustments to consider
About Angela:
Angela Byrnes loves practicality and efficiency and works to pair client goals with simple solutions. Before Roadside, Angela devoted 23+ years to the dental industry, leading high production at multi-doctor practices. Eventually, she honed in on her passion for practice management and consulting, and naturally gravitated toward Roadside due to their specialization in dental marketing.
In her years with Roadside, Angela has helped transcend all previous profit margins at rates her clients have never thought possible! She problem-solves intimidating challenges with interactive, easy, and rewarding action plans. Simply put, Angela loves to share her marketing knowledge, tools, and expertise to help dentists grow their practices!
Learn More About Roadside Dental Marketing:
www.RoadsideDentalMarketing.com
Learn More About AADOM:
www.DentalManagers.com
AADOM Radio & Patterson Dental Present:
Kristen Brown
PODCAST SUMMARY:
Learn about the EVOLVE Well-Being Blueprint and the AADOM's Funniest
Videos contest that will be featured during the Patterson-Sponsored workshop
at the conference.
LEARNING OBJECTIVES:
Why it's important to EVOLVE your energy for impact.
Quick ways to boost your energy now.
How to submit your funniest/best video of you and/or your practice boosting
your energy or de-stressing at work.
MORE ABOUT KRISTEN:
Kristen Brown is a futurist, energy mastery expert, keynote speaker, widowed
mom, and bestselling author whose corporate leadership experience and
research into human behavior help you drive growth and tap into your power
even during change and stress. She works with clients around the world
including Boston Scientific, Minnesota Vikings, Women Presidents
Organization, Women’s Foodservice Forum, and General Mills and on media
like Live with Kelly, Forbes, Working Mother, Psychology Today, and more. Her
biggest faults – she is an occasional know-it-all and frequent wine aficionado.
She lives in Minneapolis and loves hiking, teaching yoga, and hanging with her
daughter. Learn more at: http://www.KristenBrownPresents.com
LEARN MORE ABOUT PATTERSON DENTAL:
www.PattersonDental.Com
LEARN MORE ABOUT AADOM:
www.DentalManagers.com
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