33 Tangents

Latest Episodes:

33 Tangents - Episode #204 - What’s The Deal With Server-Side Tracking? Apr 13, 2022

Show notes

Server-side tracking is being pitched as the next great leap forward in analytics and marketing data collection. It is positioned as the cure for all current ills facing digital analytics and marketing data collection as well as those to come.

What is it? Is it over-hyped? What can it really do and what real problems does it solve? What are the pitfalls? Are you risking getting stuck in a particular ecosystem?

On this week’s episode of the 33 Tangents podcast, Jason, Jenn, and Jim discuss what they’re seeing with server-side tracking and if they think it will solve the problems it is pitched to solve.

THANK YOU

We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.

And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.

WHERE TO LISTEN

The 33 Tangents video simulcast is now available on YouTube

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WHERE TO FIND US

Website: www.33sticks.com

Email: Podcast@33sticks.com

Twitter: https://twitter.com/33Sticks

Facebook: https://www.facebook.com/33sticks/

YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg

33 Tangents - Episode #203 - Keys to a Solid Digital Analytics Implementation Apr 06, 2022

Show notes

Implementation of digital analytics solutions is often pitched as “just do X, Y, & Z” and you’re all set. We know that is not the case.

What are the keys to a solid implementation? Do should you ensure to have in place at the start of the implementation as well set up for the future?

On this week’s episode of the 33 Tangents podcast, Jenn, Jason, and Jim discuss factors necessary to not just deploy a solid analytics implementation but also ensure its long-term success.

THANK YOU

We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.

And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.

WHERE TO LISTEN

The 33 Tangents video simulcast is now available on YouTube

Subscribe on Apple Podcasts

Subscribe on Google Podcasts

Listen on TuneIn

Listen on Amazon Music

WHERE TO FIND US

Website: www.33sticks.com

Email: Podcast@33sticks.com

Twitter: https://twitter.com/33Sticks

Facebook: https://www.facebook.com/33sticks/

YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg

33 Tangents - Episode #202 - The Current State of Digital Analytics Technology & Implementation Mar 30, 2022

Show notes

It’s been a while since the topics of data collection architecture and analytics implementation have been discussed. What are some of the things that are going on in that space? Where could things possibly be going?

On this week’s episode of the 33 Tangents Podcast, Jim and Jenn discuss martech data collection, common issues clients are encountering today, and the positive developments.

THANK YOU

We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.

And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.

WHERE TO LISTEN

The 33 Tangents video simulcast is now available on YouTube

Subscribe on Apple Podcasts

Subscribe on Google Podcasts

Listen on TuneIn

Listen on Amazon Music

WHERE TO FIND US

Website: www.33sticks.com

Email: Podcast@33sticks.com

Twitter: https://twitter.com/33Sticks

Facebook: https://www.facebook.com/33sticks/

YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg

33 Tangents - Episode #201 - Active vs. Passive Ownership: Out of Touch or Misaligned Goals Mar 23, 2022

Show notes

The metrics associated with organizational and individual goals are one way owners & management monitor the health of the business. When designed and deployed with intention, goals can successfully aid in that. When haphazardly put together, they can hinder the business.

What does it mean to intentionally design goals that aid the business? How can goals become misaligned with the purpose of the business and its employees?

On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss how poorly planned goals can negatively impact a business and what is at the root of them.

THANK YOU

We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.

And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.

WHERE TO LISTEN

The 33 Tangents video simulcast is now available on YouTube

Subscribe on Apple Podcasts

Subscribe on Google Podcasts

Listen on TuneIn

Listen on Amazon Music

WHERE TO FIND US

Website: www.33sticks.com

Email: Podcast@33sticks.com

Twitter: https://twitter.com/33Sticks

Facebook: https://www.facebook.com/33sticks/

YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg

33 Tangents - Episode #200 - Over-operationalization And Trust in Employees Mar 16, 2022

Show notes

The mistake many businesses make is they over-operationalize procedures and bog their employees down with a large number of policies. The reason given for doing business in this manner is that it is to ensure a great experience for customers, but the real reason is that they don’t completely trust their employees.

What kind of experience does that really create for customers? What leads to the lack of trust?

On this week’s episode of the 33 Tangents Podcast, Jim and Jason continue talking about what it means to be actively involved with running a business and how lack of involvement impacts policies and procedures.

WHERE TO LISTEN

The 33 Tangents video simulcast is now available on YouTube

Subscribe on Apple Podcasts

Subscribe on Google Podcasts

Listen on TuneIn

Listen on Amazon Music

WHERE TO FIND US

Website: www.33sticks.com

Email: Podcast@33sticks.com

Twitter: https://twitter.com/33Sticks

Facebook: https://www.facebook.com/33sticks/

33 Tangents - Episode #199 - Who Are Your Regular Customers? Mar 09, 2022

Show notes

Every business, from a small town diner to a large multi-national conglomerate, has their regular customer. These are key to success. They are the barometer indicating how the business is going and they are the business’s biggest advocate.

What can cause a business to start taking their regular customer’s for granted? What are some of the warning signs regular customers can provide, both verbal and non-verbal?

On this week’s episode of the 33 Tangents podcast, Jim and Jason continue their discussion around active and passive ownership involvement and the role of the regular customer.

WHERE TO LISTEN

The 33 Tangents video simulcast is now available on YouTube

Subscribe on Apple Podcasts

Subscribe on Google Podcasts

Listen on TuneIn

Listen on Amazon Music

WHERE TO FIND US

Website: www.33sticks.com

Email: Podcast@33sticks.com

Twitter: https://twitter.com/33Sticks

Facebook: https://www.facebook.com/33sticks/

33 Tangents - Episode #198 - Active vs. Passive Ownership/Management Mar 02, 2022

Show notes

It’s an all too common story, experienced as both an employee and a customer. A business is started and is actively run the founder(s). The product is loved by customers and the work is loved by the employees. Something then changes and while no one is able to put their finger on it right away, customers and employees alike can feel it. The employees sense a change in the culture. The customers notice the product isn’t the same. Things just feel different.

There are also those businesses that have operated for decades and both the employees & customers still love the product and experience. What is the difference?

On this week’s episode of the 33 Tangents podcast, Jim and Jason talk about their experiences as both employees and customers where ownership’s care about the day to day differed and how it ultimately impacted the experience of the customer.

WHERE TO LISTEN

The 33 Tangents video simulcast is now available on YouTube

Subscribe on Apple Podcasts

Subscribe on Google Podcasts

Listen on TuneIn

Listen on Amazon Music

WHERE TO FIND US

Website: www.33sticks.com

Email: Podcast@33sticks.com

Twitter: https://twitter.com/33Sticks

Facebook: https://www.facebook.com/33sticks/

33 Tangents - Episode #197 - Buying and Selling Services: Selling Authentically Feb 23, 2022

Show notes

How many times have you gone into a store to look for something, but when approached by someone in sales you’ve responded with “no thanks, I’m good.”? Many are not very fond of salespeople, often feeling that a salesperson’s role is to take advantage of them and convince them to buy something that they don’t need.

This feeling may be accurate and realistic in some cases, while in others the sales person genuinely wants to help you find the best solution. As a salesperson, what value is there to being genuine and authentic? How can you show that you are not there for just a quick sale?

On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss sales and the common mistakes made during the process.

WHERE TO LISTEN

The 33 Tangents video simulcast is now available on YouTube

Subscribe on Apple Podcasts

Subscribe on Google Podcasts

Listen on TuneIn

Listen on Amazon Music

WHERE TO FIND US

Website: www.33sticks.com

Email: Podcast@33sticks.com

Twitter: https://twitter.com/33Sticks

Facebook: https://www.facebook.com/33sticks/

33 Tangents - Episode #196 - Buying and Selling Services: Do RFPs Actually Provide Value? Feb 16, 2022

Show notes

Requests for Proposal (RFPs) are a staple when it comes to the procurement of products and services. They are often dreaded by not just those completing them, but by those running them.

What value can a company get by running an RFP to procure services? Is there anything a potential vendor be aware of with an RFP?

On this week’s episode of the 33 Tangents podcast, Jason and Jim discuss aspects of selling services, their experiences with RFPs, and the pros and cons they see with them.

WHERE TO LISTEN

The 33 Tangents video simulcast is now available on YouTube

Subscribe on Apple Podcasts

Subscribe on Google Podcasts

Listen on TuneIn

Listen on Amazon Music

WHERE TO FIND US

Website: www.33sticks.com

Email: Podcast@33sticks.com

Twitter: https://twitter.com/33Sticks

Facebook: https://www.facebook.com/33sticks/

33 Tangents - Episode #195 - Things Business Can Learn From Sports, Continued Jan 19, 2022

Show notes

On this week’s episode of the 33 Tangents Podcast, Jim and Jason continue their discussion comparing sports and business. They focus on the areas of commitment and integrity giving examples where the business world could improve.

WHERE TO LISTEN

The 33 Tangents video simulcast is now available on YouTube

Subscribe on Apple Podcasts

Subscribe on Google Podcasts

Listen on TuneIn

Listen on Amazon Music

WHERE TO FIND US

Website: www.33sticks.com

Email: Podcast@33sticks.com

Twitter: https://twitter.com/33Sticks

Facebook: https://www.facebook.com/33sticks/