Business

2X eCommerce Podcast

2X eCommerce Podcast is an Ecommerce Podcast Show dedicated to rapid growth and scale in online retail.
It neither for enterprise nor for micro etailers.
It is geared to helping ambitious online retailers looking at scaling by 2X, 3X or even 10x.
I hand pick the guests that come on the show to share their expertise and experience.
My criteria is based on one question:

Can my guests’ provide valuable information and insights to help you my listeners rapidly grow metrics such as conversions, average order value, repeat customers, traffic and ultimately sales?

If they can, then I try my best to get them on the show!

Kunle Campbell

Latest Episodes:

SE4 EP08: Building and Growing a Lawn Care Marketplace - GreenPal Feb 23, 2019

Show notes

On today's episode, we talk with Gene Caballero, the CEO and co-founder of GreenPal which has been described as the 'Uber for lawn care.' In 2015, GreenPal was started without any technical or online business experience. They now operate in 2 states and over 50 major markets.

2018 GreenPal Rev-$15m Growth YoY-200%

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SPONSORS:

This episode is brought to you by:

Klaviyo

If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/beyondbf for more. ★ Support this podcast ★

SE4 EP07: Jeff Bezos in 1999 Sharing the 5 Core Tenets behind Amazon's Success Feb 21, 2019

Show notes

On this episode, I cover the five core tenets of Amazon's success. This is actually based on an interview with Jeff Bezos' in 1999. Here is the video: https://youtu.be/GltlJO56S1g

At the time he said that he believed that Amazon's long-term success relied on focusing obsessively enough on:

Customer experience
Product selection
Ease of use - Digital and Physical User Experiences
Low prices
More information to make purchase decisions

"If there's one thing Amazon.com is about, its obsessive attention to the customer experience"

"What matters to me is do we provide the best customer service"

"internet from smitchernet"

"In the long term, there is never any misalignment between customer interests and shareholder interests"

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SPONSORS:

This episode is brought to you by:

Klaviyo

SE4 EP06: The Mechanics of a Successful Subscription eCommerce Business - PetPlate Feb 14, 2019

Show notes

On this episode, you are going to learn about the mechanics of a successful subscription commerce business from a CEO of a fast-growth digital native consumer brand in the super-niche human-grade pet food category that is doing multiple-7 figures in just 2 years of business!

PetPlate makes it easy for pet parents to nourish their pets with love by delivering freshly-cooked meals made from wholesome ingredients that do not contain any by-products, rendered meats or preservatives.

The meals are designed by a veterinary nutritionist for optimal nutritional balance, cooked by our talented chefs, and are pre-portioned and ready to serve.

The company have been in business for 2 years and is currently pulling multiple 7-figures. It offers a convenient subscription service that automatically ships meals directly to the consumer on a regular basis.

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SPONSORS:

This episode is brought to you by:

Klaviyo

SE4 EP05: Do NOT Dropship - Do This Instead w/ Jason Macek, DollarFulfilment Feb 07, 2019

Show notes

On this episode, we talk about the next obvious step to take after finding a successful product from drop shipping testing. How to your transition from the limitations of the drop shipping business model?

I am joined by the founder of an Idaho based fulfilment company called DollarFulfilment, which largely caters to businesses that were previous drop shippers but now looking for more reliable domestic and international fulfilment.

Here’s a summary of some important talking points over the call.

The most efficient way to transition your dropshipping is to choose the right products.
For low margin products, source products that weight less than 1lb and not too big - this ensures freight shipping.
For higher margin products, you are able to source for heavier products but be careful about volume
Air freight is the most efficient way of getting your products out of China - it will take 3-5 days to clear and arrive the US
Shipping if done properly will typically take 3 weeks to clear and deliver to a U.S. warehouse
Majority of DollarFulfilment’s clients are either recovering dropshippers
DollarFulfilment’s clients also use drop shipping to test products and then transition as quickly as possible to fulfilling domestically
25% of DollarFulfilment’s fulfilment are international
DollarFulfilment charges a flat rate $1 fee for fulfilling products for ecommerce businesses.

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SPONSORS:

This episode is brought to you by:

Klaviyo

SE4 EP04: Key Metrics to Pay Special Attention to in Your Facebook Ads Campaigns Jan 31, 2019

Show notes

1: Do not track Link Clicks - Use Outbound Links Instead. DEFINITIONS Link Clicks: The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile. Outbound Clicks: The metric outbound clicks measure the number of clicks leading people off Facebook-owned properties, while link clicks show clicks to destinations on or off Facebook-owned properties. If you're using an ad format that opens into a full-screen experience, such as collection or Canvas, outbound clicks may provide more insight to the performance of your ads. Unique Outbound Clicks Website View Content: The number of view content events tracked by the pixel on your website and attributed to your ads. 2: Website View Content to Outbound Clicks Ratio Super Health 7:1 Healthy 5:1 OK 3:1 Less check product, user experience, engagement onsite 3: Track Micro-Conversions not only Purchase / ATC / IC Less check product, user experience, engagement onsite

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SPONSORS:

This episode is brought to you by:

Klaviyo

SE4 EP03: How Dhar Mann Grew LiveGlam from $600 to $20M In 3 Years Jan 24, 2019

Show notes

On this episode, we interview the Founder of LiveGlam a beauty and make-up subscription box business that has rapidly grown to a $20M business in just 3 years by using Influencers, Referral and Affiliate Programs. A great conversation….do stay tuned!

In LiveGlam's first year of business, Dhar's team grew revenue from $600 to $8 million! At the time of this interview, Dhar runs his business from his apartment. Live Glam now creates their own products, and since 2016 has gone from $8 million in revenue to $20 million this year!

Dhar has a personal following of over 588K followers on Instagram and 218K on Facebook and has successfully built beauty brand LiveGlam into a subscription box service with over $20 million in revenue. 

LiveGlam also has its own impressive social media following of 1.2M on Instagram and 112K on Facebook.   Dhar shares his incredible story and provides insights into what it takes to rapidly grow an ecommerce business.

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SPONSORS:

This episode is brought to you by:

Klaviyo

If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbffor more. ★ Support this podcast ★

SE4 EP02: Getting Earned Media and PR for Ecommerce w/ Adrian Salamunovic Jan 17, 2019

Show notes

Adrian Salamunovic is the founder of CanvasPop, which was bootstrapped to 8-figures using mostly earned media and PR. He is now an advisor to a good number of eCommerce companies and coaches them on how to use PR to grow their businesses.

He recently published a book about PR called FREE PR. We go through a number of ways to generated PR for your online store:

Positioning: Position Value
User High Concept Pitch - e.g. My company is the Uber for ….
Define Target Market

Use Press Releases for...

Product Launches
Announcements
Evergreen
Product Reviews

Remember that you are pitching a Peacock company NOT a pigeon.

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SPONSORS:

This episode is brought to you by:

Klaviyo

If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbffor more. ★ Support this podcast ★

SE4 EP01: 10X Ecommerce Growth Playbook for 2019 Jan 10, 2019

Show notes

Here's a summary of actions to take to drive 10X growth in 2019.

Acquisition - The one channel strategy is over
Checkout - Upsell upsell upsell - Upgrade your checkout and post-sales processes - AO.com, case in mind
Email automation is key - get your flows in order for 2019. Most important flows, welcome series, cart abandonment series, win-back, up-sells,
10X Your Top of the Funnel Traffic - e.g. a YouTube channel, Video, regional TV advertising
Run Flash Sales
Evaluate customer feedback - get feedback from customers, customer support logs. Know what is marketing saying?
Personalize your brand. Double down on your brand story and amplify

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SPONSORS:

This episode is brought to you by:

Klaviyo

If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbffor more. ★ Support this podcast ★

SE3 EP69: Medterra CBD, Black Friday + Cyber Monday Sales Were Over $750,000 Dec 21, 2018

Show notes

On this episode, we interview the founder of a company that absolutely blew Black Friday & Cyber Monday Sales by realising over $750,000 in sales with NO FACEBOOK ADVERTISING + AND BY SENDING ONLY 2 EMAILS.

They utilized a combination of the following:

Influencers
Weekly email newsletters to prime up their audience
They only ran a Black Friday event
Paused over the Weekend
And then Ran a Cyber Monday event

CBD products have restricted advertising on both Facebook and Google and so their marketing options are highly limited. That being said, they have a brilliant range of products that have an extremely strong return customer rate. They also take customer experience very seriously, they dispatch all orders that arrive before 1 pm on the same day and have a dedicated and expanding customer services team.

It was an incredibly successful Black Friday and Cyber Monday event.

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SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs. Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on www.klaviyo.com.

★ Support this podcast ★

SE3 EP68: This CYBER WEEK Facebook Ads Campaign Generated $400,000 and a ROAS of 7 Dec 19, 2018

Show notes

On this episode, we interview a Kris Sugatan, a Facebook marketing expert that helped a women’s clothing brand generate $400k in sales with 7.14x ROAS over CYBER WEEK They executed the campaign in 4 steps 1. Hyped customers up before the actual sales. They created a landing page for the VIP customers and a messenger bot sequence. People who wanted to get an additional 10% discount during the black week had to either enter their email address or click on the image of our JSON ad. After they clicked on the messenger, they had to comment "I want in" so they subscribe to our messenger bot. Once they subscribed either by email or messenger, they were sent 2 follow up messages prior to the black weekand 2 messages during the VIP sale(which was live from Monday to Wednesday). On the first day of the sale, they made $140,000 in revenue spending only $4,000 on ads. 2. Created an event for "Black Week" by posting similar content as to in the emails and messenger bot. Since event updates are shown on the notification tab, customers were hit by us everywhere 3. During the black week, they ran Campaign Budget Optimised (CBO) Campaigns running. They split the campaigns into warm and cold audiences. 80% of budget was allocated to our warm audience (engaged with FB, IG, Website Visitors, past purchasers etc.) ROAS from the warm audience was over 10x after the entire week. For the cold audience, they dedicated 20% of their budget. It wasn't converting too well, but it was still profitable. 5x+ ROAS. They noticed that CPMs for warm audiences didn't increase as much during the whole week, but for the cold audience, it increased 2-3x. Which leads us to the preparation stage.. 4. 2 months prior to the sale they scaled up our ad spend from 20-30k/monthly to 50-60k/monthly. Their main goal was to increase the size of their warm audience and, of course, to at least breakeven (3x ROAS) or even be profitable. So by increasing the size of our warm audience, they had more people to advertise to with a lower price during the black week. Connect with Kris on sugatan.io.

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SPONSORS:

This episode is brought to you by:

Klaviyo

★ Support this podcast ★

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