Business

2X eCommerce Podcast

2X eCommerce Podcast is an Ecommerce Podcast Show dedicated to rapid growth and scale in online retail.
It neither for enterprise nor for micro etailers.
It is geared to helping ambitious online retailers looking at scaling by 2X, 3X or even 10x.
I hand pick the guests that come on the show to share their expertise and experience.
My criteria is based on one question:

Can my guests’ provide valuable information and insights to help you my listeners rapidly grow metrics such as conversions, average order value, repeat customers, traffic and ultimately sales?

If they can, then I try my best to get them on the show!

Kunle Campbell

Latest Episodes:

SE4 EP34: WHY DO PEOPLE BUY? Aug 15, 2019

Show notes

So WHY Do People Buy from You?

This was a big question I asked myself when I launched an ecommerce store having been consulting for ecommerce stores in the past. It became a huge question for me….

THERE ARE TWO CATEGORY OF REASONS

TACTILE - logical, based on need, price and trust
IDEALISTIC - connecting with your business' 'why', human values and what your brand 'makes consumers 'feel'.

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The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb ★ Support this podcast ★

SE4 EP33: Pricing Strategies for Amazon Sellers & eCommerce Brands • Paulina Masson Aug 09, 2019

Show notes

Paulina is an Amazon seller and has lots of knowledge around the psychology of pricing and how it affects buying behaviours. She is also a founder of Shopkeeper, and calls herself a ‘numbers girl’. Her talks are very practical & informative.

She has been a speaker on European Seller Conference, AmafestUK, AMZSellerSummit, PrivateLabelSummit, Seller Sessions, Sellerfest Israel, and many more live and online venues, including upcoming Kevin King's live event in Texas and Global Sources Summit in Hong Kong, and also the Cross Border Summit 2019.

She has given all members a whopping 6 MONTHS access to Shopkeeper. Use the code: STINGRAY180

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SE4 EP32: Learnings from an Expert Fortune 500 Facebook Ads Media Buyer Jul 25, 2019

Show notes

Yahav Hartman is the founder and CEO of madgicx.com, a top Facebook marketing partner, that manages over $30M a month in Facebook ad spend. Over the last 7 years, Yahav has worked closely with the Facebook product growth and marketing partners teams on developing advertising and marketing technologies. Yahav also acts as CEO of Rolls-ROAS Media, where he provides strategic high-end Facebook advertising consultancy and execution for big spenders and Fortune 500 brands in ecommerce. He also does promotions for high-end fashion brands like Fendi, Armani, and Dolce.

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SE4 EP31: Achieving +24X ROAS in 24 Hours - eCommerce Facebook Advertising Jul 18, 2019

Show notes

How did we spend $1,400 in a Facebook Ads Campaign and generate over $50,000 in a single day? Find out more on today’s episode!

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SE4 EP30: Driving eCommerce Growth with SMS Marketing • Text Commerce Jul 17, 2019

Show notes

Interview with Alex Beller the Co-Founder of Postscript - a leading SMS marketing platform for ecommerce stores.

We talk about 'Text Commerce', which is marketing with SMS and MMS.

We’ll cover best practises, customer acquisition and retention for positive returns and ROI

Do stay tuned!

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SE4 EP30: SMS Commerce for eCommerce Works! 📱 Jul 11, 2019

Show notes

You don’t want to miss today’s episode, We will be talking about TEXT COMMERCE, which is marketing with SMS and MMS.

We’ll cover best practises, customer acquisition and retention for positive returns and ROI Do stay tuned!

Interview with Alex Beller the Co-Founder of Postscript - a leading SMS marketing platform for ecommerce stores.

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SE4 EP29: EU Online Retailers, Prepare Your Checkout for Two-factor Authentication Jul 04, 2019

Show notes

If you own or work in an eCommerce business in the EU, today’s episode is a must-listen. I speak with Mastercard's Executive Vice President of Services in Europe, Milan Gauder, about SCA - Strong customer authentication (SCA) for electronic payments which will be coming into effect in September 2019.

SCA is an anti-fraud measure that will affect all orders over £30 by layering in a mandatory "two-factor authentication", which will require financial institution confirmation with a password or mobile phone fingerprint authentication.

The aim is to make online transactions more secure, on a par with the chip-and-PIN system required in shops.

You don’t want to miss this one!

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SE4 EP28: The Single Channel Trap Jul 03, 2019

Show notes

I was recently approached by a struggling 7-figure ecommerce business with sales in the region of $350K/month rev. that dropped to $260K/month, to help diagnose their rapid 25% fall in sales and propose a turnaround.

Here is what I noticed about this business and other ecommerce businesses that have had a similar drop in revenue.

Their number one issue was their over-reliance on a single channel for traffic; in their case AdWords. Year over year, CPM increased and so did their spend; but their sales from the channel actually stalled.

They also did not focus much attention on retention.

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SE4 EP27: How Xometry Scaled Up its B2B Manufacturing Marketplace Jun 27, 2019

Show notes

Xometry was founded in 2014 and has experienced rapid growth due to the company's emphasis on customer service, manufacturing expertise, and a revolutionary instant quoting platform.

In 2018, Xometry acquired MakeTime, another leader in the manufacturing-on-demand industry, and now the two companies combined have the largest partner network in the industry.

In January 2019, Xometry launched Xometry Supplies with the goal of simplifying the custom manufacturing supply chain and ensuring we are best serving our customer base. To support this new business venture Xometry acquired Machine Tool & Supply of Jackson, TN. With this most recent acquisition, we have facilities in Maryland, Tennessee, and Kentucky.

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SE4 EP26: How I Structure eCommerce Facebook Ads Campaign Funnels that Consistently Deliver +7X ROAS Jun 22, 2019

Show notes

In this episode, I cover the structure of Facebook ads campaigns in 2019. With CBO (Campaign Budget Optimised) campaigns becoming the defacto by September, this is the time to perfect structure.

I cover, Top of Funnel Structure, Mid Funnel and Bottom of Funnel set up. We go through audience targeting and creatives.

This was actually a live stream in our Facebook group here: https://www.facebook.com/groups/2136518043083214/

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