10 Seconds To Air

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The 5 Words Of Success With HotelTonight Co-Founder Sam Shank May 15, 2023

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Creating a multi-million dollar tech company takes more than a good idea and a product. It requires effective, and simple communication skills to not only raise money, but ultimately to get the word out about your product so people actually know it exists.
Sam Shank is a serial tech entrepreneur, investor and the co-founder and former CEO of HotelTonight, a hotel-booking service focused on making last-minute hotel bookings quick and seamless.
In this episode, Sam takes us through his journey - from what he thought would be a career in film to harnessing his love of creativity to build HotelTonight, which has since been acquired by AirBnb for more than $400 million. Sam talks about some of the biggest communication mistakes he sees founders make. He shares his keys to success to make sure you have a very clear and concise value proposition that anyone can grasp in seconds - hint: try to make it 5 words!
You can follow Sam Shank on Twitter.
Stop by my website and sign up for my monthly newsletter for more: https://www.alitaguillen.com/.

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Suze Orman on Financial Freedom and Building Net Worth May 08, 2023

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Money and finances are some of the most important aspects of our lives, yet many of us avoid them, get bad information or just don't know where to begin. In this episode, I speak with America's most influential financial advisor, Suze Orman.Suze has been an expert in financial communication as a television host, author and now podcaster. Her financial advice is clear and direct, and her work has transformed the lives of millions, especially women. Suze has written 10 consecutive New York Times Best Selling Books. She’s been ranked among the world’s Top 100 most powerful women by Forbes and Barrons. She’s a two-time Emmy Award winner and an 8-time Gracie winner. She hosted her own show for 13 years on CNBC and has been a contributor to O: The Oprah Magazine for 16 years. And if all that wasn’t enough, she’s now the host of the popular Women & Money Podcast.In this conversation, Suze and I discuss how she helps people be more, so they can have more. Getting clear about your truth and your own self worth is the key to building net worth and financial freedom according to Suze, and we go in detail about why this matters so much for women in particular. We also talk about where Suze gets her incredibly clear and direct communication style from and what simple steps everyone should be taking right now to protect themselves in a financial environment that is growing more uncertain by the day.

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The Power of Fun with Dr. Mike Rucker Apr 27, 2023

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This week’s episode is all about the fun!
There are 168 hours in the week, yet we don’t devote nearly enough of that time to having fun on purpose. Most of us are seeking a happy life, but fun is the not-so-secret ingredient that leads to just that. So why don’t we have more fun? And why is it important to have fun?
Dr. Mike Rucker is an organizational psychologist, behavioral scientist, and charter member of the International Positive Psychology Association. His ideas about fun and health have been featured in The Wall Street Journal, Washington Post, Fast Company, Psychology Today, Forbes, Vox, Thrive Global, Mindful, mindbodygreen, and more. He currently serves as a senior leader at Active Wellness and is the author of the best-selling book The Fun Habit, which is out now.
In this episode Dr. Rucker shares the science behind fun, the importance of giving ourselves permission to play, tactical advice to get more fun on your schedule and more.
Follow Dr. Rucker on socials here:

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Ida Tin - The Rise of FemTech Apr 17, 2023

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Ida Tin is the creator and co-founder of the female health tracking app Clue.Ida is also credited with coining the term “femtech” - Feminine Technology, nominating a new investment class potentially worth 1 trillion dollars.She has started a global conversation about the biases of venture capital funding of female health technology companies.Ida started Clue 10 years ago — the app is now stronger than ever with more than 12 million users and growing. Clue tracks women’s periods, moods, pregnancies and recently got FDA approval as a contraceptive. Ida isn’t a scientist or healthcare professional, and does not think of herself as an entrepreneur. Instead, she calls herself a problem solver and she is committed to creating new technologies that bring women better healthcare options. She is an inspiring and unconventional leader that is passionate about building relational intelligence in the workplace. If you want to learn more about Clue, check out their website here. Clue also recently announced their very first crowdfunding campaign! Anyone can become a co-owner in the company by contributing as little as 10€. Available equity is limited and on a first-come, first-served basis. Pre-registration is now open, until April 18 here: https://lnkd.in/ekkgWraP

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Gun Safety - Changing The Conversation Feb 22, 2023

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Welcome to Season 2 of 10 Seconds To Air!Today I’m talking to Matt Littman. He is the Executive Director of 97% a bipartisan group that is aiming to bring common sense to the gun ownership conversation.
Matt has spent more than two decades as a political strategist and government affairs advisor.
He is a frequent guest on CNN, MSNBC, FOX News, the BBC, and now 10 Seconds To Air.
Matt has an exceptional ability to communicate difficult ideas effectively. He’s a master at bringing people together on issues they may not agree on.
In this episode, Matt explains how 97% is working to decrease the number of gun deaths by focusing on three realistic gun reform laws. He also explains what each of us can do to advance gun safety, and tells us about a “secret meeting” that drives the conversation in Congress.
He candidly shares how a pickup basketball game led him to a Hollywood writing job, a speechwriting gig with then Senator Joe Biden, and ultimately, to a career in bringing people together to find common ground on tough issues.
His stories are insightful, unreal and hilarious!
Follow Matt Littman on Instagram: @mattlittman
Listen to Podcast TAG: https://podcasts.apple.com/us/podcast/tag-talking-about-guns/id1624153142
Follow 97% at: https://www.97percent.us/
Instagram: @97percentorg

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Holiday Happiness- Yes, it's possible! Dec 16, 2022

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The holidays are a stressful time for all of us.
We have gift giving, work parties, travel, lots of food, family members we want to spend time with, and those we want to avoid. It can also be a time of loneliness, even for people who are surrounded by loved ones.
Clinical Psychologist Jill Anter Wieder PhD has been guiding individuals and couples through the complexities of life for over three decades.
Jill is a mother of three, a recent grandmother, and newly married!
In this podcast, Jill identifies the biggest holiday stressors and shares tangible advice on how to manage them, helping us enjoy our family time and have a fresh start in the new year.

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The State of The Economy With CNBC Contributor Michelle Caruso-Cabrera Oct 31, 2022

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What is going on with the economy right now?
Inflation is at a historic high, the stock market has lost almost two years of accumulated growth, and home prices are trending downwards.
In this episode of 10 Seconds to Air, I talk with CNBC contributor Michelle Caruso-Cabrera about what's going on with interest rates, the Federal Reserve, how we got here and what is still to come.
An influential communicator and politician, Michelle Caruso-Cabrera was the first Latina anchor and Chief International Correspondent at CNBC, where she covered the financial markets for 20 years and still appears every week as a contributor on international issues.
We talk about her career covering Wall Street, her recent transition to politics, where she boldly ran against Alexandria Ocasio-Cortez in the Democratic primary in New York, and her future in public service.
Follow Michelle on Instagram @michellecaruso_cabrera
and on Twitter @MCaruso_Cabrera
and watch her on CNBC

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Behind The Scenes With ABC Correspondent Phil Lipof Sep 19, 2022

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In this episode, I speak with ABC News Correspondent Phil Lipof.
Phil has been covering major news events for decades and shares what it's like to be on the front lines as he takes us through what we don't see on the news.
He also shares how the impact of Donald Trump's presidency has changed the lives of journalist like himself.
Follow Phil on Instagram at @Plipof

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Better Late Than Never: NCAA Champions Honored Sep 08, 2022

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On the 50 year anniversary of Title 9, an outstanding group of female athletes are finally being recognized. The University of Massachusetts fielded the first ever NCAA Women's Lacrosse Championship team. This year, they are being inducted into the UMass Hall of Fame. While the celebration is long overdue, what has really surfaced is the camaraderie and confidence these women possessed and passed on to future athletes.
The women from that team went on to be business leaders, scientist, engineers and some continued to spread the love of sports.
In this episode, 2 teammates talk about what it means to be honored and recognized as a trailblazer for female athletes.
Guests: Margie Anderson, Linda Haytayan
Link: www.umassalumni.com/hof2022

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Tennis - I just can't get enough! With A Wimbledon Champion Aug 31, 2022

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In this episode, Wimbledon Champion John Austin talks US Open, beating McEnroe, Serena's era, sibling rivalries, winning Wimbledon and why his passion for the game is as strong as ever.
This year John is taking pride in his nephew's success at the US Open. Brandon Holt, sister Tracy Austin's son, made it into the main draw at the US Open and had a big win against junior rival Taylor Fritz. John tells us what advice he gave his nephew before the big matches.
John also shares what goes through his mind before competition and what he told his little sister, 3 time Grand Slam winner Tracy Austin, moments before they won the doubles grand slam title at Wimbledon.
Currently, John enjoys coaching all levels of players to love the game.
Hear him share his 3 R's. . . tips he gives tennis hacks like me that keep us coming back for more!

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