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    Business

    10 Seconds To Air

    We are constantly communicating. How well we do it has a significant impact on our success and happiness. From the moment we wake up until we go to sleep, we are sending emails and texts, giving presentations, talking to loved ones and co-workers, and interacting with our surroundings.In this podcast, the globe’s top achievers and experts reveal their communication hacks and what goes through their mind 10 seconds before a big moment.10 Seconds to Air host Alita Guillen brings her curiosity and common sense to each episode. Her fun and relaxed style makes you feel as though you are in the room and leads to an informative conversation that is both inspiring and thought-provoking. For more information:https://linktr.ee/alitaguillen

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    Copyright: © Copyright Guillen Media LLC

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    Latest Episodes:
    Understanding the Science Behind Human Stupidity with Gordon Pennycook Dec 23, 2025
    Show notes

    Why do smart people fall for bad information? Why does bullshit spread faster than truth? And what can we really do to protect ourselves from misinformation in a chaotic media landscape?

    Alita Guillen sits down with Dr. Gordon Pennycook, Associate Professor of Psychology at Cornell University and a leading researcher on human reasoning, intuition, misinformation, and what he famously calls “The Science of Human Stupidity.” His work reveals why our brains default to shortcuts, how social media exploits those habits, and—most importantly—how simple moments of reflection can dramatically improve our judgment.

    Together, they explore why people believe things that aren’t true, how overconfidence fuels polarization, why bullshit thrives when accuracy isn’t top of mind, and the surprisingly hopeful research showing that people can change their minds when given the right tools.

    This conversation is an antidote to noisy information, a guide to clearer thinking, and a refreshing reminder that better reasoning is a skill anyone can learn.

    • Website: https://gordonpennycook.com/

    • YouTube: https://www.youtube.com/channel/UCG1_DIh33LfXaiEiOscEyGQ

    • Instagram: https://www.instagram.com/alitakguillen/

    • Instagram: https://www.instagram.com/10secondstoair/

    • LinkedIn: https://www.linkedin.com/in/alitaguillen/

    • Web: https://www.alitaguillen.com/

    • Web: https://www.10secondstoair.com/


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    The Science of Persuasion and The Keys To Getting What You Want with Dr. Tim Levine Dec 19, 2025
    Show notes

    Persuasion shapes every part of our daily lives, from convincing a boss to give us a raise to deciding which products we buy or which beliefs we hold true. But how do we recognize when we are being persuaded or deceived?

    In this episode, host Alita Guillen sits down with Dr. Timothy R. Levine, Professor and Chair of Communication at the University of Oklahoma and author of Duped: Truth-Default Theory and the Social Science of Lying and Deception. Together, they explore the subtle art and science of persuasion, how it overlaps with manipulation, why emotion can be so powerful, and what it really means to communicate honestly.

    Dr. Levine explains how persuasion differs from coercion and conformity, why politeness combined with reason is often the key to influence, and how fear is used in health communication to shape public behavior. He also shares practical tools to protect yourself from influence that does not serve you and why trust remains essential if we want healthy, connected relationships.

    From decoding everyday influence to understanding how misinformation spreads, this conversation offers a clearer look at the forces shaping how we think and act. It will help anyone become a more thoughtful communicator, a more intentional consumer, and a more ethical persuader.

    • Book: Duped: Truth-Default Theory and the Social Science of Lying and Deception

    • Website: https://www.ou.edu/cas/comm/about/people/faculty/timothy-levine

    • YouTube: https://www.youtube.com/channel/UCG1_DIh33LfXaiEiOscEyGQ

    • Instagram: https://www.instagram.com/alitakguillen/

    • Instagram: https://www.instagram.com/10secondstoair/

    • LinkedIn: https://www.linkedin.com/in/alitaguillen/

    • Web: https://www.alitaguillen.com/

    • Web: https://www.10secondstoair.com/


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    Building Your Brand and Leadership Narrative In An AI World with Katie McCormick Dec 04, 2025
    Show notes

    What does it take to create lasting change in leadership and culture? In this episode, Alita Guillen sits down with Katie McCormick Lelyveld, CEO of MELD and associate at the Technology and Entrepreneurship Center at Harvard University. A longtime advisor to transformative leaders, Katie is redefining what it means to lead with empathy, clarity, and purpose.

    Together, they explore how MELD empowers women across industries—helping them build influence, confidence, and authentic connections in spaces that often resist change. Katie shares insights from her work at the intersection of academia, business, and athletics, and discusses how to turn leadership into a living practice rooted in humanity rather than hierarchy.

    From navigating moments of uncertainty to building systems that foster equity and growth, this conversation offers inspiration for anyone ready to lead with intention and impact.

    • Web: https://www.meldmore.com/about

    • Instagram: https://www.instagram.com/kmlagram

    • YouTube: https://www.youtube.com/channel/UCG1_DIh33LfXaiEiOscEyGQ

    • Instagram: https://www.instagram.com/alitakguillen/

    • Instagram: https://www.instagram.com/10secondstoair/

    • LinkedIn: https://www.linkedin.com/in/alitaguillen/

    • Web: https://www.alitaguillen.com/

    • Web: https://www.10secondstoair.com/


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    Doomscrolling: The Mental and Physical Response and How To Break The Habit with Dr. Alison Holman Nov 25, 2025
    Show notes

    What happens to our minds and bodies when we can’t stop scrolling? In this episode, Alita Guillen sits down with Dr. Alison Holman, Professor of Nursing and Psychological Science at UC Irvine, to explore the hidden costs of doomscrolling and constant exposure to distressing media.

    Dr. Holman’s groundbreaking research reveals how the images we see online, especially violent or graphic ones, can trigger the same stress responses as living through trauma. From 9/11 to the pandemic to the wars and political divisions of today, she’s studied how repeated exposure to collective crises can lead to anxiety, depression, and even cardiovascular problems.

    Together, they talk about what’s really happening in our brains when we scroll, why it’s so hard to stop, and how to protect our mental and physical health in a world of endless headlines. Dr. Holman shares practical ways to reset your nervous system, including mindful body scans, breathing techniques, limiting alerts, and setting intentional “media doses.”

    This episode is a must-listen for anyone feeling overwhelmed by the constant news cycle. It’s a reminder that staying informed doesn’t have to mean staying anxious, and that compassion, connection, and awareness are key to taking back control of your attention.

    Website: https://www.faculty.uci.edu/profile/?facultyId=5441

    YouTube: https://www.youtube.com/@alitaguillen

    Instagram: https://www.instagram.com/alitakguillen/

    Instagram: https://www.instagram.com/10secondstoair/

    LinkedIn: https://www.linkedin.com/in/alitaguillen/

    Web: https://www.alitaguillen.com/

    Web: https://www.10secondstoair.com/


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    How to Build a Healthy Relationship With Your Kids with Dr. Koraly Pérez-Edgar Nov 09, 2025
    Show notes

    Raising children is multifaceted. The goal for many of us is to raise resilient well-adjusted children who contribute to society in a meaningful way and to have a good adult relationship with them. But there are ups and downs and challenges from infancy to adulthood. How we as parents navigate those times impacts our child’s ability to bounce back from a setback and the relationship we have with them once they are adults. In this episode, Alita Guillen sits down with Dr. Koraly Pérez-Edgar, a developmental psychologist, Penn State professor, and editor-in-chief of Developmental Psychology.
    Together, they explore how our earliest traits, like shyness or boldness, interact with our environment to shape who we become. Dr. Pérez-Edgar shares how her research connects temperament and attention, revealing how some children learn to regulate anxiety and thrive while others struggle. They discuss what parents and teachers can do to support kids’ emotional growth, how to spot early signs of social anxiety, and why understanding behavior isn’t about labels—it’s about compassion.
    This conversation offers a fascinating look into the science of human development. From the biology of fear to the power of supportive relationships, Dr. Pérez-Edgar shows how small moments can have a lifelong impact.
    YouTube: https://www.youtube.com/@alitaguillen
    Instagram: https://www.instagram.com/alitakguillen/
    Instagram: https://www.instagram.com/10secondstoair/
    LinkedIn: https://www.linkedin.com/in/alitaguillen/
    Web: https://www.alitaguillen.com/
    Web: https://www.10secondstoair.com/

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    Three Keys To Equality at Home with The "Fair Play" Game with Eve Rodsky Nov 05, 2025
    Show notes

    What if equality at home could change everything from our health to our happiness? In this episode, Alita Guillen sits down with Eve Rodsky, Harvard-trained lawyer, New York Times bestselling author, and creator of Fair Play, the system reimagining how couples divide domestic labor.

    Eve shares how one “blueberries breakdown” became a turning point that inspired her to treat the home like our most important organization. Together, they unpack the hidden biases and invisible work that leads to burnout, resentment, health issues and a breakdown of a good relationship. Eve lays out a plan so that couples can become proactive by restoring balance, having boundaries, implementing systems, and establishing good communication.

    They also talk about Find Your Unicorn Space, Eve’s follow-up to Fair Play, which explores how reclaiming creativity is essential to combating burnout and rediscovering joy.

    With humor, heart, and hard data, Eve helps us see that rebalancing our time isn’t just about chores—it’s about equality, identity, and the freedom to thrive.

    Book:

    • Find Your Unicorn Space: Reclaim Your Creative Life in a Too-Busy World

    Website: fairplaylife.com Instagram: @everodsky YouTube: @alitaguillen Instagram: @alitakguillen Instagram: @10secondstoair LinkedIn: Alita Guillen Web: alitaguillen.com Web: 10secondstoair.com


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    The Keys To Taking Charge of Your Wellness with Dr. Kelli Harding Nov 05, 2025
    Show notes

    What if the secret to better health isn’t just in medicine, but in connection and kindness? In this episode, Alita Guillen sits down with Dr. Kelli Harding: psychiatrist, Columbia University professor, and author of The Rabbit Effect: Live Longer, Happier, and Healthier with the Groundbreaking Science of Kindness.

    Together, they explore how compassion, connection, and everyday relationships directly shape our health and longevity. Dr. Harding shares why she left the traditional view of medicine behind to embrace the mind-body connection. She shares research on how compassion and kindness can have a direct effect on improving your cholesterol. She gives examples of how simple acts of kindness can reduce stress and build resilience. They also talk about what purpose and success look like in today’s fast-paced world.

    This conversation is a roadmap for anyone who wants to live better, be healthier, and help others do the same. From rethinking what health really means to small, practical steps we can all take, Dr. Harding makes science accessible, inspiring, and deeply human.Book: The Rabbit Effect: Live Longer, Happier, and Healthier with the Groundbreaking Science of Kindness

    • Website: kellihardingmd.com

    • Instagram: https://www.instagram.com/kellihardingmd/

    • YouTube: https://www.youtube.com/channel/UCG1_DIh33LfXaiEiOscEyGQ

    • Instagram: https://www.instagram.com/alitakguillen/

    • Instagram: https://www.instagram.com/10secondstoair/

    • LinkedIn: https://www.linkedin.com/in/alitaguillen/

    • Web: https://www.alitaguillen.com/

    • Web: https://www.10secondstoair.com/

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    Resilience, empathy, and reform with Flikshop CEO Marcus Bullock Nov 05, 2025
    Show notes

    At 15 years old, Marcus Bullock was sentenced to eight years in a maximum-security prison. What could have been the end of his story became the beginning of something transformative. Thanks to his mother’s relentless love—sending him daily letters and photos—Marcus not only survived but found purpose. Today, he’s the founder and CEO of Flickshop, a tech company connecting incarcerated people with their families, and the leader of the Flickshop School of Business, empowering others returning from prison to build their own futures.

    In this conversation with Alita Guillen, Marcus opens up about the moment he realized his sentence was real, the despair that nearly broke him, and the promise from his mother that saved his life. He shares his path from rejection after rejection during reentry to building a successful business, and the lessons of resilience and innovation that drive him today.

    This is a story about second chances, the power of connection, and how one person’s transformation can ripple out to change entire communities.

    • Web: https://www.flikshop.com/about-us

    • YouTube: https://www.youtube.com/channel/UCG1_DIh33LfXaiEiOscEyGQ

    • Instagram: https://www.instagram.com/alitakguillen/

    • Instagram: https://www.instagram.com/10secondstoair/

    • LinkedIn: https://www.linkedin.com/in/alitaguillen/

    • Web: https://www.alitaguillen.com/

    • Web: https://www.10secondstoair.com/

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    How to Talk About Racism and Get Comfortable With Uncomfortable Topics with Sara Blanchard Jul 10, 2025
    Show notes

    Talking about race, identity, or politics used to be a step toward progress. Lately, it can feel like a landmine. How do we navigate that shift without staying silent—or getting canceled? In this episode, Alita Guillen sits down with Sara Blanchard: TEDx speaker, life coach, co-author of Dear White Women: Let's Get (Un)comfortable Talking About Racism, and co-host of the podcast What Do You Mean By That?
    Together, they unpack what it means to stay in difficult conversations when everything in our culture tells us to opt out. Sara shares why it’s not about being perfect—it’s about being present. She talks about her journey from Wall Street to social change, how her multiracial identity shaped her worldview, and why white women have a critical role to play in building a more inclusive future.
    This episode is a practical guide for anyone who wants to engage—but doesn’t know where to start. From questions to ask yourself, to how to respond when things get uncomfortable, Sara offers the tools we all need to show up better for one another.
    Website sarablanchard.com
    LinkedIn Sara Blanchard
    Instagram @sarablanchardauthor
    https://www.whatdoyoumeanbythat.com/
    https://www.sarablanchard.com/
    https://worldhappinesssummit.com/
    YouTube: https://www.youtube.com/channel/UCG1_DIh33LfXaiEiOscEyGQ
    Instagram: https://www.instagram.com/alitakguillen/
    Instagram: https://www.instagram.com/10secondstoair/
    LinkedIn: https://www.linkedin.com/in/alitaguillen/
    Web: https://www.alitaguillen.com/
    Web: https://www.10secondstoair.com/

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    How Women Win in The Workplace with Kweilin Ellingrud Jun 10, 2025
    Show notes

    From academic achievement to workplace roadblocks—why do women lose ground after graduation? McKinsey’s Kweilin Ellingrud joins Alita Guillen to break down the data and offer actionable strategies for women navigating their careers. From the broken rung to experience capital, bold moves to bias, this episode tackles the real challenges—and the opportunities—that define a woman’s path at work.
    Kweilin shares:

    • Why women fall behind early in their careers

    • How motherhood penalizes women—and rewards men

    • The difference between a mentor and a sponsor

    • What the “power alley” is and why it matters

    • How to build experience capital and boost your lifetime income

    • Why AI and job disruption affect women more

    • What women can do today to future-proof their careers

    📘 The Broken Rung is available now.
    📊 Learn more at McKinsey.com
    YouTube: https://www.youtube.com/channel/UCG1_DIh33LfXaiEiOscEyGQ
    • Instagram: https://www.instagram.com/alitakguillen/
    • Instagram: https://www.instagram.com/10secondstoair/
    • LinkedIn: https://www.linkedin.com/in/alitaguillen/
    • Web: https://www.alitaguillen.com/
    • Web: https://www.10secondstoair.com/

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