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1 Insight — Philosophy
1 Insight

Most coaches are building a business. A few are building a body of work, with clients knocking at their door.

1 Insight is for the second kind.

Elite clients have sought out Rich Litvin for over 20 years. His clients include Olympic gold medalists, Hollywood directors, Special Forces operatives, and hedge fund managers, all by word-of-mouth. No ads. No funnel. No algorithm.

His book The Prosperous Coach has sold 120,000 copies the same way.

He is the founder of 4PC, the invitation-only mastermind for the world’s top coaches, and author of $100K Clients.

This podcast is for coaches who are done competing on price and ready to become the kind of coach ultra-successful people call when everything is on the line.

If you’re that second kind of coach, Rich’s new book shows you how to create clients who don’t just hire you once, but stay, grow, and refer for years.

📘 Get $100K Clients → https://richlitvin.com/book

One conversation. One client who changes everything. One insight.

Latest Episodes:

S12EP05: A powerful conversation about love Oct 14, 2021

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Today you're going to be privy to a deep conversation, not much coaching going on here. But there's nothing more powerful than a deep conversation.

Garrison is a leader, an entrepreneur and a member of 4PC, my community of coaches and leaders.

Join us for a very honest conversation about relationships, where he gets so vulnerable that he breaks out in a sweat. There's also a moment when I get vulnerable about some of the challenges in my own relationship. We both get real around what it's like being in relationship and the frustrations of not being in relationship.

Listen in to two men having a powerful conversation about our desires and our frustrations in love.

Love. Rich

PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

S12EP04: The Power of a Powerful Woman Oct 07, 2021

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Four of the most powerful words you can ever say to a client are, "Tell me your story..."

Tatiana was a Managing Director of an investment bank, where she was responsible for managing billions of dollars of assets. She is now a high-level coach and consultant.

But this wasn't a clear path.

Tatiana grew up behind the Iron Curtain, at a time when the Soviet Union was a socialist state and controlled every aspect of a person's life and career.

But Tatiana is a rule breaker.

When you tell her she can't do something, a voice in her head immediately responds, "I'll show you..." And she has made a career of doing things that most people said were impossible.

Today, I help her draw out her story by seeking the golden threads that go all the way back to her childhood. This is a powerful tool for you, as you share your own story with clients. And it's also an incredible tool, to use with your own clients...

Love. Rich

PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

S12EP03: The Thinking Partnership Oct 01, 2021

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As a coach, you need to continually re-invent the way you work with clients. Over years of coaching highly successful people, I have seen that the more successful people become, the less they are able to have truly high-level conversations.

They've outgrown their peers. They're surrounded by people who are impressed with everything they do and who say yes to everything they say. And they rarely have anyone willing to challenge their thinking.

This is why I created The Thinking Partnership—because if you are super sharp you may not need deep coaching. I designed The Thinking Partnership as an unorthodox way to help highly successful leaders who don't want a year of coaching—or business owners who don't have time for weekly hour long sessions.

Thinking Partnership sessions are short, sharp and highly-focused. We schedule thirty minutes but often clients are done in ten.

Today you get to listen in on a Thinking Partnership session with Sarah.

Sarah has run a successful strategic leadership consultancy for 30 years. Her first book was published almost 25 years ago and she has a track record coaching leaders in the corporate world. How could I possibly help Sarah? The thing is, I don't need to.

In a Thinking Partnership, I listen deeply and I provoke your thinking. With a high-performer, the insights are a given! Join us while I do this for Sarah and for you, at the very same time...

Love. Rich

PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

S12EP02: The Upper Limit Problem Sep 16, 2021

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There's an invisible limit to your success, your happiness and your income. And you are creating it...

Today I am coaching a highly successful entrepreneur and business owner.

Listen in as a "client" and as I coach him, I'll be coaching you on your own Upper Limit, too. Or listen in as a "coach" and as I coach him, look for ways you can stretch your own coaching.

Love. Rich

PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

S12EP01: The Audacity Spectrum Sep 09, 2021

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Alina is a very courageous woman, with a 20 year career in high level finance behind her. She was a Managing Director at Rothschild & Co, responsible for €3 billion of assets under management. She's a also a mother, raising a high-functioning autistic son.

"If you only read one book on coaching, you have to read The Prosperous Coach..." That's what Alina's friend said to her. And, only a couple of years later, it's why Alina is now a member of 4PC, my exclusive community of high-level leaders.

And as Alina asks me for advice on her book, I come from the premise that the sole purpose of her book should be to create something that has her dream clients say "If you only read one book on leadership, you have to read The Audacity Spectrum..."

Love. Rich

PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

S11EP06: “I am more committed to other people than I am to myself…” Sep 02, 2021

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As coaches and consultants, we are committed to making a difference and making an impact, and changing people's lives. Too often we do this at a cost to ourselves.

Join me as a fly on the wall for an intimate conversation, as I coach two women leaders...

In today’s episode:

Going silent and still while acknowledging human moments
Recognizing what holds you back the most
What if you got everything you wanted?
Creating boundaries for yourself so you’re not the weak link in the chain
Boundaries aren’t meant to constrain but to set you free
Slow down to speed up and be okay with just being
Finite vs. infinite games and advice for the game of life
Taking on less to achieve and receive more

Links to resources:

For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

S11EP05: You DON'T need clarity... Aug 26, 2021

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I grew up in London, where some nights it was so foggy I could only see a few yards ahead in front of my face.

Despite the darkness and the fog, I could still regularly drive the 10 miles to my home.

Life is much like that. It would be nice to have clarity 10 years into the future about exactly what's
going to happen but it doesn't really work like that.

Today I mess with the thinking of two successful coaches and business owners.
I show them that they are looking for clarity in the wrong direction!

You and your clients are probably doing so, too...

Love. Rich

PS. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

S11EP04: You can always fly home tomorrow... Aug 19, 2021

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There's no intro to today's coaching session because I jumped straight into a conversation with these two powerful men. My intuition told me to ask each of them to tell me what the other most needs.

I had no idea what would happen next. But that's where the magic almost always is, in life—when you have no idea what is coming next. We talked about the dark side of our gifts, we talked about marketing, we talked about when my relationship with Monique ended around 12 years ago (spoiler alert: we got back together) and we talked about why having an elevator pitch is a complete and utter waste of time!

This might just be one of my favorite coaching podcasts, yet.

Love. Rich

PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

S11EP03: You can do scared… Aug 12, 2021

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Today I’m coaching Barbara and I begin by drawing out her story.

I discover that she’s an incredibly courageous woman, which is valuable because she then tries to enroll me in a story about how scared she is...

Often our job as a coach is not much more than to NOT buy into the stories our clients are living into.

By the time we are complete she’s had a powerful insight moment and I say “cut!” to my editor.

But I notice Barbara make an audible sigh and relax into her chair.

So I keep the camera rolling. We continue to talk and we go even deeper.

This is becoming so common that I think I might make it a standing agreement, when I record these podcasts, that when I say cut we keep the cameras rolling anyway to see what else will come out! Enjoy…

Love. Rich

PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

S11EP02: The Spotlight Effect Aug 05, 2021

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Today, I am coaching two talented high performers. Jeff gives his all to everything he does in life—from coaching to business to writing to endurance races. But he is paying a price for being so driven. Kimberley has just reached out to two highly successful leaders she knows and wants to know what it means that she has heard nothing. Well, when you hear nothing after making a bold proposal it means... NOTHING!

Love. Rich

PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

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