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1 Insight — Philosophy
1 Insight

Most coaches are building a business. A few are building a body of work, with clients knocking at their door.

1 Insight is for the second kind.

Elite clients have sought out Rich Litvin for over 20 years. His clients include Olympic gold medalists, Hollywood directors, Special Forces operatives, and hedge fund managers, all by word-of-mouth. No ads. No funnel. No algorithm.

His book The Prosperous Coach has sold 120,000 copies the same way.

He is the founder of 4PC, the invitation-only mastermind for the world’s top coaches, and author of $100K Clients.

This podcast is for coaches who are done competing on price and ready to become the kind of coach ultra-successful people call when everything is on the line.

If you’re that second kind of coach, Rich’s new book shows you how to create clients who don’t just hire you once, but stay, grow, and refer for years.

📘 Get $100K Clients → https://richlitvin.com/book

One conversation. One client who changes everything. One insight.

Latest Episodes:

S14EP02: Leverage Mar 10, 2022

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One of the most common things I see in top performers is a desire to do more, to create more and to have more impact.

However, what makes the biggest difference for high-achievers is to slow down enough to discover the tiniest steps that make the biggest difference. They feel lazy when they operate from their Zone of Genius but it's often the path to their next level of success.

Sarah is hugely accomplished and very successful at almost everything she puts her mind to. In this coaching session, you will see me slow her down, to help her make the impact she was born to make...

Love. Rich

PS. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

S14EP01: Boundaries Mar 03, 2022

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Christopher Maher is a former Navy SEAL, a former Olympic athlete and a member of 4PC. We have actually coached one other for over 8 years. And I use his techniques almost every day, to remove stress from my system—physical, mental, emotional and spiritual.

Today I coach Christopher over how to live a life on his own terms, while still making a big difference in the world and for his clients.

Notice how I say very little but guide the conversation enough so that he has his own insight...

Love. Rich

P.S. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

S13EP08: What are your metrics for success? Jan 06, 2022

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When we get in our car, we pay attention to the dials in front of us. Is the check engine light on? How's the tire pressure? Do I need gas? Or we don't pay attention... I got a speeding ticket the other day because I didn't keep my eyes on the speedometer.

Today I am coaching an extraordinary woman called Nikki. She's a diversity consultant, a coach and a musician.

And she is hitting a ceiling on the level of her success that she perceives as a tension between who she thinks she is and who she is becoming.

What's actually happening is that she is up-leveling her life and business — but she is still living based on some outdated measures of success.

Today, I help Nikki create some new metrics for success. As you listen in, I invite you to create some new metrics for your own next level of success.

Love. Rich

Learn more about Transition Excellence here. https://transitionexcellence.com/?utm_source=rich_litvin&utm_medium=list

PS. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

S13EP07: Your clients are NOT paying you for your time Dec 23, 2021

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I have a handful of Thinking Partner clients. They invest $47K for around 5 months. I have 1-2 Concierge Trusted Advisor clients a year who invest $185K to have access to me when they need it. You may be surprised at how little they need that access. And My Thinking Partner clients are often complete way before our 30 minute calls are complete.

But here's the thing, my clients are NOT paying for my time. They are paying for their insights. And their insights are priceless.

Today you can listen to my shortest podcast episode yet. The coaching itself takes around 3 minutes. But my client, Sophie—a highly successful corporate consultant—leaves with everything she needs.

Love. Rich

[1] Concierge Trusted Advisor: https://richlitvin.com/concierge-trusted-advisor/

[2] Thinking Partner: https://richlitvin.com/partnership/

PS. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

S13EP06: Ask Me Anything #2 Dec 09, 2021

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Today I turn the table on my client. I tell him to ask me one single question—the answer to which will change everything.
It turns out that David has just had his second child and we share an intimate moment. Two dads bonding over how to make an impact in the world, while raising great kids.

Learn more about Transition Excellence here.

https://transitionexcellence.com/?utm_source=rich_litvin&utm_medium=list

Love. Rich

PS. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

S13EP05: Ask Me Anything #1 Nov 25, 2021

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Today I turn the table on my client. I tell him to ask me one single question—the answer to which will change everything. David lives in Scotland and has a dream to help the homeless population in his city.
He is beating himself up for not taking more action.
So, I remind him that a goal is a place to come from, not a place to get to. And it turns out that he has done more than he realizes...

Learn more about Transition Excellence here. https://transitionexcellence.com/?utm_source=rich_litvin&utm_medium=list

Love. Rich

PS. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

S13EP04: Show up as a leader Nov 11, 2021

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I know that Philippa is an extraordinary woman because from the moment she joined Transition Excellence, she drew out the leadership of others in making sure everyone had an incredible experience. When I saw her LinkedIn page, I was impressed with her track record as a leader and an educator in the corporate world and as a consultant.

So I decided to challenge her, the moment she joined me on the call.

Within two minutes she has a powerful insight—and we are done.
When you coach people for an insight, they are NOT paying you for their time. And when you coach leaders, they want you to show up as a leader, too.

Listen in as this powerful woman gets a powerful insight and then everything shifts.

Learn more about Transition Excellence here. https://transitionexcellence.com/?utm_source=rich_litvin&utm_medium=list

Love. Rich

P.S. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

S13EP03: Be Remarkable Nov 04, 2021

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Oh this was fun! You see, I start to chat to Ervine before we hit record and she makes a little joke about me mistaking her for a high-performer. I immediately ask if I can start recording because I want to illustrate something important.

Marianne Williamson captured it in her poem: "Our deepest fear is not that we are weak. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us."

Too often, I see leaders fighting for their limitations. And that's always when I jump in.

Ervine is a fascinating woman with a background in high-level sales. She has had a successful career that was built one relationship at a time. When I ask her how many coaching clients she wants, she is a little surprised to realize that it is no more than 12 clients a year.

In this episode you'll hear me breakdown 5 of the top ways to build a word-of-mouth business. Masterclasses, other people's communities, former networks, referrals and creating your own community.

When you are remarkable, it literally means that people remark about you. They talk about you when you are not there. That is the platinum standard for any business. Listen in as I teach you how to make your business remarkable, too.

Learn more about Transition Excellence here.

https://transitionexcellence.com/?utm_source=rich_litvin&utm_medium=list

Love. Rich

PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

S13EP02: Put courage over comfort Oct 28, 2021

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Stephanos is a consultant to high-level leaders with a background in the corporate world. He is one of the pioneer members of Transition Excellence—my community of high-level leaders transitioning into high-level coaching and consulting.

As I draw out his story, I discover that he's been a risk-taker his whole career. He thinks he wants to be comfortable. He doesn't. He needs to keep creating a life of courage.

One of my favorite moments is when he describes the fun he has making something up—like a new proposal for a corporation—and then watching as people sign up. He has tapped into my secret business plan... "Make sh*t up!"

Learn more about Transition Excellence here - https://transitionexcellence.com/?utm_source=rich_litvin&utm_medium=list

Love. Rich

PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

S13EP01: Stop practicing! Oct 21, 2021

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Anu is a consultant to high-level organizations and their leadership teams. She's an incredible woman who has literally been a leader since the age of 6. But right now she is holding back from telling these leaders what they REALLY need to hear.

So, I have to step into leadership myself.
I need to model for her the power of saying, "Here's what I require of you..." By the end of the conversation we are both fully energized.

Sometimes being on mission is scary. But you've got this. Not everyone needs to like you. But you need to speak truth to power. That's how we change the world.

In today's episode you'll also learn about Transition Excellence—a program for high-level leaders who want to be high-level coaches and consultants.
https://transitionexcellence.com/?utm_source=rich_litvin&utm_medium=list

Love. Rich

P.S. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

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