On the Record by Leadpages

The New Age of Analytics: How AI is Driving Smarter Business Decisions Jun 17, 2025

In this episode, we sit down with Drew Mooney, Data Analyst at Hubspot. We discuss ways AI is enabling businesses to make faster and more informed decisions, the biggest current gains in new tech for marketing and sales teams & even where we see data and analytics heading in the future.

Big Business Marketing for your SMB: Unlocking Potential Jun 03, 2025

In this episode of On the Record, we dive into how small and mid-sized businesses can harness big business marketing strategies to drive growth, scale impact, and compete in a rapidly evolving digital landscape. Joined by Michaela Mueller, Senior Marketing Manager at Tria, we explore how brands of any size can unlock the power of data-driven marketing, AI tools, and customer-centric strategies—drawing parallels to Radiohead’s revolutionary direct-to-fan release of In Rainbows. With insights from Fortune 500 marketing, nonprofit leadership, and SMB innovation, this conversation offers actionable tips for marketers navigating B2B and B2C transitions, leveraging digital advertising, and building authentic brand experiences that resonate and convert.

Building a Marketing Agency with Staying Power May 20, 2025

How do you build a marketing agency that not only lasts—but thrives in a fast-moving, tech-fueled digital world? In this episode, we sit down with Ryan Kulka, Founder and Owner of BOOM! Marketing Agency, to uncover the foundation of over 11 years of agency success. From BOOM!’s early vision to crafting powerful brand strategies and long-term client relationships—including the meteoric rise of Gray Duck Spirits—Ryan shares hard-earned insights into client retention, conversion rate optimization (CRO), and staying agile in the age of AI and automation. We also draw inspiration from Animal Collective’s groundbreaking album Merriweather Post Pavilion, examining how the band’s experimental production, bold sonic identity, and collaborative spirit mirror the mindset needed to build a resilient, innovative agency that stands the test of time.

More Data, More Revenue: The Secret to Smarter Lead Generation May 06, 2025

In this Season Three premiere of On The Record, we explore how marketers can turn overwhelming amounts of data into smarter lead generation with the help of Leadpages’ built-in lead enrichment tools. Inspired by MF DOOM’s conceptual album Mm..Food, we draw powerful parallels between niche branding and targeted marketing, revealing how data segmentation, personalization, and firmographic insights can unlock better leads, higher conversion rates, and scalable growth—even for small businesses.

From Leads to Raving Fans: Creating Brand Evangelists Apr 08, 2025

What do Taylor Swift and top-performing brands have in common? A deep understanding of the power of story. In this episode of On the Record, Ryan and Michael sit down with brand and CX expert Sue Woodard to unpack how emotional connection, storytelling, and smart brand curation can transform leads into passionate brand evangelists. From the re-release of “Red (Taylor’s Version)” to the customer experience strategies of brands like Chewy and Delta, we break down the tactics that help businesses build loyalty, create memorable first impressions, and scale authentic customer relationships. If you’re looking to improve your brand strategy, stand out in a crowded market, or create lasting impact with your audience, this conversation is full of insights you won’t want to miss.

How We Added 100K in MRR in Just 1 Month Mar 25, 2025

In this episode of On the Record, we reveal how we added $100K in monthly recurring revenue (MRR) in just one month by leaning into customer segmentation, aligning product strategy with actual usage data, and making bold internal shifts that paid off. From redefining our ideal customer to running pricing experiments and navigating team buy-in, we break down the real-world tactics that helped us achieve rapid SaaS growth—while drawing surprising inspiration from Wilco’s Yankee Hotel Foxtrot. If you’re scaling a SaaS startup, rethinking your pricing model, or trying to grow MRR fast, this behind-the-scenes look at how we made it happen is packed with insights for product-led growth, revenue operations, and customer retention strategy.

How to Develop High Growth Teams for High Growth Companies Mar 11, 2025

What does it take to build and sustain a high-growth team? In this episode, Michael and Ryan sit down with Thomas Knoll, a startup veteran and leadership coach, to explore the secrets behind successful, fast-growing companies. From his time at Zappos to launching multiple startups, Thomas shares insights on company culture, curiosity, and investing in people as the foundation of growth. They also dive into the role of AI in leadership, the power of perspective, and why hard conversations are key to building strong teams. Plus, a unique tie-in to Extreme’s Three Sides to Every Story and its lessons for leadership.

Should we Replace Ourselves with Robots? Botcasting vs. Podcasting Feb 25, 2025

Can AI-generated podcasts replace human hosts? In this episode of On the Record, we explore the rise of botcasting vs. podcasting, breaking down how AI is transforming content creation. We share our experience building an AI-powered daily marketing podcast, discuss the efficiency vs. authenticity debate, and dive into the ethics of AI-generated content. Plus, we look at how small teams can scale with AI, the future of podcasting, and why human creativity still matters. And for music fans—yes, we even connect it all to Queen’s News of the World. So, is AI-powered botcasting the future of podcasting or just a gimmick? Tune in to find out!

From A-Z: Building a Winning Digital Marketing Strategy Feb 11, 2025

What can marketers learn from Beyoncé’s Lemonade? In this episode, Ryan and Michael break down the album’s surprise launch, storytelling genius, and multi-channel strategy, revealing key marketing insights. Special guest Josh Becerra, founder of a Minneapolis-based digital marketing agency, joins to discuss winning strategies, the balance of core vs. edge marketing, and the role of data in decision-making. From audience expansion to overcoming fear in marketing, this episode is packed with lessons on bold risks, strategic execution, and long-term success.

Why Diversification Is the New Marketing Superpower Jan 28, 2025

Season 2 of On the Record kicks off with a bold challenge to Google’s dominance in marketing. Inspired by MF Doom’s Take Me to Your Leader, we explore the risks of over-reliance on paid search and the rewards of diversification. We discuss the rising costs of PPC advertising, diminishing ROI in Google’s ecosystem, and why diversifying your marketing strategy is critical for long-term success. If you’re looking to future-proof your digital marketing strategy, boost ROI, and grow beyond Google, this episode is for you.

Your Brand Lacks Staying Power But Why? Jan 14, 2025

Discover the secrets of enduring brands in this episode of On the Record. From Coca-Cola's timeless nostalgia to Spotify's personalized connections, we explore how brands evolve, build trust, and captivate audiences. Plus, we draw parallels to The Verve’s “Bittersweet Symphony” and the elusive quest for staying power. Whether you're a marketer or brand enthusiast, tune in for actionable insights and fresh perspectives!

The Crystal Ball Episode: What Does 2025 Have In Store For You? Dec 30, 2024

In this bonus episode, Michael, Ryan, and Stacy look into their crystal ball to explore what’s ahead for marketing in 2025. Through the lens of David Bowie's The Rise and Fall of Ziggy Stardust, they discuss navigating market shifts, actionable insights in revenue operations, the evolution of influencer marketing, and AI’s transition from buzzword to practical tool. The team also tackles the ethical challenges of AI, lessons from Bowie’s iconic album, and how embracing the unknown can inspire optimism and adaptability in business. Don’t miss this glimpse into the future of marketing and beyond!

Why Google Search is Your Fastest Way to the Bottom Dec 17, 2024

Is your marketing too dependent on Google Search? Join Ryan, Michael, and Stacy as they explore the rising costs of paid search, the shift toward social media as the new search engine, and the power of diversifying acquisition channels. Packed with insights, actionable tips, and inspiration from Public Enemy’s groundbreaking messaging, this episode is for marketers ready to challenge convention and embrace innovation.

How Marketing Attribution Failed us All Dec 03, 2024

We dissect the pitfalls of marketing attribution, from flawed models to the growing challenges of tracking in a privacy-focused era. We explore how over-indexing on data risks stifling creativity and why attribution often fails to capture critical interactions like word-of-mouth. Inspired by the layered brilliance of Paul’s Boutique by the Beastie Boys, this episode offers practical tips for marketers to balance data with storytelling and embrace imperfection in the customer journey.

The Future of Design: Status Quo or YOLO? Nov 19, 2024

What can a banana teach us about branding? We break down Andy Warhol’s memorable design for The Velvet Underground and explore how businesses can capture that same bold energy. Join us as we discuss the art of standing out in a competitive world.

Feature-Based Selling is Dead Nov 06, 2024

In this episode, we discuss feature-based selling, why it might be flawed, and whether you should focus more on prioritizing real connections with your customers. We also review the classic album The Miseducation of Lauryn Hill. Lauryn focused solely on connecting with her fans in a very meaningful way, and it worked with great success. What if we did the same with our customers?

Product Marketing Is Broken Oct 22, 2024

When Guns N' Roses took over a decade to release new music, they highlighted a key mistake that businesses make: waiting too long to deliver. In this episode, we discuss how fast, frequent product updates and managing customer expectations can keep your brand relevant. Learn how to avoid the dangers of long development cycles and what marketers can take from the band’s missteps.

Energy is Money (Simon Alexander Ong) Jun 14, 2024

Simon Alexander Ong is an award-winning entrepreneur and personal development coach. His Book Energize: Make The Most of Every Moment, is a must-read for anyone who wants to get more out of their business, career, and life.

In this episode, Simon discusses managing your energy instead of time, how to get published, and protecting your personal energy.

Personalize Your Marketing Automation (Brennan Dunn) Oct 06, 2023

Brennan Dunn is the leading expert in making marketing automation more human for creators, service providers, and small business owners like you. He is the founder of the personalization software, Right Message, and the author of the new book This Is Personal.

During this episode, Brennan shares why you should go all in on email marketing and the key segmentation strategies to get right from the beginning. It’s time to get personal!

Champion Your Community (Lloyed Lobo) Sep 21, 2023

Lloyed Lobo, an entrepreneur, podcast host, and community builder. He's the co founder of TractionConf.io and the fintech platform Boast.ai, which recently received over $100 million in growth equity funding. His new book, From Grassroots to Greatness, reveals 13 rules to build iconic brands with community led growth.

In this conversation, Lloyed shares the lessons he's learned from the ups and downs of life, both personal and entrepreneurial, providing you with a straighter path to your own version of success.

For the show, notes, transcripts, and more from this and other episodes, go to Leadpages.com/podcast.

Get Consistent Health & Wellness Clients (Lauren Armes) Aug 31, 2023

If you love to transform the lives of your clients, you'll particularly enjoy this episode. My guest is Lauren Armes, the creator of Beyond Seven business coaching for wellness experts. She's also the founder of Well To Do, which was acquired by Fitt Insider in 2022. In our conversation, Lauren shares lessons she's learned as a startup founder and global traveler, marketing mistakes to avoid, and strategies for getting consistent clients.

For the show notes, transcripts, and resources mentioned in this and other episodes go to Leadpages.com/podcast.

Lessons from the SaaS Playbook (Rob Walling) Aug 17, 2023

Rob Walling is a passionate evangelist and mentor for founders of bootstrapped SaaS (software-as-a-service) companies whom he serves through the TinySeed business accelerator and the MicroConf community. He's also the voice behind the podcast Startups for the Rest of Us, with over 600 weekly episodes. He's captured much of his 20 plus years in the industry in his fourth book, The SaaS Playbook.

In this episode, Rob digs into lessons he's learned as a father, husband, founder and investor, tips that will support your business growth in the months and years ahead.

Show notes, transcripts, and more available here.

Living a Brighter Life (Sherry Walling) Aug 03, 2023

Dr. Sherry Walling is a clinical psychologist serving startup founders, and the creator of ZenFounder.com. She's also the author of Touching Two Worlds: A Guide for Finding Hope in the Landscape of Loss.

In this episode, Sherry shares her perspective and strategies for becoming a high achieving human up to cool things in our world. She also addresses how to avoid entrepreneurial burnout, and how to process grief and achievement within your personal and professional life.

Get the transcripts and show notes for this episode: https://www.leadpages.com/blog/sherry-walling-living-a-brighter-life

Seeking Success through Bite-Size Entrepreneurship (Damon Brown) Jul 28, 2023

Our guest this week is Damon Brown. A prolific author, keynote speaker, and business coach, Damon uses his various platforms to encourage nontraditional creatives to build their businesses on their own terms and timelines.

In this episode, Damon shares his journey as a social and tech journalist to Bootstrapping and then selling two apps. We talk about how fatherhood influenced his approach to business and how you can craft your path within bite-sized entrepreneurship.

For show notes, transcripts, and more, visit https://www.leadpages.com/blog/damon-brown-bite-sized-entrepreneurship

Make More Videos, Not Excuses (Lou Bortone) Jul 06, 2023

My guest today is Lou Bortone, the video marketing godfather.

For over 20 years, Lou has used his passion and expertise to help companies and entrepreneurs like you expand your message with video strategies that actually work for you. In this episode, we discuss a few of Lou's favorite video creation resources, tips on utilizing AI in your business, and a variety of ways you can reach and serve your ideal clients.

You'll definitely want to get the show notes for today's episode. For all the resources and tips that Lou shares, you can get those at Leadpages.com/podcast. Let's dig into it.

Speak Your Way to More Clients (Krista Martin) Jun 30, 2023

If you're a coach or consultant wanting to get more clients through speaking, you are in the right spot.

Our guest today is Krista Martin, the founder of Six Figure Impact Academy. She shows coaches how to fill their programs through virtual and in person speaking. In this episode, we talk about her jump from pharmaceutical sales to entrepreneurship, strategies for getting audiences to take action, and what to include in your talks to get more people to say yes to your coaching.

For the show notes, transcripts, and more, visit Leadpages.com/podcast.

Create Online Courses that People Love (Nathalie Lussier) Jun 15, 2023

If you want to have a positive impact on more people, you've likely created or thought about creating an online course.

Introducing Nathalie Lussier, the founder and creator of AccessAlly, one of the best course and membership platforms available for WordPress.

During our discussion, Nathalie shares lessons from her journey as a software developer turned marketing consultant turned SaaS founder, strategies to create and sell your own online courses, and how to help your students get more value from your programs.

You can check out the show notes, transcripts and resources for this and other episodes Leadpages.com/podcast, and if you'd like to learn more about Accessally, head over to Leadpages.com/accessally. Now let's get into the conversation.

Conversion Copywriting: Turn Your Words into Revenue (Joanna Wiebe) Apr 13, 2023

The words that you use to convince people that what you have is what they need, is what copywriting is all about.

My guest this episode is Joanna Wiebe, the founder of Copyhackers. Jo discusses her background working for Intuit as she worked herself into the world of entrepreneurship. We also talk about the role of artificial intelligence and copywriting, and her answer may surprise you about that. We also dive deep into what you should be including on your homepages and your landing pages to convert more of those clicks into clients for the show notes, transcripts, and more.

YouTube Growth: Video Strategies to Expand Your Audience (Matt Giovanisci) Mar 31, 2023

If you've been trying to grow your business online with YouTube but haven't quite cracked the code, you've tuned into the right episode. My guest today is Matt Giovanisci, the founder of Swim University, Brew Cabin, and Money Lab.

In this episode, Matt shares some of his best strategies for growing a YouTube channel and building your email list from your video content. We also dig into his entrepreneurial journey and the lessons he's learned along the way.

Engineering Success: Design Your Business with Group Coaching (Jereshia Hawk) Mar 22, 2023

If you are an expert or a coach who's wanting to add group coaching to your business, you have tuned into the right episode. Jereshia Hawk teaches her clients how to use their expertise and turn it into a curriculum-based group coaching program that has a high impact on the lives of your clients.

In this episode, Jereshia shares how she uses her professional background as a civil engineer to design group programs through frameworks and high levels of curriculum to have that high impact on the lives of her clients. She also breaks down how to think through what you put into your offer and what to charge for your group program, and how to think differently about that so that you can have the best results for your own business.

About Leadpages

Leadpages is the top conversion-first lead generation platform, which makes it easy for entrepreneurs, service professionals, small businesses, and the agencies that serve them to turn clicks into customers. Whether you're looking to create landing pages for an ad campaign or a full website to improve your online presence, Leadpages is here to help. With headquarters in Minneapolis, Minnesota (USA) and Victoria, British Columbia (Canada), Leadpages gets rave reviews from customers that appreciate what they receive: outstanding customer support, reliable and easy-to-use website and landing page builders, and a community of impact-driven entrepreneurs.

Course Creator: Serve a Wider Audience Teaching What You Know (Gemma Bonham-Carter) Mar 16, 2023

Have you been thinking about creating an online course, but you're just not quite sure where to begin? Well, you're in luck with this episode. My guest today is Gemma Bonham-Carter, the founder of Course Creator School, where she helps smart people like you turn your knowledge and expertise into a course that generates some really great revenue for your business.

During this episode, Gemma shares her best advice on what to include in your course, how to stay focused on the success of your students, and how to price your course. She also shares the tools that she's using to create and deliver her programs.

Show notes and transcripts for this episode

For more episodes of the podcast, visit Leadpages.com/podcast.

About Leadpages

Leadpages is the top conversion-first lead generation platform, which makes it easy for entrepreneurs, service professionals, small businesses, and the agencies that serve them to turn clicks into customers. Whether you're looking to create landing pages for an ad campaign or a full website to improve your online presence, Leadpages is here to help. With headquarters in Minneapolis, Minnesota (USA) and Victoria, British Columbia (Canada), Leadpages gets rave reviews from customers that appreciate what they receive: outstanding customer support, reliable and easy-to-use website and landing page builders, and a community of impact-driven entrepreneurs.

YouTube Success: Grow Your Business with Video (Laurie Wang) Mar 09, 2023

Our brilliant guest today is Laurie Wang, a business strategist, keynote speaker, and consultant who helps businesses harness the power of social media to grow their bottom lines.

In this episode, you'll hear some of Laurie's best advice for growing your YouTube channel, leveraging the power of various social media platforms, taking social media followers and turning them into email subscribers, and becoming a known expert in your field.

Show notes to this and other episodes available at Leadpages.com/podcast.

Communicating Magic: Creating Videos and Emails That Convert (Alex Cattoni Mar 02, 2023

Turning your marketing ideas into words that convert strangers into customers can be a real struggle—but it doesn't have to be. We’re excited to share an interview with Alex Cattoni, the founder of Copy Posse and one of the leading voices in online direct response copywriting.

Last year, she won the prestigious Digital Marketer of the Year award at Traffic & Conversion Summit, and she educates a quarter million subscribers on YouTube with her weekly copywriting lessons.

In this episode, Alex shares insights from her journey from customer success intern to freelancer to entrepreneur. She shares her perspective on the role of AI in copywriting and discusses how to write effective emails that get readers to become customers.

Show notes and transcripts for this episode

Earning Trust: Driving Revenue as a Serve-First Business (Miles Beckler) Feb 23, 2023

This week’s guest on The Lead Generation podcast is Miles Beckler. He just recently crossed the 200,000 subscriber mark on his eponymous YouTube channel where he shares strategies, tactics, and resources for online marketing success. Separately, he and his wife Melanie have a 12-year track record in the meditation and spirituality niche.

In this episode, he and I discuss his journey from Discount Tire mounter to entrepreneur, the importance of delivering value at every turn, and how to combine email and affiliate marketing into a lucrative business.

Show Notes for this and other episodes at Leadpages.com/podcast.

Skyrocket Your Conversions: Key Elements of Landing Pages (Oliver Kenyon) Feb 16, 2023

Oliver Kenyon is the co-founder of ConversionWise and has been skyrocketing conversion rates for his clients and students for well over a decade.

In this episode of the Lead Generation Podcast, Oliver discusses the lessons he's learned during his journey as a serial entrepreneur, shares his key elements for a high-converting landing page, and highlights a few surprising tools he uses in his daily life.

For show notes, transcripts and more, visit Leadpages.com/podcast.

To take advantage of Oliver's offer, visit Leadpages.com/conversionrateacademy and use the code Leadpages to get 50% off your first month.

Email Endorsements: Increase Revenue with Affiliate Marketing (Igor Kheifets) Jan 26, 2023

Have you incorporated affiliate marketing into your business yet? Today’s guest is Igor Kheifets, the author of List Building Lifestyle and a podcast of the same name. His expertise in email strategy and affiliate marketing fueled his achievement as the number one Leadpages affiliate for 2022.

In today's episode, we dig into the impact online marketing has had on his family (including a delightful comic book project for his daughter). We also discuss how to leverage email in your business and how to use email solo ads to take control of the growth of your income.

Explore the transcripts, show notes, and more

Advertising Tips: How to Succeed with Facebook Ads on a Limited Budget (Jenn Possick) Jan 18, 2023

Advertising your business online can be tricky, expensive, and frustrating. Here to help is this week's guest, Jenn Possick.

Jenn helps coaches and course creators run Facebook and Instagram ads that convert.

In today's episode, we dig into Jenn's discovery of online marketing as an elementary school teacher, what to include on your landing pages for easier list building, and what's working right now when it comes to advertising on Facebook and Instagram.

Show notes for this and other episodes available at Leadpages.com/podcast.

Content Engine: Rise Above the Noise (Tracey Wallace) Jan 12, 2023

Tracey Wallace is the Director of Content Strategy at Klaviyo, an ecommerce marketing automation platform for sellers on Shopify, BigCommerce, WooCommerce, and many more. Tracey's experience over the last decade also includes creating and leading content teams at BigCommerce and MarketerHire.

In this episode, Tracey discusses the opportunities and challenges ahead in a world of artificial intelligence, how to think more strategically about your content marketing plan, and how to set your brand apart to attract more business in the year ahead.

For show notes to this and other episodes, go to Leadpages.com/podcast.

Prioritizing Value: Accelerate Success with Customer Led Growth (Gia Laudi) Dec 22, 2022

On this week’s episode of the Lead Generation, we’re excited to introduce you to Gia (Giorgiana) Laudi, a marketing and growth advisor for SaaS who has helped companies like MeetEdgar, SparkToro, MarketerHire and Wistia, grow sustainably. She's the co-author of Forget The Funnel, and in this episode she dives into her journey to entrepreneurship, why customer-led growth is essential for recurring revenue companies, and how to get your ideal customers to fuel your marketing.

Show notes for this and other episodes

Strategic Automation: Accurately Scale the Right Things in Your Business (Chris Davis) Dec 15, 2022

Chris Davis (an alumni of the early days of Leadpages) is the founder of Automation Bridge, a training, consulting, and certification community for automation service professionals and entrepreneurs who are ready to put marketing automation to work the right way. He's also the host of the All Systems Go podcast.

In this episode, we dive into his journey from electrical engineer and startup employee, to a successful entrepreneur. We also get his take on marketing automation strategies, tactics, and tools that you can put to use right away.

Go to episode show notes and more

Pursuing a Pivot: When Taking a Detour is the Next Right Thing (Ruth Soukup) Dec 08, 2022

Are you an entrepreneur who has another great idea to pursue, but you’re scared of taking the risk? This episode of The Lead Generation podcast is for you. Ruth Soukup is the founder of Ruth Soukup Omnimedia, which includes the brands Living Well, Spending Less, Elite Blog Academy, and Thinlicious. She's also a New York Times bestselling author of Do It Scared and six other books. In this episode, Ruth shares lessons she's learned in her entrepreneurial pursuits, her new venture in helping women with their health and wellness, and an update on how her community is doing after her Hurricane Ian.

For episode show notes and more, visit the Leadpages podcast page

Business Breakthroughs: Attract Clients Through Greater Clarity (Vanessa Cabrera) Oct 20, 2022

This week, learn from Vanessa Cabrera, a business coach who helps her clients clear up their marketing mindset so they can attract clients more easily with their social media strategy. Vanessa shares lessons she's learned on her entrepreneurial journey, the four key ingredients to enacting positive change and methods for getting out of your own way so you can have a greater impact on the lives of the people you serve.

Show notes for this and other episodes

Freelancing Kickstart: Find Success Working with (or as) a Freelancer (Brooke Markevicius) Oct 12, 2022

This episode features the two sides of freelancing—working as a freelancer or working with a freelancer.

Our guest is Brooke Markevicius. She’s the founder of Allobee (recently acquired by The Riveter), a freelancer marketplace that serves parents who want to support their families with flexible freelance careers, and the micro small businesses that hire them.

Brooke shares the lessons she's learned while creating the Allobee platform. She also discusses how people can start and grow their own freelance businesses and how small business owners can earn the greatest ROI working with the right people at the right time.

Show notes for this episode and more

Win-Win Services: Create a Service-Based Business Loved by You and Your Clients (Emylee Williams) Oct 07, 2022

If you run a service-based business serving clients, you're going to love this week's episode. Emylee Williams is the co-founder of Boss Project (along with Abagail Pumphrey). She shares her path to a profitable partnership, how to build a life-first business, and tips for taking your service offerings to the next level.

Show notes and more

Confidence Mindset: Uncovering the Best Version of Your Life and Business (Rachel Luna) Sep 28, 2022

In this episode of The Lead Generation, we're talking about mindset, motivations, and money with Rachel Luna. Rachel is the host of the upcoming Confidence Activated business conference, as well as the host of the Permission to Offend podcast. She’s also a veteran of the US Marine Corps and a breast cancer survivor.

As a powerful coach, Rachel serves women who want to stop letting cultural norms and invisible obstacles get in their way of living amazing lives of impact and wealth. Our conversation digs into Rachel's own history and the lessons she's learned while pursuing dreams that others told her were impossible.

Show notes for this episode and more

Automated Webinars: Serve Your Audience While Saving Your Time (Melissa Kwan) Sep 22, 2022

Melissa Kwan is the founder of eWebinar, a software platform that marketers and teams use to deliver engaging evergreen webinars to their prospects and customers without spending all their time doing demos.

In this episode, Melissa shares her journey to nomadic entrepreneurship. She also discusses how creating a SaaS company is different from other types of businesses and what's working right now in the world of automated webinars.

If you'd like to see how automated webinars could benefit your business, check out a demo of eWebinar.

Show notes for this and previous episodes are here.

Pt. 1 - Beyond Measure: Grow Your Spheres of Influence (Rand Fishkin) Sep 15, 2022

The Personal Part

For the last 20 years, Rand Fishkin has made the world of marketing a better place for both businesses and the customers they serve. He's the co-founder of SparkToro, a tool that does the heavy lifting of market research so brands of all sizes can discover their customers' spheres of influence.

This interview was packed with both personal and professional wisdom, so we split it up into two episodes for you.

In part one, we explore Rand's thoughts on issues that impact our human experience beyond the world of business.

In part two, we discuss Rand's ideas for business growth strategies—specifically, which approaches have the biggest payoffs and which channels may be cannibalizing your profits.

Episode Show Notes and More

Pt. 2 - Beyond Measure: Grow Your Spheres of Influence (Rand Fishkin) Sep 15, 2022

The Business Part

For the last 20 years, Rand Fishkin has made the world of marketing a better place for both businesses and the customers they serve. He's the co-founder of SparkToro, a tool that does the heavy lifting of market research so brands of all sizes can discover their customers' spheres of influence.

This interview was packed with both personal and professional wisdom, so we split it up into two episodes for you. This is the second part of the interview.

In part one, we explored Rand's thoughts on issues that impact our human experience beyond the world of business.

In part two, we discuss Rand's ideas for business growth strategies—specifically, which approaches have the biggest payoffs and which channels may be cannibalizing your profits.

Episode Show Notes and More

How to Grow Your Business with Facebook and Instagram Advertising Krista Ripma Sep 08, 2022

Krista Ripma is the co-founder of Authentic Audience, a boutique ad agency and digital marketing firm serving small businesses that specialize in self-care, self-love, and self-expression.

In this episode of The Lead Generation, Krista shares her thoughts around advertising strategies, thinking about money as an energetic resource, and lessons learned throughout her journey to entrepreneurial success.

Show notes and more

Predictable Income - Financial Freedom Through Virtual Summits (Liam Austin) Sep 01, 2022

For many entrepreneurs, the ebb and flow of inconsistent income is normal. However, it doesn’t have to be that way.

In this episode, Liam Austin shares his journey to discover predictable income through virtual events. You'll learn about Liam's early career as a professional athlete and high-performing sales leader, what makes for a successful virtual event, and how to gain more predictable income by what you do after your event wraps up.

Show notes and other episodes are available at Leadpages.com/podcast

The Music of Business: Compose Your Own Path to Entrepreneurial Success (Carmen Morin) Aug 24, 2022

Here’s a fresh perspective: what if you approached your business the same way a professional musician looks at their performance and teaching career? In this episode of The Lead Generation Podcast, award-winning concert pianist Carmen Morin shares lessons she’s learned as a performer, teacher, music school owner, and business coach.

Having performed on stages around the world, and coached other musicians and entrepreneurs of all skill levels, Carmen applies her professionalism to everything she does. Listen to this episode to hit the right notes with your own applauding audience.

Show notes for this episode

Pt. 1 - Influence Acceleration: Using Events and Social Media to Grow Your Community (Ashley Ann) Aug 17, 2022

If navigating the world of social media more profitably is a key priority for you, then you’re going to love this two-part episode of The Lead Generation podcast.

Ashley Ann Jones (@KingAshleyAnn on the social channels) teaches entrepreneurs how to stand out on Instagram and TikTok through authentic and strategic content. She’s also the host of the Accelerate 180 business conference.

In part 1, Ashley Ann shares lessons she's learned turning her side hustle into a dream business, and how to create live event experiences that truly stand out.

Show notes for this episode

Pt. 2 - Influence Acceleration: Using Events and Social Media to Grow Your Community (Ashley Ann) Aug 17, 2022

If navigating the world of social media more profitably is a key priority for you, then you’re going to love this two-part episode of The Lead Generation podcast.

Ashley Ann Jones (@KingAshleyAnn on the social channels) teaches entrepreneurs how to stand out on Instagram and TikTok through authentic and strategic content. She’s also the host of the Accelerate 180 business conference.

In part two, she reveals some of her top tips for driving more revenue from social media.

Show notes for this episode

Empowering Products: Increase Results and Revenue with Digital Downloads (Monica Froese) Aug 12, 2022

The path of entrepreneurship is rarely a straight line. Wherever you find yourself in your own business journey, you’ve likely made adjustments along the way. Today’s episode features a member of The Lead Generation whose “failure is not an option” approach has led to great success for both her family and the parents she serves.

Monica Froese is the founder of RedefiningMom.com and the host of the Empowered Business Podcast. In this episode, Monica shares her journey from the corporate world to mom to entrepreneur, her realization around the best way to serve her audience, and how you can grow your business through digital products and courses.

Intentional Conversions: Keys to Effective Virtual Presentations (Alfred Poor) Aug 10, 2022

Speaking online differs from presenting on stage. In this episode, technologist and virtual training specialist Alfred Poor provides insights from his career in journalism and appearing on stages at various conferences (IRL and virtual).

In this conversation, Alfred shares lessons he’s learned along his entrepreneurial journey, tips for presenting more confidently on camera, and a few conversion tips he’s discovered while split-testing his landing pages.

Click here for show notes

Fiesta Formula: Create a Business That Pays You to Party (Geni Ramos) Aug 10, 2022

We’re back with the first episode of Season 3 of The Lead Generation podcast—a marketing show that reveals the many pathways of entrepreneurship and the skills, strategies, and steps to grow your business online.

In Episode 31, Geni Ramos shares the lessons she’s learned growing her company, La Consultoría Digital, as it supports the efforts of her Spanish-speaking clients around the world. She discusses the key elements of marketing automation and the types of tools to use to create a business that rewards you with an enjoyable life.

Elevate Your Personal Brand with Confidence (with Kailei Carr) Oct 08, 2019

Kailei Carr is the CEO of the Asbury Group, and helps high-powered women “show up” in a way that is authentic to who they are, maximizes opportunities and allows them to experience a life and career they crave. In this episode, Kailei shares how to lead with the best version of yourself, leverage digital marketing tools like video and podcasts, and what to do when you run into roadblocks. For transcripts, show notes, and more, go to Leadpages.com/podcast
About the Podcast
The Lead Generation Podcast features small business origin stories and marketing lessons for coaches, consultants, service professionals, and leads-dependent entrepreneurs. Our goal is to fire you up for your own business, and shorten your pathway to profit while you make a positive impact on your audience.

Attract Better Clients with Lead Magnets (featuring Bryan Harris, Attract.io) Oct 01, 2019

Bryan Harris is the founder of Growth Tools, which creates software tools and online accelerator programs to speed up the growth of your business. I’m excited to announce that Leadpages has partnered up with them to provide you 100% free access to their lead magnet creation tool, Attract.io, which we’ll talk more about at the end of the conversation. In this episode, Bryan shares best practices of lead magnet creation, including mistakes to avoid, key components that turn new subscribers into top clients, and 3 simple methods for promoting your lead magnet for faster email subscriber growth. For transcripts, show notes, and more, go to Leadpages.net/podcast
About the Podcast
The Lead Generation Podcast features small business origin stories and marketing lessons for coaches, consultants, service professionals, and leads-dependent entrepreneurs. Our goal is to fire you up for your own business, and shorten your pathway to profit while you make a positive impact on your audience.

23 Tips for Better Marketing Webinars (Daniel Waas, GoToWebinar) Sep 24, 2019

If you’ve ever wanted to run webinars to promote your business but were too intimidated to get started, you’re going to love this week’s episode. My conversation is with Daniel Waas, the Director of Marketing at GoToWebinar. Originally from Germany, Daniel is on a mad mission to end all dull webinars. In this episode, Daniel shares over 20 specific tips for getting started with webinars, including when to schedule your webinar, how to get more people to show up, and how to boost engagement of your audience during your trainings. For transcripts, show notes, and more, go to Leadpages.com/podcast
About the Podcast
The Lead Generation Podcast features small business origin stories and marketing lessons for coaches, consultants, service professionals, and leads-dependent entrepreneurs. Our goal is to fire you up for your own business and shorten your pathway to profit while you make a positive impact on your audience.

3 Steps to Marketing Your Service-Based Business Online (Collin Belt) Sep 17, 2019

This week, we’re going back to the basics with a digital marketing 101 conversation with Collin Belt, someone who has turned his specific skillset into a thriving agency serving clients around North America at BeltCreative.com. In this episode, Collin shares 3 steps to marketing your service-based business online, the tools that make your marketing life easier, and tips on turning what you do into an agency model. For transcripts, show notes, and more, go to Leadpages.com/podcast
About the Podcast
The Lead Generation Podcast features small business origin stories and marketing lessons for coaches, consultants, service professionals, and leads-dependent entrepreneurs. Our goal is to fire you up for your own business and shorten your pathway to profit while you make a positive impact on your audience.

Better Practices for Conversion Rate Optimization (Talia Wolf) Sep 10, 2019

Talia Wolf is the conversion rate optimizer behind GetUplift.co, a CRO consultancy and education company that shows companies how to 10x their results through emotional targeting. This is Talia’s third appearance on a Leadpages podcast, and this time she breaks down the steps to effectively research your market, get to know what your audience is thinking about their problem, and the real reason why you shouldn’t talk about your competition in your marketing. Also, Talia and Shanelle Mullin from Shopify have just released a brand new guide to landing pages that I know you’re going to want to dive into. We’ve co-sponsored this guide so you can get it free at Leadpages.com/lpg. For transcripts, show notes, and more, go to Leadpages.com/podcast
About the Podcast
The Lead Generation Podcast features small business origin stories and marketing lessons for coaches, consultants, service professionals, and leads-dependent entrepreneurs. Our goal is to fire you up for your own business and shorten your pathway to profit while you make a positive impact on your audience.

Discover the Golden Words That Convert More Customers (Michel Fortin - Part 2) Sep 04, 2019

Michel Fortin and I continue our conversation from last week. I get him to share a few copywriting strategies you can use to elevate your sales results online. Michel’s had an extremely successful career as one of the best direct response copywriters alive. 15 years ago, he gained internet marketing fame as the copywriter behind the web’s first $1million in a day product launch from John Reese. Michel’s words have been used by companies large and small and across multiple industries generate millions in revenue.
For transcripts, show notes, and more, go to Leadpages.com/podcast
About the Podcast
The Lead Generation Podcast features small business origin stories and marketing lessons for coaches, consultants, service professionals, and leads-dependent entrepreneurs. Our goal is to fire you up for your own business and shorten your pathway to profit while you make a positive impact on your audience.

Take Your Talents In-House with a Dream Job (Michel Fortin - Part 1) Aug 27, 2019

Michel Fortin is a legendary copywriter and full stack marketer, currently serving as the director of marketing for a medical clinic in Ottawa, Canada.
This episode is a counter-punch to our usual conversation on entrepreneurship. The skills you’ve honed as an entrepreneur may be well suited for taking your talents in-house for a corporate gig. Find out why a J-O-B might actually be a perfect move for you as Michel and I discuss his choice to take on a dedicated role inside a company, the principles of kaizen that he brings to his leadership style, and how he is still able to scratch his entrepreneurial itch.
For transcripts, show notes, and more, go to Leadpages.com/podcast
About the Podcast
The Lead Generation Podcast features small business origin stories and marketing lessons for coaches, consultants, service professionals, and leads-dependent entrepreneurs. Our goal is to fire you up for your own business and shorten your pathway to profit while you make a positive impact on your audience.

Boost Your Business with a Short Book (Daniel Hall) Aug 20, 2019

Gain an instant boost in credibility and demand for your services when you create a short book showcasing your expertise. Daniel Hall is a prolific content producer, and in this episode we discuss the benefits of producing short books for your business that boost your credibility and help you stand out in your market. He shares some of his favorite methods for producing your book within 90 days, and how to leverage for more revenue in your business.
For transcripts, show notes, and more, go to Leadpages.net/podcast
About the Podcast
The Lead Generation Podcast features small business origin stories and marketing lessons for coaches, consultants, service professionals, and leads-dependent entrepreneurs. Our goal is to fire you up for your own business, and shorten your pathway to profit while you make a positive impact on your audience.

Become a Customer-Centric Business (Peter Fader & Sarah Toms) Aug 13, 2019

Peter Fader and Sarah Toms, the co-authors of Customer Centricity Playbook, share how to think differently about your target audience, which customer acquisition channel seems to always win, and how to become a more customer-centric business by determining exactly who your best customers are.
For transcripts, show notes, and more, go to Leadpages.com/podcast
Top Takeaways from the Episode

Diversify your idea of the target customer. Individual customers are wildly different from each other, both in terms of what they're looking for from you, and how valuable they are to you in terms of their future lifetime value.
Referrals first. No matter the industry, acquiring customers through referrals tends to be a strong channel, albeit with somewhat limited scalability.
Evaluate your metrics in cohorts. Avoid using averages in your data, but explore metrics (like Net Promoter Score) across different customer groups based on acquisition channels, plan levels, activity, etc.
Focus on the right customers. Discover the customer groups that will best respond to premium packages, and avoid spending too much energy on those whose customer lifetime value has a low upper limit.

About the Podcast
The Lead Generation Podcast features small business origin stories and marketing lessons for coaches, consultants, service professionals, and leads-dependent entrepreneurs. Our goal is to fire you up for your own business and shorten your pathway to profit while you make a positive impact on your audience.
About Sarah Toms
Sarah Toms is the executive director and co-founder of Wharton Interactive, a platform for marketing simulations. Her 20 years of being a thought leader in the technology sphere include starting several tech companies, and involvement with Women in Tech Summit and techgirlz.org. About Peter Fader
Peter Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School at the University of Pennsylvania. He was named by Advertising Age as one of its inaugural “25 Marketing Technology Trailblazers” in 2017 as the only academic on the list.

Produce Your Own Path to Freedom (Michael Hall and Chris Sakr) Aug 06, 2019

Michael Hall and Chris Sakr, the co-founders of ShoHawk Media in Portland, Oregon, talk about the lessons they learned creating their feature documentary, Generation Freedom, how they collaborate on projects while having day jobs, and their approach to editing their content.
For transcripts, show notes, and more, go to Leadpages.com/podcast
About the Podcast
The Lead Generation Podcast features small business origin stories and marketing lessons for coaches, consultants, service professionals, and leads dependent entrepreneurs. Our goal is to fire you up for your own business and shorten your pathway to profit while you make a positive impact on your audience.
Top Takeaways from the Episode

Validate your ideas with the right people. Test your ideas with your market, not friends and family who will likely sugar coat their feedback to the detriment of your project.
Even flops bear fruit. Lessons learned and skills developed in a failed project or launch often become the foundations for your next success.
Shorten your timeline of production. Taking too long to release a project may result in a disjointed bundle instead of a focused product from start to finish.
Collaborate with communication. Clearly understand your roles and commitments when working on projects with partners.
Edit ruthlessly, but don’t delete anything. Give yourself permission to trim your content by saving extraneous material in a “for later” folder.

Prosper from Clarity with Bryan Nguyen Jul 02, 2019

We’re closing out Season 5 of The Lead Generation with a great example of an entrepreneur who jumped out of a comfortable corporate gig to start his own company.
Bryan Nguyen (CleverTaxes.com) shares how his initial business plan faltered and what he did to change his success trajectory. He also gives his advice on learning vs. delegating, and when it makes sense to work with a coach. I also got him to share a couple of financial tips that will likely save you quite a bit of money on your taxes.
For transcripts, show notes, and more, go to Leadpages.com/podcast Bryan is the founder of CleverTaxes, which helps digital entrepreneurs grow profits and save taxes so they make more money, save more time, and have complete confidence in their financial health.
Top Takeaways

Choose your clients. Design your business in such a way that you get to pick the types of clients that you want to work with.
Share quality content. Publish higher-value content and focus on disseminating it across multiple social channels.
Don’t delegate in the dark. Know enough about how to market your business to hold yourself and anyone you may hire accountable.
Hire a coach. Learning from Google and digital courses can help, but compound your learning with the accountability and prioritization a business coach can bring.
Designate a home office. With a separate home office dedicated to your business, you’re likely to save a lot on your taxes that you would otherwise not be able to deduct. Talk to a tax professional to get clear on what this means for you.

Make the Connections with Cheryl Muir Jun 25, 2019

Cheryl Muir shares her journey from corporate public relations to becoming a relationship whisperer, the tools she uses to market her coaching business, and a mindset shift to pricing your programs and services at a higher rate.
For transcripts, show notes, and more, go to Leadpages.com/podcast
Cheryl delivers “Love Bites” videos to her community at CherylMuir.com, where she provides programs and private coaching to women ready for an empowered relationship.
Top Takeaways

Know your worth. Know the value of what you bring to the table, both in terms of the experience you bring to the table and the results you’re helping your clients achieve.
Reach out and connect with someone. When it comes to increasing your exposure, pitch to as many people as possible through their online contact information and social networks.
Put in the work. You've got to work hard. You've got to be really focused and aligned to your why.
Hustle with boundaries. To be fully present in your work with clients, create routines that allow you to turn off work-mode so you can recharge.
Turn up awareness. Read books, listen to podcasts, and take on experiences that help you tune in to what matters most to you.

Clarify Your Message with Cindy Schulson Jun 18, 2019

Cindy Schulson shares how to market from the heart instead of relying on hype, the marketing strategy she prefers for the biggest impact, and what it takes to stand out from the crowd.
For transcripts, show notes, and more, go to Leadpages.com/podcast
Cindy is the founder of MarketingFromWithin.com, which trains coaches on how to clarify, share, and monetize their core message in their business.
Top Takeaways

It’s never one and done. Our business, our niche, our message continue to evolve and refine themselves.
Market with heart instead of hype. Honor yourself and the people that you're here to help instead of operating from a place of manipulation.
Build on your successes. Leverage your experience and strengths in your business, and align it in a way that you're passionate about.
Check your ego at the door. If you don’t like your voice or image on the screen, focus on the people that we're here to serve, and you’ll get over that hump.
Learn by listening. Sometimes the best education is not in books or podcasts, but simply in listening to what your ideal customers are saying.

Get Off the Sidelines with Phil Adair Jun 11, 2019

Phil Adair shares a mental trick for overcoming self-doubt, how he persevered imperfectly through an unimaginable tragedy and the tools he uses to create and market his content.
For transcripts, show notes, and more, go to Leadpages.com/podcast
Phil is the founder of PhilAdairTraining.com, an online resource for aspiring entrepreneurs and digital marketers. Originally from New Zealand, Phil now calls Sydney, Australia home.
Top Takeaways

There’s no such thing as an overnight success. Attaining success doesn’t appear overnight, it makes many years and hard work to achieve.
Transitions are never timely. When tragedy or hard times strike will you take a step back or dive into your work? It's your choice.
Never stop learning. Take advantage of as many tools, podcasts, books, etc., as possible. The more you learn the more you’ll understand where you want to go and what you want to do in your business.
Don't sit on the sidelines. Be a professional. Dive in. Do it!

Take the Leap with Lacy Beatley Jun 04, 2019

Lacy Beatley shares how she went from side hustle to digital marketing agency owner, the challenges of growing a business out of an RV, and a clever lead generation strategy that gets her great clients.
For transcripts, show notes, and more, go to Leadpages.com/podcast
Lacy is the founder of Jungle Cat Marketing, a website marketing company specializing in landing page design. She’s also a former member of the Leadpages customer support team who took the leap into entrepreneurship two years ago and is now living her dream RV lifestyle with her wife in Rockaway Beach, Oregon.
Top Takeaways

Follow your gut. Trust your instincts and do what you love – don’t let other people’s opinions hold you back.
Don’t let your perceived limits define you. Starting a business and being an entrepreneur can be challenging, that’s why it’s so crucial to reach out and ask for help when you need it.
Be seen online. Local brick-and-mortar stores in tourist areas can no longer rely on foot traffic alone to drive up business.
Know the value you bring to your clients – and charge appropriately. Charging what you're worth allows you to take the space that you need to deliver the professionalism that you know you can.
Meet them where they're at. If your clients aren't savvy online users, consider an in-person approach to your sales cycle.

Get Hyper-Focused with Ian Garlic May 31, 2019

Ian Garlic shares the tools his company uses to keep the team focused on their key projects, the “S” word that frequently sabotages the growth freelancers are seeking, and his approach to getting out of a business slump quickly.
For show notes, transcripts, and more, go to Leadpages.com/podcast. Ian is the founder of authenticWEB, a digital marketing agency specializing in video and SEO. Ian also hosts the Garlic Marketing Show and is building a directory of video professionals at StoryCrews.com.
Top Takeaways

Get hyper-focused on one thing. Make sure obviously it has value to people and just worry about delivering that value as much as possible at first to as many people as possible and know that it's going to be hard.
Passion will trump the best sales techniques all day. People want authentic excitement coming from the people they buy from.
When you're feeling bad about your business, reach out and help someone else. Genuinely help someone else without any intention of trying to get something out of it.
Scaling isn’t for everybody. Just because you want to have a big business doesn't mean that you should just go out and try and get a big business. Figure out what you really want and how you’re going to make it happen. What is the real purpose of creating this business?
You have to work hard. The bigger the possible success, the more unknowns and roadblocks you’re likely to run into.

Shifting Gears with Clay Collins May 21, 2019

Clay takes a trip down memory lane to discuss how he found the first 200 customers of Leadpages before the software existed, what he learned about leadership growing his first startup, and what it’s like to shift gears into a new industry where nobody knows about your track record.
For show notes, transcripts, and more, go to Leadpages.com/podcast. Clay is currently growing his second startup, Nomics, a crypto asset data company delivering professional-grade market data APIs to institutional crypto investors and exchanges. He is the co-founder and Chairman of the Board of Leadpages.
Top Takeaways

Don’t be afraid to give something new a try. You can invest a little bit of time and/or money and if it works out well then you can put more energy into it with less risk.
Get to know your audience and be authentic. This way you are able to establish who you are and the value of your brand – without shoving a sale in their face.
Keep yourself motivated. As an entrepreneur it’s easy to lose momentum, so find someone or something that can help you stay motivated and inspired. This could be anything from listening to new podcasts or following people in your space on Twitter.
Put in the work to grow your list. Frequent webinars on topics that appeal to your audience is a great way to do that, plus webinars are an excellent testing ground for your next product idea.
Help your clients get real results from the work you do with them. Get them to truly know the value, not just see it in theory.

Over-Deliver the Value with Dimitrije Ostojić May 14, 2019

Dimitrije Ostojić shares how he’s become a leading voice in digital marketing in the Balkans, reveals his favorite list building method and gives a great way to convert leads into customers at scale.
For show notes, transcripts, and more, go to Leadpages.com/podcast. Dimitrije is the founder of Default Design, a global digital marketing agency headquartered in Novi Sad, Serbia. Focusing on marketing automation and lead generation, Dimitrije, and his team bring strategic planning and tactical implementation to each project they take on.
Top Takeaways

Don’t be afraid to give something new a try. You can invest a little bit of time and/or money and if it works out well then you can put more energy into it with less risk.
Get to know your audience and be authentic. This way you are able to establish who you are and the value of your brand – without shoving a sale in their face.
Keep yourself motivated. As an entrepreneur it’s easy to lose momentum, so find someone or something that can help you stay motivated and inspired. This could be anything from listening to new podcasts or following people in your space on Twitter.
Put in the work to grow your list. Frequent webinars on topics that appeal to your audience is a great way to do that, plus webinars are an excellent testing ground for your next product idea.
Help your clients get real results from the work you do with them. Get them to truly know the value, not just see it in theory.

Put Yourself First with Maria Dominguez-Courian May 07, 2019

Maria Dominguez-Courian shares what motivated her to start her own business, how she narrowed her niche to brides-to-be, and where she turns for inspiration and support.
For show notes, transcripts, and more, go to Leadpages.com/podcast.
Maria is the holistic nutritionist behind Vitalia Nutrition. Her coaching and courses support women who want to reboot their metabolism and re-balance their lives through food. Her Healthy Bride Method is used by wedding planning women who want less stress and more energy leading up to their big day.
Top Takeaways

Self-care is important. Taking care of your mind, body, and mentality can help you achieve so much more if you’re willing to take care of yourself first.
Find your niche and work hard at what you love – then it won’t seem like work.
Surround yourself with people who will motivate and encourage you when you’re down. It never hurts to have a cheerleader on the sidelines rooting for you!
Find the tools that work well for your business and get to know them well. Simple, easy to use tools will make you enjoy your job a lot more and keep your frustrations at bay.

Emerge from Your Comfort Zone with Kelly McCausey Apr 30, 2019

Kelly McCausey shares the mindset shifts that blew the lid off her own business, how collaborating with her competition generates ripple effects and her favorite pathway to generating multiple streams of income.
For show notes, transcripts, and more, go to Leadpages.com/podcast.
Top Takeaways

Don’t let your comfort zone keep you from doing something amazing. Getting out of your comfort zone will help you learn about yourself, achieve new things, and make you more confident in who you are as a person.
Take partnerships seriously, even with your competition. Before you start a partnership, try out a collaborative project first.
Don’t let raising your prices for your product or business hold you back. When you provide value, you will also provide opportunities for your community to grow together.
Playing small keeps a lid on your audience, and does a disservice to them.
Think big tree vs. tending a fledgling orchard. Focus your efforts on a singular business that eventually (not immediately) has multiple branches.

Unleash Your Deep Genius® with Nancy Marmolejo Apr 23, 2019

Nancy Marmolejo shares a different perspective on what a "freedom lifestyle" really looks like, what she's reading to fuel her spiritual engine, and what she learned during challenging times that can help you persevere during your own.
For transcripts, show notes, and more, go to Leadpages.com/podcast
Nancy has an uncanny knack for getting her clients to discover their own Deep Genius® – a unique blend of purpose, passion, and prodigy that entrepreneurs and (and the companies they run) bring to the world. A former high school teacher, Nancy believes everyone's Deep Genius is their personal master key to making the difference you're here to make.
Top Takeaways

Take one step at a time, just because someone says you need to do something doesn’t mean it’s always right for your business or it might be better done at another time.
There is honor in working. Do what you love and don’t be fooled by others touting a 3-hour lazy lifestyle.
Find people who can hold you accountable. This might be accountability circles for small business owners. Take time to check in with each other, ask each other questions.
Don’t be afraid to ask for help during challenging times. Life is unpredictable. Asking for help can give you time and space to heal, and give you the ability to do your best work when you’re back in action.
Think of LinkedIn as a search engine. Consider the type of people you want to connect with and create your profile with the right keywords to make it easy for them to find you.

Produce Your Own Success with Lou Bortone Apr 16, 2019

Lou Bortone shares how to get the right mindset for incorporating video into your campaigns, thoughts on the entrepreneurial life while being an active parent to teenagers, and the tools he uses to accelerate the projects he and his clients work on.
Get the show transcripts and more at Leadpages.com/podcast. Lou helps busy small business owners fully leverage and express themselves by using video marketing in authentic ways. A former marketing executive for radio and television, including with Fox Family (now ABC Family) and E! Entertainment, Lou’s consulted entrepreneurs with their video strategies and action plans since 2002.
Top Takeaways:

With today’s tech and resources, small business owners are essentially their own TV stations. Your role is producer, director, and actor of the shows you wish to make.
To be successful on camera, you don’t need to adopt some stranger’s persona – just be you.
With people sometimes watching 2 or 3 screens at the same time, it’s important to keep your videos short and attention-grabbing.
You don’t have to start from scratch. Use templates from services like Leadpages and Envato marketplace to get a head start on your marketing.
It’s awesome if everything you do is successful, but don’t be afraid to fail. Even Major League Baseball players are MVPs when they get hits less than 4 out of every 10 at-bats.

Stay the Course with Julie Raich Diémé Apr 09, 2019

Julie Raich Diémé shares how she was able to turn her own mindset challenges into solutions, realize the value she brings to her clients, and begin to cash in on her talents as an educator.
For show notes, transcripts, and more, visit Leadpages.com/podcast.
Julie is an online course consultant for health and wellness business owners. A linguist and educator by trade, Julie partners with her clients to develop digital programs that get students to the finish line. Top Takeaways

Be resilient. You simply can’t give up after trying one thing that doesn’t work out.
Involve other people. Expanding and nurturing your business doesn’t have to be done alone. Asking for help or hiring someone to help around the house while you work can make all the difference.
Understand your audience. Match your product or service to the needs and skillsets of your students and customers. This way you can offer exactly what they’re hoping to receive in an easy, understandable, and timely fashion.
Make it easy for your students to take action. Online learning is all about taking action because action produces results. Don’t leave your audience guessing at every turn–– if you do, they won’t last long.
Make connections. Set aside time with others to fuel your journey. Sometimes all you need is a solid brainstorming session to get the creative juices flowing.

Expand Your Global Reach Online with Jenn Cohen Apr 02, 2019

Jenn Cohen shares the story of her entrepreneurial journey, including what held her back, who pushed her forward, and how she persists in order to impact more kids around the world as they pursue their college dreams. For transcripts, show notes, and more, visit Leadpages.com/podcast Jenn is the founder of LaunchPad Education. With a team of tutors, they provide personalized, 1-1 online SAT and ACT test prep to students with ADHD or other special learning needs.
After two decades in the world of in-person test-prep for high school students, Jenn decided to strike out on her own to develop an online tutoring business that serves teenagers who learn a little differently. Top Takeaways

If you’ve developed skills at delivering a service in person, consider doing it online to a wider audience.
Pay attention to the encouragement coming from your inner circle.
Start building a team as your personal bandwidth diminishes, freeing up your time to do higher-leveraged activities for your business.
Test new marketing ideas with list-building/interest campaigns in Leadpages
Persist and prosper – probably in ways you can’t predict.

Finding Your Entrepreneurial Voice with Tim Paige Mar 26, 2019

Tim Paige shares his journey into the world of voice acting, how he handles the stress of a gig-to-gig business and his secrets for finding work-life balance as you pursue your passions.
For show notes, transcripts, and more, go to https://www.Leadpages.com/podcast
Over the last few years, Tim has established himself as an in-demand voice actor for podcast intros, television promotions, and audiobooks. In fact, you may have heard Tim's voice on commercials promoting shows on NBC, The CW, and in Jimmy Kimmel skits, just to name a few.
** Top Takeaways **

Reach out for help from people who are doing what you do and do not be afraid to ask for the yes.
The mental game is the most difficult part of the entrepreneurial journey.
Be open to doing the thing you love to do more frequently for your happiness, even if it doesn’t pay as well as alternatives.
The entrepreneurial schedule can bring you more time with your family, while also bringing narrow times of sacrifice to grow your status in the field.
Do what you love to do that the market is willing (and eager) to pay you to do it.

Success Begins Internally with Amanda Holmes Mar 19, 2019

Amanda Holmes shares how her professional and spiritual paths intertwine, the struggles (and thrills) of being thrust into a leadership role before she was 25, and what helps her stay grounded as she grows both CHI and DBI.
For show notes, transcripts, and more, go to Leadpages.com/podcast
Amanda is the CEO of Chet Holmes International, a pillar among the sales and business coaching community. She’s also the CMO of Divine Bliss International, a spiritual non-profit organization, bringing Love and Light to individuals and businesses.
** Top Takeaways **

Move forward with pig-headed discipline and determination – especially when the path is new.
If you find yourself in charge of an established brand with history, don’t be afraid to steer it into new directions.
At its root, a guru is a dispeller of darkness, an uplifter of light – one that brings you from ignorance to bliss to assist you on your pathway to understand who you really are.
Bad things happening is inevitable. How you deal with them, while staying true to yourself, is what makes all the difference.
Personal success is best measured internally instead of comparatively.

Enjoy the Journey at Every Stage with Ramon Ray Mar 12, 2019

Ramon Ray talks about persisting with optimism, when it’s time to pivot within your business, and why it’s critical to surround yourself with smart people who can steer you in the right direction.
For show notes, transcripts, and more, go to https://www.Leadpages.com/podcast
Ramon is editor and founder of Smart Hustle Magazine and Smallbiztechnology.com. He is passionate about educating small businesses about technology and marketing best practices for sustained growth. His writings and opinions have been featured in the New York Times, Fox Business, MSNBC, and more. He's also frequently seen on stage delivering keynotes about client attraction, personal branding, and technology trends.
** Top Takeaways **

You don’t need anyone else’s permission to pursue your business idea.
Persist through the ups and downs of entrepreneurship with the help of close friends and your faith.
Growing your business will likely take longer than you think. And it will likely require a pivot or two along the way.
Whatever your current family situation, prioritize the important things to you, and have conversations about the big Why with your spouse and kids.
Learn about things beyond the focus of your business. It’s inspiring, spurs creativity, and gives you perspective on the bigger picture.

How to Delight a Hungry Audience with ChihYu Smith Mar 05, 2019

ChihYu Smith shares tips on discovering your niche, how to listen better to your audience, and secrets she’s learned in building up her following.
For show notes, transcripts, and more, go to Leadpages.com/podcast
ChihYu grew up in southern Taiwan and now calls Brooklyn, New York home with her husband Nate. She teaches busy folks how to make everyday Asian-inspired Paleo cuisine that tastes better than takeout from her site IHeartUmami.com, and is about to release her first cookbook, Asian Paleo.
Top Takeaways

When figuring out your niche, listen to people who are willing to pay for the solutions they’re searching for.
Just because you’re an expert, it doesn’t mean your first (or second) product is going to be a big hit. Expect revisions to be required.
Blogging in 2019 is different than the “wonder years” before 2016. You can still be successful, but you need to blog about a very specific, narrow niche to get the right attention.
When creating a lead magnet, think backward from the type of product or service that you offer, and use a very similar format.
Defy expectations from audiences’ limiting beliefs. Provide value that surprises them.

Mastering the Entrepreneurial Mindset with Michelle Hickey Mar 05, 2019

Michelle Hickey shares the lessons she’s learned teaching other creatives how to turn their creative talents into real businesses. We also discuss her favorite email list building strategy, a must-read mindset book, and a few rules to live by.
For show notes, transcripts, and more, go to leadpages.com/podcast
Michelle is the owner of Enchanted Prints, an online stationery shop and editor of the blog, Elegance & Enchantment. She is also the co-host of A Podcast for Creatives. When she’s not “working” you can find Michelle exploring new cities, likely in search of typography and baked goods. Originally a New Yorker, Michelle now calls Northeast Florida home, where she lives with her husband, James, and their feline family.
Top Takeaways

As you gain success in carrying out the activities of your business, you may get the opportunity to turn that success into a coaching business for others wanting to emulate your path.
You'll move forward faster when you stop letting excuses get in your way, and when you realize you already have everything you need to grow.
Be honest with yourself about why you may be overcomplicating things. What are you trying to avoid?
When opportunity knocks, be sure you have the space available to take advantage of it.
Pick up the book "Unthink" to identify and reverse patterns you may have developed that are no longer serving you.
Be willing to be a work-in-progress.

How Pat Flynn Turned a Pink Slip into a Serve-First Business Mar 05, 2019

Our inaugural episode of The Lead Generation Podcast is here, taking the baton from the success of the ConversionCast show. Hosted by Bob Sparkins, the Lead Evangelist at Leadpages, The Lead Generation features conversations with today’s entrepreneurs willing to tell the truth about what it takes to be your own boss and why they wouldn’t have it any other way.
In this episode, we’re bringing to you the growth story of long-time Leadpages member, partner, and advisor Pat Flynn.
For show notes and more, go to leadpages.com/podcast Pat is the founder of Smart Passive Income, a prolific podcaster, and internet marketing thought leader. This year, he adds Inventor and Live Event Host to his credentials. In this episode, Pat shares the entrepreneurial journey he’s been on since he was fired from his promising day job, and the frustrations and lessons he’s learned along the way. He also shares a behind the scenes look at the launch of his new tripod for vloggers, the work going into putting together his first live event, and what he thinks about attempting to achieve work/life balance. Top Takeaways from This Episode

Serve first. Based on your own expertise, create content that truly serves people by solving the problems they are currently facing. Turn your best solution ideas into products and services that drive revenue.
You’ll encounter frustrations and setbacks as an entrepreneur. But you can lessen the severity of these by seeking feedback from key people in your life earlier, and asking talented people for help in areas that you’re not an expert.
Don’t wait until some time in the future to start an email list. Start right away, even if you don’t quite know where your business is truly headed.
Instead of trying to attain an impossible work/life balance, create your business in such a way that can bring your family closer together so their involvement can be higher, and their understanding of what you’re up to can be sincere.
When thinking through your next business venture, pretend that you’re in front of the investors on Shark Tank and imagine the kinds of questions they would ask of your business idea.
The product you currently (or will soon) offer is the start of a relationship, not the end.

Leadpages Podcast Update: ConversionCast Becomes The Lead Generation Mar 04, 2019

The Leadpages podcast, ConversionCast has a new name, format, and host.
You can find the best of ConversionCast at https://www.leadpages.net/ccarchive
Going forward, enjoy fresh episodes of The Lead Generation, hosted by Bob Sparkins, the Lead Evangelist at Leadpages.
We're showcasing the real inspiring journeys taken by the entrepreneurs of our Leadpages community. We call this community The Lead Generation. In our brand new episodes, we’re bringing you conversations with today’s entrepreneurs and side-hustlers willing to tell the truth about what it takes to be your own boss, and how making a transformative impact on the lives of our customers is just as important as padding the revenue at the bottom line. Coming up in our first episode is the fascinating growth story of Pat Flynn, who turned a pink slip into a remarkable business. So join us for this next chapter of the Leadpages podcast. Subscribe to the show in your favorite podcast app. You can expect new episodes to come out weekly, with show notes and transcripts on the Leadpages blog. For now, head on over to https://www.leadpages.net/podcast to see what’s coming up on The Lead Generation.

Why Did I Buy? Sep 08, 2017

Todays episode we answer the question: "Why did I buy?" and the journey that brought us to the decision to purchase. Also a taste for the latest in marketing news including a juicy new announcement from Clay Collins about the state of the Leadpages board of directors.

Check out converted.com for info on, quite simply, the best marketing conference you'll find anywhere.

To create high converting landing pages and to generate more leads and sales for your business
Start a free trial of Leadpages now ➜ https://www.Leadpages.net

Follow us
https://www.facebook.com/Leadpages
https://www.linkedin.com/company/leadpages
https://twitter.com/Leadpages
https://plus.google.com/107827247692490634261/posts

Amy Porterfield's Facebook Live Fueled Product Launch Sep 01, 2017

Our very own Bob The Teacher sat down with the one and only Amy Porterfield, from amyporterfield.com. Amy is an expert at teaching how to start and grow their businesses using Facebook, online courses, webinars, and more.

You can learn more about Amy, listen to her podcast, download her free cheat sheets, and just generally take advantage of all her valuable marketing knowledge by checking our her website at AmyPorterfield.com.

Also Mentioned: https://www.converted.com/

To create high converting landing pages and to generate more leads and sales for your business Start a free trial of Leadpages now ➜ https://www.Leadpages.net Follow us https://www.facebook.com/Leadpages https://www.linkedin.com/company/lead... https://twitter.com/Leadpages https://plus.google.com/1078272476924...

ConversionCast: David Cancel and Clay Collins Aug 28, 2017

This week we have a very special episode of ConversionCast, The Chairman of the Board for Leadpages and Drip Clay Collins talked with our newest member of that board, David Cancel, the CEO at Drift.

They discuss the big news of David joining our board, along with some insights into the future of Leadpages and Drip, best practices for growing companies, both ours and yours - plus there’s a whole lot more.

Also Mentioned:
Hypergrowth Conference
https://www.eventbrite.com/e/hypergrowth-tickets-33292850813?aff=driftblog
Promo Code: leadpages

https://blog.drift.com/leadpages-case-study/

Once Sentence Persuasion
https://www.amazon.com/One-Sentence-Persuasion-Course-Bidding-ebook/dp/B00AAF5GJK/ref=asap_bc?ie=UTF8

Converted Conference
https://www.converted.com/

To create high converting landing pages and to generate more leads and sales for your business
Start a free trial of Leadpages now ➜ https://www.Leadpages.net

Follow us
https://www.facebook.com/Leadpages
https://www.linkedin.com/company/leadpages
https://twitter.com/Leadpages
https://plus.google.com/107827247692490634261/posts

ConversionCast: Word of Mouth Marketing, Power of Story, and More... Aug 25, 2017

This week on ConversionCast we’re talking about ways to use the power of story to truly build your business, the trend of ad services testing online to offline conversion data, and as well as some metrics on podcast advertising. Lastly, today’s roundtable is all about word of mouth marketing.

Do you and your business want to be featured on an upcoming episode of ConversionCast? Leave us a voicemail with your name, your website, and your hottest marketing tip at (612) 568-8732, and you might be featured on a future episode!

Click here to subscribe to ConversionCast and be sure you get the best in marketing news, tips, and advice from the team at Leadpages and Drip each week: https://goo.gl/vQ3pJw

This Week’s Marketing News:

https://www.inc.com/ilya-pozin/bwhy-authentic-storytelling-should-be-your-marke.html

http://www.adweek.com/digital/this-infographic-shows-why-podcast-ads-may-be-perfect-for-fitness-brands/

http://marketingland.com/facebook-tests-targeting-ads-people-visited-brands-brick-mortar-stores-221585/

Also Mentioned:

Converted Conference
https://www.converted.com/

To create high converting landing pages and to generate more leads and sales for your business
Start a free trial of Leadpages now ➜ https://www.Leadpages.net

Follow us
https://www.facebook.com/Leadpages
https://www.linkedin.com/company/leadpages
https://twitter.com/Leadpages
https://plus.google.com/107827247692490634261/posts

ConversionCast: Marketing Mascots and Their Effect On Business and More... Aug 25, 2017

Today’s episode of ConversionCast: digital marketing best practices being used by independent hotels, content driving B2B purchases, a roundtable conversation all about marketing mascots and their effect on a business, and last but certainly not least, the new Cheetos restaurant opening in New York City.

Do you and your business want to be featured on an upcoming episode of ConversionCast? Leave us a voicemail with your name, your website, and your hottest marketing tip at (612) 568-8732, and you might be featured on a future episode!

Click here to subscribe to ConversionCast and be sure you get the best in marketing news, tips, and advice from the team at Leadpages and Drip each week: https://goo.gl/vQ3pJw

This Week’s Marketing News:

The Content Qualities That Most Influence B2B Purchasing Behavior:
https://goo.gl/Azzp39

Trivago Urges Independent Hotels to Get More Involved in Digital Marketing
https://goo.gl/CDqEvW

Cheetos Is Opening a Restaurant, The Spotted Cheetah. And Yes, It Has a Cheetos-Heavy Menu
https://goo.gl/x4QFzy

Also Mentioned:

Converted Conference
https://www.converted.com/

To create high converting landing pages and to generate more leads and sales for your business
Start a free trial of Leadpages now ➜ https://www.Leadpages.net

Follow us
https://www.facebook.com/Leadpages
https://www.linkedin.com/company/leadpages
https://twitter.com/Leadpages
https://plus.google.com/107827247692490634261/posts

ConversionCast: Split Testing Best Practices and More... Aug 25, 2017

This week on ConversionCast we’re talking about Snapchat’s digital effect on physical traffic, takeaways from Amazon’s earnings report, Google’s continued growth, and a roundtable discussion about all the ins and outs of A/B testing, with how to best approach it - we’re bringing you all that and more on this episode of ConversionCast!

Anna's News Item:
https://www.saastr.com/dustin-moskovitz-asana-fast-growth-mindful-business-video-transcript

Do you and your business want to be featured on an upcoming episode of ConversionCast? Leave us a voicemail with your name, your website, and your hottest marketing tip at (612) 568-8732, and you might be featured on a future episode!

Click here to subscribe to ConversionCast and be sure you get the best in marketing news, tips, and advice from the team at Leadpages and Drip each week: https://goo.gl/vQ3pJw

This Week’s Marketing News:

Liz's News Item:
http://www.adweek.com/digital/heres-one-way-that-snap-plans-to-make-mobile-revenue-outside-of-its-own-advertising/

Bob's News Item:
https://www.fool.com/investing/2017/08/01/amazoncoms-4-big-areas-of-investment.aspx

Also Mentioned:

Converted Conference
https://www.converted.com/

To create high converting landing pages and to generate more leads and sales for your business
Start a free trial of Leadpages now ➜ https://www.Leadpages.net

Follow us
https://www.facebook.com/Leadpages
https://www.linkedin.com/company/leadpages
https://twitter.com/Leadpages
https://plus.google.com/107827247692490634261/posts

ConversionCast: Influencer Marketing, Answers in Google Analytics, and Social Selling Aug 25, 2017

In another brand new episode of ConversionCast, this week we talk about the content lessons we marketers can learn from podcasting, Google’s newest feature addition to their Analytics service, the troubles with influencer marketing, and more takeaways from this week in marketing news. Lastly, we’ll discuss the virtues and drawbacks of social selling, including who can do it, and when and how to sell on social.

Do you and your business want to be featured on an upcoming episode of ConversionCast? Leave us a voicemail with your name, your website, and your hottest marketing tip at (612) 568-8732, and you might be featured on a future episode!

Click here to subscribe to ConversionCast and be sure you get the best in marketing news, tips, and advice from the team at Leadpages and Drip each week: https://goo.gl/vQ3pJw

This Week’s Marketing News:

Why Podcasts Are Popular (And 4 Content Lessons To Learn From Them)
https://goo.gl/ojqC6F

Why (Current) Influencer Marketing Doesn’t Work
https://goo.gl/4ZxHqm

Ask a question. Get answers in Google Analytics
https://goo.gl/L75fXD

Also Mentioned:

Converted Conference
https://www.converted.com/

To create high converting landing pages and to generate more leads and sales for your business
Start a free trial of Leadpages now ➜ https://www.Leadpages.net

Follow us
https://www.facebook.com/Leadpages
https://www.linkedin.com/company/leadpages
https://twitter.com/Leadpages
https://plus.google.com/107827247692490634261/posts

ConversionCast: Facebook VR Spaces, Amazon Prime Day, and Going Viral Aug 25, 2017

In this week’s episode of the all new ConversionCast, our panel comes to you with latest and greatest in marketing news from around the world. We’ll be talking about the addition of Facebook’s new VR Spaces, the smashing success of Amazon’s Prime Day, and how to work their tactics into businesses of any size. Finally, we discuss the marketing “strategy” of going viral, and Josh, Liz, and Brandon weigh in on how to go viral, as well as whether or not we should even try to in the first place.

Do you and your business want to be featured on an upcoming episode of ConversionCast? Leave us a voicemail with your name, your website, and your hottest marketing tip at (612) 568-8732, and you might be featured on a future episode!

Click here to subscribe to ConversionCast and be sure you get the best in marketing news, tips, and advice from the team at Leadpages and Drip each week: https://goo.gl/vQ3pJw

This Week’s Marketing News:

Three Lessons From Amazon's One-Day Event:
https://goo.gl/cji4EA

Live from Facebook Spaces: A New Way to Share VR with Friends:
http://bit.ly/2tIQPdg

Custom Dynamic Email is giving marketers and readers what they want: hyper personalized messages:
https://goo.gl/vNLg4i

Also Mentioned:

MailChimp’s “MailShrimp” Viral Video Campaign:
https://www.youtube.com/watch?v=VZvDv2-Zy3I

Chuck Testa’s Ojai Valley Taxidermy Viral Video:
https://www.youtube.com/watch?v=LJP1DphOWPs

Bridge to ConversionCast 4.0 - What's on the Horizon Aug 18, 2017

ConversionCast is taking a new shape, and this bridge episode reveals the details of what's next.

We take a trip down memory lane with the first 170+ episodes of the show, talk about what's next for Tim Paige, and introduce you to the new host of ConversionCast, Ryan Kopperud.

We also invite you to join the ConversionCast crew in Minneapolis for Converted.com—the third annual marketing conference from the Leadpages+Drip teams.

Future episodes of the show continue to appear at ConversionCast.com in a video-based, in-studio show, featuring marketing news, roundtable discussions, and periodic guests.

S2 Ep12: Webinars On-Demand (Navigating the Netflix Phenomenon) | Beth Varela Aug 10, 2017

Beth Varela closes this season sharing her wisdom of pre-recorded webinars to engage interested prospects that don't usually register... using automation tools, you can pre-record purposeful webinars that create a sense of urgency and offer great value.

To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com.