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    Science

    The Most Important Question

    The most important question in today’s world of climate chaos, AI psychosis, and crumbling democracy is: what can I do? Your host, Quinn Emmett is completely unqualified to answer it, so he’s calling the people that already are.

    If you’ve got the news, the analysis, the outrage, but still no plan — join us as we figure it out together with long-form conversations with amazing people working on the frontlines, and quick updates responding to today’s most important headlines, and what you can do about it, tonight.

    220+ episodes. 110+ countries. A bunch of Webby and Signal Award nominations. Zero hot takes.

    Advertise

    Copyright: © Important, Not Important LLC 2023

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    Latest Episodes:
    TMIQ Today: Open A Window Nov 07, 2026
    Show notes

    Today: Move beyond being "right" and focus on taking effective, measurable action, because as Florence Nightingale taught us, caring is shown by doing the basics that work.

    -----------

    Have feedback? Tweet us, or send a message to questions@importantnotimportant.com

    New here? Get started with our fan favorite episodes at themostimportantquestion.show

    Find every action recommended in The Most Important Question here: www.whatcanido.earth

    -----------

    Follow us:

    • Subscribe to our newsletters at importantnotimportant.com

    • Join us at importantnotimportant.com/upgrade

    • Get our merch!

    • Follow us on Threads: www.threads.net/@importantnotimportant

    • Subscribe to our YouTube channel

    • Follow Quinn: on Twitter - twitter.com/quinnemmett; Bluesky - bsky.app/profile/quinnemmett.bsky.social; Threads - www.threads.net/@quinnemmett

    • Produced by Willow Beck

    • Intro/outro by Tim Blane: timblane.com

    Advertise with us: importantnotimportant.com/c/sponsors

    Hosted on beehiiv. Read the full Privacy Policy at beehiiv.com/privacy.


    TMIQ Today: Peanuts Nov 06, 2026
    Show notes

    Today: A US-made peanut paste can bring starving children back from the edge of death, and we passed a Farm Bill provision that requires at least $200 million annually for this peanut paste, but only if two specific conditions are met.

    What Can You Do:

    • Donate to UNICEF https://www.whatcanido.earth/action/unicef/

    • Call your Senators to urge them to pass the Farm Bill and fund Food for Peace above $1.2 billion before Congress adjourns in January.

    -----------

    Have feedback? Tweet us, or send a message to questions@importantnotimportant.com

    New here? Get started with our fan favorite episodes at themostimportantquestion.show

    Find every action recommended in The Most Important Question here: www.whatcanido.earth

    -----------

    Follow us:

    • Subscribe to our newsletters at importantnotimportant.com

    • Join us at importantnotimportant.com/upgrade

    • Get our merch!

    • Follow us on Threads: www.threads.net/@importantnotimportant

    • Subscribe to our YouTube channel

    • Follow Quinn: on Twitter - twitter.com/quinnemmett; Bluesky - bsky.app/profile/quinnemmett.bsky.social; Threads - www.threads.net/@quinnemmett

    • Produced by Willow Beck

    • Intro/outro by Tim Blane: timblane.com

    Advertise with us: importantnotimportant.com/c/sponsors

    Hosted on beehiiv. Read the full Privacy Policy at beehiiv.com/privacy.


    TMIQ Today: A Win For The Amazon Oct 29, 2026
    Show notes

    Today: President Lulu won in Brazil, which is a win for the Amazon. Celebrate the good news wherever you find it!

    -----------

    Have feedback? Tweet us, or send a message to questions@importantnotimportant.com

    New here? Get started with our fan favorite episodes at themostimportantquestion.show

    Find every action recommended in The Most Important Question here: www.whatcanido.earth

    -----------

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    • Follow Quinn: on Twitter - twitter.com/quinnemmett; Bluesky - bsky.app/profile/quinnemmett.bsky.social; Threads - www.threads.net/@quinnemmett

    • Produced by Willow Beck

    • Intro/outro by Tim Blane: timblane.com

    Advertise with us: importantnotimportant.com/c/sponsors

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    TMIQ Today: Diapers Oct 28, 2026
    Show notes

    Today: A one-year-old boy was killed after a police officer fired three shots into a car pulling away in a Walmart parking lot in Mississippi, following a call that two women were suspected of stealing diapers. No one should have to steal diapers or be killed for trying to provide for their children.

    -----------

    Have feedback? Tweet us, or send a message to questions@importantnotimportant.com

    New here? Get started with our fan favorite episodes at themostimportantquestion.show

    Find every action recommended in The Most Important Question here: www.whatcanido.earth

    -----------

    Follow us:

    • Subscribe to our newsletters at importantnotimportant.com

    • Join us at importantnotimportant.com/upgrade

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    • Follow Quinn: on Twitter - twitter.com/quinnemmett; Bluesky - bsky.app/profile/quinnemmett.bsky.social; Threads - www.threads.net/@quinnemmett

    • Produced by Willow Beck

    • Intro/outro by Tim Blane: timblane.com

    Advertise with us: importantnotimportant.com/c/sponsors

    Hosted on beehiiv. Read the full Privacy Policy at beehiiv.com/privacy.


    *Actually* Pro Life: Our Positions Oct 26, 2026
    Show notes

    For two years something has been missing from *Actually* Pro-Life.

    Obviously, you guys didn't even know about it until recently, but the point is, we had these 1,400+ actions we'd been recommending, reviewing, and refreshing for years.

    And on the other hand, we had these eight Principles we really talked about, and we polled people about, all very old to humanity, but we were trying to newly define them for ourselves and to arrange this whole thing.

    But even after we decided on what those were gonna be, between the two groups, the Principles and all these Actions, there was this gap.

    Cause it's one thing to walk around never questioning that, yes, obviously, I am a human, not a fucking monster, who holds the principle every person should have a home, right? It's another to take the leap and to fight for it, to donate to Habitat for Humanity, or even to step up in real life with a hammer.

    Unless, of course, you're one of the many millions of people who never got to choose, get to choose, who've had to fight for one or all these principles from day one, right?

    Either way, between the belief and the hammer, there are questions that need answers, such as:

    1. Why the hell doesn't everyone have a home, much less a guarantee of one?

    2. Exactly how many people don't have a home, and how has that changed over time?

    3. Who the hell decided they shouldn't be able to have one?

    4. How much can we reduce that number, and are there proven ways to get there at any level, local, state, country, whatever?

    Positions are how we answer them.

    --------------------------
    Get more:

    Explore all of our APL Positions at https://www.whatcanido.earth/actually-pro-life/
    Take action at www.whatcanido.earth
    Get more news, analysis, and Action Steps at importantnotimportant.com
    Support our work and become a Member at importantnotimportant.com/upgrade
    Get our merch (including APL shirts!) https://shop.importantnotimportant.com/
    Got feedback? Email us at questions@importantnotimportant.com
    Follow us on Twitter at @importantnotimp
    Follow us on Threads: www.threads.net/@importantnotimportant
    Subscribe to our YouTube channel
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    Produced by Willow Beck
    Intro/outro by Tim Blane: timblane.com
    Take a nap you deserve it
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    TMIQ Today: Oregon Oct 20, 2026
    Show notes

    Today: Three children and a 25-year-old teacher in Bend, Oregon are dead in yet another school shooting. Police arrived in three minutes, the school had locks, cameras, and drills and it still wasn't enough.

    What Can You Do:

    • Donate to end gun violence https://www.whatcanido.earth/results/?verbs=donate&nouns=gun-control

    -----------

    Have feedback? Tweet us, or send a message to questions@importantnotimportant.com

    New here? Get started with our fan favorite episodes at themostimportantquestion.show

    Find every action recommended in The Most Important Question here: www.whatcanido.earth

    -----------

    Follow us:

    • Subscribe to our newsletters at importantnotimportant.com

    • Join us at importantnotimportant.com/upgrade

    • Get our merch!

    • Follow us on Threads: www.threads.net/@importantnotimportant

    • Subscribe to our YouTube channel

    • Follow Quinn: on Twitter - twitter.com/quinnemmett; Bluesky - bsky.app/profile/quinnemmett.bsky.social; Threads - www.threads.net/@quinnemmett

    • Produced by Willow Beck

    • Intro/outro by Tim Blane: timblane.com

    Advertise with us: importantnotimportant.com/c/sponsors

    Hosted on beehiiv. Read the full Privacy Policy at beehiiv.com/privacy.


    Facts Are Non-Negotiable, Framing Is A Choice Oct 19, 2026
    Show notes

    What is the price of exclusion?

    Well, if your family paid the price, if your people were ever left out of a textbook you don't need this new book to tell you.

    But the title is just the verdict. The book is the evidence. It is the names, the dates, the receipts, and in this case, one family story that somebody dug up before it disappeared. My guest has a name for that work.

    It is ancestral intelligence. Her book belongs alongside The Warmth of Other Suns and How the Word is Passed by Clint Smith, who has also been on this show.

    So here's the question: What can I do about a history I think I already know?

    My guest today is Nicole Carr. Nicole is an Emmy-winning investigative journalist and a journalism professor at Morehouse College. Her book The Price of Exclusion, follows her great-grandfather, Dr. Lawrence Sinclair Ferguson, a Jamaican World War I veteran and Howard-trained physician her family barely spoke of.

    Nicole and I went a lot of places in this conversation. Her great-grandfather, ancestral intelligence, and why books like these have to be read and have to be handed on, whether you lived the story or your family lived the story or not.

    Your first job is simple, which is to read it, and then it is to pass it on. It is to continue to do the work, to do your part to answer the question: What can I do?

    -----------

    Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.com

    New here? Get started with our fan favorite episodes at themostimportantquestion.show

    Take Action at www.whatcanido.earth

    -----------

    INI Book Club:

    • Read The Price of Exclusion by Nicole Carr https://bookshop.org/a/8952/9780063288126

    • Find all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-club

    Follow us:

    • Subscribe to our newsletter at importantnotimportant.com

    • Support our work and become a Member at importantnotimportant.com/upgrade

    • Get our merch

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    • Subscribe to our YouTube channel

    • Follow Quinn: on Twitter - twitter.com/quinnemmett; Bluesky - bsky.app/profile/quinnemmett.bsky.social; Threads - www.threads.net/@quinnemmett

    • Produced by Willow Beck

    • Intro/outro by Tim Blane: timblane.com

    Advertise with us: importantnotimportant.com/c/sponsors

    Hosted on beehiiv. Read the full Privacy Policy at beehiiv.com/privacy.


    TMIQ Today: The Talk Oct 16, 2026
    Show notes

    Today: We've gotta aim higher than simply meeting a "do not rape" threshold. We've gotta actively work to prevent harm through conversations about consent and concrete actions.

    What Can You Do:

    • Virginians! Vote for Amendment 1

    • Call your reps to make sure 18 is set as the minimum as for marriage

    • Check your state's sex ed standards for consent and pressure legislators if it's missing

    • If your state still taxes menstrual products, use Alliance For Period Supplies resources to change that https://www.whatcanido.earth/action/alliance-for-period-supplies

    -----------

    Have feedback? Tweet us, or send a message to questions@importantnotimportant.com

    New here? Get started with our fan favorite episodes at themostimportantquestion.show

    Find every action recommended in The Most Important Question here: www.whatcanido.earth

    -----------

    Follow us:

    • Subscribe to our newsletters at importantnotimportant.com

    • Join us at importantnotimportant.com/upgrade

    • Get our merch!

    • Follow us on Threads: www.threads.net/@importantnotimportant

    • Subscribe to our YouTube channel

    • Follow Quinn: on Twitter - twitter.com/quinnemmett; Bluesky - bsky.app/profile/quinnemmett.bsky.social; Threads - www.threads.net/@quinnemmett

    • Produced by Willow Beck

    • Intro/outro by Tim Blane: timblane.com

    Advertise with us: importantnotimportant.com/c/sponsors

    Hosted on beehiiv. Read the full Privacy Policy at beehiiv.com/privacy.


    TMIQ Today: Trump Accounts Oct 15, 2026
    Show notes

    Today: Key word in the Trump Accounts promise: eligibility. As in, only children born after Dec 31, 2024 and before Jan 1, 2029. So, children born before 2024 or earlier get zero dollars, even though we already know what reduced child poverty, like the expanded Child Tax Credit.

    What Can You Do:

    • Donate to the National Diaper Bank https://www.whatcanido.earth/action/national-diaper-bank-network/

    • Call your reps to get them to support the American Family Act https://www.whatcanido.earth/action/american-family-act

    • Vote in the midterms!

    -----------

    Have feedback? Tweet us, or send a message to questions@importantnotimportant.com

    New here? Get started with our fan favorite episodes at themostimportantquestion.show

    Find every action recommended in The Most Important Question here: www.whatcanido.earth

    -----------

    Follow us:

    • Subscribe to our newsletters at importantnotimportant.com

    • Join us at importantnotimportant.com/upgrade

    • Get our merch!

    • Follow us on Threads: www.threads.net/@importantnotimportant

    • Subscribe to our YouTube channel

    • Follow Quinn: on Twitter - twitter.com/quinnemmett; Bluesky - bsky.app/profile/quinnemmett.bsky.social; Threads - www.threads.net/@quinnemmett

    • Produced by Willow Beck

    • Intro/outro by Tim Blane: timblane.com

    Advertise with us: importantnotimportant.com/c/sponsors

    Hosted on beehiiv. Read the full Privacy Policy at beehiiv.com/privacy.


    Murder Mysteries, But For Trees Oct 12, 2026
    Show notes

    In 1904, somebody noticed a sick tree at the Bronx Zoo.

    Within 50 years, the fungus killing it had wiped out about four billion American Chestnut trees from Maine all the way down to Georgia.

    In 2018, Richard Powers wrote a Pulitzer Prize-winning novel, The Overstory, which I loved. He set it in the early 20th century and made the American Chestnut tree the main character.

    This fabled tree, which most of us had probably never even heard of at that point, was a tree that fed families and wildlife for generations, and yet most of us had never seen one fully grown, and we still might not, unless a small team in Syracuse pulls off a caper.

    But last month, for the first time, the USDA cleared a forestry engineered to bring a wild species back, an American Chestnut carrying one gene from wheat.

    Over the last 37 years of work, there has been progress made and mistakes made, new generations of researchers and partnerships that have ended. That's just called science. But we, and I use that term loosely, may be on the cusp of a breakthrough, and not just for the chestnut tree.

    So what can I do about bringing back the trees we've lost?

    My guests today are Dr. Andy Newhouse and Sophia Soriano. Andy directs the American Chestnut Research and Restoration Project at the College of Environmental Science and Forestry.

    Sophia is a PhD student on his team, digging literally into the soil under these trees, inside and outside, and into the disease now spreading through our beech trees.

    We talk about what we've lost, how one gene can help a chestnut survive, the mix-up that nearly sank the whole thing, and why anyone would give their life to a specific tree that they may never see full-grown.

    You will leave this conversation knowing exactly how to help, from a walk in the woods to the next public comment period.

    -----------

    Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.com

    New here? Get started with our fan favorite episodes at themostimportantquestion.show

    Take Action at www.whatcanido.earth

    -----------

    INI Book Club:

    • Read The Overstory by Richard Powers https://bookshop.org/a/8952/9780393356687

    • Find all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-club

    Links:

    • Donate to the American Chestnut Research & Restoration Project https://www.esf.edu/chestnut/donate.php

    • Join the ACR for nuts and updates https://www.americanchestnut.org/

    Follow us:

    • Subscribe to our newsletter at importantnotimportant.com

    • Support our work and become a Member at importantnotimportant.com/upgrade

    • Get our merch

    • Follow us on Twitter: twitter.com/ImportantNotImp

    • Follow us on Threads: www.threads.net/@importantnotimportant

    • Subscribe to our YouTube channel

    • Follow Quinn: on Twitter - twitter.com/quinnemmett; Bluesky - bsky.app/profile/quinnemmett.bsky.social; Threads - www.threads.net/@quinnemmett

    • Produced by Willow Beck

    • Intro/outro by Tim Blane: timblane.com

    Advertise with us: importantnotimportant.com/c/sponsors

    Hosted on beehiiv. Read the full Privacy Policy at beehiiv.com/privacy.


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