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    Business

    Shopify Masters

    Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.

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    Latest Episodes:
    The TikTok Live Playbook: How Skimpies Scaled to a $10M Valuation Sep 29, 2026
    Show notes

    After a viral TikTok video doubled her sales overnight, former comedy writer Bette Bentley built Skimpies—a first-of-its-kind organic cotton liner for leggings—into a multimillion-dollar brand. By committing to live sell on TikTok for three hours a day for six months straight, Bette cultivated a fiercely loyal organic community without spending a single dollar on paid advertising. Today, the startup carries a $10 million valuation and continues to disrupt the traditional intimate wear market.


    For more on Skimpies, in show notes, click here.

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    Designing Past Her Persona: Inside Desi Perkins’s $2.5 Million Eyewear Empire Sep 22, 2026
    Show notes

    Self-funded by beauty creator Desi Perkins, eyewear label DEZI launched with a $2.5 million sell-out day, transforming years of saved brand-deal income into an independent luxury brand. After overcoming early inventory bottlenecks and product setbacks, the company scaled beyond its initial viral launch to reach more than $3.6 million on its first restock. Today, DEZI continues to grow through strategic collaborations, building an autonomous brand designed to outlive its founder’s personal fame.

    For more on DEZI, in show notes, click here.

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    Bootstrap, Scale, Repeat: Inside Cozy Earth’s Patient Path to Scale Sep 15, 2026
    Show notes

    Discover how Cozy Earth built a $100M bedding empire through organic channels, Oprah’s endorsement, and a bootstrapped growth model.


    For more on Cozy Earth, in show notes, click here.

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    Why I Left My Hollywood Dream Job To Become an Entrepreneur Sep 08, 2026
    Show notes

    Maradith Frenkel left her dream job as a film studio executive when her son's eczema sent her searching for a better baby sleeper. She couldn't find one, so she built Little Sleepies instead—bootstrapped, ad-free for over a year, and now beloved by a community of more than 2 million loyal customers.

    For more on Little Sleepies and show notes click here

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    How Siblings Are Turning Slow Living Into a Thriving Refillable Candle Brand Sep 03, 2026
    Show notes

    Siblings, the refillable candle brand from a brother-sister duo, is rooted in a simple idea: a candle worth keeping forever. Six years in with hundreds of thousands of candles sold, the brand is proving that slow, bootstrapped growth might be the smartest kind. Cofounder David Bronkie shares how they’ve built a loyal customer base and earned a spot on premium retail shelves.

    For more on Siblings and show notes click here

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    Selling Feeling Over Features: How Coyuchi Converts AI Search Traffic into Premium Buyers Aug 31, 2026
    Show notes

    Coyuchi is proving that a 35-year of press is a brand’s ultimate asset in the age of AI search. By continuously optimizing site schema for LLMs and selling “feelings over features,” the organic home textiles leader is turning AI discovery directly into revenue.

    For more on Coyuchi, in show notes, click here.

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    Scarcity, Clout, and Michelin-Star Ambition: Inside Last Crumb’s $120 Box Playbook Aug 27, 2026
    Show notes

    Driven by a streetwear-inspired model of weekly drops and deliberate scarcity, Last Crumb built a viral $120-a-box cookie brand without spending a dollar on paid ads. By spending a year obsessing over every detail—from custom boxes to cookie angles—founder Derek Jaeger generated explosive organic clout, and celebrities took notice. The brand eventually moved away from the scarcity model in 2023 to expand into evergreen retail and long-term scaling.

    For more on Last Crumb, in show notes, click here.

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    Primitive Skateboarding Founder Paul Rodriguez on Building a Brand That Outlasts You Aug 25, 2026
    Show notes

    Pro skater Paul “P-Rod” Rodriguez built Primitive Skateboarding from a Nike-exclusive sneaker shop into a $20 million skate and apparel empire, and almost none of it went according to plan. Here he breaks down the mindset he learned on a board and applied to building a brand designed to outlast his career.

    For more on Primitive Skateboarding and show notes click here

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    The Science of Scent: How Nicola Elliott Scaled NEOM into a Global Wellness Powerhouse Aug 20, 2026
    Show notes

    NEOM founder Nicola Elliott built a global wellness brand organized entirely around four core wellbeing needs: Sleep, De-stress, Energy and Mood Boost. Starting with a single candle and a £15,000 bet, the company used essential oils to create a global business. Nicola shares how centering customer emotions shaped NEOM’s product line, retail strategy, and expansion into the US.

    For more on NEOM, in show notes, click here.

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    We Crashed Coachella With Zero Budget and Sold Out in 24 Hours Aug 18, 2026
    Show notes

    Tessa Cohen and Sara Sebastjanska built Benjie—a clean, chemical-free bandage brand—with no outside money and no product development experience. They launched by crashing Coachella with handmade posters and pitching strangers in festival bathrooms, selling out their entire inventory within a week, without spending a dollar on ads.

    For more on Benjie and show notes click here

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

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