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    Business

    Idea to Startup

    A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We’ve helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks.

    “This is, without a doubt, the best podcast for people trying to build startups out there.”

    “If you aren’t listening to this podcast and you’re considering building a business (or you’re already building one), what are you doing?”

    “Must listen for first-time entrepreneurs – excellent storyteller.”

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    • Google Play
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    Latest Episodes:
    The Daniel Tiger SOP - How to Regularly Do Hard Things (ITS Classic) Jul 16, 2026
    Show notes

    Today, we'll talk about my favorite item from the Always Work List from a few weeks back - the Daniel Tiger SOP. Entrepreneurship requires you to do uncomfortable stuff constantly. This gets overwhelming and leads to founders sticking with the well-worn, safe path. That leads to startups with no differentiator and no reason to exist.
    The Daniel Tiger SOP helps you turn intimidating tasks into manageable ones. It lets you travel a unique road, which leads to a unique product. It's as good a technique as I've found.

    • Tacklebox
    • Always Work and Never Work Lists Pod
    • Email team@gettacklebox.com with sub “always work never work” to get the lists
    • An SOP for Testing a Startup Idea
    • Daniel Tiger Song
    • Nate Bargatze Dumb Brain


    Timestamps
    00:35 Intro - Always Work and Never Work Lists
    02:55 The Most Useful Item from the Always Work List
    03:55 What Makes People Happy
    06:15 Smooth Jazz
    06:45 You’ll Never Sprint Again
    08:12 Repetitive SOPs and Uncomfortable SOPs
    09:30 The Daniel Tiger SOP
    11:13 Email Scam Detector Startup
    16:30 The End: Our Brains Are Dumb


    Starting a wine company in 17 minutes (ITS CLASSIC) Jul 01, 2026
    Show notes

    Today, we start a wine business in 17 minutes. It's a classic episode and it's a good time.

    • Join Tacklebox if you've got a startup idea you'd like to get momentum on before you quit your job to do it full-time
    • Sign up here if you'd like to help me write my book

    An Operating System to Help You Move Faster By Focusing On Less (feat. a monkey reciting Hamlet) Jun 11, 2026
    Show notes

    Today is part 2 of our series helping you build an internal operating system. We identify the four things you'll need to have happen for your startup to gain momentum, then we organize those into a system that'll help you move fast based on inertia.

    • Tacklebox
    • Monkeys and Shakespeare
    • 101 Essays That Will Change The Way You Think
    • Delta 4 Status Level Jump

    00:25 - Internal Operating System Part II
    03:15 - Monkeys and Shakespeare
    07:40 - Smooth Jazz
    08: 05 - Reverse Engineering a System
    10:45 - Where is the Monkey?
    11:33 - The Four Things That Matter for an Early Stage Business
    11:40 - Problem
    12:01 - Delta 4 Status Level Jump
    13:34 - Secret
    16:35 - Optimize for Inertia
    18:37 - 101 Essays That Will Change The Way You Think
    20:00 - The Thousand Daily Votes
    21:43 - The Last 15%
    23:30 - Script the Beginning and End
    24:30 - Feedback Loop Optimization


    15 Min(ish) Skill: Script the Start and End (ITS Classic) Apr 15, 2026
    Show notes

    Today, we'll talk about one of the most effective methods to do hard things we've found at Tacklebox: Scripting the start and end.

    • Tacklebox
    • Alternate Nostril Breathing
    • Jr Jr - The Speed of Things

    Thrust and Drag, Part 1: A System to Keep Momentum Apr 08, 2026
    Show notes

    Today we'll talk about thrust and drag, the components of momentum. Momentum is the lifeblood for startups, but most people leave it to chance. By focusing on the inputs of momentum - thrust and drag - you can build systems to ensure you keep moving forward. Gaps kill startups. This system removes them.

    • Byldd
    • Tacklebox
    • Song where Taylor Swift burns Jake Gyllenhall

    A Framework to Make Sure You're Building Something Useful Mar 25, 2026
    Show notes

    Today, we'll talk through a framework that'll help you evaluate whether you're building something useful enough to anchor a business. Most startups fail because the thing they built doesn't make a big enough dent in their customers lives. We'll make sure you don't make this mistake with help from Habit Kangaroo, a startup Brian ran back in 2014, and a GMAT training program his friend ran that helped people get into Harvard.

    • Tacklebox
    • Byldd
    • Greenlights

    0:30 Building a Wildly Useful Startup
    2:12 Why Measuring Usefulness is Hard
    7:00 Byldd
    7:53 Habit Kangaroo
    12:50 The Usefulness Framework
    13:24 What is your Secret?
    13:51 Three Categories of Secrets: Customer
    14:45 Three Categories of Secrets: Acquisition
    15:16 Three Categories of Secrets: Product
    17:08 Rivers and Dams
    19:00 GMAT over 700 Product
    23:02 Hire Yourself


    Running a Concierge MVP Live (feat. the four-step Concierge MVP framework) ITS Classic Mar 18, 2026
    Show notes

    Today, we'll run through a Concierge MVP example live on the pod. Brian chooses an idea specifically because someone wrote in and said it was "un-Concierageable," which isn't a word but is the reason this podcast exists.
    We go through the four-part framework that'll help you build a Concierge MVP - The Three Components of Wild Success, Acquiring Customers, The Test, and Feedback Loops. And we get a little help from an alum helping people get grants and our old friend - the Monkey on the Pedestal.

    • Tacklebox
    • The Luge
    • Tackle the Monkey First
    • Miro

    00:30 The Concierge MVP
    02:05 The Grant Concierge MVP Example
    04:56 Pushback
    06:30 Smooth Jazz
    07:00 David’s Idea
    09:23 Concierge MVP Step One: The Three Components of Wild Success
    10:43 Monkey and the Pedestal
    14:08 Concierge MVP Step Two: Acquiring Customers
    18:22 Concierge MVP Step Three: The Test
    21:03 Concierge MVP Step Four: The Feedback Loop
    22:52 The End - 85% of the Way There


    Three Shortcuts to Actually Help You Get Started On Your Idea Mar 05, 2026
    Show notes

    Today, we talk through the Silk Sheet Problem - how to do something new and hard when your life is fairly... comfortable. We help a listener get started on their idea - an AI tutor's assistant - with three shortcuts to set their life up in a way that makes it easier to start a startup than to not. We talk through Just-In-Time Prep, Forcing Functions, and life design. This episode is meant to be a blueprint for you to take action and keep momentum.

    • Tacklebox
    • Kevin running from the furnace


    00:34 Intro
    03:30 The Idea: AI for Tutors
    07:27 Jazz - Customer Interview Workshop
    07:57 Just-In-Time Prep
    11:55 Search for Hooks
    14:14 The Three Step System
    15:40 Forcing Function Examples
    18:13 Reinforcing Markers
    20:06 The End: Jump in the Ocean


    Start a Startup in Ten Days with Four Questions (ITS super-classic) Feb 19, 2026
    Show notes

    Today we'll talk through how to test out and build a startup idea in ~10 days by answering four questions. We'll use an idea that's oddly popped up a bunch lately: Kitchen Organizer. We do this with a little help from a story about a poker player and my good friend, Penne Vodka Pete.

    • Join Tacklebox (CODE WINTER2025)
    • Wix

    Giving Your Startup an Identity Feb 11, 2026
    Show notes

    Today, we’re talking about startup identity—why you need one, and how it makes every decision you face way easier. We’ll talk swimming and nervous systems, walk through the Decision Equation, and help our good friend Carl figure out which customer to start with for his AI tool that helps adults learn Spanish. Then we’ll wrap with a simple framework to help you clearly define your startup’s identity. It’s practical, a little weird, and really important. On to it.

    • Tacklebox
    • Hero

    Timestamps

    00:30 Your Startup Identity
    01:30 How to Swim
    04:17 How to Learn Something New
    06:34 Re-learning How to Make Decisions
    08:45 Tacklebox
    09:15 Carl’s Idea - AI for Learning Spanish
    13:13 The Decision Equation
    14:15 Picking a Customer
    19:30 Identity: Your Decision Filter
    21:30 Four Identity Exercises
    24:13 The End: What Do You Want?


    1 2 3 29 Next

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