Stay ConnectedWelcome to The Marketers That Matter® Visionaries Podcast! In partnership with The Wall Street Journal, MTM Visionaries is hosted by author, entrepreneur, and advocate for innovation, Lisa Hufford. Every week two of the world’s leading CMOs join us to talk about the future of marketing, the future of teams, and the future of you.
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Copyright: © 2023 MTM Visionaries
Delta Air Lines’ CMO Alicia Tillman is leading the powerful brand to reach new altitudes. As the airline industry evolves, Delta is positioning itself not just as a transportation provider but as an experiential brand that connects with customers throughout their lives – whether that’s on the ground or at 35,000 feet.
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As AI continues to reshape the marketing landscape, top CMOs have discovered that success lies not in resistance, but in renaissance. At a recent Marketers That Matter® Forum held at Atlassian's San Francisco headquarters, four noted marketing leaders shared their strategies for harnessing AI's potential while preserving the human elements that drive marketing success.
Our expert panel included:
· Zeynep Ozdemir, CMO, Atlassian
· Laura Jones, CMO, Instacart
· Dana Marineau, CMO, Rakuten
· Connie Wang, SVP of Marketing, Headspace
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As AI shapes and shifts the business landscape with head-spinning speed, marketing leaders find themselves at the intersection of opportunity and uncertainty. The AI movement continues to surge forward, but the technology’s true potential extends far beyond routine content generation – and few marketers understand this better than Kelly Waldher and Ryan Gavin, two industry veterans who’ve had front-row seats to AI’s evolution.
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Attention is the new currency. As consumers are inundated with an endless sea of content of all types, the challenge today for brands isn't just to be seen — it's to achieve relevance and truly matter. This was the crux of a recent Marketers That Matter® Forum at Rokt headquarters in New York City, where industry leaders gathered to discuss how to break through to consumers who are increasingly dealing with digital fatigue.
Our expert panel includes:
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In a hyperconnected world saturated with marketing messages, the quest for genuine brand connections has become increasingly important. Amanda Brinkman, CEO of Sunshine Studios, and Krystal Hauserman, a CMO and strategic advisor, recently sat down with Marketers That Matter® to discuss how brands can create more authentic and purposeful experiences for consumers.
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Learning how marketing leaders take advantage of change and chaotic times (like an election year) can be highly impactful for developing brands. In this intimate event, participants will hear how seasoned marketing executives prepare, adapt, react to expand brand presence and improve customer experiences – and what AI use cases are helping them drive new efficiencies and effectiveness.
Speakers:
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