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Podcasts are Going Mainstream.
by Jason Peters
In September of 2006, the third season of The Office premiered on NBC, that season went on to win an Emmy and a Peabody Award.…
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Not Suprising News: Host-Read Podcast Ads Drive Higher Engagement than Non-Host Ads (per Nielsen)
by Kurt Laufer
Shocker alert. Nielsen is out with data that asserts host-ads are more effective than non-host read ads. Not that this is new to any of…
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Podcasts are Going Mainstream.
by Jason Peters
In September of 2006, the third season of The Office premiered on NBC, that season went on to win an Emmy and a Peabody Award.…
Read more
Apple Updated Its Categories & Subcategories – It’s a Big Deal
by Jason Peters
For a few days early in August 2019, Apple took down their category classifications because they were making an update. Podcasters waited with bated breath…
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Custom Branded Podcasts Becoming A Must-Use Tool for Brands
by Kurt Laufer
If you have been living in a cave, you haven’t noticed that many major brands are starting to branch out into podcasting in a big…
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Podcast Advertising Works Because It’s the Ultimate Referral
by Kurt Laufer
For brands looking for the ‘secret sauce’ in connecting with an audience, look no further than Podcast Advertising. Essentially, it’s the ‘purest form of native…
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Podcasts are Going Mainstream.