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Frank Kern Mass Control 2026? Maybe.
Frank Kern has been advising entrepreneurs like you all day, every day, since 1999. This is his podcast. More at FrankKernPodcast.com.
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One more question. A friend of mine asked me to help with an ad for a water purification system he sells, but this will be very hard to try to get leads for that.
So the lowest hanging fruit is going to be an individual who's thinking about buying...
My question is...I am doing web design, you know, landing page on websites, so I was wondering what is the best way to create a segmentation on Facebook for that?
To create a segmentation? By segmentation, do you mean target?
I guess the other question I had was you just mentioned how you drip the product. Is that what you recommend people do is drip the product?
Oh yeah, absolutely. Number one thing, so we survey people all the time...
My question is...Mr. Frank Kern. What do you think Doctor? Doctor, Professor Frank Kern, PhD. Better? OK.
What do you think of this business economy and how it has affected your business?
This is a very weird answer, and some people think I'm an idiot, actually probably a lot of people think I'm an idiot when I say stuff like this...
One last question, I think, with this method, the maximizer...the email followup with how to move them through the process. Is that a part it? That's where I fall off. I know I don't have that structure on how to go from the leads to the sale.
Thank God, you know? I'm glad they don't, I wouldn't have a job, but you're not alone...
Would an e-com store brand benefit from the maximizer?
Yeah! With e-com, where you guys fall off...
When I set the page up, I did not set up a business account. So I'm assuming that I have to set up a business account with that, in order to run ads, is that correct?
Especially if you want to do stuff like retargeting and all of that. Yeah.
Okay, great. Secondly, my purpose for starting that ad was to brand myself. I have a lot of background in consulting and training, and one of my main goals is to work with people who are trying to start up their businesses and go in so many different ways, and just trying to get some strategic planning in place so that they can save some time. So in that, that would be part of what I would be using that page for...
I think it's a great question because he's trying to target B2B. So he has a general contractor who wants to target commercial business owners only. Do you have any recommendations on the copy and target audiences that he should use?
Okay. So they own the office building, I would assume?
They own or lease and need a general contractor...
What's the best way to drive traffic to a convenience store?
Dude, TV...TV on the phone. So we talked about this yesterday. I'll just do it real briefly...
I'm wanting to get really clear on the placement for the lead ads. So I believe you chose automatic placement yesterday. Can you go over why you choose automatic placement for everything?
Good question. I did it deliberately...
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