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    Business

    Your Brand Amplified

    Your Brand Amplified® is Anika Jackson’s deep-dive into the strategies, stories, and mindsets that separate thriving entrepreneurs from the rest. In each episode, Anika sits down with successful business leaders, marketers, sales experts, and innovators to uncover what actually works—and why most people get it wrong.This isn’t surface-level advice. Anika digs into the real decisions, the failures, the pivots, and the breakthroughs that shaped her guests’ journeys. Whether you’re scaling a startup, launching a brand, building sales systems, or trying to amplify your market presence, you’ll gain frameworks, strategies, and insights you can implement immediately.What You’ll Discover Each Week:Entrepreneurship & Business Growth – Uncover how successful founders identify opportunities, build founder-independent companies, navigate scaling, and establish sustainable business models. Anika explores startup strategy, business automation, conscious company culture, and the frameworks that separate enduring ventures from failed ideas.Marketing & Brand Strategy – Master digital marketing, content creation, social media strategy, personal branding, storytelling, and customer acquisition through Anika’s perspective. Discover full-funnel marketing, behavioral psychology, brand positioning, PR integration, and how to stand out in crowded markets.Sales & Revenue Systems – Learn high-ticket sales strategies, funnel design, sales team building, and revenue diversification. Anika breaks down what converts prospects into customers and how to build scalable, repeatable systems.Leadership & Mindset – Explore values-based decision-making, authentic leadership, personal healing, overcoming perfectionism, building resilient teams, and the psychology of high performers. Understand how successful leaders navigate pressure, make tough calls, and inspire others.Public Relations & Brand Voice – Gain insights into crisis management, building reputation, AI-powered PR, media relationships, and controlling your narrative. Learn how to amplify your message and maintain authenticity in public positioning.Personal Growth & Wellness – Discover how to pivot careers, find your vocation, manage energy while scaling, heal from trauma, and build a business aligned with your values. Explore the wellness and mindset foundations that enable sustainable success.AI, Technology & Innovation – Stay current on artificial intelligence, automation, tech innovation, and how emerging technologies reshape marketing, sales, operations, and leadership. Understand where your business fits in the AI-driven future.Specialized Expertise – From healthcare innovation to nonprofit launches, fashion retail to hyperbarics, Anika explores how specialists turn niche expertise into scalable, profitable businesses.Anika doesn’t just facilitate conversations—she brings her own insights, frameworks, and perspective to every episode. Her guests are carefully selected to offer real value: actionable takeaways, unexpected wisdom, and the kind of authenticity you won’t find in typical business podcasts.Perfect for: Solopreneurs, small business owners, marketers, sales leaders, coaches, consultants, nonprofit founders, and anyone building something meaningful.New episodes every week on Amazon, Apple Podcasts, Spotify, and all major podcast platforms. Subscribe now and join thousands of listeners who’ve built thriving businesses with insights from Your Brand Amplified®.

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    Latest Episodes:
    S E636: Exploring Generative Engine Optimization with Shane H. Tepper: A New Era for Content Strategy Oct 08, 2025
    Show notes

    Shane H. Tepper is a creative director and content strategist who has established himself as a leader in generative engine optimization (GEO). With over 15 years of experience in film, advertising, and B2B technology, he focuses on enhancing brand visibility and narrative control across AI-native platforms. Shane emphasizes the importance of strategic openness in decision-making, advocating for a thoughtful evaluation of opportunities that can lead to transformative outcomes for brands navigating the complexities of the AI landscape.

    His expertise extends to advising organizations on GEO strategy, AI-native content development, and scalable content operations, positioning him as a valuable resource for brands looking to optimize their storytelling in an AI-driven world. Shane's recent work includes authoring a foundational white paper on GEO and leading AI discoverability audits, all aimed at helping brands effectively engage with consumers in an evolving digital environment. His insights reflect a commitment to blending creativity with technology, ensuring that brands can thrive amidst rapid changes.

    For those interested in exploring Shane H. Tepper's insights further, his book, Dwelling in a Place of Yes: The Surprising Psychology Behind Fear, Opportunity, and Smarter Choices, offers a deep dive into decision-making in uncertain times. His website, Retina Media, provides valuable resources and information on his work in content strategy and generative engine optimization. Check out both to gain a better understanding of how to navigate the challenges and opportunities presented by AI in today's business landscape.

    For the accessible version of the podcast, go to our Ziotag gallery.

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    YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place.

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    S E635: The Heart of Business: Dr. Bruno Cignacco on Compassionate Leadership Oct 06, 2025
    Show notes

    Dr. Bruno Roque Cignacco emphasizes that the essence of business transcends mere profit margins and market share, focusing instead on the relationships formed between individuals and organizations. He advocates for a shift from transactional views to a more compassionate, human-centered approach, arguing that fostering long-lasting relationships leads to greater loyalty and enhanced brand reputation. His insights challenge conventional wisdom by highlighting the importance of empathy and genuine connection among stakeholders, which can ultimately drive economic success.

    A significant aspect of Dr. Cignacco's philosophy is the need to create psychologically safe workplaces where employees feel valued and supported. He identifies fear as a major barrier to compassion in business, noting that when employees feel threatened, their ability to innovate and collaborate diminishes. By fostering trust and open communication, leaders can cultivate a cooperative culture that encourages creativity and productivity. His book, The Art of Compassionate Business, articulates timeless principles such as gratitude and camaraderie, which are essential for building human-oriented enterprises.

    To explore Dr. Bruno Cignacco's transformative insights further, visit his website. Check out his latest book, The Art of Compassionate Business and discover practical applications for integrating compassion into business practices, offering a roadmap for organizations seeking to thrive in today's complex world.

    For the accessible version of the podcast, go to our Ziotag gallery.

    We’re happy you’re here! Like the pod?

    • Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/
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    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place.

    Like the show? Leave us a rating or review: https://lovethepodcast.com/67940257010b317cdaa9d857
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    Check out our Website: https://www.yourbrandamplified.com
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    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    S E634: Capital Raising Reinvented: William Hollis on Leveraging AI for Real Estate Success Oct 03, 2025
    Show notes

    William Hollis, a self-taught software engineer and experienced real estate investor, has successfully integrated technology into the real estate sector. With over 13 years of experience, he has developed advanced AI-powered tools that streamline investor communication and enhance capital-raising efforts for fund managers. His journey highlights a keen awareness of the inefficiencies in traditional real estate practices, and he is dedicated to empowering others to leverage technology to maximize their investment potential.

    Hollis emphasizes the significance of personalization in investor relations, advocating for tailored approaches that cater to the unique needs of each investor. By utilizing AI to analyze investor behavior, he helps clients improve engagement and increase the likelihood of securing funding. His commitment to education and mentorship is evident, as he encourages individuals to overcome limiting beliefs and embrace the transformative power of technology in their investment strategies.

    At Raise AI, their mission is to revolutionize the capital-raising process through innovative technology solutions. The platform provides a suite of advanced tools designed to enhance investment strategies and streamline operations for both seasoned investors and newcomers. Visit their website and discover a wealth of resources and services tailored to address the unique challenges of the real estate market. Unlock new opportunities and achieve your financial goals with confidence.

    For the accessible version of the podcast, go to our Ziotag gallery.

    We’re happy you’re here! Like the pod?

    • Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/
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    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place.

    Like the show? Leave us a rating or review: https://lovethepodcast.com/67940257010b317cdaa9d857
    Send us a Message: https://podcastfeedback.com/67940257010b317cdaa9d857
    Check out our Website: https://www.yourbrandamplified.com
    Speak to my Delphi Clone: https://www.delphi.ai/amplifywithanika


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    S E633: Maximizing Impact: Nikita Vakhrushev's Data-Driven Strategies to Efficient Email & SMS Campaign Oct 01, 2025
    Show notes

    Nikita Vakhrushev’s journey into email marketing began in e-commerce, where he quickly realized the power of retention channels to drive consistent growth. What started as a side project during his college years evolved into a full-fledged career, leading him to rebrand, niche down, and dedicate his expertise to email and SMS marketing.

    Through a strategic mix of automation and personalization, Nikita has helped brands craft tailored campaigns that resonate with their audiences. His approach has delivered measurable results, such as driving significant revenue growth for a local boot brand and helping companies across industries strengthen customer relationships through intentional, high-performing campaigns.

    At ASPEKT, the agency Nikita leads, they create beautiful yet highly converting emails. Clients often see retention revenue grow above 30%. Email & SMS are their superpowers—necessary for achieving high customer retention rates. To learn more or get an email & SMS marketing audit, visit ASPEKT and discover how their strategies can transform your retention revenue.

    For the accessible version of the podcast, go to our Ziotag gallery.

    We’re happy you’re here! Like the pod?

    • Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/
    • Leave a rating and review on your favorite platform
    • Follow @yourbrandamplified on the socials
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    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place.

    Like the show? Leave us a rating or review: https://lovethepodcast.com/67940257010b317cdaa9d857
    Send us a Message: https://podcastfeedback.com/67940257010b317cdaa9d857
    Check out our Website: https://www.yourbrandamplified.com
    Speak to my Delphi Clone: https://www.delphi.ai/amplifywithanika


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    S E632: E-Commerce Breakthrough: Sabir Semerkant's Holistic Approach to Brand Growth and Success Sep 29, 2025
    Show notes

    Sabir Semerkant stands out in the e-commerce industry as a visionary leader with a deep understanding of market dynamics and a commitment to sustainable growth. With over 25 years of experience, he has developed the Rapid2X protocol, a comprehensive framework that empowers businesses to build strong foundations and achieve remarkable success. Sabir's approach is not about quick fixes but about creating lasting value through strategic insights and a focus on the core drivers of business growth. His mission is to help e-commerce brands unlock their full potential by optimizing every aspect of their operations.

    Beyond traditional strategies, Sabir emphasizes the importance of brand storytelling and agility. He believes that a compelling narrative can differentiate a product in a crowded market, fostering customer loyalty and engagement. His insights are backed by a proven track record, with clients experiencing exponential growth through the meticulous application of the Rapid2X protocol. Sabir's dedication to helping businesses thrive is evident in his commitment to sharing his knowledge and expertise, shaping the future of e-commerce one brand at a time.

    For those seeking to transform their e-commerce business and achieve sustainable growth, Sabir's expertise offers a clear path forward. His insights and methodologies provide the tools needed to navigate the complexities of the industry and achieve lasting success. To learn more about how Sabir's approach can benefit your business, visit his website and discover your potential for remarkable growth.

    For the accessible version of the podcast, go to our Ziotag gallery.

    We’re happy you’re here! Like the pod?

    • Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/
    • Leave a rating and review on your favorite platform
    • Follow @yourbrandamplified on the socials
    • Talk to my digital avatar

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place.

    Like the show? Leave us a rating or review: https://lovethepodcast.com/67940257010b317cdaa9d857
    Send us a Message: https://podcastfeedback.com/67940257010b317cdaa9d857
    Check out our Website: https://www.yourbrandamplified.com
    Speak to my Delphi Clone: https://www.delphi.ai/amplifywithanika


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    S E631: Guy Ronen: Scaling Creativity with AI and Unlocking Human Potential Sep 26, 2025
    Show notes

    With over two decades of experience, Guy Ronen has seamlessly transitioned from corporate roles to private equity, managing investments across Europe and leading companies to successful exits. His move to California marked a new chapter, immersing himself in the venture capital world and consulting for startups. As the Chief Operating Officer of Arcana Labs, Guy is at the forefront of AI innovation, driving the development and scaling of advanced AI solutions. His passion for creating and scaling concepts quickly has always drawn him to SaaS opportunities, particularly those on the brink of cyber and AI technologies.

    At Arcana Labs, Guy's mission is to harness the power of AI to solve real-world problems and create value. This mission is exemplified through projects like Echo Hunter, which demonstrate the potential of AI to enhance, rather than replace, human creativity. By ethically sourcing AI and focusing on artist-driven projects, Arcana Labs is setting a new standard in the industry. Guy's approach to AI is not about replacing people but enhancing their capabilities, lowering barriers, and democratizing opportunities. This vision is particularly relevant in today's rapidly evolving tech landscape, where the fear of AI replacing jobs is prevalent. Guy's perspective is that AI is a tool to be used by creators, not a replacement for them.

    Explore the innovative world of AI and creativity at Arcana Labs, where Guy Ronen and his team are redefining the boundaries of technology and art. Discover how AI can enhance your creative projects and open new opportunities. Join the movement towards a future where technology empowers creativity and innovation.

    • Try ZipRecruiter for FREE at ZipRecruiter.com/audio

    For the accessible version of the podcast, go to our Ziotag gallery.

    We’re happy you’re here! Like the pod?

    • Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/
    • Leave a rating and review on your favorite platform
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    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place.

    Like the show? Leave us a rating or review: https://lovethepodcast.com/67940257010b317cdaa9d857
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    Check out our Website: https://www.yourbrandamplified.com
    Speak to my Delphi Clone: https://www.delphi.ai/amplifywithanika


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    S E630: Navigating the Entrepreneurial Maze: Rob Matzkin on Crafting Clarity in Chaos Sep 25, 2025
    Show notes

    Rob Matzkin's approach to entrepreneurship is deeply rooted in strategic growth and adaptability. He recognizes that the journey to success is rarely straightforward, emphasizing the importance of resilience in overcoming challenges. By sharing his wealth of insights and experiences, Rob provides entrepreneurs with a practical roadmap to navigate obstacles and seize opportunities. His work at Singularity Ventures, where he invests in AI, deep-tech, and healthcare startups, offers him a unique perspective on the future of innovation. This vantage point allows him to guide entrepreneurs in aligning their visions with market realities and investor expectations, ensuring that their ventures are poised for transformative change.

    Rob's commitment to empowering entrepreneurs extends beyond individual coaching. He hosts The Bond Summit, a private tri-annual retreat that brings together entrepreneurs, executives, and investors. This intimate, high-level experience is designed to help leaders step back from the daily grind, gain clarity, and forge partnerships that propel businesses forward. The summit provides a unique opportunity for participants to reset, strategize, and build lasting connections in an environment that fosters collaboration and innovation. Rob's dedication to building leaders, not just companies, is evident in his efforts to create spaces where ideas can flourish and meaningful relationships can be formed.

    Connect with Rob at RobMatzkin.com, where he shares valuable resources and works directly with entrepreneurs on scaling, fundraising, and building teams that transform visions from impossible to inevitable. For those interested in a deeper engagement, Rob also offers The Bond Summit, a private tri-annual retreat designed for entrepreneurs, executives, and investors to step back from the grind, gain clarity, and build impactful partnerships. To learn more about attending the next summit or exploring one-on-one consulting opportunities, visit his website and take the next step in your entrepreneurial journey.

    • Try ZipRecruiter for FREE at ZipRecruiter.com/audio

    For the accessible version of the podcast, go to our Ziotag gallery.

    We’re happy you’re here! Like the pod?

    • Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/
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    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place.

    Like the show? Leave us a rating or review: https://lovethepodcast.com/67940257010b317cdaa9d857
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    Check out our Website: https://www.yourbrandamplified.com
    Speak to my Delphi Clone: https://www.delphi.ai/amplifywithanika


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    S E629: Ben Albert: From Underdog to Empowering Growth-Minded Leaders Sep 24, 2025
    Show notes

    Ben Albert’s journey emphasizes the transformative power of community in achieving personal and professional growth. He believes that surrounding oneself with like-minded individuals can significantly enhance success. The GrowGetters ONLY Collective exemplifies this philosophy by providing a supportive space where growth-oriented individuals can connect, share resources, and collaborate. This collective fosters a sense of belonging and reinforces the idea that success is often a shared endeavor, highlighting the importance of building relationships in the pursuit of one’s goals.

    In addition to community, Ben’s insights focus on the significance of adopting a growth-oriented mindset. He encourages individuals to embrace challenges as opportunities for learning rather than obstacles to overcome. By sharing his personal experiences of overcoming adversity, he inspires others to view their journeys as valuable learning experiences. This shift in perspective can empower individuals to unlock their full potential and pursue their aspirations with renewed determination.

    For those looking to embark on a journey of growth and connection, Ben invites you to explore the resources available at his website. Enjoy valuable tools, insights, and a community dedicated to supporting your personal and professional development. Join the movement and take the first step toward achieving your goals with the support of a vibrant network of like-minded individuals.

    • Try ZipRecruiter for FREE at ZipRecruiter.com/audio

    For the accessible version of the podcast, go to our Ziotag gallery.

    We’re happy you’re here! Like the pod?

    • Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/
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    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place.

    Like the show? Leave us a rating or review: https://lovethepodcast.com/67940257010b317cdaa9d857
    Send us a Message: https://podcastfeedback.com/67940257010b317cdaa9d857
    Check out our Website: https://www.yourbrandamplified.com
    Speak to my Delphi Clone: https://www.delphi.ai/amplifywithanika


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    S E628: The Alchemy of AI: Tim Kuglin on Pioneering Ethical Innovation Sep 23, 2025
    Show notes

    Tim Kuglin emphasizes the importance of fidelity in business relationships, which he defines as a steadfast commitment to honesty and trustworthiness. This principle has been fundamental to his success, enabling him to collaborate with prominent figures in both the entertainment and government sectors. Kuglin advocates for a shift from transactional interactions to a more holistic approach that values human connection and mutual respect, underscoring that long-term success is built on authentic relationships.

    In his exploration of artificial intelligence, Tim introduces the concept of relational intelligence, which focuses on designing AI systems that foster genuine partnerships with humans. His work with RQ Lab exemplifies this vision, aiming to create AI that prioritizes truthfulness and ethical alignment. Tim warns of the potential dangers associated with AI, particularly regarding autonomy and the ethical implications of creating entities that may surpass human intelligence. He calls for a collaborative approach where humans and AI can evolve together, ensuring that technology serves humanity rather than undermines it.

    Tim Kuglin's insights provide a roadmap for navigating the complexities of an AI-driven future, emphasizing the need for responsible governance and ethical considerations. His vision highlights the significance of trust, integrity, and authentic relationships in shaping technological advancements. To learn more about his mission and the innovative work being done at RQ Lab, visit his website and discover how you can be part of this transformative movement.

    • Try ZipRecruiter for FREE at ZipRecruiter.com/audio

    For the accessible version of the podcast, go to our Ziotag gallery.

    We’re happy you’re here! Like the pod?

    • Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/
    • Leave a rating and review on your favorite platform
    • Follow @yourbrandamplified on the socials
    • Talk to my digital avatar

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place.

    Like the show? Leave us a rating or review: https://lovethepodcast.com/67940257010b317cdaa9d857
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    Check out our Website: https://www.yourbrandamplified.com
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    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    S E627: Harnessing AI Wisely: Kristin Zhivago on Elevating Customer Engagement for Revenue Growth Sep 22, 2025
    Show notes

    Kristin Zhivago emphasizes the vital role of understanding customer needs and fostering strong relationships in achieving business success. Throughout her career, she has advocated for conducting comprehensive revenue growth assessments, which involve directly interviewing customers to uncover insights that can lead to significant improvements in service delivery and overall customer experience. This process goes beyond mere data collection; it is about creating meaningful connections that help businesses grasp the motivations driving customer decisions. By prioritizing the customer’s perspective, organizations can identify areas for enhancement that traditional metrics might overlook, ultimately building trust and loyalty.

    In today’s rapidly changing business environment, Kristin recognizes the dual-edged nature of integrating artificial intelligence tools into business practices. While AI can provide valuable insights for market and industry research, she stresses the necessity of maintaining human oversight to ensure authentic customer engagement. This balance between leveraging technology and preserving the human touch is essential for fostering lasting relationships with customers. Kristin’s approach highlights that effective marketing is fundamentally about making and keeping promises to customers, which is crucial for driving satisfaction and loyalty.

    To discover more about Kristin’s insights and strategies, visit her website and explore her blog and podcasts for valuable resources. Be sure to check out her book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy, and enhance your sales strategies and deepen your connections with customers.

    • Try ZipRecruiter for FREE at ZipRecruiter.com/audio

    For the accessible version of the podcast, go to our Ziotag gallery.

    We’re happy you’re here! Like the pod?

    • Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/
    • Leave a rating and review on your favorite platform
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    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place.

    Like the show? Leave us a rating or review: https://lovethepodcast.com/67940257010b317cdaa9d857
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    Check out our Website: https://www.yourbrandamplified.com
    Speak to my Delphi Clone: https://www.delphi.ai/amplifywithanika


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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