Show notes
Meet the ultimate internet marketing nerd!
In today’s episode, we are chatting with Paul Getter, consultant, social media expert, speaker and serial entrepreneur. He is the founder and CEO of The Internet Marketing Nerds and is in the top 1% of ad spenders of Facebook!
In 2009, Paul Getter was broke, struggling, and delivering phone books out of the back of his car to make ends meet. After teaching himself about the power of internet marketing, he created The Internet Marketing Nerds and quickly became one of the most sought after marketing experts in the world. He has spent over one billion dollars running ads and campaigns for his clients, and has helped scale numerous businesses into eight figures per year. Paul has worked with famed clients like Tai Lopez, Les Brown, Grant Cardone, Lewis Howes, and Tim Storey. He is one of the most successful and sought after digital marketers in the world.
In today’s episode, we discuss how Paul got his start working with Facebook paid ads, how to capitalize on organic reach, and we’ll uncover he was able to snag top-tier clients. We’ll then get into the golden rules of paid advertising, why personal branding is so important, and go over the fundamentals of funnels and why they are so important.
Sponsored by Podcast Republic: https://www.podcastrepublic.net/podcast/1368888880
Clubhouse Master Negotiation on Feb 2nd Event with John Lee Dumas, David Meltzer, Heather Monahan and more!: https://www.joinclubhouse.com/event/9mWKeJnm
Social Media:
Follow YAP on IG: www.instagram.com/youngandprofiting
Reach out to Hala directly at Hala@YoungandProfiting.com
Follow Hala on Linkedin: www.linkedin.com/in/htaha/
Follow Hala on Instagram: www.instagram.com/yapwithhala
Follow Hala on ClubHouse: @halataha
Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com
Timestamps:
01:39 - Paul’s Background in Theology and the Transition to Marketing
03:26 - Paul’s Facebook Page Beginnings for His Church
07:40 - Facebook’s Original Organic Reach
12:36 - Paul’s Thoughts on Clubhouse
15:42 - How Paul Reached High Level Clients
20:11 - Meaning of ‘Relationships Over Revenue’
22:08 - Networking Tips
25:47 - Why Paul Wanted to Start His Personal Brand
29:27 - How Much Money Paul Has Spent on Paid Ads For Clients
30:33 - Golden Rules of Paid Ads
34:58 - Paul’s Perspective on Permission-Based Marketing
37:27 - Thoughts on Data Sharing and Apple’s New Policy
39:53 - Ways Our Data is Being Tracked
42:34 - Line of Ethics with Paid Ads
44:30 - Defining a ‘Funnel’ and its Aspects
54:50 - How to Get Your Funnels Right
57:57 - Paul’s Love of Side Hustles
1:06:23 - Paul’s Secret to Profiting in Life
Mentioned in the Show:
Paul’s Website: https://www.paulgetter.com/
Paul’s LinkedIn: https://www.linkedin.com/in/paul-getter/
Paul’s Instagram: https://www.instagram.com/paul/
Paul’s Youtube: https://www.youtube.com/c/PaulGetter
Our TOPPODCAST Picks 
Stay Connected
