Writers of Silicon Valley

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**Writers of Silicon Valley**

UX writing. Content design. Call it whatever you want: words and content are more important to good design and technology than ever. The words, phrases, and sentences you see in a user interface don’t just appear there. They are written. Carefully crafted. This podcast is about the people who write those words, who design experiences with words, and who combine the power of language and technology.

Latest Episodes:

Inside Gemini: How a Google content designer helps build AI Jul 02, 2024

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There's an interesting path opening up in content design: working on the actual language models underpinning this explosion of new features we're seeing.

This is a new and fairly anxiety-inducing area. But as content designers, it's important that we engage and help build any type of new technology that involves content - or it's going to outpace us.

This is why I spoke with Ben Barone-Nugent from Google for today's podcast. He's on the Gemini team, and we spoke about his work in moving from traditional "content design" into the content (and conversation) design for an chat-based LLM experience.

This is an important chat for many reasons, but here's a big one: it's important that we see a future for how content designers can be involved in this type of work. We talk about that, and:

How content designers can work on language models
The path from content design to conversation design to AI
What LLMs are good at, bad at, and what we don't know yet
The future of content design as creating content at scale
Much, much more!

A quick note: apologies for my audio quality this month. I accidentally used my laptop microphone instead of my big fancy one. Don't hate me!

Ben on LinkedIn:

Ben Barone-Nugent on LinkedIn

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Using AI to scale UX writing at Monday.com, with Ron Yakar Jun 13, 2024

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Ron Yakar made a bit of noise last month when he wrote a post on LinkedIn discussing how he created an AI tool to help scale UX writing at Monday.com.

There was lots of debate.

"This is cool."

"This is scary."

"Why don't you hire more content designers?"

And everything in between. So, I wanted to get Ron on the podcast to discuss it. Not only because it's an interesting piece of craft, but also because it's a vision of where things are heading. So far we've been so focused on using LLMs through prompts, but Ron's tool is an example of what happens when content designers and UX writers think about meshing AI and content operations together.

We talk about Ron's background, his approach to AI, the tool itself, his process in using AI and determining when and where to use human intervention, and more.

I know I always say it. But you can't miss this one.

Connect with Ron:

Ron Yakar on LinkedIn

Listeners get 20% off podcasts and workshops at UX Content Collective! Just use PODCAST20 at checkout

Why content designers make great leaders, feat. Aladrian Goods (Intuit) May 30, 2024

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Many content designers want to be leaders. But how can they get there? Do they make great design leaders in general...and what will they struggle with when they get there?

In today's episode I speak with Aladrian Goods, design manager at Intuit. We talk about her road to content design, her struggles and successes in leadership, and why content designers make great leaders - in general, not just for our discipline.

If you want to be a leader, are a leader already, or work with leaders - then this episode is for you.

Anna and Arnaud:

Aladrian Goods on LinkedIn

Listeners get 20% off podcasts and workshops at UX Content Collective! Just use PODCAST20 at checkout

Content design in China (Anna Potapova & Arnaud Frattini) May 16, 2024

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Last year the UX Content Collective published an extensive piece about content designers in China, written by Anna Potapova and Arnaud Frattini. The piece surveyed several people working in China, and revealed an amazing amount of insight into a place many people don't know anything about.

Today, Anna (Aliexpress) and Arnaud (Alibaba Group) join me on the podcast to talk about their survey, what it's like to work in China, and what we all can learn from the type of fast-paced business practices we see there.

Given how important China has become to the world economy...perhaps there are a few things we can learn.

Anna and Arnaud:

Listeners get 20% off courses and workshops at UX Content Collective! Just use PODCAST20 at checkout.

Why (and how) content designers need to change - and fast! (Chelsea Larsson) May 02, 2024

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The Writers of Silicon Valley podcast is back! Listen to the first new episode with Chelsea Larsson, Senior Design Director at Expedia. We discuss the future of content design, UX writing, how AI is impacting everything, and why content designers shouldn't hang on to old definitions.

And maybe…why content designers should learn Python?

I'm really excited to bring the podcast back, and really excited for you to listen.

Things we discuss during this episode:

Generative artificial intelligence
Information Architecture for the Web
Open AI, ChatGPT, Gemini
Python

Chelsea and her stuff:

Listeners get 20% off courses and workshops at UX Content Collective! Just use PODCAST20 at checkout.

Introducing: The Interface by UX Content Collective Jul 15, 2022

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The Interface—a podcast by content designers, for content designers

The Interface is a monthly, can't-miss group chat for everything happening in content design and UX writing. The Interface has industry updates, deep conversations, and other helpful resources.

Listen wherever you get your podcasts: Apple: https://podcasts.apple.com/us/podcast/the-interface/id1634546118 Spotify: https://open.spotify.com/show/0IKlWOjHbVJpNbKEs6mNdF Online: https://uxcontent.com/the-interface-podcast/

UX writing in the fintech industry (Yael Ben-David) Jul 21, 2021

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Yael Ben-David is one the most thoughtful UX writers in the industry. She's written numerous blogs and has spoken at several conferences on how to make sure UX writers and content designers prove the value of their work.

Today, we take a look at some of the regulations surrounding the fintech industry which make writing for it so difficult. Plus, we explore the ultimate question: how do you get out of the customer's way?

Listeners get 20% off courses and workshops at UX Content Collective! Just use PODCAST20 at checkout.

How can we make the content design industry...better? (Jane Ruffino) Jul 21, 2021

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Jane Ruffino is one of the most experienced UX writers in the industry, with an extensive work history. She also teaches a UX writing course and consults to companies on their UX copy.

But what makes Jane even more interesting is her studies - she's currently pursuing a PhD in digital acheology. In this episode we talk about how she bridges that world with the world of content design, and the discussion may surprise you.

Listeners get 20% off courses and workshops at UX Content Collective! Just use PODCAST20 at checkout.

Connecting the internal and external product experience (Andrea Drugay) Jul 21, 2021

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Andrea Drugay has one of the most experienced resumes in the content design industry. Now she works at Slack, one of the most coveted roles in all of design.

In this episode, we talk about Andrea's background, what makes Slack's copy so special - but most importantly, how to make sure UX writers and content designers bridge the experience that's outside the product, and the experience inside the product as well.

Listeners get 20% off courses and workshops at UX Content Collective! Just use PODCAST20 at checkout.

How software will help UX writers democratize the design process (Jasper Platz) Mar 23, 2021

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Last month, I spoke wth Chris Baty from Figma - and we talked about how Figma is helping UX writers enter the design process. This month we continue that conversation with the creator of a copy management system.

Jasper Platz is NOT a UX writer or content designer. He says that straight up. However, he quickly discovered a love for content design when building other products.

So much so, that he decided UX writers need software of their own to manage the copy process.

We talk about that in this episode, but we also talk about:

How software can democratize design for UX writers
What would product managers look like if they came from design?
Why is content design getting so much attention?

…and more. This was a great chat, so I hope you enjoy it!

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Listeners get 20% off courses and workshops at UX Content Collective! Just use PODCAST20 at checkout. If you like this podcast, please leave a review!

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