Writers in Tech

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How to Start a UX Writing Content Design Agency Like a Pro Feb 01, 2024

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In this episode, Tricia Hingpit shares her journey from junior content writer to founding one of the largest content agencies in the Philippines, Blue Salmon Solutions. Listen in to find out what key strategies Tricia uses for finding and managing clients. From one-time projects to retainer agreements, she’s a pro when it comes to developing relationships and building lasting partnerships. Ever had to fire a client? It happens, and Tricia has experienced that as well. It’s an awkward moment, but she offers some great advice on handling that sticky situation with honesty and professionalism. Trisha's advice underscores the significance of trust, communication, and continuous learning in building successful freelance and agency careers. From networking tips to content marketing strategies, this episode offers invaluable guidance for aspiring UX writers and agency owners alike.

Bridging the Gap Between Translation and UX Writing with Michal Kessel Shitrit Jan 18, 2024

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Meet Michal Kessel Shitrit, a real game-changer in the world of localization and UX writing. Starting off as a translator, Michal quickly rose to become a key player in blending language with technology. She's all about making sure people around the world get content that feels right, no matter the language. What's cool is how she uses AI to make this process smoother and more efficient. If you're interested in how businesses reach global audiences, Michal's insights are gold.

Breaking into UX Writing and Content Design with Yuval Keshtcher and Andrew Astleford Jan 04, 2024

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Last month, Yuval Keshtcher and Andrew Astleford held a session on "Breaking into UX Writing and Content Design." There were literally more than 50 questions to cover, and it took us a while to sort them out and go through all of them. So, we decided to have another recorded call where Andrew and Yuval cover everything you need to know about getting into the field. Stuff we covered during our call: 1. Entry-Level vs. Higher-Up Roles 2. Building Connections in UX Writing 3. Favorite UX Research Methods for Writers 4. Personal Exercises in Portfolios And so much more

Changing the World Through AI-Driven Design with Jakob Nielsen Nov 05, 2023

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This was one of the best moments in my career when I had the chance to interview Mr. UX himself - Jakob Nielsen. Co-founder of Nielsen Norman Group, which was the organization that notably coined the term "user experience" along with Don Norman. During our conversation, we mostly talked about how to implement standard UX methodologies in the ever-changing digital world we live in.

What the Hell is Conversation Design? with Sharona Reouveni @Hyro Sep 20, 2023

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In this episode, Sharona Reouveni, a conversation design expert, joins the Writers in Tech podcast to demystify what conversation design is all about. It's not just chatbots; it's the future of human-machine interaction. Key Points What is Conversation Design? Sharona Reouveni starts by defining conversation design as the art of creating natural and meaningful interactions between humans and machines. It's more psychology than coding. Why It Matters Bad conversation design can ruin customer experiences. Ed emphasizes that businesses should invest in this to improve customer engagement and retention. Tools and Ethics Sharona mentions tools like Dialogflow and Wit.ai but also brings up the ethical considerations, such as data privacy. Final Thoughts Conversation design is more than a buzzword; it's a necessity in today's tech landscape. Sharona Reouveni's insights make it clear that this is a field worth diving into. Catch the full episode for all the nuanced details. It's a must-listen for anyone interested in the future of tech interactions.

A Survivor's Guide to UX with Jeanine Zheng @EverBright Aug 28, 2023

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I Have a Confession to Make I'm an Israeli guy who watched the American Survivor show. When I discovered that my favorite cast member from Season 43, Jeanine Zheng, is a product designer, I set a goal in mind: to interview her about her journey and inspire others. She told me how so many people reached out to her after the show, asking her about UX and what it's all about. I couldn't be more grateful for the fact that she said yes and agreed to be on the Writers in Tech podcast. Today, Jeanine is changing the world one step at a time as a product designer at EverBright. This new residential solar financing provider is dramatically simplifying the process with faster, more flexible, more affordable options for homeowners. It's giving installers the strength and stability they need to build their businesses while minimizing costs.

Advocating for Your Content with Amanda Bridge @Hubspot Aug 02, 2023

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In this episode of Writers in Tech, Yuval Keshtcher, CEO of UX Writing Hub, interviews Amanda Bridge, a senior content designer at HubSpot. Amanda shares her inspiring journey into UX writing, discusses challenges in building a UX writing discipline, and highlights the importance of human touch in content design. The conversation explores AI's impact on UX writing, introduces AI writing tools like Writer's Figma plugin, and emphasizes the benefits of being embedded in product teams. The theme "Advocating for Your UX Content" inspires content designers to promote their craft within their organizations.

Making Digital Accessibility a Priority with Jaime Walke @Booking Jul 10, 2023

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In the latest installment of Writers in Tech, our host Yuval Keshtcher, founder of the UX Writing Hub, is joined by Jaime Walke, a principal UX writer and content designer at Booking.com. The duo delve into the realms of UX writing, accessibility, and the evolution of Booking.com's UX writing team. Jaime talks about his transition from tourism to tech companies, the ethos of continuous learning at Booking.com, and the growth of UX writing in the organization. They also explore the subject of accessibility, discussing its ethical implications, business benefits, and its broad spectrum that includes users with disabilities as well as those using assistive technologies.

The Role of UX Writing in the World of AI Design with Nick Babich Jun 25, 2023

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Episode Summary In this episode of Writers in Tech, Yuval Keshtcher, the founder of the UX Writing Hub, hosts a conversation with Nick Babich, a mega influencer in the UX space. They discuss the intersection of AI and design, the importance of UX writing in the era of AI, and the tools they use to enhance their design process. Nick shares his insights on the importance of balancing user needs and business goals, the role of AI in design, and his approach to content strategy.

Mastering UX Research and Metrics with Jared Spool Jun 12, 2023

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In this episode of Writers in Tech, we're thrilled to have UX legend Jared Spool back on the show. Here's what you can expect to learn: The critical role of strategic UX research and why skipping it is like guessing directions in an unfamiliar city. The potential financial losses that can result from poor UX, illustrated by a real-life example of a company that lost significant revenue due to a poorly worded button. The importance of making organizations human-centered and how every decision within an organization impacts the user's experience. Insights on when to hire full-time UX professionals versus contractors, depending on whether UX is at the core of the business. Don't miss out on this insightful conversation with Jared, who is passionate about influencing organizations to be more human-centered.

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