Stay ConnectedWords To Win By* takes listeners on a journey around the globe with renowned communications researcher and campaign advisor Anat Shenker-Osorio as she unpacks real-world narrative shifts that led to real-world victories. *Formerly called Brave New Words
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A las 4 de la mañana del 30 de diciembre del 2020, mientras las multitudes estaban reunidas al frente del Congreso esperando el voto final, Argentina legalizó el aborto. Se hicieron realidad las expectativas y se validó el trabajo arduo de las organizadoras y abogadas, políticos y proveedores de atención médica, líderes feministas veteranas y activistas adolescentes recientemente comprometidas.
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As we witness today’s rightwing attacks on our public schools, we consider what the 2018 educator strikes can teach us about formulating an effective response. This movement to secure better healthcare, classroom funding, and more equitable pay ignited in states you might not expect: West Virginia, Oklahoma, and Arizona. And from there, it took off and delivered wins across the nation.
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En el 2020, un grupo tenaz de organizadores y activistas veteranos propulsaron a José Horacio Rodríguez desde la oscuridad hasta ganar un escaño en el Congreso, con más votos que ningún otro candidato de su circunscripción en el distrito central en la República Dominicana. Combatiendo partidos arraigados en un sistema corrupto de recibir pago para jugar a la política, la campaña de José Horacio desencadenó el poder de lo positivo bajo el título ‘Buena Política’.
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In 2020, a steadfast crew of veteran organizers and activists propelled José Horacio Rodríguez from obscurity to win a seat in Congress with the most votes of any candidate from his constituency in the Dominican Republic. Battling entrenched parties in a corrupt system of pay-to-play politics, José Horacio’s campaign unleashed the power of the positive under the banner ‘Buena Política,’ Good Politics.
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While many Americans looked on in disbelief as Donald Trump refused to accept the outcome of the 2020 election, others had been reckoning with this scenario for months. Lawyers battled frivolous suits, advocates recruited poll workers, and organizers thwarted efforts to toss out ballots.A far less visible effort was also underway: armed with nightly empirical testing, messaging experts and artists provided narrative guidance and visual content to support countless leaders across states to ensure the will of the people did, indeed, prevail.
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In 2016, fresh off dual victories in a referendum criminalizing immigrants and a parliamentary election that brought them nearly 30% of seats, the far-right Swiss People’s Party seemed destined to pass a second enforcement initiative to strip Swiss residents with foreign passports of any due process rights. With opposition parties and major human rights groups leery of taking on a campaign they considered a lost cause, the newly formed Operation Libero jumped in. With virtually no resources, they thwarted the right-wing framing of the initiative to defeat the referendum by 18 points.
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In 2020, all eyes were on Wisconsin, a state that paved Trump’s way to the White House when he won there in 2016 by just 0.77% of the vote. This time around, organizers and strategists both from within the Democratic Party and the grassroots, bested the right-wing playbook with persuasive and mobilizing messages that ensured Biden his victory with an even closer margin of 0.63%.
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On season 2 of Words to Win By, we're going from Switzerland to Arizona and from the Dominican Republic to West Virginia to unpack some of the fiercest fights - and biggest come-from-behind victories - for progressives. For each of these stories, we examine the words, tactics and strategies needed to take on entrenched parties and defy expectations to win. Season 2 premieres November 9th.
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In the U.S., the battle over drug prices is heating up to confront corporate greed and pay-to-play politics. We examine how audacious organizing and morally-centered messaging proved victorious decades ago and holds promise for building a movement to liberate us from living at pharma’s mercy.
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In 2017, despite voter attitudes indicating the conservative National Party would retain control of the government, Jacinda Ardern became Prime Minister of New Zealand. We look at how she and the Labour Party defied certain campaigning conventions to deliver an unexpected win that made her the world’s youngest woman head of state.
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