Stay ConnectedWords To Win By* takes listeners on a journey around the globe with renowned communications researcher and campaign advisor Anat Shenker-Osorio as she unpacks real-world narrative shifts that led to real-world victories. *Formerly called Brave New Words
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In 2012, the Fight for $15 and a Union launched, catalyzing a mass movement of low wage working people that helped raise wages across the country and plant the seed for today's resurgence of the power of working people in union. In this episode, hear how the Fight for $15 and a Union got folks across the country to walk out despite the precarity of their jobs and clapped back at the standard divide and distract tactics of the opposition. And learn how doing an end-run around corporate controlled media by spotlighting working people’s real lives paves the way for wins and offers a vital lesson for Democrats looking to woo working class voters.
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Voters consistently rank the economy as their top issue. And despite the fact that Democratic administrations routinely deliver far better economic outcomes, voters credit Republicans with better handling of the economy over Democrats. In this episode, we delve into what it means to manage the economy well, what’s behind voters’ distrust of Democrats on economic matters, and research-backed solutions to reframe this debate on our terms and win over voters.
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In 2022, Brazilians faced a match-up between far-right incumbent, Jair Bolsonaro, aka ‘Trump of the Tropics’, and progressive Luiz Inácio Lula da Silva. In the end, Lula triumphed by a fraction of a percent. That hard fought victory was thanks in no small part to youth voters and the campaign that increased their participation by 47%. Listen in on how organizers unleashed the power of BTS fandom, democracy trainings, celebrity endorsements, and carefully calibrated messaging to create a polyvocal campaign to get this absolutely critical - yet understandably cynical - voting block to the polls.
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Costa Rica is an international icon in all things environmental, and mitigating climate change is no exception. But when Rodrigo Chaves Robles assumed the presidency in 2022, he put this policy into peril. Savvy strategists and campaigners have flexed the power of Costa Rican identity and dedication to conservation to get businesses, activists and policymakers to work together to keep Costa Rica “libre de perforación” or free of perforation. Hear how Costa Rican advocates are mobilizing young people, calling BS on the opposition’s tired economy versus environment arguments, and securing a future free of fossil fuels.
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In 2022, Ireland granted legal status to undocumented immigrants who had been in the country for at least four years. This landmark achievement was ten years of fearless undocumented leadership and constant campaigning in the making. Thanks to the courageous coming out of undocumented leaders, supported and sustained by Migrant Right Centre Ireland, the Justice for Undocumented Campaign rewrote the rules and led the government to grant legal status to 11,000 people. Learn how undocumented leaders and native Irish organizers illuminated the invisible, activated national history, and ramped up political pressure under COVID quarantine to secure big wins.
Keep up with the Migrant Rights Center of Ireland’s work on their website
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In the 2022 Midterms, Americans defied polling, pundits and precedent to stave off the predicted Republican “Red Wave” takeover. Despite significant challenges, Democrats were able to hold the Senate, minimize House losses, and flip or retain key battleground state legislatures and governorships. In this episode, we delve into why conventional wisdom about politics doesn’t just miss the mark, but actively impedes what we must do to prevail against right-wing efforts to seize and hold power. Hear about the research, ad making, organizing and strategy that helped deliver key Democratic victories by reminding us of the collective power we have to decide our own future.
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We’re back again with Season 3 of Words to Win By. We head to Brazil where young people sealed the deal to oust Bolsonaro and bring Lula back to power, unpack how Democrats won across battlegrounds in the 2022 US Midterm, consider what comes in Costa Rica’s fight to ban fossil fuel extraction and trace how undocumented immigrants in Ireland won legal status. And we offer a two-part episode on messaging about the economy - unveiling why voters give the right top marks on this topic and what progressives can do about it. Season 3 premieres January 16th.
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Starting in 2019, Aboriginal and Torres Strait Islander advocates began an ambitious two year effort to flip the script on sovereignty, self-determination and justice for First Nations. Now, after comprehensive communications training and robust messaging research, campaigners are making new gains on land rights and tackling damage to the climate.
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In 2020, Georgia selected a Democrat for president for the first time since 1992. But the organizers who made this happen, having registered 800,000 new voters, had an arguably more daunting task ahead: winning two Senate runoff elections two months later. With unwavering commitment to Black, Latino and Asian American communities, organizers deployed best practices in voter mobilization across mediums to win both races and flip the balance of power in Congress.
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At 4 a.m. on December 30th 2020, as crowds gathered in front of Congress awaiting the final vote, Argentina legalized abortion. This realized the hopes and validated the hard work of organizers and lawyers, politicians and medical providers, veteran feminist leaders and newly engaged teenage activists.
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