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Woman of Influence — Business
Woman of Influence

Woman of Influence (formerly The Influencer Podcast) is a sanctuary for established entrepreneurs, coaches, and creators who are brilliant at what they do—but whose message no longer matches the caliber of their work.

Hosted by Julie Solomon—brand strategist, speaker, and best-selling author of Get What You Want—this top-ranked show has aired weekly since 2017, with over 500 episodes and 15 million downloads to date.

It’s trusted by high-level women ready to evolve beyond the noise and step into a sharper, more sovereign era of visibility and sales.

Each episode offers strategic insight and soul-level resonance to help you:

Refine your messaging to attract premium buyers effortlessly

Reclaim your visibility with clarity and authority

Build sustainable leadership that converts—without performative urgency

If your brand is polished but your message feels diluted…

If your content connects but doesn’t consistently convert…

If you’re scaling, but it still feels manual…

You’re in the right place.

This is where leaders come to realign their presence, elevate their positioning, and scale their legacy—without losing themselves in the process.

Subscribe now to join the next era of magnetic, masterful leadership.

For ad inquiries, please reach out to: Network+WOI@yapmedia.com

Copyright: © EmpowerYou, Inc.

Latest Episodes:

How to Create Product Lines and License Deals Apr 04, 2018

Show notes

Get ready to learn the ins and outs of influencer product lines and exactly how you can build your brand to create your very own. In a conversation about licensing, whether your brand is truly a fit for a line, and how to create authentic brand deals no matter the product, today’s show is full of great information for influencers!

Lauren Fields from Digital Brand Products is joining us, and as someone who works personally on the licensing side of things, she’s got a lot to say! Lauren (@lauren_fields and http://digitalbrandproducts.com/) works directly with influencers to establish their brands and develop the product lines of their dreams, and her industry knowledge runs deep. Plus, she’s just a down-to-earth Cali girl that I loved listening to!

On top of the behind-the-scenes action with product lines, we hear Lauren’s advice on low engagement numbers - and how to reach out to brands no matter your follower count (yes, even for creating a product line!). It’s possible people - Lauren will tell you how.

For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and then tag Lauren (@lauren_fields) and I (@julssolomon)!

Evolving the Establishment Apr 02, 2018

Show notes

This week is a goodie, as we’re talking about influencers who have essentially taken their passion (and I’m talking about a real, soul-deep passion, not the word in its fluffy sense) and created influence from that.

The Cut recently published this article and I love the angle the story dives into. It highlights fashion blogger OGs like Bryan Boy, Aimee Song and Bag Snob and tells the story about how they went from fashion fan girls and boys to sitting front row at major shows.

They started out as kids with hearts on fire for fashion, worked their butts off, and are now leading the influence in their field. It’s pretty cool, right? It’s also such a special reminder that we all need to be aligning our passions with our influence to truly succeed in a saturated market.

In this episode, I give away my biggest takeaway and propose a handful of questions that I want you to ask yourself today and once a month in the future. Warning, things may get a little uncomfortable in the sense that you might become aware that you aren’t truly living from your soul when it comes to your influence. But I promise it’s a very powerful and healthy practice!

A great episode if you’re curious about how these influencers have stood the test of time and the practice I suggest doing if you’re totally lost on what your passion is!

For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)!

How I Doubled My Blog Traffic and Tripled My Instagram Engagement in 90 Days Mar 28, 2018

Show notes

In today’s show, it’s just me behind the mic!

And I’m diving deep and going intimate on my experience with affiliate links - and the unhealthy, obsessed hamster wheel I found myself on while relying on these programs as a main source of income.

I talk about how I got out of that rat race - and how a rebrand and triple the engagement came from it. I share exactly how I got to the place I am now - pitching my own deals and being in charge of my income directly - and how I stopped spending 60+ hours a week staring at Instagram, shopping, returning...and comparing myself to others.

If you’re struggling with the affiliate rat race yourself, or are contemplating a rebrand to your truest self, I can’t wait for you to hear this show!

And if you find yourself resonating with the content of this show but saying “OK but now what Jules?” Don’t worry, I’ve got you!

Starting on April 2nd, I’m hosting a FREE 7-day email challenge called ‘The Uplevel Your Pitch Challenge.’ This challenge will teach you 5 simple strategies that I’ve used to book brand collabs, negotiate deals, & monetize platforms, all which has led to a 6-figure business. And you guessed it, without relying solely on affiliate sales! This challenge was created by me, for you, as a way to show you that there are more ways to run a successful business with a successful income, and it all starts with the education behind pitching. I love sharing what I’ve learned, and this is a way for me to share some secrets of the trade - because I genuinely care about your success! Sign up for the challenge at uplevelyourpitchchallenge.com and I’ll see you there!

For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and then tag me (@julssolomon)!

For more on this topic, visit this blog post.

What We Can Learn from One of the Most Successful Influencers Ever Mar 26, 2018

Show notes

Today’s Influencer Insights focuses on the power that is Chriselle Lim (@chrisellelim) and is based on this article from Women’s Wear Daily. As one of the most successful bloggers in the game, Chriselle has always created content in her own unique way - in a style that sets trends among the industry…and I’m not just talking about Gucci loafers, you guys.

Chriselle is cutting edge in that she truly listens to her audience, works off what she does well, and finds what the market is lacking - and then builds from there. Her content is her magic, and she found a way to create that as her product. Which we can all learn from today!

This quick episode is great if you’re seeking inspiration or are interested in how influencers find long-term success! Plus, find out something you can start doing TODAY to be more successful.

For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)!

Legitimizing Your Business + Taxes and Contracts Mar 21, 2018

Show notes

If you’ve ever found yourself stressed out or in the dark about running your own business - or have been putting financial tasks off - today’s show is exactly the kick in the butt you need!

Learn how to legitimize your business (finally!), legal measures to protect your brand, the recipe for a business plan, and turn your online dreams into a business reality - all by listening to today’s amazing show with Laurel Mintz.

Plus, Laurel is a marketing genius with tactical advice on using a multi-channel strategy to take your business to the next level!

Laurel (@laurelmintz www.elevateyourbrand.com) not only founded her very own creative marketing company, Elevate My Brand, but also has her own column called ‘On Brand’ in Inc. Magazine and a law degree where she’s worked closely with intellectual property and corporate transactions. Laurel has truly seen marketing and business from all angles.

For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and then tag Laurel (@laurelmintz) and I (@julssolomon)!

Fake Followers in 2018 (The Lowdown) Mar 19, 2018

Show notes

Welcome to Episode 2 of Influencer Insights! A brand new short-form podcast (think 10 minutes or less) that I’ll be hosting every Monday - giving tactical information to apply to your life and business right away.

For our second installment of Influencer Insights, we tackled an epidemic in influencer land...FAKE FOLLOWERS. Yep! A topic I’ve been itching to discuss with y’all for some time. Though it’s one of the major frustrations of being an influencer at the moment, it’s also our reality - so we’ve gotta face it and learn how to work around the epidemic.

In this episode, I give my straight-forward tips on how to handle fake followers and a peek into what brands are doing to deal with them - and how they feel about sheer follower counts on Instagram. If you're stressed about low numbers, have bought fake followers yourself (or thought about it), or want to know how to compete with accounts full of large (real and fake) numbers, you’ll love this show!

For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)!

Understanding The New Relationships Between Brands & Influencers Mar 12, 2018

Show notes

Hope you all are having a fabulous day! I’ve been waiting to share this with y’all for months now, and I’m so excited to announce the launch of Influencer Insights, a brand new short-form podcast (think 10 minutes or less) that’ll be coming in hot every Monday.

Don’t worry! The Influencer Podcast and our longer conversations will still be taking place on Wednesdays; Influencer Insights is simply a compliment to those lengthier shows. The milk to the cookie :)

So what exactly is Influencer Insights? Let me explain. You see, I’ve been wanting to create something in addition to The Influencer Podcast - especially for those of you looking for MORE, or maybe you’re seeking a way to easily consume a tidbit of value - even if you’ve only got a few minutes. It’ll be me on my own, chatting about the biggest industry trends, Questions and FAQs from listeners (which by the way, you can send by way of an iTunes review or through the newsletter), and relevant topics that I’ve been seeing or reading about.

Think of these as a quick bite of tactical information to apply to your life and business right in that moment! The show is geared to be digestible, interesting, action provoking, and as though we’re chatting over our morning coffee or afternoon glass of cab together - all while learning and bettering our influence.

So, I hope you’ll tune into both shows each week, and I truly hope you enjoy Influencer Insights as much as I’ve enjoyed putting it together. With SO much incredible information out there, I know it’s impossible to consume it all - so I’m excited to do that for you, and then discuss!

To kick things off, I’m popping in your headphones to discuss the new relationships forming between brands and influencers. It’s 2018 - things have changed, and it’s time to talk about why, how, and what you can do to positively grow from these new types of relationships. If you're looking for a better way to work with brands, refreshing ideas for your next campaign, or simply how to authentically monetize your brand better, join me for Episode 1 of Influencer Insights!

Do you have a question you want feature on Influencer Insights? Or feedback for me? To leave feedback or a question, head to iTunes and share those thoughts or questions as a review. You can also send in questions via the newsletter, which you can sign up and gain exclusive podcast access to right here.

Also, please note that we will not be running regular blog posts for Influencer Insights information (today is a special one!). To stay in the loop on all future episodes, sign up for the newsletter here.

Lastly, remember to screenshot this episode and share it with me over on Instagram by tagging me (@julssolomon) and hashtagging #theinfluencerpodcast. I’d love to see who is joining in for our first episode of Influencer Insights!

Healthy Habits to a Well Being with Celebrity Nutritionist Kelly LeVeque Mar 07, 2018

Show notes

With clients like Jessica Alba and mega influencer Marianna Hewitt listed as clients, today’s guest, holistic nutritionist Kelly LeVeque is here to talk all things health—from a healthy life to a healthy influence. Whether you’re looking for nutrition tips, doing things your way, how to run your own business, or when to be selective about working with brands, this episode has it all. Just in time for a dose of major spring inspiration!

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Kelly’s early career in cancer and genetics taught her how to read science-based results, and that, along with her personal passion of leading a healthy life, has brought her to where she is now. Working out of Los Angeles through her company and brand, Be Well (www.bewellbykelly.com), and inspiring people to live their best lives through what they put in their body, Kelly has grown into an influencer from her own success. Launching her Body Love book in 2017 and now working on products and book #2, Kelly has brilliantly taken advantage of her reach and influence, all while remaining authentic to her message along the way.

Kelly is offering to us today her FREE recipe for her extremely popular and delicious fab4smoothie, so stay tuned on how to grab your hands on that! She’s a warm, positive power in the influencer world and I’m so honored to speak with her today.

For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap a photo while listening to the show and then tag Kelly (@bewellbykelly) and I (@julssolomon)!

Is Blogging Dead + How to Grow Your Instagram Following in 2018 Feb 28, 2018

Show notes

Coming off a decade in the influencer field, James Nord, co-founder of Fohr Card, joins us to talk about the ever-changing world of influence! From advice on how to grow your platforms (yes, even Instagram!), to what he sees brands looking for, to the importance of an authentic following and what it takes to stand out, you're going to want to listen and then take action on your own platforms ASAP.

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As one of the early Tumblr influencers (before influencers were a thing), James came into the industry by way of photography, marketing and fashion. In a time when professional runway photographers were the only ones documenting style, James was on the forefront of influencer photography - and shooting style in a more raw, real-time way.

Now, as co-founder of Fohr Card, which provides brands “health cards” and analytics behind influencer followings on Instagram, plus, influencers a chance to prove their authenticity, it’s safe to say that James’ long career in the influencer market is one to take notes on.

Love James’ honest opinion on all things influence, and I know y’all will too!

For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap a photo while listening to the show and then tag James (@jamesnord) and I (@julssolomon)!

3 Steps to Starting and Succeeding at Your Dream Business with Marie Forleo Feb 21, 2018

Show notes

Last week, we had Reina Pomeroy from Reina + Company and the podcast Creative Empire, help us us with all things goal setting, increasing profitability and leveraging systems.

A conversation with one of the most influential names in the online business development world! I’m talking with Marie Forleo (who is backed by Oprah!) about steps to building your dream business, how to quiet the doubt creeping in, the keys to marketing success, and tools to help find your WHY (plus, what to do when you find it!).

Marie is an entrepreneur, writer, philanthropist, a giver of guidance and support, and her company sits atop Inc.com’s 500 fastest growing companies. Marie not only runs her highly successful site (marieforleo.com), where she’s driven to help us become the person we want to be, but she’s also the founder of B-School (40K students and counting…) and the award-winning MarieTV.

An episode you will enjoy from start to finish, make sure to grab your notepad for this one!

For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap a photo while listening to the show and then tag Marie (@marieforleo) and I (@julssolomon).

Did you like this episode and want more of them? If so, subscribe to our podcast channel on iTunes and I would be ever so grateful if you shared this with your friends.

If you want to uplevel your influence, even more, come over to JulieSolomon.net where you’ll get instant access to strategic tools and refreshing ideas that will help you connect and grow your brand.

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