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    Business

    Woman of Influence

    Woman of Influence (formerly The Influencer Podcast) is a sanctuary for established entrepreneurs, coaches, and creators who are brilliant at what they do—but whose message no longer matches the caliber of their work.

    Hosted by Julie Solomon—brand strategist, speaker, and best-selling author of Get What You Want—this top-ranked show has aired weekly since 2017, with over 500 episodes and 15 million downloads to date.

    It’s trusted by high-level women ready to evolve beyond the noise and step into a sharper, more sovereign era of visibility and sales.

    Each episode offers strategic insight and soul-level resonance to help you:

    Refine your messaging to attract premium buyers effortlessly

    Reclaim your visibility with clarity and authority

    Build sustainable leadership that converts—without performative urgency

    If your brand is polished but your message feels diluted…

    If your content connects but doesn’t consistently convert…

    If you’re scaling, but it still feels manual…

    You’re in the right place.

    This is where leaders come to realign their presence, elevate their positioning, and scale their legacy—without losing themselves in the process.

    Subscribe now to join the next era of magnetic, masterful leadership.

    For ad inquiries, please reach out to: Network+WOI@yapmedia.com

    Advertise

    Copyright: © EmpowerYou, Inc.

    • Apple Podcasts
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    • Spotify

    Latest Episodes:
    Want to Hire A Publicist? Do this first… Jul 23, 2018
    Show notes

    This week we’re mixing PR and the influencer world! Specifically, we’re covering when it’s time to hire PR as an influencer, what a publicist can/can’t do for your business, the different angles of PR in the influencer landscape - and best of all, 8 questions to ask yourself before spending ANY sort of cash on PR. Get ready to learn a lot and likely save yourself some money as I combine my two greatest business passions (PR + Influence).


    Everything You Need to Know about Growing a Blog Jul 20, 2018
    Show notes

    In this week’s episode of The Influencer Podcast, I chat with the hilarious and stylish Kathleen Barnes from CarrieBradshawLied.com. She has one of the most engaged followings on Instagram and has set herself apart from the fashion blogger saturation. She shares how she’s done that, scaled her business, and used her unique strengths to succeed in today’s show!

    For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon) and Kathleen (@kathleen_barnes)!

    To dive deeper into each episode with myself and other podcast listeners and receive exclusive bonuses relating to the show come join the Influencer Podcast Facebook group.


    Don't Have a Blog? 4 Other Ways You Can Be An Influencer Jul 16, 2018
    Show notes

    Is Instagram the new blog? Are blogs even relevant in 2018’s influencer landscape? Is not having a blog a big mistake? Well, I’m glad you asked! Because that’s exactly what I’m talking about in this week’s show.

    Today we’ll dive into 4 ways you can grow an online business (and be an influencer) without a blog & what marketers are looking for in an influencer. But! Is the no-blog life the way to live if you’re an influencer?

    I’ll weigh in on what having vs. not having a blog looks like, especially for your business long-term. I’ll also share influencers who I believe are doing things right - and who we can all learn a lot from.

    For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)!

    To dive deeper into each episode with myself and other podcast listeners and receive exclusive bonuses relating to the show come join the Influencer Podcast Facebook group.

    Show notes:

    Fashionista article: https://fashionista.com/2016/03/influencer-marketing

    Lauryn Evarts from The Skinny Confidential on The Influencer Podcast Episode 29: https://itunes.apple.com/us/podcast/029-lauryn-evarts-skinny-confidential-shares-how-to/id1229401800?i=1000393680304&mt=2


    How to Succeed as a Multi-Passionate Entrepreneur with Clarity & Purpose Jul 09, 2018
    Show notes

    When you’re multi-passionate, it can get hairy fast. And this, my friend, is a struggle that I’m intimately familiar with. I used to feel like a total psycho trying to narrow my decisions down.

    Until I figured out the two frameworks that helped me get out of the grey zone of indecision and move ahead as a multi-passionate entrepreneur with clarity and purpose!

    And guest what? I’m spilling those 2 frameworks in this show! If you’re not sure what to focus on in your own career (or spoiler alert: how to show your business and personal side), this show will leave you feeling all sorts of clarity.

    The Influencer Podcast Episode 47 with Marie Forleo: https://itunes.apple.com/us/podcast/047-3-steps-to-starting-succeeding-at-your-dream-business/id1229401800?i=1000403225665&mt=2

    The Influencer Podcast Episode 20 on niching down your Instagram with Jasmine Star: https://itunes.apple.com/us/podcast/020-how-to-resist-conformity-rework-your-social-strategy/id1229401800?i=1000391110565&mt=2

    The Influencer Podcast Episode 61 on my failures as an influencer: https://itunes.apple.com/us/podcast/061-3-times-i-failed-as-an-influencer-how-i-overcame-it/id1229401800?i=1000412560980&mt=2

    For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)!


    The Real Reason You Aren't Growing Online Jul 06, 2018
    Show notes

    Did you know your lack of growth has nothing to do with your visuals, your current following OR your strategy? That’s right! It actually has everything to do with your words. From trigger words that will boost the connection with your audience and how to cultivate your own - to the steps to making content truly yours, we’re chatting about it all in today’s 1:1 show!

    I’m also spilling the questions you need to ask yourself in order to grow through your words. Whether you write blog posts, newsletters, webinar scripts or even a podcast, this episode is for you.

    Wanting even more Influencer Podcast and to further discuss this episode? Join our Facebook community for daily tips on how to uplevel your business & chat with myself and other listeners. Visit https://www.facebook.com/groups/theinfluencerpodcast/ to be a part of this wonderful community!

    For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and then tag me (@julssolomon)!

    FREE download of Questions to Ask to Grow Through Words: juliesolomon.net/66

    Related blog post: https://www.juliesolomon.net/blog/how-to-grow-blog-traffic?rq=attract


    3 Steps to Achieving Freedom in Your Business Jul 02, 2018
    Show notes

    If you’ve ever heard of entrepreneurs (like Tim Ferriss) who seem to be running wildly successful businesses all while taking vacation after vacation or pursuing their interests and thought ‘why can’t that be me?’ - then today’s show is right up your alley! And my answer? IT CAN BE! Because I’m sharing the 3 steps you MUST take to obtain freedom in your business!

    These are the 3 things that have gotten me to a place where I can head to spin on the regular or spend as much time with my son as possible. And the best part? They’re all pretty simple. Plus, I’m sharing a freebie that will excel you to your freedom even faster.

    I hope you have your Bucket List waiting :)

    Free download on achieving freedom in your business: juliesolomon.net/ii17

    Influencer Insights Episode 6 on hiring help + growing a team: https://itunes.apple.com/us/podcast/influencer-insights-006-when-should-you-hire-help-finding/id1229401800?i=1000408988919&mt=2

    For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)!


    The One Thing Most Bloggers + Influencers Forget (That Costs Them Big!) Jun 27, 2018
    Show notes

    Have you ever stopped and wondered if you’re doing things right when it comes to contracts as an influencer? Or when you actually need one vs. don’t? Well you’re in luck! Christina Scalera is today’s guest, and the girl is FULL of brilliance. An attorney and now CEO of The Contract Shop®, a contract template store for creative entrepreneurs, wedding professionals, and coaches, Christina lists brands like Jenna Kutcher, Rising Tide Society, and HoneyBook as her clients - among many others.

    In today’s show, Christina gives us a lesson on Contracts 101 and shares secrets she usually reserves for her impressive client list.

    Plus, Christina shares her incredible journey through a disingenuous landscape of influence - and how she got out. More importantly, she shares how she found her true calling in the contract world and the tips we can all take if things aren’t feeling right.

    And you will NOT want to miss her guideline for recycling content in an authentic way. Seriously, she lays out exactly how to make your content work for you, and it’ll change your business - I guarantee it.


    My Secrets to Keeping Your Online Brand Consistent (and Beautiful!) Jun 25, 2018
    Show notes

    Today’s show is all about creating and maintaining a streamlined, consistent online presence. From your blog to your social media to your whatever, it’s imperative to clearly show your brand from platform to platform.

    I’m especially honing in on the tips for consistent social media platforms, and sharing my secrets to getting there - which goes beyond using the same filter, by the way.

    From tips on captions to imagery to engagement, I guarantee you’ll leave this show wanting to make some changes. And you’ll know the power of a consistent brand + how to get there!

    Plus, I’m sharing the apps that can help get you there. You’ll be able to download these today and start improving your influence in a matter of minutes.

    So, are you ready to get a cohesive, clear, streamlined online brand? Listen in!

    Free tip sheet ‘How to Keep Your Online Brand Consistent’: juliesolomon.net/ii16

    Related blog post: https://www.juliesolomon.net/blog/how-to-keep-your-brand-consistent?rq=branding

    Influencer Insights Episode 9 (setting goals for summer): juliesolomon.net/ii9

    Influencer Insights Episode 15 (defining your true brand): juliesolomon.net/ii15

    For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)!


    How to Create and Cultivate a Raving Brand Jun 20, 2018
    Show notes

    This week, we’re bringing major girlboss vibes with the one and only Jaclyn Johnson. If you’re a female in the creative space, you’ve likely heard of the uber successful Create & Cultivate Conference and website, which Jaclyn is the CEO of Create & Cultivate.

    Prior to Create & Cultivate, Jaclyn founded her first company, a creatively-driven marketing, influencer and events agency. And y’all, she was only 23 years old! Clearly the girl is a creative force with business on the brain and motivation to boot, and I can’t wait for her to share her honest, effective tools with us today.


    How to Define Your Brand Sweet Spot in 15 Minutes Jun 18, 2018
    Show notes

    Whether you never truly honed in on your brand or are feeling inauthentic to your current one, today’s show is right up your alley.

    Today’s episode goes into what branding mistakes you might be making (without realizing it), how to define your brand, and the questions to ask if you don’t know where to start.

    I walk you through the practices that have not only shaped my own brand, but countless influencers who I’ve had the honor of working with.

    It’s time to focus in on your mission, the problems you’re solving as an influencer, and to give your audience the brand they are looking for in you. It’s time to feel AMAZING about your brand.

    The best part? It only takes 15 minutes to redefine your brand. Promise!

    For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)!

    To dive deeper into each episode with myself and other podcast listeners and receive exclusive bonuses relating to the show come join the Influencer Podcast Facebook group.

    Free ‘Define Your Brand Sweet Spot’ worksheet: juliesolomon.net/ii15

    Blog Post on Defining Your Brand: https://www.juliesolomon.net/blog/how-to-define-your-true-brand-sweet-spot-in-15-minutes?rq=b

    For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)!


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