Woman of Influence

Latest Episodes:

How One Creator Gained 40,000 Followers in 8 Weeks Using My Brand Accelerator Method Feb 21, 2024

Show notes

In this episode, I had the pleasure of chatting with the incredible Stacey Asis, a content creator and wellness enthusiast who has experienced tremendous growth and transformation in her journey.

Stacey opens up about her struggles with finding her niche and shares how she eventually discovered her unique value proposition (UVP) through my Brand Accelerator program. This eventually helped her develop her brand, refine her messaging, and attract an engaged community!

But the best part? Stacey went from less than 10,000 followers on Instagram to a whopping 40,000 in under 8 weeks. Her revenue has doubled, and she's now partnering with aligned brands that she's always dreamed of working with.

So, if you're looking for inspiration, guidance, and practical strategies to find your niche, grow your brand, and increase your social media presence, this episode is a must-listen.

[ENROLMENT OPEN!] Get ready to elevate your brand and boost your visibility with my signature online program, The Brand Accelerator! With almost a decade of online business experience and a proven track record of success, this program is your ticket to growing your audience and revenue. Enrollment is open for a limited time until Friday, March 1, and won't reopen for the rest of the year, so seize the opportunity now at https://juliesolomon.net/TBA

KEY POINTS:

- Taking the leap: How Stacey transitioned from real estate to full-time content creator

- How Stacey overcame her resistance to niching down her content

- How creating a Unique Value Proposition (UVP) helped Stacey gain 40,000 followers in 8 weeks

- Biggest lessons learned from Stacey’s experience in the Brand Accelerator Program

- The impact the Brand Accelerator Program has had on Stacey’s business revenue and partnerships

- Stacey’s advice for aspiring entrepreneurs and content creators who are feeling stuck

- What to do if you’re undecided on investing in a program or mastermind

QUOTABLES:

“Trust in that feeling you have that you're meant to do something bigger than yourself, and to listen to that, because that is there for a reason.” - Stacey Asis

Must Haves This Month!

[HELLOFRESH, start the year off right with free breakfast for life!] Go to www.HelloFresh.com/influencerfree and use code INFLUENCERFREE for FREE breakfast for life!

[KAJABI, turn your skills into predictable revenue] Get a free 30-day trial at https://Kajabi.com/influencer

RESOURCES:

Stacey Asis

IG | @staceyyasis

TikTok | @staceyyasis

YouTube | @staceyyasis

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Monetize Like a Pro: TEZZA Barton's Insider Tips for Building a Profitable Brand! Feb 19, 2024

Show notes

In this episode, I had the pleasure of chatting with someone whom I consider to be an Instagram icon, and that is none other than Tezza Barton! In this conversation, Tezza brings us along her journey into the influencer world, how she found her unique style by focusing on her love for creating visual content and storytelling, and how all this eventually led to her becoming one of the first influencers in the space to monetizing her brand!

Tezza also talked about the challenges faced when launching products such as her famous presets and collage kits, and revealed her top advice for aspiring influencers and entrepreneurs when it comes to monetizing your content. So if you’re looking for valuable insights and practical advice on building a sustainable and successful brand from one of the OG influencers on Instagram - this episode is a must-listen!

[NEW!!] Join me for an exclusive FREE masterclass where I reveal five strategic steps to elevate your brand, boost visibility, and secure consistent income. If you're tired of the money worries and are ready for a clear action plan, this masterclass is for you.

In this masterclass, you will discover the secrets to passive income, sustainability, and content that resonates. It’s time to say goodbye to blindfolded darts and hello to a well-defined strategy. (Plus, snag a free gift, the Instagram Growth Guide 2024 edition, when you sign up for this masterclass!)

Don't miss your chance for a start-to-finish brand growth plan - Save your FREE seat now!

KEY POINTS:

- Tezza's definition of influence and her journey from photographer to influencer

- How to fuse your expertise and passion into a monetizable business

- Building the confidence to stand out and find your unique style in the influencer space

- The driving factor behind Tezza’s preset product and app launch

- Tezza’s most difficult obstacles and lessons learned from launching her own products

- The keys to Identifying and understanding your ideal customer

- Future plans and what to expect on the Tezza app

- Tezza’s biggest win and biggest challenge in the last year

- Advice for anyone starting out or feeling stuck in their journey

QUOTABLES:

“Don't quit. I promise if you're consistent, things will come." - Tezza Barton

"Feel the fear and do it anyway." - Tezza Barton

“The more you share your creativity, the more you grow and the more you can evolve." - Tezza Barton

Must Haves This Month!

[HELLOFRESH, start the year off right with free breakfast for life!] Go to www.HelloFresh.com/influencerfree and use code INFLUENCERFREE for FREE breakfast for life!

[KAJABI, turn your skills into predictable revenue] Get a free 30-day trial at https://Kajabi.com/influencer

RESOURCES:

Tezza Barton

IG | @tezza.barton

Get The Tezza App

IG | @tezza

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

The Evolution of Influence: Marianna Hewitt's Rise from Creator to Co-Founder of Summer Fridays Feb 14, 2024

Show notes

In this episode, I had the honor of chatting with Marianna Hewitt, veteran influencer and co-founder of the renowned Summer Fridays skincare brand. Tune in as Marianna gets up close and personal with us and lets us in on her early days of blogging and YouTube to her rise in the creator economy as an influencer, which ultimately led to her successful launch of the Summer Fridays brand.

We also talk about the evolution of content creation, choosing the right platform as a content creator, and how to cultivate strong, lasting relationships in the industry that will build your brand over time. Marianna even lets us in on the story behind Summer Fridays and her thought process that went into launching a successful skincare brand.

So if you’re looking for some expert insights in the content creation and influencer marketing space, this episode is going to give you the valuable knowledge and inspiration you need for your own journey as a content creator!

NEW!! Elevate your brand to new heights! JOIN MY LIVE AND FREE BRAND BUILDING BOOTCAMP in February for an empowering journey. It's time to (re)clarify your brand strategy, eliminate overwhelm, and build a sustainable business! Over 5 action-packed days, discover the secrets to solidifying your strategy, ensuring that 2024 becomes the year you captivate your audience and boost revenue – all without getting lost in the noise of countless online marketers. Gain a clear content direction, turbocharge your social media presence, and skyrocket engagement. Equip yourself with practical brand growth strategies that can be implemented immediately. Don't miss out on this transformative experience! Secure your spot now and make 2024 your brand's breakthrough year!

KEY POINTS:

- Marianna’s decade-long journey from aspiring creator to brand founder

- Choosing the ideal platform for your brand in the content creation landscape

- The evolution of content creation: Instagram vs TikTok

- How Marianna evolved from content creator to co-founder of Summer Fridays

- Turning ideas into reality: a look into Summer Fridays brand launch journey

- The keys to building & cultivating relationships to build a powerful personal brand

- Marianna’s approach to creating unique and authentic product launches

- Business reflections: One thing Marianna would have done differently in her business

- Striking a balance between personal & professional sharing on social media

- What influence means to Marianna Hewitt

QUOTABLES:

“I think ignorance is bliss. Had we known all the steps it would have taken it would have seemed so overwhelming. So it's great to have these big goals of where you want to be, but that can sometimes hinder you and make you feel a little bit fearful. It’s really about starting one step at a time, and then one tiny step leads to something else.” - Marianna Hewitt

“If you're an introvert and you don't like going to events, you don't have to. It's okay to do the things that are serving you best and where you think your time is best spent.” - Marianna Hewitt

“Instead of feeling pressure to be on a platform that you think isn't right for you, go where your strengths are.” - Marianna Hewitt

Must Haves This Month!

[HELLOFRESH, start the year off right with free breakfast for life!] Go to www.HelloFresh.com/influencerfree and use code INFLUENCERFREE for FREE breakfast for life!

[KAJABI, turn your skills into predictable revenue] Get a free 30-day trial at https://Kajabi.com/influencer

RESOURCES:

Marianna Hewitt

IG | @marianna_hewitt

Summer Fridays

IG | @summerfridays

Tune in to the Life with Marianna Podcast!

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

How Inaction Cost Me $700,000 In My Business (And How to Overcome It!) Feb 12, 2024

Show notes

Welcome back friends! Today, we’re diving into the art of smart spending in your business. We’re going to break down the basics of where to place your hard-earned cash and, more importantly, how to overcome your fear of spending money.

I’ll be sharing 3 key considerations to factor in anytime you’re deciding to spend money in your business, as well as 3 main areas I would focus my spending on coming into 2024. And if all this money talk is making you nervous, then make sure you stick to the end, because I’m also sharing how giving into my fear of spending money ended up costing me $700,000 in my business.

So if you’re looking to discern between blindly spending and strategically investing in your business, and multiplying your earnings by being intentional with your money - then this episode is for you!

Don't miss your chance for a start-to-finish brand growth plan - Save your FREE seat now!

KEY POINTS:

- 3 key considerations when spending in your business

- Understanding the dire costs of inaction and letting fear dictate your decisions

- How one inaction cost me $700,000 in my business

- The importance of using the right tools and strategies for maximum efficiency

- What to look out for when you’re building your dream team

- Why you need to find trusted coaches and sources to learn from and invest in

QUOTABLES:

“Fear, particularly the fear of spending money, can be way more of a costly adversary than a costly protection.” - Julie Solomon

“You either learn or you win, but you don't lose.” - Julie Solomon

Must Haves This Month!

[JOVI, reduce the impact of pain during every phase of the menstrual cycle]For 40% off your order, head to www.MeetJovi.com/INFLUENCER and use code INFLUENCER

[HELLOFRESH, start the year off right with free breakfast for life!] Go to www.HelloFresh.com/influencerfree and use code INFLUENCERFREE for FREE breakfast for life!

RESOURCES:

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

A Deep Dive Into My Simple Yet Powerful Brand Accelerator Formula Feb 07, 2024

Show notes

Today, we’re going to take a deep dive into the world of business growth and brand development! While there are countless strategies out there to choose from to accelerate your brand growth, I’m going to break this all down into a 6-step formula that is simple, foundational, and easy to follow, but is also incredibly powerful for your brand when you put it to action.

I’m going to walk you through this formula step by step so that you can get started on setting that strong foundation for your sustainable business while also building a brand that has a loyal and engaged audience.

So if you want to work smarter when it comes to accelerating your brand and building a sustainable business, then you’re going to love this episode!

KEY POINTS:

- The biggest reasons behind the costly mistakes we make in business

- The 6 foundational levels you must build in your business to accelerate your brand

- How my Brand Accelerator Formula helped me secure my first multi 6-figure book deal

- 3 guidelines to build your brand and create multiple income streams

QUOTABLES:

“The key here that many people miss is that your audience needs to find it meaningful too, not just you. This isn't just about what you want to create; it's about what your audience needs and wants from you.” - Julie Solomon

“The more that I root into the simple; the more that I lean into the foundation, the bigger and more powerful my brand becomes.” - Julie Solomon

Must Haves This Month!

[JOVI, reduce the impact of pain during every phase of the menstrual cycle]For 40% off your order, head to www.MeetJovi.com/INFLUENCER and use code INFLUENCER

[HELLOFRESH, start the year off right with free breakfast for life!] Go to www.HelloFresh.com/influencerfree and use code INFLUENCERFREE for FREE breakfast for life!

RESOURCES:

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Taking Up Space in a Crowded World: The 15-Minute Hack You Need to Step Into Your Own Influence with Kelsey Murphy Feb 05, 2024

Show notes

Hello my friends! Today’s conversation is with none other than renowned business and life coach Kelsey Murphy. Having been featured in publications like Forbes and Business Insider and worked with major brands such as Lauren Conrad, Kelsey spills the beans on the small but powerful steps she took to get from an introverted advertising professional to the owner of her now successful coaching business.

Kelsey and I talk about the importance of embracing who you are (including your weaknesses!), taking action, and surrounding yourself with a like-minded community. She also shares her fail-proof 15-minute daily hack that you can use to get over your analysis paralysis and start taking action toward your goals.

If you’re looking for a dose of empowerment and inspiration to take up space in the world, then this episode is for you!

KEY POINTS:

- How Kelsey gave up corporate success to pursue her true purpose in coaching

- How to follow your intuition, overcome your limiting beliefs, and embrace your weaknesses

- Kelsey’s 15-minute daily hack to help you get from belief to taking action

- What it means to be empowered and take up space in the world

- How Kelsey cultivates her impact & influence in her life & business

- The importance of having a community & support system of like-minded people

- Kelsey’s biggest mission and vision to bring to fruition this year

QUOTABLES:

“You have to want to be creating something that's bigger for the world, otherwise, you're gonna get lost.” - Kelsey Murphy

“Influence means showing up in a way that you feel proud of.” - Kelsey Murphy

Must Haves This Month!

[JOVI, reduce the impact of pain during every phase of the menstrual cycle]For 40% off your order, head to www.MeetJovi.com/INFLUENCER and use code INFLUENCER

[HELLOFRESH, start the year off right with free breakfast for life!] Go to www.HelloFresh.com/influencerfree and use code INFLUENCERFREE for FREE breakfast for life!

Kelsey Murphy

IG | @kelseymurphy

Tune in to the Whiskey & Work Podcast

RESOURCES:

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Unspoken Rules of Repelling & Attracting The Right People to Your Business with Allie Casazza Jan 31, 2024

Show notes

In this episode, I had the pleasure of welcoming back Allie Casazza, famously known as the Decluttering Queen and founder of Becoming Her Collective. I met Allie back in 2017 when we were in a mastermind together, and I have loved following her journey since.

We talk all about the power of authenticity and building a community that is truly aligned with your purpose by ditching your people-pleasing tendencies and fear of judgment. And while this might sound scary, Allie’s experience of purging her audience and the subsequent drop in numbers is ultimately a sign of growth and alignment, because if your people-pleasing tendencies don’t die, your business will.

So if you’re looking to break free from your addiction to approval, this episode is a must-listen. Your true tribe is out there waiting for you - tune in with me and Allie to find out how to attract them!

KEY POINTS:

- The evolution of Allie’s decluttering business journey

- The dangers of people pleasing & pigeonholing yourself as a personal brand

- Allie’s moment of realization that led her to embrace authenticity

- Navigating her divorce announcement in the online space

- How to lead with empathy and loving detachment

- The rule of repelling and attracting people by practicing authenticity

- Allie’s actionable tip to stop editing yourself for others

- About Allie’s Becoming Her Collective

QUOTABLES:

“Being a personal brand will put you in direct conflict with any people-pleasing tendencies that you have, and it has to die, or your brand will.” - Allie Casazza

“I hated who I was when I got on camera. I hated who I was when I was in the Allie Casazza brand because it wasn't really me." - Allie Casazza

Must Haves This Month!

[KARTRA, your all-in-one marketing solution] Visit www.juliesolomon.net/kartra and use coupon code INFLUENCER for a FREE 30-day trial.

[JOVI, reduce the impact of pain during every phase of the menstrual cycle]For 40% off your order, head to www.MeetJovi.com/INFLUENCER and use code INFLUENCER

[HELLOFRESH, start the year off right with free breakfast for life!] Go to www.HelloFresh.com/influencerfree and use code INFLUENCERFREE for FREE breakfast for life!

Allie Casazza

Join the Becoming Her Collective

IG | @allie_thatsme

FB | @alliecasazzablog

RESOURCES:

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

How to Fully Tap Into an Instagram Following for Connection, Community, & Sales with Tyler J. McCall Jan 29, 2024

Show notes

In this episode, I’m sharing an awesome conversation I had with Tyler J. McCall, speaker, consultant, podcast host, and someone I consider an expert in building a loyal & engaged Instagram community.

We talk about why Instagram is such a great place for organic growth and connection with your audience, and the tools & strategies you can use to effectively connect with your following. Tyler also shares practical tips on getting started with Instagram Stories, especially if you’re unsure of where to start or maybe feeling a little scared to show yourself on video! Tyler even debunks the myth that a large Instagram following is everything; instead, he encourages you to focus on quality engagement and building relationships with your existing followers (and shows you exactly how to do it!)

So if you’re looking to convert your followers into fans, and ultimately, into buying customers, this episode is a must-listen!

KEY POINTS:

- What makes Instagram an ideal space for organic engagement with your audience

- Tyler’s tips for sharing compelling stories on Instagram

- Why your Instagram following means nothing (and why smaller followings are advantageous!)

- What to do if you’re unsure of what to share on Instagram Stories

- Tyler’s biggest lessons learned from creating connections & communities

- Ways to get to know more about your Instagram followers & what content they like

QUOTABLES:

“It's not about fame. It's not about being Insta-famous. It's about using your influence to benefit your followers.” - Tyler McCall

“Your following means nothing if they're not engaging with your content.” - Tyler McCall

Must Haves This Month!

[KARTRA, your all-in-one marketing solution] Visit www.juliesolomon.net/kartra and use coupon code INFLUENCER for a FREE 30-day trial.

[JOVI, reduce the impact of pain during every phase of the menstrual cycle]For 40% off your order, head to www.MeetJovi.com/INFLUENCER and use code INFLUENCER

[HELLOFRESH, start the year off right with free breakfast for life!] Go to www.HelloFresh.com/influencerfree and use code INFLUENCERFREE for FREE breakfast for life!

Tyler J. McCall

IG | @tylerjmccall

Enroll in the Follower to Fan Academy!

RESOURCES:

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Nicole Walter’s Secret To Keeping Up With The Ever-Evolving Online Space Jan 24, 2024

Show notes

In this episode, I had the pleasure of chatting with Nicole Walters, an incredible entrepreneur, business strategist, and author of Nothing is Missing, a personal memoir on uncovering the truth about your inherent value and potential.

Nicole dropped some serious wisdom about building a successful business, and hint: it’s got absolutely nothing to do with the latest online trends! We also take a quick look back in time as we chart the evolution of online business tools & strategies, and reveal the ones that have truly stood the test of time.

So, if you're ready to ditch these online trends for some good ‘ole basic timeless strategies, Nicole's insights and experiences will leave you feeling inspired and ready to take on the world!

NEW!! Grab your free copy of the SUSTAINABLE AUDIENCE GROWTH Guide. The surprisingly simple way to build your audience (without having to post on social media every.single.day!) The Sustainable Audience Growth Guide teaches you a powerful and efficient way to think differently about audience growth so that you work smarter and not harder while building your brand and bottom line. This is the must-have for anyone serious about creating multiple income streams on the back of a solid social media presence.

KEY POINTS:

- Nicole’s transition from corporate & side-blogging to full-time entrepreneurship

- Advantages & challenges of starting a business in different eras

- The power of utilizing basic corporate strategies in a trendy industry

- Using influence responsibly and authentically in the online space

- The inspiration behind Nicole’s book Nothing is Missing

QUOTABLES:

“Everyone thinks when you start your business, you have to come up with something crazy unique. The “boring” thing done really well and taught well for consistent, replicable results IS unique.” - Nicole Walters

Nicole Walters

Ever felt like something’s missing in your life? Dive into Nicole’s journey and uncover the truth about your own inherent value and potential. Get your copy of Nothing Is Missing - A Memoir of Living Boldly

IG | @nicolewalters

FB | @MonetizeThyself

LinkedIn | @napnicllc

Must Haves This Month!

[KARTRA, your all-in-one marketing solution] Visit www.juliesolomon.net/kartra and use coupon code INFLUENCER for a FREE 30-day trial.

[JOVI, reduce the impact of pain during every phase of the menstrual cycle]For 40% off your order, head to www.MeetJovi.com/INFLUENCER and use code INFLUENCER

[HELLOFRESH, start the year off right with free breakfast for life!] Go to www.HelloFresh.com/influencerfree and use code INFLUENCERFREE for FREE breakfast for life!

RESOURCES:

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

How I Laid The Foundations of My 7-Figure Brand in 6 Steps Jan 22, 2024

Show notes

Hello friends! In this episode, I am going to give you a step-by-step roadmap to building and growing a brand that will give you the potential for unlimited growth.

I dive deep into topics such as identifying your purpose, creating a solid brand strategy, and narrowing down on your ideal audience. I also share valuable insights on how to do market research the right way, the importance of having an email list, and why you should be creating your own products and services. This is truly a roadmap to building a sustainable and thriving brand in a crowded online space.

It’s a long and daunting journey, but with the right foundations in place, you can definitely achieve unlimited growth potential in your business. Tune in to find out how!

KEY POINTS:

- The powerful relationship between service and abundance

- Why you need a strong core influential foundation for sustainable growth

- Step 1: Identify your purpose

- Step 2: Develop a solid brand strategy

- Step 3: Niche down and narrow into your target audience

- Step 4: Give your community a place to congregate

- Step 5: Create your own products and services

- Step 6: Focus on growing & scaling your business

- Small steps you can take if you’re not sure where to start

QUOTABLES:

“In order to have more abundance, you have to be of service.” - Julie Solomon

“It's not always about doing more, but it's about serving your community in a way that actually changes lives.” - Julie Solomon

Must Haves This Month!

[KARTRA, your all-in-one marketing solution] Visit www.juliesolomon.net/kartra and use coupon code INFLUENCER for a FREE 30-day trial.

[JOVI, reduce the impact of pain during every phase of the menstrual cycle]For 40% off your order, head to www.MeetJovi.com/INFLUENCER and use code INFLUENCER

[HELLOFRESH, start the year off right with free breakfast for life!] Go to www.HelloFresh.com/influencerfree and use code INFLUENCERFREE for FREE breakfast for life!

RESOURCES:

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

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