Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners

Latest Episodes:

E-Commerce Marketing That Actually Works in 2025! (with Look Fabulous Forever) Apr 11, 2025

Show notes

In this episode, we spill the tea on how e-commerce has changed over the past two years. What’s working, what’s not, and what you should definitely stop doing.
Nick is joined by ecommerce legend, Janis Thomas - Managing Director of Look Fabulous Forever. Janis shares why mixing tangible marketing methods with the intangible magic of storytelling is the secret to building your brand.
We also get into the nitty-gritty of building lead gen campaigns that work, and where the opportunities are with AI right now.
Also if you're still wondering how to talk to your customers or how to market your business through YouTube, we cover this too!
Connect with Janis here: https://www.linkedin.com/in/janisthomas
Key Takeaways:
0:00 About Janis Thomas
3:06 How E-commerce Has Changed In the Past 2 Years
7:58 The Importance Of Doing Both Tangible & Intangible Marketing Methods
11:18 How to Build a Lead Generation Campaign
13:41 Where's AI Working & Not Working for Your Business?
17:09 How Much of Your Business Is Adapting To the Future
25:14 The Challenges In Business Right Now
29:45 How To Talk To Your Customers
37:33 How To Win With Youtube Marketing
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Check out our awesome sponsors!
If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

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SEO For Shopify - How Bare Kind Competing Against The Giants! Apr 04, 2025

Show notes

Ready to learn how to rank second on Google?
We are joined by Andrew, CEO of Bare Kind to share how they have recently ranked second within their niche, and shares how you can win with SEO in 2025!
We’ll uncover:
4:16 Creating A Brand That Cares
8:50 How To Rank Second On Google
13:33 The Winning SEO Formula for Things Outside The Obvious
21:28 How To Optimise SEO Content
29:32 Creating A Legitimate Brand
33:51 What To Focus On Next For SEO
36:51 How To Use AI for SEO Moving Forward
If you’re looking for practical, no-BS SEO strategies that are working right now, this episode is for you! 🎧

Check out Bare Kind here: https://barekind.co.uk

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Check out our awesome sponsors!
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect

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How To Start & Scale A Fashion Brand With No Budget! Mar 28, 2025

Show notes

In this episode, we sit down with Isabel, the founder of Akalia, to share her journey of bootstrapping a thriving fashion brand. She shares the key principles behind standing out in the competitive fashion industry, designing products that sell, and building a profitable business from the ground up.
We also explore the evolving landscape of social media, the strategies behind creating a powerful affiliate marketing team, and the secrets to fostering an engaged community. Plus, Isabel offers her expert insights on managing returns effectively to keep customers happy while protecting your bottom line.
Key takeaways:
0:00 Introduction
1:15 Isabel on starting Akalia
4:27 How Isabel bootstrapped Akalia
7:28 The key principles to standing out in the fashion industry
12:37 Designing products that sell
17:15 How to create a profitable business
19:27 The changing landscape of Social Media
23:06 How to build an Affiliate Marketing strategy & team
25:19 Building an engaged community
28:21 How to manage returns
Akalia: https://www.akaliaofficial.com
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Check out our awesome sponsors!
If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

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5 Simple Tweaks to 2X Your Shopify Sales - Fast! Mar 14, 2025

Show notes

Want to double your Shopify revenue? In this episode, we’re breaking down five powerful strategies that can transform your store’s profitability fast. We’ll cover:
2:19 Six things to double your revenue overnight with Shopify
5:10 How to improve your Product Pages on Google Shopping
12:38 The secret to doubling your product prices without losing revenue
16:11 How to actually WIN with pre-order
19:50 The #1 payment tip we recommend to every Shopify store owner
23:23 A Bonus Tip that could be a game-changer for your business
If you’re ready to take your Shopify store to the next level, this episode is a must-listen! 🎧🔥
Want to work with Nick? Get in touch here: https://spec.digital/
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Check out our awesome partners!
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect
Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws

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Why Your SEO Sucks & What You Should Be Doing About It! Mar 07, 2025

Show notes

This week Nick shares actionable insights to help you optimise your website for SEO and CRO.
In this episode, we explore:
2:27 Key considerations when optimising SEO and CRO
4:21 The importance of seamless communication across teams
7:06 How to drive and analyse A/B tests for better decision-making
11:16 How to integrate Blog Content with SEO
15:58 How to manage Inventory on Shopify
16:44 Choosing the right site navigation to improve conversions
19:46 The CRO secrets behind high-performing product collections
23:24 A/B Tests for Page Speed and App Quality
26:59 Tips To Improve Your Conversion Rate
Whether you’re an eCommerce entrepreneur, a digital marketer, or a UX enthusiast, join us as we uncover real case studies and behind-the-scenes strategies to help you scale your Shopify store🚀
Reach out to Spec here: https://spec.digital/

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Check out our awesome partners!
If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/

Support the show

Spinning Waste into Wealth: The Buffalo Wool Co’s Shopify Growth Story Feb 21, 2025

Show notes

In this episode, we sit down with Ron Miskin, co-founder of The Buffalo Wool Co, to explore the journey of building a unique and thriving business. Ron shares how prioritising healthy processes has led to a sustainable and successful company, the strategies that helped double sales during COVID, and the evolution of their product range over time.
We also dive into the power of customer reviews, uncover the best marketing campaign you can have, and discuss how to find the right brand ambassadors to amplify your message.
Tune in for an inspiring conversation filled with actionable insights on growing a business the right way! 🧦🦬
The Buffalo Wool Co: https://thebuffalowoolco.com
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 Introduction
1:24 About Ron Miskin & The Buffalo Wool Co
6:33 Prioritising Healthy Processes For A healthy Business
9:06 Doubling Sales During Covid
14:32 Evolving The Product Range
16:45 The Importance Of Customer Reviews
22:34 The Best Marketing Campaign You Can Have
29:58 How To Find The Right Brand Ambassadors
35:42 What’s Next For The Buffalo Wool Co
Check out our awesome partners!
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect
Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/

Support the show

Increase Your Revenue 108% - The Secret Strategy That Shopify Brands Are Utilising Feb 14, 2025

Show notes

Ready to take your Shopify store to the next level?
This week we are joined by Sabir Semerkant, a seasoned e-commerce strategist. From co-founding VaynerCommerce with Gary Vaynerchuk, to scaling online businesses independently, Sabir has a wealth of knowledge.
In this episode, Sabir shares his insights on how to grow your business using the latest Shopify innovations and offers an integrated guide to selling products more effectively on the platform.
Discover how to boost your conversion rate by tracking the right KPIs for e-commerce and get expert advice on whether investing in Meta Ads and paid advertising is the right move for your brand. Sabir also tackles “one-hit wonders” and explains how to avoid one time customers.
Tune in as we dive into the 3 key points to prioritise on your website pages for maximum engagement and sales. Plus, Sabir also breaks down how to fully understand your profitability across each sales channel!
Get a $500 discount with Sabir here: https://growthbysabir.com/winning
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 Introduction & About Sabir
5:15 How To Grow Your Business With Shopify Innovation
11:38 An Integrated Guide to Selling Products On Shopify
14:52 Conversion Rate: The Right KPIs for E-Commerce
20:16 Should You Invest In Meta Ads & Paid Advertising?
25:27 The One-Hit Wonders
31:17 3 Key Points to Prioritise On Your Website Pages
36:50 Clean Up Your Shopify App List!
42:22 How To Fully Understand How Much Money You Make From Each Channel
48:11 Who Should Be Using Pinterest?
Check out our awesome partners!
If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws

Support the show

The Future of Trust: Evolving Product & Customer Reviews in 2025 Feb 07, 2025

Show notes

In 2025, product reviews are more than just star ratings—they’re the foundation of trust in e-commerce.
In this podcast, Nick is joined by Neil Bayton from JudgeMe, as they explore how product reviews are evolving in 2025 and why you need to review your reviews!
We’ll dive into how to build trust on your website and uncover the real reason your customers buy your products. Plus, what’s the worst review for your business and how can you turn it into an opportunity? 🎧🚀
Check our JudgeMe here: https://apps.shopify.com/judgeme
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 Introduction
4:33 How Product Reviews Are Evolving In 2025
10:15 The Importance of Reviewing Your Reviews!
15:02 How to Build Trust on Your Website
19:19 The Real Reason Your Customers Buy Your Products
22:49 What Is The Worst Review For Your Business?
29:00 The Opportunities In 2025
34:30 How To Get Repeat Customers On Shopify
Check out our awesome partners!
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
If you use Shopify and Canva, this app will save you time! seguno.com/canva
Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/

Support the show

Harnessing Ecommerce With A Physical Store - Bobo Design Studio's Amazing Shopify Story Jan 31, 2025

Show notes

In today’s fast-paced world, building a real connection with your customers is more important than ever!
In this episode we are joined by one of our very own amazing community member’s, Angie Chua from Bobo Design Studio. Join Angie & Nick as we explore the secrets of building one-to-one relationships with your customers, and creating real-time feedback loops.
We also discuss blending eCommerce with brick-and-mortar success, and even drawing inspiration from the physical world to enhance your online brand. Plus, we’ll break down how to get that crucial second order, the art of effective customer outreach, and why diversifying your sales process is the key to long-term success.
Check out Bobo Design Studio here: https://bobodesignstudio.com/
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 Introduction & About Bobo Design Studio
5:19 How to Build a One-To-One Relationship with Your Customer
11:29 Marketing & Selling Funnels
13:35 Talking To Your Customers & Creating A Real Time Feedback Loop
17:32 The Process Of Mixing Ecommerce and Bricks & Mortar
23:43 Gaining Inspiration From The Physical World
28:19 How To Get That 2nd Order
34:45 How To Reach Out To Your Customers Effectively
40:30 Diversifying Your Sales Process
Check out our awesome partners!
If you use Shopify and Canva, this app will save you time! seguno.com/canva
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/

Support the show

Blueprint to Ecom Growth in 2025: Honest Ecommerce x WWS Special Jan 24, 2025

Show notes

This week is an Honest Ecommerce x Winning With Shopify special as we are joined by Chase Clymer!
This episode is packed with actionable insights and straight talk about what to expect in 2025. We’ll kick things off with a review of Black Friday and Cyber Monday, unpacking lessons learned from the biggest shopping events of 2024.
Nick & Chase then tackle the major challenges facing e-commerce in 2025 and share tips on how to boost productivity and work smarter.
We’ll also uncover the honest truth about embracing change this year and thriving in a rapidly shifting landscape.
If you’re ready for no-fluff advice to level up in 2025, this episode is for you! 🎙️✨
Honest Ecommerce: https://honestecommerce.co/
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 Introduction & About Chase
3:28 Black Friday & Cyber Monday Review
11:51 The Big Challenges for Ecommerce in 2025
16:18 How To Become More Productive
21:34 How To Decide How Much To Spend On Designing Your Website
29:45 The Difference Of Branding & Web Design
36:34 The Honest Truth To Change in 2025
Check out our awesome partners!
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
If you use Shopify and Canva, this app will save you time! seguno.com/canva
Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/

Support the show

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