Why Not Now? with Amy Jo Martin

Latest Episodes:

Episode 28: Suzy Batiz - From Two Bankruptcies to a $300 Million Company Mar 01, 2017

Show notes

Suzy Batiz is the founder of Poo-Pourri, a $300 million company. Her story is full of Resilience and resonance. She's navigated through two bankruptcies and now she says she does nothing to make money, yet she has a lot of money because it's a side effect. She's not ready to sell because she's still having fun. Show Notes:

Suzy's Why Not Now? is to build her own personal brand. She talks about why she was resistant to build her personal brand. She has overcome her own insecurities and social conditioning. "Being humble doesn't mean don't let your light shine."
Suzy's gives specific advice to anyone who is ready to take a first step in starting a company, ready to walk the bridge between dreaming and doing.
How and what to pay attention to in order to decide if your entrepreneurial idea is right for you.
The science behind our internal GPS system also sometimes referred to as "intuition". What cellular biologists have taught Suzy about the basic physics around resonance and constructive interference. Two energy waves that are on similar wave paths create more energy than they do apart is resonance.
Suzy talks about how the wildly successful Poo~Pourri has never had a business plan and why.
Suzy shares the Why Not Now? moments when she has turned down offers to sell her company.
Having been through bankruptcy twice, Suzy talks about what it's like to rebuild and what kept her going.
Suzy tells us about the very moment Poo~Pourri was discovered as a solution for bathroom odor and the very next step that followed.
We discuss the difference in finding purpose in a company vs. purpose in a product. Two very different things. Suzy talks about her company's Poo~mandments.
How Suzy keeps her mind healthy.
Pirates or Ninjas, who is tougher according to Suzy?
Suzy'a favorite book, what keeps her up at night and advice she'd give to her younger self.

Books & Reference Links:

Eat, Pray, Love by Elizabeth Gilbert
Follow Suzy on Facebook and Twitter
Follow Poo~Pourri on Facebook, Twitter and Instagram
Suzy's book Radical Resonance is in the works follow her for updates on publishing date.

Learn more about Suzy: https://suzybatiz.com/

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Episode 27: Morgan Spurlock - Storytelling & A Sock Full of Cash Feb 22, 2017

Show notes

Well known for his famous Supersize Me documentary, Morgan Spurlock is a talented writer, director and producer. Show Notes:

Morgan's Why Not Now? moment involves drinking at a bar with an investor who wrote him a $250k check that he put in his sock.
Morgan shares his favorite hangover cure.
How we can create empathy through storytelling.
Morgan shares how marching and protests can be more impactful through.
The power of "showing your scars".
Morgan shares advice for anyone who wants to become a film-maker and they're ready to take the first step.
We discuss the current media environment and mix of distribution outlets.
How Morgan keeps his mind healthy.
The benefits of having walking meetings.
Morgan's shares his current Why Not Now? (Personal and professional).

Rapid Fire Round:

Morgan's all-time favorite book & what he's reading now.
What keeps Morgan up at night?
Pirates or Ninjas? Who's tougher in Morgan's opinion.
What advice would Morgan give to his younger self?

Books & Reference Links:

Hillbilly Elegy by J.D. Vance
Brave New World by Aldous Huxley
Follow Morgan Spurlock on Instagram, Twitter and Facebook
Media Paradigm Shift article by Amy Jo

Learn more about Morgan: http://morganspurlock.com/

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Episode 26: Tony Robbins - Money, Empathy & Being Unshakable Feb 15, 2017

Show notes

More than 50 million people in 100 countries have been empowered by Tony Robbins. He's a New Times bestselling author, philanthropist and an intense force of nature. We talk about money, politics, leadership, empathy, pirates & ninjas and how Tony keeps his mind healthy. Tony explains how we can live in a state of now.

Show Notes:

Tony shares a dark Why Not Now? moment from his childhood that changed his life trajectory.
How Tony can walk into a situation with zero expertise in a certain area and put himself in a state of certainty.
How not giving yourself an "out" is a strategy. "If you want to own the island, burn your boats."
I confess my Why Not Now? which involves financial planning.
Tony talks about his new book, Unshakable. Why he wrote it, who he wrote it for and how it differs from others.
We discuss millennial's resistance to investing in the stock market and it's long-term effects.
How we can create empathy during a time of such divide.
Tony's lunch with George W. Bush and their discussion around current politics.
Trump's communication style.
Tony tells us about a specific time when he strongly disagreed with President Obama in a public setting.
How Tony Robbins keeps his mind healthy.
Pirates or Ninjas, who is tougher according to Tony Robbins?
What it means to live in a state of NOW and how we can achieve this.

Learn more about Tony: https://www.tonyrobbins.com/

Follow Tony:https://www.instagram.com/tonyrobbins/

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Episode 25: Billy Corgan - From Smashing Pumpkins to Crushing 2017 Feb 08, 2017

Show notes

Known as the face of the wildly successful Smashing Pumpkins, Billy Corgan, shares stories and ideas you've likely never heard. Whether you're a fan or not, this conversation will get you thinking. It's one of my favorite conversations yet. In effort to seek inspiration to write new music, Billy is spending 30 days on the road traveling in an RV to visit small towns and connect with people who see the world just a little bit differently.

Notes:

Billy shares a profound Why Not Now? moment when he was 25 years old. (This had me in tears.)
What happened the morning Billy wrote "Today" which became one of his biggest hits.
The ironic impact Nirvana and Pearl Jam had on Billy's personal and professional trajectory.
What led up to a moment when Billy unlocked his own creative genius and resulted in a decade-long creative "dizzying" run.
Billy's thoughts on mind over mastery and the importance of perspective.
The #ThirtyDays project. What it is and why Billy set out to travel the country for 30 days in an RV.
What Billy considers to be the measure of true spirituality.
Billy's literal experience of "rockstar" happiness. One of the three components of happiness according to scientists. How it evolved to a more sustainable happiness and sense of purpose.
Billy's creative process. How he engineers an environment that fosters a creative state.
How Billy views empathy and the most effective way to become empathetic.
Billy shares his current Why Not Now? It will take place when he turns 50 years old on March 17. 2017.
Billy's favorite book.
What keeps Billy up at night?
Pirates or Ninjas? Who is tougher according to Billy.
What advice Billy would give to his younger self.
What Billy would say to someone who might be experiencing a very dark moment of despair, similar to what he went through 25 years ago. (His Why Not Now? moment mentioned at the beginning of the show.)

Reference Links:

Great Gatsby by F. Scott. Fitzgerald (Billy's all-time favorite book)
Video of Taos, New Mexico pop up concert mentioned in episode
David Lagana's Why Not Now? story as mentioned in episode
Find Billy on Facebook, Twitter and Instagram

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Episode 24: Aleena Valdez - 13-year-old entrepreneur Feb 01, 2017

Show notes

Aleena Valdez is a 13-year old entrapreneur and philanthropist. After presenting her Powerpoint business plan to her family in order to receive funding, she's started her own business at age 11. That's when she decided she wanted to give back too. Aleena now donates a portion of her proceeds to kids living with cancer at Phoenix Children's Hospital. Last year she donated more than $1,000. Aleena and I created a leadership conference for young girls called Girls For Progress. The first one took place in Phoenix (2016). This year, we're expanding the footprint by taking the conference to Austin as well.

Learn more about Aleena: http://aleenaslemonaid.com/

Follow Aleena: https://www.instagram.com/aleenaslemonaid/

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Episode 23: Gabrielle Reece - Athlete, Model, Author, Mom & Fitness Leader Jan 25, 2017

Show notes

Gabby Reece is known for her successful professional volleyball career but the 6' 3" powerhouse wears many hats as a model, fitness leader, TV host and mom as well. We talk through several key times when Gabby has applied her unique Why Not Now? decision-making process, which is quite formulaic. How she navigates through the decision to give up a for sure thing for an unknown has elevated her success on many occasions. She also talks about making co-decisions with her pro surfer husband, Laird Hamilton.

Notes:

Gabby shares a variety of Why Not Now? moments ranging from her college years up to last year.
When making key decisions, Gabby breaks the situation down to several buckets like time, money and impact on relationships.
How Gabby has used her voice via social media and the traditional media follows suit by reporting on her content.
The various sides of humility, from no better than to no less than.
How Gabby changes her vernacular in order to keep her mind healthy.
Gabby describes how there's a subconscious and conscious side of her "Why". Why she does what she does.
A Why Not Now? that Gabby is currently pursuing.
All-time favorite book.
What keeps her up at night?
What advice Gabby would share with her younger self.

Books & Reference Links:

Sapiens by https://www.amazon.com/Sapiens-Humankind-Yuval-Noah-Harari/dp/0062316095
Atlas Shrugged by Ayn Rand https://www.amazon.com/Atlas-Shrugged-Ayn-Rand/dp/0451191145

Learn more about Gabrielle: https://www.gabriellereece.com/

Follow Gabrielle: https://www.instagram.com/gabbyreece/

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Episode 22: Adam Grant - Getting Ahead by Giving Jan 18, 2017

Show notes

Adam Grant is an organizational psychologist, New York Times best-selling author and professor. He pretty much makes thought candy for a living if you ask me. He's not only the youngest tenured professor at Wharton School but also the highest rated. He's recognized as one of the world's 25 most influential management thinkers with two TED Talks and two books (with another on the way). Adam has become one of my favorite people to learn from online. Show Notes:

Adam shares how his What Now? moment turned into a Why Not Now? moment
The idea of success and generosity coexisting vs. waiting to "give back" until you've reached a certain level of wealth or success.
The process Adam went through to determine if his future included springboard diving.
Adam explains the difference between Givers, Takers and Matchers and how they impact our online environment.
Unlocking Vuja de moments which can lead to big ideas (like Uber)
Adam's new Why Not Now? (This is one of my favorites so far.)

Books & Videos Mentioned:

Option B: Adam Grant & Sheryl Sandberg (releases late April 2017)
Forward by Abby Wambach
Messy: The Power of Disorder to Transform Our Lives: by Tim Harford
Ender's Game by Orson Scott Card
Tuesdays with Morrie by Mitch Albom
Give and Take by Adam Grant
The Originals by Adam Grant
TED Talk: The Surprising Habits of Original Thinkers
TED Talk: Are You a Giver or a Taker?
Follow Adam on Twitter

Learn more about Adam: https://www.adamgrant.net/

Follow Adam: https://www.instagram.com/adamgrant/

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Episode 21: Best of 2016 - Part 2 Jan 11, 2017

Show notes

Simon Sinek, Chris Sacca, Tony Hsieh & Sophia Amoruso. My favorite Why Not Now? snippets from 2016 are inside this episode. Visionary Simon Sinek, The "Why" Guy, talks about his own Why Not Now? moment and sheds his insight on the process. Billionaire Shark Tank personality and angel investor, Chris Sacca, shares when he left his top-notch job at Google and everyone else thought he was nuts. Tony Hsieh, CEO of Zappos, lets us in on a decision-making tips that can apply to your own Why Not Now? I will be using this trick for years to come! And Sophia Amoruso, Nasty Gal Founder, tells us how she not only asked Why Not Now? when getting her company started but also Why Not Me? She went from a College Campus ID checker to the cover of Forbes.

Learn more about Simon: simonsinek.com/

Follow Simon: www.instagram.com/simonsinek/

Learn more about Chris: chrissacca.com/

Follow Chris: www.instagram.com/sacca/

Learn more about Tony: www.deliveringhappiness.com/tony-hsieh

Follow Tony: www.instagram.com/downtowntony/

Follow Sophia: www.instagram.com/sophiaamoruso/

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Episode 20: Best of 2016 - Part 1 Jan 04, 2017

Show notes

Mark Cuban, Troy Aikman & Scott Harrison. A few of my favorite Why Not Now? snippets from 2016 are inside this episode. Billionaire Shark Tank personality and NBA team owner, Mark Cuban, shares his pivotal story about getting fired, exclusive negotiating tips and how he manages to take zero phone calls a day while reading three hours a day. 3x Super Bowl Champ, Troy Aikman, tells us about the best thing he has ever done for himself and what happened when his daughter told him she wasn't going to be a pro athlete. And Scott Harrison, charity: water founder, talks about how he did a 180 from being someone he didn't like as a club promoter to raising $200 million for clear water efforts.

Learn more about Mark: markcubancompanies.com/

Follow Mark: www.instagram.com/mcuban/

Learn more about Troy: www.aikman.com/

Follow Troy: www.instagram.com/troyaikman/

Learn more about Scott: www.charitywater.org/about/scott-harrison-story

Follow Scott: www.instagram.com/scottharrison/

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Episode 19: Shannon Lee - Bruce Lee's Daughter Dec 22, 2016

Show notes

Shannon Lee, daughter of global icon Bruce Lee, is responsible for managing her father's legacy. No pressure. She is innovating the lens we use to understand Bruce Lee and his philosophies. Many people know Bruce Lee as the Hollywood star and kung-fu fighting martial artist and Shannon is shedding light on his strong relevance beyond entertainment and martial arts. Shannon is a mom, CEO, entrepreneur, singer, writer and former actress. Show Notes:

We talk through Shannon's Why Not Now moment, when her mom asked her if she wanted to manage her dad's legacy.
If Shannon could ask her dad or tell her dad one more thing. What would that be?
The huge challenge Shannon faced at the very beginning of her role in managing her dad's brand.
Shannon's favorite Bruce Lee quote
How does the Bruce Lee philosophy apply to entrepreneurs?
Shannon talks about harmonious individuality.
Shannon's new Why Not Now? (I've been so excited about this!)

Books & Websites Mentioned:

Learn more about Shannon: https://brucelee.com/shannon-lee

Follow Shannon: https://www.instagram.com/therealshannonlee/

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