What&#8217;s Next! with Tiffani Bova

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RELOAD: Giving Yourself Permission to be Uncomfortable, Successful, and HUMAN with Beth Comstock Oct 10, 2024

Show notes

Welcome to the What's Next! Podcast with Tiffani Bova.

This week, I'm excited to replay an insightful conversation with the accomplished Beth Comstock. Beth is a self-described change-maker who has been the President of Integrated Media at NBC Universal, overseeing Ad-sales, Marketing, and Research. She led the company's digital efforts, including Peacock Equity acquiring iVillage.com, and oversaw the founding of Hulu. She was then tapped by GE to accelerate its evolution from an old-school conglomerate to a global technology-driven company. Cultivating a start-up mentality across the organization for over two decades, she catalyzed growth and novel thinking within GE, ultimately operating their Business Innovation unit. She was also the first female Vice Chair and first Chief Marketing Officer at GE in more than 20 years. She is a member of Nike's board of directors and a Forbes World's 100 Most Powerful Women. She's also a published author with her book Imagine It Forward. THIS EPISODE IS PERFECT FOR… anyone who wants to learn from one of the most successful 'introverted change-makers' about how to inspire teams, get uncomfortable, change jobs and companies gracefully, and transform a 125-year-old brand. TODAY'S MAIN MESSAGE… Beth shares nuggets of gold gleaned from her 20-year career at GE and NBC Universal. Beth provides inspiration and guidance in an age of staggering technological advancement, the ever-stronger pull of the "next big thing," and the gravity of the unknown. It is becoming exceedingly important to be self-aware and cognizant of the things that make our businesses human and creative. We work with and for humans, and our customers and audiences are human. Likewise, it is important that our leadership be just as rooted in our humanity. It is our honest and dynamic experience as human beings that will allow us and our businesses to thrive in a world ruled more and more by algorithms and automation. WHAT I LOVE MOST… Beth is always looking to write her next story and live it as a courageous human being. She has learned along the way that our jobs do not define us. Who we are, the networks we create, the people we meet along the way–that's what is important. With each new opportunity comes the next story we will create! Running time: 34:54

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Imagine It Forward

Leading with Vision with Dave Liniger Oct 03, 2024

Show notes

Welcome to the What's Next! Podcast with Tiffani Bova.

This week, I'm eager to share an entertaining yet highly insightful conversation with Dave Liniger.

Dave co-founded RE/MAX, the Denver-based global real estate franchise, with his wife, Gail, in 1973. Since its founding, RE/MAX has become the leading franchisor of real estate offices worldwide and has expanded to over 9,000 offices in 110 countries with 140,000 sales agents. Even though Dave retired from a CEO position in 2018, he continues to lead the network as Chairman of the Board. He is also a New York Times bestselling author of a book called My Next Step: An Extraordinary Journey of Healing and Hope. It was a remarkable memoir chronicling his triumphant battle against a life-altering medical diagnosis. But he's also the author of a new book that come out in March of 2024 called The Perfect Ten.

THIS EPISODE IS PERFECT FOR… anyone who wants to learn from a successful and seasoned leader.

TODAY'S MAIN MESSAGE… in our conversation, Dave recounts his journey of building RE/MAX, the leading global real estate franchise. As he reflects on the past 50 years, he presents lessons for every listener, from how to forge a new path in an industry to hiring the right people and leading them well.

Key takeaways:

- Often, the reason we fail is not that we're bad at something but that we don't have a goal.

- From single parents to community leaders, we all have areas of influence.

- Connecting with leaders outside your industry will teach you things you'll never figure out independently.

WHAT I LOVE MOST… you might be surprised to hear that Dave spent 10 years as a NASCAR driver and didn't start racing until his 50s! He is proof that it's never too late to explore a different path.

Running Time: 33:33

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The Perfect 10: 10 Leadership Principles to Achieve True Independence, Extreme Wealth, and Huge Success

Dave's Book:

Leadership Lessons with Dr. Thom Mayer Sep 26, 2024

Show notes

Welcome to the What's Next! Podcast with Tiffani Bova.

This week, I'm eager to welcome Dr. Thom Mayer to the podcast. He is the Medical Director for the NFL Players Association and was recently nominated to the Pro Football Hall of Fame in Canton, Ohio. Dr. Mayer was the originator of the entire NFL Concussion Guidelines program and thus has changed the nature of concussion diagnosis and management worldwide. He served as the Command Physician at the Pentagon Rescue Operation 9/11, Incident Commander for the inhalational anthrax outbreak in Washington, DC, that same year, and led a Team Rubicon Mobile Emergency Team in Ukraine following the outbreak of war.

But if that isn't enough, he's written 25 books, including his most recent, Leadership Is Worthless...But Leading Is Priceless.

THIS EPISODE IS PERFECT FOR… anyone looking to sharpen their leadership skills.

TODAY'S MAIN MESSAGE… leading through a crisis requires more than just quick decision-making but resilience, adaptability, and a team-first mentality. Dr. Mayer draws on his experience to explore how leaders can navigate uncharted territory while inspiring growth and innovation.

Key takeaways: - It's better to build relationships than to build a resume. - Burnout occurs when you become disconnected from your deep joy. - There's no such thing as a "future" leader. We're all leading in some way. - Everybody will fail, but those who learn to make their failures their fuel will grow from setbacks.

WHAT I LOVE MOST… Dr. Mayer says the three common qualities of standout leaders are: thinking about leading as a verb, acting on it within a week, and innovating not at the speed of genius or creativity but at the speed of trust.

Running Time: 24:05

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Leadership Is Worthless...But Leading Is Priceless

Dr. Mayer's Book:

The Art of Convincing with Adele Gambardella and Chip Massey Sep 19, 2024

Show notes

Welcome to the What's Next! Podcast with Tiffani Bova.

This week, I'm welcoming two incredible guests to the show who are co-founders of the Convincing Company, a crisis communication and training firm. They have recently co-authored the book Convince Me.

Adele Gambardella owned an award-winning PR agency in DC for 15 years. She has served as a PR strategist, corporate counsel, and crisis management for clients including the United Nations, Facebook, Johnson and Johnson, and our current president, Joe Biden.

Chip Massey is a former FBI hostage negotiator and special agent. In his 22-year career in the Bureau, he has led high-profile cases, spearheaded the New York FBI Office Crisis Negotiations team, and won the prestigious FBI Director's Award. At the Convincing Company, he guides executives and their teams in how to apply the bureau's negotiation techniques to business situations.

THIS EPISODE IS PERFECT FOR… anyone looking to sharpen their persuasion skills. TODAY'S MAIN MESSAGE… being experienced is one thing. Being able to convince others is an entirely other thing. In this episode, Adele and Chip dive into proven strategies for convincing others effectively and respectfully. Whether you're in sales, leadership, or any other field, these tips are invaluable.

Key takeaways: - Adele introduces the idea of a convincing continuum that unfreezes cognitive biases. - Be mindful of how people want to be convinced. Some may be fact-based while others may be emotions-based. - When you get closer to understanding somebody's unstated narrative, you have a better shot at persuading them to accept a belief.

WHAT I LOVE MOST… I love how different Adele and Chip's backgrounds are and how that contributes to this episode's unique insights and strategies. Running Time: 31:29

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Convince Me: High-Stakes Negotiation Tactics to Get Results in Any Business Situation

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Adele & Chip's Book:

RELOAD: Making Your Emotions Work for You with Justin Bariso Sep 12, 2024

Show notes

Welcome to the What's Next! Podcast with Tiffani Bova.

This week I'm bringing back an insightful conversation with Justin Bariso. Justin is an author, columnist, speaker, and consultant, and his thoughts on leadership management and emotional intelligence have been featured by Time, Business Insider, CNBC, and Forbes among others. He is the author of "EQ Applied: The Real-World Guide to Emotional Intelligence," which uses fascinating research, modern examples, and personal stories to teach you how to make emotions work for you. Today, Justin focuses on helping others harness the power of emotion for good. You can read Justin's work on INC.com, where over a million people a month read his column on emotional intelligence and leadership management. Justin has been recognized by LinkedIn as a top voice in leadership management and workplace culture.

THIS EPISODE IS PERFECT FOR… this episode is a reality check for all of us. It is all about investing in the emotional side of our interpersonal interactions as humans both in the written word, as well as in the spoken word.

TODAY'S MAIN MESSAGE… we spend so much time talking about the academic side of leadership, growth, marketing, and sales but we forget to account for our human emotions in a field that is so inextricably tied to human interaction. No matter how much time we take to examine our communication and emotional styles, we're still limited by our perspective, experiences and biases.

WHAT I LOVE MOST… it was wonderful to have Justin come on and give us a gentle tap to remind us how important the human aspect of business and interaction is, and of course, tied to that is our rich emotional life.

Running Time: 34:58

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Justin's Writing:

INC.com

EQ Applied

Bringing Radical Respect to Your Team with Kim Scott Sep 05, 2024

Show notes

Welcome to the What's Next! Podcast with Tiffani Bova.

This week, I welcome Kim Scott back for the third time on the podcast. She is the author of a new book called Radical Respect: How to Work Together Better, and of course, Be a Kick-Ass Boss Without Losing Your Humanity. She is the co-founder of the company Radical Candor. Kim was a CEO coach at Dropbox, Qualtrics, Twitter, and other tech companies. She was a member of the faculty at Apple University. Before that, she led AdSense, YouTube, and DoubleClick teams at Google.

THIS EPISODE IS PERFECT FOR… anyone struggling with giving or receiving feedback in a professional setting.

TODAY'S MAIN MESSAGE… respect is critical in the workplace, especially when there are many differing opinions and styles. But how do you practically go about fostering a culture of respect? It's not by keeping your opinions to yourself. In fact, Kim says sharing feedback and making space for disagreement is a sign of respect for one another.

Key takeaways:

Respect begins with unconditional regard for humanity and it shouldn't need to be earned
We can disagree and do it in a respectful way
Kim's three steps to approach a boss to share criticism are: solicit feedback, focus on the good, ask if it's a good time to share your thoughts

WHAT I LOVE MOST… Kim says you can't address all of the unconscious biases in the world, but you can (and should) address the ones that will get in the way of your team working together.

Running Time: 36:55

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The Illusion of Innovation with Elliott Parker Aug 29, 2024

Show notes

Welcome to the What's Next! Podcast with Tiffani Bova.

This week Elliott Parker joins the podcast. He is the founder and CEO of High Alpha Innovation, a venture builder that partners with corporations, universities, and entrepreneurs to co-create startups that solve compelling problems. He built his career in strategy consulting at Innosight, the firm founded by Clayton Christensen, in corporate venturing, and as an entrepreneur bringing new ideas to market. To date, he has launched over 40 venture-backed startups, and he has a new book called The Illusion of Innovation which came out earlier in 2024.

THIS EPISODE IS PERFECT FOR… business leaders and executives looking to understand the challenges of true innovation.

TODAY'S MAIN MESSAGE… in this thought-provoking episode, Tiffani sits down with innovation expert Elliott to discuss why innovation might be more illusion than reality in today's organizations. Elliott argues that many innovative efforts are a charade and he challenges leaders to re-think their goals.

Key takeaways:

We're really good at running large organizations, but the optimization for safety and predictability comes at the cost of innovation

In nature, innovation happens chaotically and without control, something we should emulate in organizations
We need more experiments that are fast, cheap, and maybe even a little weird

WHAT I LOVE MOST… what Elliott says we can learn from Steph Curry about running big companies, "Our companies need to be taking shots close to the net, but also making sure we're doing it beyond the three-point line, where the magnitude of correctness matters a lot."

Running Time: 26:22

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The Illusion of Innovation

Elliott's Book:

The Power of Instinct with Leslie Zane Aug 22, 2024

Show notes

Welcome to the What's Next! Podcast with Tiffani Bova.

I'm eager to welcome Leslie Zane to the show this week. She is the founder of Triggers, a CMO advisory firm rooted in behavioral science, where she champions the primacy of the instinctive mind in brand decisions. In her new book, The Power of Instinct, she shows how traditional persuasion tactics fall short to grow a brand, business, or even a social movement, and she shows what techniques work instead.

THIS EPISODE IS PERFECT FOR… leaders and marketers who want to build stronger, more memorable brands.

TODAY'S MAIN MESSAGE… do you ever wonder why some brands stick in your mind while others fade away? In this episode, Tiffani Bova chats with Leslie Zane to uncover how our instincts drive our decisions. We dive into the fascinating world of instinctive marketing and learn how tapping into the unconscious mind can transform brand loyalty.

Key takeaways:

Brands are built on accumulated memories and associations in the subconscious mind yet traditional marketing focuses on controlling the conscious mind
Direct persuasion often fails. Influencing the instinctive brain is a far faster path to change
Superior products don't always win in the marketplace but the brands that create perceived superiority

WHAT I LOVE MOST… the difference between competitive advantage and instinctive advantage. Leslie says when a brand creates more positive associations than their competition, that's the moment a customer will make a switch.

Running Time: 26:24

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