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    Business

    What I Know

    The greatest businesses weren’t born from moments of genius. They emerged after years of discovery–and often after years of failure. What I Know from Inc. magazine takes you inside the messy, painful, and–every so often–transcendent journey of starting a company. Through candid interviews, Inc. senior writer Christine Lagorio-Chafkin draws out the real grit and true lessons behind innovative companies and remarkable brands. 

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    Copyright: © Inc. Magazine | What I Know Podcast

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    Latest Episodes:
    Introducing 'The Business Model' by Inc. Oct 18, 2025
    Show notes

    The Business Model by Inc. is the multi-episode-a-week podcast for small-business owners, entrepreneurs, and startup founders who want to start, run, and grow stronger companies. Each week we deliver a curated mix of business-trend analysis, actionable playbooks, and candid interviews with real founders—from Main Street businesses to cutting-edge startups.

    In this video podcast, you’ll learn how to hire and lead, raise capital, market efficiently, manage cash flow, fix operations and supply chains, and leverage new technology and AI to stay ahead. Every episode is built to fit your workweek and help you make smarter decisions, faster.

    If you only have time for one business podcast to start, run, and grow your company—this is it.


    EXPERT EXCHANGE: You Are Not Your Business. Here’s Why That Matters Oct 01, 2025
    Show notes

    In this episode, Dr. Gina Anderson, CEO and co-founder of Luma Brighter Learning, and Marisa Murgatroyd, Founder of Live Your Message, continue their conversation.

    In this segment, they discuss learning how to separate yourself from your business, evolve your strategy, and give your company what it really needs to thrive.


    Glenfiddich presents the inaugural Legacy Award to Smarsh - FROM INC. STUDIO AND GLENFIDDICH Nov 14, 2024
    Show notes

    This is a special segment in collaboration with our partner at Glenfiddich Single Malt Scotch Whisky. Inc. Editor-in-Chief Mike Hoffman spoke with Smarsh Founder Stephen Marsh about his remarkable journey, the legacy he has built, and the honor of being the first recipient of the inaugural Legacy Award presented by Glenfiddich at this year's Inc. 5000 gala.


    Rahul Vohra’s Productivity Playbook Oct 01, 2024
    Show notes

    Aisha Bowe talks with Rahul Vohra, founder of Superhuman. Designed to integrate seamlessly with Gmail and Outlook, Superhuman uses features like AI, summarization, and split inbox to create the fastest email experience ever made. Nothing is more valuable to founders than time. This episode offers wisdom from experienced founders about navigating the marathon of entrepreneurship, with insights on how they keep themselves and their teams productive on a day-to-day basis without burning out.


    How to Build Brand Awareness Without Social Media Sep 24, 2024
    Show notes

    For many small businesses, social media is the only way to reach customers. But are echo-chamber algorithms stopping you from reaching the right customers? Beatrice Dixon talks with Rachel Roff, Founder of Urban Skin RX, about creating inclusive marketing campaigns, and come away with proven strategies for freeing your brand’s dependence on social media.


    Managing Cash Flow to Drive Startup Success Aug 20, 2024
    Show notes

    On today’s episode host Aisha Bowe talks with the two founders of Farther: Brad Genser and Taylor Matthews. Farther is a technology-centric wealth management firm -- combining expert knowledge with cutting edge tech to create a more holistic approach to money management for their clients.

    In all stages of its growth, your company’s success or failure will be determined by how you manage its cash flow. This episode offers hard-earned advice from founders about how to make sure well-managed cash flow lets your company scale to its next level.


    Investing in the Next Generation of Brands Aug 06, 2024
    Show notes

    Today’s episode comes from the Your Next Move vault and is a conversation between Bea Dixon and Jenny Fleiss. Jenny is a powerhouse entrepreneur who co-founded Rent the Runway to solve the problem of how to attend multiple weddings per season without either a limitless budget or reusing the same attire endlessly.

    In their conversation, they discuss how this idea became a super successful reality, and how Jenny learned to trust her people… and herself as a leader


    Becoming the Best Leader for Your Growing Company Jul 23, 2024
    Show notes

    Aisha Bowe talks with Shan-Lyn Ma, co-founder and co-CEO of Zola. One of the biggest challenges of being the founder of a high-growth company is adjusting to the changing demands of leading that enterprise. This episodes offers advice on how to navigate growing and managing teams through all of the stages of a company and how those needs change as a company progresses. It also features hard-earned wisdom about these journeys.


    Building the Best Entrepreneurial You Jun 25, 2024
    Show notes

    Patrick Dossett, co-founder and CEO of Madefor, talks with Bea Dixon about how his time in the Navy SEALs prepared him for founding his own startup and his tips for success. Discover ways to think differently about how you lead and grow your business.


    Creating a Roadmap to Profitability Jun 11, 2024
    Show notes

    It’s hard to plan a trip when you’re not sure how to get there. So, it helps to ask for directions. For Your Next Move, founders who’ve successfully charted a course to long-term financial success and big valuations share the paths they took—and also how they were able to right-size their roadmap as their companies grew. In this episode, host Aisha Bowe interviews Suneera Madhani, Founder and CEO of Worth AI.


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