What happens when a DJ-turned-designer decides women’s sports deserves better than “pink it and shrink it” merch?
Domo Wells, founder and creative director of Dead Dirt and the creative force behind the Washington Spirit’s visual identity, joins Julie Foudy and Abby Wambach to talk about betting on yourself, building a brand without permission, and why the NWSL (still basically a “teenager”) has a rare chance to create heritage from scratch. From tunnel fits and uniform hacks to designing across all 16 NWSL clubs, Domo breaks down how culture, city identity, and women’s buying power can completely reshape the business of sports fashion.
Plus: a truly chaotic “rate our tunnel fits” moment you’ll want to see on YouTube.
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Email — partypeoplequestions@gmail.com
Keep the Party Going:
-USWNT Roster: https://www.ussoccer.com/teams/uswnt/roster
-USWNT Television Schedule: https://www.ussoccer.com/schedule-tickets/uswnt
-Domo Wells: https://www.deaddirt.com/
-Lindsey Vonn: https://www.nytimes.com/athletic/6948010/2026/01/19/lindsey-vonn-olympics-skiing-knee-replacement/
Thank you to our sponsors:
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Chapters:
00:00 — Begin
00:51 — Pregame banter: fashion, sweatpants, and TV life
02:29 — Styling without the price tag
06:03 — Kids, thrift culture, and rejecting materialism
07:28 — USWNT friendlies and soccer updates
13:52 — Lindsey Vonn comeback
17:09 — Abby’s 2007 World Cup story
22:24 — Domo Wells joins the show
26:05 — From music to design: finding the right path
33:18 — What women’s sports merch has been missing
43:00 — Designing for 16 cities and building culture
48:02 — The meaning behind Dead Dirt
50:37 — Tunnel fits, confidence, and personal style
54:30 — Angel City reveal and future plans
56:42 — Why artists matter in women’s sports
59:42 — Wrap-up and where to find us