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    Business

    Wedding Business Solutions

    If weddings and events are all or part of your business, you’re in the right place.

    The Wedding Business Solutions podcast is where you’ll get real-world ideas to help you sell more, profit more, and maybe even enjoy the process a little more, too.

    Hosted by Alan Berg CSP, FPSA, one of the wedding and event industry’s most experienced sales and marketing speakers, each bite-sized episode gives you practical, easy-to-use ideas you can apply right away. Whether it’s converting more inquiries, following up without sounding pushy, improving your website, handling ghosting, raising your prices with confidence, or using AI in ways that actually help your business, Alan shares insights with his signature mix of common sense, experience, and humor.

    Alan is the author of 16 books, including AI for the Real World and Shut Up and Sell More. He’s also been named one of the “Top 100 Speakers to Watch in 2025” for the third year in a row by Motivator Music on LinkedIn, and is one of only 46 Global Speaking Fellows worldwide.

    Some episodes are just Alan sharing ideas and stories from decades in sales and the wedding industry. Other episodes feature conversations with industry pros, entrepreneurs, and experts who can help you work smarter, make more money, and create better experiences for your clients.

    If you’ve ever thought:
     “Why are they ghosting me?”
     “How do I book more of the right clients?”
     “Why does my website get traffic but not inquiries?”
     “What should I actually be using AI for?”
     …you’ll probably feel right at home here.

    You can read full transcripts of every episode at podcast.AlanBerg.com.

    Be sure to subscribe so you don’t miss new episodes, workshops, and ideas you can put to work immediately.

    If you’d like to learn more about Alan’s speaking, sales training, consulting, AI workshops, or website review services, visit:
     IWantAlan.com
     Podcast.AlanBerg.com
     ConnectWithAlanBerg.com

    You can also reach Alan directly at Alan@AlanBerg.com.

    Note from Alan:
    I invite guests onto the podcast because I believe they can bring value to you, my listeners. Occasionally, I may have a business relationship or affiliate connection with a guest or product discussed on the show. My first priority is always providing useful, actionable information, and I do not sell guest spots or paid placements on the podcast.

    Advertise

    Copyright: © 2021 Wedding Business Solutions

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    What are you doing to get outside your comfort zone? Mar 11, 2026
    Show notes

    How often do you hold yourself back because you’re waiting until you can do something perfectly? What have you learned or accomplished when you finally tried something new, even if it felt uncomfortable or you failed at first? In this episode, I share stories—from learning languages to playing piano live, to earning martial arts belts later in life—about how the best growth happens when we allow ourselves to be imperfect and take that first, shaky step beyond what’s familiar.

    Listen to this new 8-minute episode for inspiration to step outside your comfort zone, embrace the discomfort of learning, and discover how failing forward can lead to your best results.

    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

    View the full transcript on Alan’s site: https://alanberg.com/blog/


    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


    How can you be authentic in an AI world? Mar 04, 2026
    Show notes

    Are you giving AI enough of your own voice to create content that genuinely reflects who you are? What steps can you take to make sure the results you get from AI aren’t just generic, but uniquely yours? In this episode, I dig into how to use AI as a tool—starting from your website text, emails, and even telling stories out loud—to help you create personalized, authentic content that stands out. What if learning to personalize and really “teach” your AI could take your authenticity to the next level?

    Listen to this new 10-minute episode for practical ways to make your AI-powered content authentic and uniquely “you”—and learn why giving more context and personalizing your tools will help you stand out.

    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

    View the full transcript on Alan’s site: https://alanberg.com/blog/


    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


    Lester Young - Smart Goal Setting! Mar 02, 2026
    Show notes

    What would your business look like if you removed all your self-imposed limitations? Are your goals based on your possibilities or your fears? What if you stopped focusing on the "what" and started with the "why"? In this episode, I talk with Lester Young about how powerful a mindset shift can be for goal setting, why your goals should start with clarity and vision (not just numbers), and how to keep yourself anchored even when business (or life) throws you off track.

    Listen to this new episode for practical strategies to overcome limiting beliefs, create focused and meaningful goals, and build the mindset that drives consistent progress—one step at a time.
    About Lester: Lester Young is a 5 time author, keynote speaker, consulting and Executive Director of Path2Redemption Training & Consulting. Drawing from lived experience and years of mentoring, he trains juvenile justice staff and supports justice-involved youth and adults with practical tools for emotional intelligence, restorative practices, and successful reentry.

    Facebook https://www.facebook.com/lester.young.648899

    LinkedIn https://www.linkedin.com/in/lester-young-b1b6a0106/

    Website: https://path2redemption.org/

    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

    View the full transcript on Alan’s site: https://alanberg.com/blog/

    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


    We are not competing! Feb 25, 2026
    Show notes

    Do you ever worry that someone else’s success is taking away from yours? What if focusing on how your competitors are doing actually keeps you from reaching your own goals? In this episode, I ask: Could you be more successful by putting your energy into your own unique results rather than measuring against the competition? What might you accomplish if you stopped defining success by someone else’s achievements? I’ll be sharing why your market is bigger than you think, why every client doesn’t need to be your client, and why your definition of success should be yours alone.

    Listen to this new 9-minute episode for a fresh perspective on competition and how investing in your own growth can bring more opportunities than you think.

    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

    View the full transcript on Alan’s site: https://alanberg.com/blog/


    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


    You can't motivate in the negative! Feb 18, 2026
    Show notes

    Are you leading your team by reminding them of what not to do—or are you focusing on what you want to achieve together? Do negative approaches hold you back from moving forward after setbacks? In this episode, I dig into why positive motivation is the key for yourself and your business, share lessons from my experience, and hint at practical ways to get past sunk costs and focus on winning together.

    Listen to this new 7-minute episode for guidance on choosing positive motivation, moving past failures, and leading your team forward, no matter the challenges.

    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

    View the full transcript on Alan’s site: https://alanberg.com/blog/


    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


    Brian Lawrence - Answer Engine Optimization Feb 16, 2026
    Show notes

    Is your website truly speaking the language of AI, or are you getting lost in translation? What happens when couples use AI to search for wedding pros—are you coming up as the answer, or is your competitor? In this episode, I dive into how the way we search has changed, why it’s not just about traditional SEO anymore, and what practical steps you can take to help AI understand your business accurately. Learn how a simple page hidden from your navigation could be the game-changer in your online visibility, and why regularly updating your reviews and fresh content matters more than ever.

    Listen to this new episode for practical tips on making your website AI-friendly, creating an AI-focused resume page, and boosting your findability as search keeps evolving.


    About Brian:
    Brian Lawrence is the co-author with me of "From Browsing To Booking" and producer of the Inclusive Wedding Summit. His agency is the go-to web design and SEO resource for numerous wedding industry authorities and also consults with many businesses on website and seo strategies. He was homegrown in the industry, owning numerous wedding businesses and serving as VP of a national wedding brand.
    Contact Brian:
    https://www.brianlawrence.com/meeting-with-brian-lawrence/

    https://www.brianlawrence.com/


    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

    View the full transcript on Alan’s site: https://alanberg.com/blog/


    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


    More leads is not your goal! Feb 11, 2026
    Show notes

    Is more always better when it comes to leads? What would happen if you focused on quality over quantity, and spent more time following up with the inquiries you already have, rather than trying to get even more? In this episode, I challenge you to reconsider your goal: are you drowning in leads but struggling with conversion? I’ll hint at smarter ways to qualify inquiries, use technology for better follow-up, and look in the mirror before blaming your sources. What if better conversion—and not sheer volume—was actually the key to your success?

    Listen to this new 9-minute episode for a practical perspective on how smarter follow-up and better conversion can help you get more business from the leads you’re already getting.

    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

    View the full transcript on Alan’s site: https://alanberg.com/blog/


    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


    The goal isn't to finish, the goal is to begin Feb 04, 2026
    Show notes

    What’s stopping you from starting that new project or habit? Are you setting your sights too far ahead, worrying about the finish line instead of taking your first step? In this episode, I explore how progress is built one action at a time, and why focusing on getting started unlocks personal and business growth. What would happen if you let go of perfection, and allowed yourself to be a beginner more often?

    Listen to this new 8-minute episode for motivation, practical examples, and a challenge to take one small step toward your next big goal—today.

    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

    View the full transcript on Alan’s site: https://alanberg.com/blog/


    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


    Dana Bahr - Marketing with Pinterest now! Feb 02, 2026
    Show notes

    Are you relying on Instagram for wedding leads, while your ideal clients are flocking to Pinterest for inspiration? Wondering how you can turn your real-life wedding work into content that lasts longer and brings in more qualified leads? Curious about how Pinterest trends and search behavior can help you stand out and book more couples? In this episode, I dive into how to harness Pinterest as a search engine, repurpose your best content for lasting visibility, and use analytics and timing—not just volume—to connect with couples where they're planning their big day.

    Listen to this new episode for practical strategies on building long-term visibility, using Pinterest trends to your advantage, and making every post work harder for your wedding business.

    About Dana: Dana Bahr is a Pinterest marketing strategist who helps wedding professionals and creative service providers build evergreen visibility that supports consistent leads without living on social media. Through search-driven strategy, content systems, and clear messaging, she helps businesses create long-term discoverability that compounds over time.


    Contact Dana:
    Website: www.ddvirtualmanagement.com

    Primary Social Link: www.linkedin.com/in/d-m-johnson


    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

    View the full transcript on Alan’s site: https://alanberg.com/blog/


    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


    Why is it still so hard to find a phone number these days? Jan 28, 2026
    Show notes

    Why is it still so hard to find a phone number these days?

    Are you unintentionally making it difficult for potential clients to contact you? What happens when someone wants to reach you urgently, but can’t find a phone number or email—do they just move on? In this episode, I share real examples and insights on why accessibility matters and how simple changes, like displaying your phone number or streamlining your contact form, can make all the difference in winning or losing business.

    Listen to this new 7-minute episode for practical ideas on making it easier for your customers to reach you—so you never miss out on a great opportunity.

    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

    View the full transcript on Alan’s site: https://alanberg.com/blog/


    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


    Previous 1 4 5 6 7 8 44 Next

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