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    Business

    Wedding Business Solutions

    If weddings and events are all or part of your business, you’re in the right place.

    The Wedding Business Solutions podcast is where you’ll get real-world ideas to help you sell more, profit more, and maybe even enjoy the process a little more, too.

    Hosted by Alan Berg CSP, FPSA, one of the wedding and event industry’s most experienced sales and marketing speakers, each bite-sized episode gives you practical, easy-to-use ideas you can apply right away. Whether it’s converting more inquiries, following up without sounding pushy, improving your website, handling ghosting, raising your prices with confidence, or using AI in ways that actually help your business, Alan shares insights with his signature mix of common sense, experience, and humor.

    Alan is the author of 16 books, including AI for the Real World and Shut Up and Sell More. He’s also been named one of the “Top 100 Speakers to Watch in 2025” for the third year in a row by Motivator Music on LinkedIn, and is one of only 46 Global Speaking Fellows worldwide.

    Some episodes are just Alan sharing ideas and stories from decades in sales and the wedding industry. Other episodes feature conversations with industry pros, entrepreneurs, and experts who can help you work smarter, make more money, and create better experiences for your clients.

    If you’ve ever thought:
     “Why are they ghosting me?”
     “How do I book more of the right clients?”
     “Why does my website get traffic but not inquiries?”
     “What should I actually be using AI for?”
     …you’ll probably feel right at home here.

    You can read full transcripts of every episode at podcast.AlanBerg.com.

    Be sure to subscribe so you don’t miss new episodes, workshops, and ideas you can put to work immediately.

    If you’d like to learn more about Alan’s speaking, sales training, consulting, AI workshops, or website review services, visit:
     IWantAlan.com
     Podcast.AlanBerg.com
     ConnectWithAlanBerg.com

    You can also reach Alan directly at Alan@AlanBerg.com.

    Note from Alan:
    I invite guests onto the podcast because I believe they can bring value to you, my listeners. Occasionally, I may have a business relationship or affiliate connection with a guest or product discussed on the show. My first priority is always providing useful, actionable information, and I do not sell guest spots or paid placements on the podcast.

    Advertise

    Copyright: © 2021 Wedding Business Solutions

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    I wish you only First-world problems Dec 28, 2022
    Show notes

    I found myself complaining recently about being given an upgrade, on an international flight, only to have it taken away because they double booked the seat. In reality, I would have preferred to never haven gotten the upgrade, as I lost my original exit row seat in the process. While expressing my dissatisfaction with how it was being handled, I realized how ridiculous it was to be complaining about this, truly a first-world problem. I started thinking about how many of our other daily “problems” would be really hard to justify to someone in a developing nation.

    Listen to this new, 6-minute episode for some perspective, not to make us feel bad, rather to make us feel really good about what we already have.

    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com

    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


    Brian Franklin - The Niche: Vows and Speeches Dec 26, 2022
    Show notes

    If ever there was a problem needing a solution, this is it. Brian helps couples write better, more personal vows, their parents and friends write better speeches and their officiant (very often a friend or family member these days) write a better ceremony. It’s easy to get ordained to perform the ceremony, it’s much harder to understand the timeline - the parts you need to include – including “please be seated”, and through his writing, run-throughs and coaching, Brian helps couples have the ceremony and speeches they envision, not the bloopers that end up on YouTube. Listen to this new episode to see why planners, venues, DJs, MCs and others need to hear that this is available.

    About Brian Franklin

    Brian Franklin is the Co-Founder of Vows & Speeches and oversees all interviews and script writing. Prior to forming the company, most of Brian’s 25 years of work in writing and advertising has been as an award-winning political consultant and communications strategist (including speechwriting) for federal and state campaigns.

    VowsandSpeeches.com

    brian@vowsandspeeches.com

    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com

    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


    Is your team really giving 5-star service? Dec 21, 2022
    Show notes

    So many businesses claim to be giving 5-Star service, yet their customers don’t always feel that’s what they’ve received. In this episode I relate the story of a 5-Star hotel who recognized that their people have never been on the receiving end of real 5-Star service, so how could they be expected to know what it feels like.

    Listen to this new, 9-minute episode to hear how that played out and some other ideas for how you and your team can ramp up your service, regardless of the price point.

    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com

    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


    I thought I didn't like a lot of things, until I did Dec 14, 2022
    Show notes

    I was a picky eater as a child, really picky. It’s amazing how many foods I eat now that I wouldn’t even try back then. That’s actually true of a lot of things in our lives, things we’ve never even tried, but think we don’t or wouldn’t like. What is that making us miss out on? What could we be accomplishing or enjoying, if we’d just remove that roadblock, one that we’re putting there by ourselves.

    Listen to this new, 5-minute episode for my thoughts on how you can recognize and remove these roadblocks from your path.

    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com

    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


    Bill Cates - 5 Things that don’t make you different Dec 12, 2022
    Show notes

    I saw an article on LinkedIn by my friend Bill Cates titled: “5 things that don’t make you different”, and the title intrigued me. In reading through them, I was struck by how many of these companies in the wedding and events industry are using, thinking it shows how they’re different, when they don’t. So, I asked Bill to come on and talk through these with me so we can give you some ideas on how to tweak what you say, to really show what makes you different.
    About Bill

    Bill Cates is an internationally recognized client-acquisition expert, author, and speaker who motivates others to take action with proven strategies. A successful entrepreneur, Bill started and sold two book publishing companies. Turning his attention to help other businesses grow, Bill has written four best-selling books: Get More Referrals Now, Don’t Keep Me a Secret, Beyond Referrals and Radical Relevance. To get Bill’s books, which I highly recommend, visit: https://referralcoach.com/online-store/

    Bill is one of the founding members of the Million Dollar Speakers Group and was inducted into the Professional Speakers Hall of Fame in 2010 (182 living members worldwide). Bill is also somewhat of an adventurer. He has trekked through the Himalayas of Nepal and the Andes of Peru. He has lived on a houseboat in Kashmir, India, climbed Machu Pichu, reached the summit of Mt. Kilimanjaro, camped in Arctic Circle… and Bill has toured the country as the drummer in a rock and roll band.

    To find out more about Bill visit: https://referralcoach.com/
    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com

    Note: I only refer companies I believe can do a good job for you. Occasionally they thank me with a referral commission.


    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


    Do you really have any competition? Dec 06, 2022
    Show notes

    I often hear wedding and event businesses complaining about all of the new competitors in their market. I’m sure this is not limited to the wedding/event industry. Most businesses don’t want to see another competitor enter their market. Whether they’ve been in business longer than you, or are brand new, are they really competitors? What is your perspective on competition?

    Listen to this new, 6-minute episode for my perspective on this, and hopefully it helps focus yours.

    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com


    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


    Should you charge for appointments and tours? Nov 30, 2022
    Show notes

    Everyone hates no-shows on appointments and tours, but is charging the solution? I saw a conversation on Facebook started by a venue owner, @corbinmock. Obviously frustrated by couples making appointments and then not showing up, this started a serious of comments. While I agree with the premise, I have some ideas on this subject.

    Listen to this new, 8-minute episode for my thoughts on how you might approach this.

    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com

    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


    Andrew Leavitt – The Niche: Wedding Weatherman Nov 28, 2022
    Show notes

    Every once in a while, I come across someone who’s carved out a really unique niche in the wedding and events industry. I met Andrew at a WeddingPro COR event and when he told me he provides weather tools for wedding professionals, I was intrigued. Of course weather is a big factor for weddings and events, but why are the apps on our phones not giving us the full picture and how does Andrew, and his team of 20 meteorologists, help couples better prepare for the weather on their wedding day (or weekend), anywhere in the world? Listen to this episode to find out, and to hear some real weather stories.

    About Andrew and Ironic Reports

    Andrew Leavitt started his career as a wedding and mitzvah DJ at the age of 13. After moving to the concert and festival industry after college, he became an expert in event and weather safety, working on global tours and major festivals.

    In 2019 at his best friend's wedding, a storm started heading towards Newport, RI. As the venue and planner scrambled with multiple weather apps and the tension started to rise, he started tracking the weather pattern, wind speed, and precipitation rate. In about a minute, he realized this would pass in 30 minutes, so the best move would be to bring the cushions in from the chairs outside, let the kitchen know to hold the food, and move everything back 45 minutes, but when he told this to the maid of honor, he was promptly told to get another drink, sit down and shut up! Want to see how this turned out? Listen to this episode.

    So, with the help of endless free time in 2020, he founded Ironic. Since launching, Ironic has helped over 2500 engaged couples plan for their wedding through Historical Weather Reports and Concierge Wedding Meteorologist.

    Website: www.IronicReports.com

    Bio: Weather Tools for Wedding Professionals - Concierge Wedding Meteorologist

    Instagram: @Ironicreports

    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com

    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


    How and when do you ask for reviews? Nov 23, 2022
    Show notes

    The event went great, the customer/couple is thrilled… but they didn’t post a review!! It’s frustrating, but it’s not their fault. Just like asking for the sale, asking for reviews is your responsibility. And if you’re not getting your happy customers to post reviews, it’s probably the way and timing of your asking.

    Listen to this new, 10-minute episode for ideas that are working for real wedding and event pros, like you, so you can get more reviews.

    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com

    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


    Are they commissions or kickbacks? Nov 16, 2022
    Show notes

    Every so often I see someone posting on Facebook, complaining about another vendor asking for a commission when they refer business. It’s always such a controversial subject and one that I’ve been addressing for years. As a matter of fact, I did two webinars on this, one with just venues and caterers and one with all suppliers. The links are below.

    Listen to this new, 10-minute episode for some perspective on this from someone who’s seen this from many different perspectives.

    Here’s the link to the webinar with only venues and caterers:
    When Your Venue Refers A Vendor, What's In It For You? http://bit.ly/3q7PYgv

    Here’s the link to the webinar with all suppliers:
    Creating Win-Win Venue-Vendor Partnerships - Referral Fees/Commissions? https://bit.ly/3bC2X5n

    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com

    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


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