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    Business

    Wedding Business Solutions

    If weddings and events are all or part of your business, you’re in the right place.

    The Wedding Business Solutions podcast is where you’ll get real-world ideas to help you sell more, profit more, and maybe even enjoy the process a little more, too.

    Hosted by Alan Berg CSP, FPSA, one of the wedding and event industry’s most experienced sales and marketing speakers, each bite-sized episode gives you practical, easy-to-use ideas you can apply right away. Whether it’s converting more inquiries, following up without sounding pushy, improving your website, handling ghosting, raising your prices with confidence, or using AI in ways that actually help your business, Alan shares insights with his signature mix of common sense, experience, and humor.

    Alan is the author of 16 books, including AI for the Real World and Shut Up and Sell More. He’s also been named one of the “Top 100 Speakers to Watch in 2025” for the third year in a row by Motivator Music on LinkedIn, and is one of only 46 Global Speaking Fellows worldwide.

    Some episodes are just Alan sharing ideas and stories from decades in sales and the wedding industry. Other episodes feature conversations with industry pros, entrepreneurs, and experts who can help you work smarter, make more money, and create better experiences for your clients.

    If you’ve ever thought:
     “Why are they ghosting me?”
     “How do I book more of the right clients?”
     “Why does my website get traffic but not inquiries?”
     “What should I actually be using AI for?”
     …you’ll probably feel right at home here.

    You can read full transcripts of every episode at podcast.AlanBerg.com.

    Be sure to subscribe so you don’t miss new episodes, workshops, and ideas you can put to work immediately.

    If you’d like to learn more about Alan’s speaking, sales training, consulting, AI workshops, or website review services, visit:
     IWantAlan.com
     Podcast.AlanBerg.com
     ConnectWithAlanBerg.com

    You can also reach Alan directly at Alan@AlanBerg.com.

    Note from Alan:
    I invite guests onto the podcast because I believe they can bring value to you, my listeners. Occasionally, I may have a business relationship or affiliate connection with a guest or product discussed on the show. My first priority is always providing useful, actionable information, and I do not sell guest spots or paid placements on the podcast.

    Advertise

    Copyright: © 2021 Wedding Business Solutions

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Get in the habit of following up now, while it's quieter! Jan 15, 2025
    Show notes

    Get in the habit of following up now, while it's quieter!
    Is following up on leads falling by the wayside when you’re busy with weddings and events? Are you struggling to maintain that crucial connection with potential clients? In this episode, I discuss techniques to build the habit of following up, and ensuring that you stay on top of leads even during peak seasons.

    Listen to this new 6-minute episode for tips on establishing follow-up routines that keep your business thriving, no matter how busy you get.

    Episode Summary:

    In this episode of the Wedding Business Solutions podcast, I emphasize the importance of developing the habit of following up with leads, especially during slower periods. I highlight how consistent follow-ups can prevent potential clients from slipping through the cracks when business picks up. I share my personal strategies for time management, such as setting specific times for follow-ups and using CRM systems to automate initial responses. I underscore the significance of making follow-ups a routine task, drawing a parallel to muscle memory, so that it remains a priority even during busy times. This episode offers practical advice to help wedding professionals stay organized and responsive.

    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

    View the full transcript on Alan’s site: https://alanberg.com/blog/


    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


    Are you still making the phone number required on your contact form? Jan 08, 2025
    Show notes

    Are you still making the phone number required on your contact form?

    Are you losing potential leads because your contact form requires a phone number? Do you know the impact this might have on your business? In this episode, I delve into why requiring a phone number can turn away potential clients and how you can adapt to meet modern communication preferences.

    Listen to this new 9-minute episode for tips on making your contact forms more inviting and boosting your inquiry rates by making one simple change.

    Episode Summary:

    In this episode of "Wedding Business Solutions," I dive into the controversial issue of requiring phone numbers on contact forms. Through extensive research from HubSpot, Salesforce, and other sources, I explain how making the phone number field optional can significantly boost form submission rates and reduce abandonment, especially among Gen Y and Gen Z, who prefer digital communication. While many vendors might favor phone conversations, requiring a phone number can deter potential clients. I offer actionable tips, like suggesting text communication and making gradual changes to improve lead engagement without being invasive. Tune in to learn how a simple tweak can enhance your inquiry rates and business success.

    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

    View the full transcript on Alan’s site: https://alanberg.com/blog/


    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


    Paul Daniels Jr - Dyslexia is a Superpower! Jan 06, 2025
    Show notes

    Paul Daniels Jr - Dyslexia is a Superpower!

    Have you ever thought about how differently wired minds can bring unique, valuable perspectives to your business? What if you could predict potential issues before they even arise, simply by seeing what others miss? In this episode, Paul Daniels joins me to uncover the hidden superpowers of dyslexia and neurodiversity, revealing how these traits can benefit your business in unexpected ways. Are you ready to rethink how you approach hiring and appreciating diverse thought processes?

    Listen to this new 30-minute episode for insights on leveraging neurodiversity in the workplace and transforming so-called challenges into business assets.

    About Paul:

    Paul is an international speaker, 3X board advisor, international bestselling author, and Founder of Peripheral Thinkers™. He helps leaders find and apply new perspectives to build innovative businesses that last. Paul’s influence spans over four decades, 31 industries, 27 countries, and $21

    billion in new revenue.

    Website: www.pauldanielsjr.com

    LinkedIn: https://www.linkedin.com/in/pauldanielsjr

    Facebook: https://www.facebook.com/pauldanielsjr


    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

    View the full transcript on Alan’s site: https://alanberg.com/blog/


    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


    Don't make resolutions, take actions! Jan 01, 2025
    Show notes

    Don't make resolutions, take actions!

    Are your New Year's resolutions setting you up for success or failure? Can you break down your goals into actionable steps? In this episode, I discuss shifting from making resolutions to taking focused actions that drive real results. Learn how to prioritize tasks and turn aspirations into daily habits that stick.

    Listen to this new 9-minute episode for strategies on making realistic goals, breaking them into achievable steps, and building consistency for lasting success.

    Episode Summary:

    In this episode of the Wedding Business Solutions podcast, I emphasize the importance of taking actionable steps over merely making resolutions. I share personal anecdotes and practical advice on how to prioritize and achieve goals in both business and personal life. I recount my experience at the National Speakers Association conference, where I learned to focus on a few impactful goals rather than being overwhelmed by many. I discuss the value of creating habits, like my daily language lessons, and encourage you to make realistic, manageable changes that can lead to long-term success. Join me for insights into goal setting, prioritization, and consistency for a prosperous New Year.

    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

    View the full transcript on Alan’s site: https://alanberg.com/blog/


    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


    Is the art of networking lost on Gen Y and Gen Z? Dec 25, 2024
    Show notes

    Is the art of networking lost on Gen Y and Gen Z?

    Are the younger generations missing out on the benefits of traditional networking, or are they just doing it differently? How can we bridge the gap between generations in professional associations and networking groups? In this episode, I explore these questions and discuss how new approaches to networking can benefit us all, regardless of age.

    Listen to this new 7-minute episode for insights on how to successfully network with Gen Y and Gen Z and how to make networking more relational than transactional.

    Episode Summary:
    In this episode of the Wedding Business Solutions podcast, I dive into the question, "Is the art of networking lost on Gen Y and Gen Z?" Contrary to popular belief, I don't think it's lost; it's just different. I explore how younger generations are still actively networking through social media and online platforms. I emphasize the importance of adapting to their methods and fostering relationships based on value, rather than making them purely transactional. I also share insights on involving younger professionals in leadership roles and understanding their needs to create meaningful connections across generations. Tune in for some valuable networking strategies and tips on cross-generational collaboration.

    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 


    View the full transcript on Alan’s site: https://alanberg.com/blog/


    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


    Elizabeth Solaru - How to start and build a luxury brand! Dec 23, 2024
    Show notes

    Elizabeth Solaru - How to start and build a luxury brand!

    Are you struggling to connect with luxury clients? Do you know how to position your offerings to make mid-range options more appealing? In this episode, Elizabeth Solaru and I dive deep into the art of targeting luxury clients, pricing strategies, and effective networking techniques. Learn how to use unusual marketing strategies to align your brand with top-tier clients, and find out why it's crucial to understand your target audience beyond generic customer avatars.

    Listen to this new episode for insights on strategic product positioning, networking for high-end markets, and leveraging luxury branding to attract the right clients.

    About Elizabeth:

    Elizabeth Solaru is a multi award-winning luxury business consultant, author, and world renowned cake artist. As the CEO and Founder of the Diversity in Luxury Awards, she is a pioneering voice advocating for inclusivity and representation in the luxury sector.
    Her latest book, The Luxpreneur: How to Start and Build a Successful Luxury Brand has been described as "the blueprint for a luxury business" and a "must read for those interested in working in the luxury industry"
    Elizabeth has been named as one of the world's Masterful 100 and has been featured on the BBC, Channel 4 and Sky TV. She has spoken in business schools and on some of the most exclusive luxury business stages, including JP Morgan and The Inner Circle Experience.
    In addition to her consulting work, Elizabeth is passionate about mentorship and is dedicated to empowering the next generation of luxury professionals.

    Get Elizabeth’s book “The Luxpreneur” here: tinyurl.com/yeert22u

    SOCIAL MEDIA LINKS

    Instagram @elizabethscakeemporium

    Linkedin: https://www.linkedin.com/in/elizabeth-solaru-1ba901/


    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com


    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 


    View the full transcript on Alan’s site: https://alanberg.com/blog/


    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


    Are you focused on sales or profits? Dec 18, 2024
    Show notes

    Are you focused on sales or profits?

    Are you caught up in the race to increase sales, or are you strategically focusing on boosting your profits? In this episode, I dive into the importance of understanding the difference between sales and profits. What are the true costs of your services? Are you maximizing profitability on high-demand dates? How can you ensure every dollar contributes to your bottom line? Find out how to shift your mindset from merely keeping the lights on to truly paying yourself first.

    Listen to this new 10-minute episode for insights on optimizing your profitability and strategic tips for making the most of every sale.

    Episode Summary:

    In this episode of the Wedding Business Solutions podcast, I delve into the crucial distinction between focusing on sales versus profits within your business. Drawing from my own experiences and lessons from the book Profit First by Mike Michalowicz, I emphasize the importance of prioritizing profitability over sheer sales volume. I discuss how raising prices strategically, especially on high-demand dates, and offering top-tier packages can significantly boost profits. I also highlight the impact of ancillary services and upgrades on your bottom line. This insightful episode is essential listening if you're aiming to maximize profitability without sacrificing quality or overextending your resources.

    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com


    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 


    View the full transcript on Alan’s site: https://alanberg.com/blog/


    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


    Are you ready for engagement season? Dec 11, 2024
    Show notes

    Are you ready for engagement season?

    Engagement season has kicked off—are you prepared? Do your profiles have recent reviews, and are your photos up to date? How about your website's content? In this episode, Alan Berg outlines a checklist to ensure you're ready to capture the influx of newly engaged couples. Don't let outdated information cost you potential clients. Learn how to present your recent successes, stay current, and keep your first impression fresh and attractive.

    Listen to this new 10-minute episode for strategies on updating your online presence and maximizing your engagement season opportunities.

    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com


    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 


    View the full transcript on Alan’s site: https://alanberg.com/blog/


    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


    Beth Sherman - We laughed, we cried... of yeah, it was the wedding speech! Dec 09, 2024
    Show notes

    Beth Sherman - We laughed, we cried... oh yeah, it was the wedding speech!

    How do you navigate the art of wedding speeches to ensure they are memorable and engaging? Are your speeches concise and filled with genuine details? Do you know how to incorporate humor effectively without alienating your audience? In this episode, we explore the importance of creating personal connections through storytelling and how to set speakers up for success by considering factors like positioning and mic handling. Dive into practical tips on making every word count and keeping your audience captivated.

    Listen to this new episode for insights on crafting authentic, humorous, and impactful wedding speeches while ensuring inclusivity and emotional connection.

    About Beth:

    Beth Sherman is a speaker, comedian, Emmy award-winning Hollywood comedy writer, YouTube personality, and founder of Authentically Funny Speeches, a service dedicated to helping wedding speakers successfully deliver heartfelt and funny toasts and speeches.

    Website:

    https://authenticallyfunnyspeeches.com

    YouTube channel

    https://youtube.com/@authenticallyfunnyspeeches

    LinkedIn:

    https://www.linkedin.com/in/beth-sherman

    Free Wedding Speech Writing Guide:

    https://authenticallyfunnyspeeches.com/pages/wedding-speech-guide


    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

    View the full transcript on Alan’s site: https://alanberg.com/blog/

    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


    Asking how much doesn't mean they can't afford you! Dec 04, 2024
    Show notes

    Asking how much doesn't mean they can't afford you!

    Have you ever considered that when customers ask, “How much do you charge?” it might not be a red flag but rather a common starting point for a conversation? Are you missing out on business opportunities because you don't provide pricing information up front? In this episode, I explore the importance of transparency in your pricing strategy and how to make sure potential clients understand the value you offer.

    Listen to this new 13-minute episode for insights on structuring your pricing to attract the right clients while showcasing the value of your services.

    Episode Summary:
    In this episode of the "Wedding Business Solutions" podcast, I tackle a common concern that many wedding vendors face: potential clients asking, "How much do you charge?" I argue that this question doesn't necessarily mean they can't afford your services. Instead, it often reflects a lack of available price information. I dive into the importance of being transparent with your pricing to avoid losing potential clients who might assume your services are out of their reach. I share different pricing strategies, like full pricing, starting prices, and price ranges, and their effects on client inquiries. Ultimately, I emphasize that perceived value is key and that clients often go over their budgets for the results they truly desire. By better understanding and managing these inquiries, you can attract and retain the right clients.

    If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

    Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

    View the full transcript on Alan’s site: https://alanberg.com/blog/


    Come to an AI workshop near you and learn how to use 5 or 6 different AI tools, in ways you've probably never thought of. Go to www.AIWorkshopTour.com to see the one nearest to you.

    I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

    Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

    • Apple Podcast: http://bit.ly/weddingbusinesssolutions
    • YouTube: www.WeddingBusinessSolutionsPodcast.tv
    • Spotify: https://spoti.fi/3sGsuB8
    • Stitcher: http://bit.ly/wbsstitcher
    • Google Podcast: http://bit.ly/wbsgoogle
    • iHeart Radio: https://ihr.fm/31C9Mic
    • Pandora: http://bit.ly/wbspandora

    ©2025 Wedding Business Solutions LLC & AlanBerg.com


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