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    Business

    Wealth Formula by Buck Joffrey

    Financial Education and Entrepreneurship for Professionals

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    Latest Episodes:
    508: The Road to 2030 – Are We Headed for Another Great Depression? May 25, 2025
    Show notes

    ITR Economics has been predicting a “Great Depression” beginning around 2030. Over the past seven years, I’ve had multiple representatives from their firm on the show, and they’ve never wavered from that forecast.

    That might not sound so alarming—until you realize that their long-term predictive track record is 94% accurate over the last 70 years.

    To understand why their conviction is so strong, tune into this week’s episode of Wealth Formula Podcast. Once you hear the reasoning, it’ll all make sense.

    The major drivers of this projected economic downturn are debt and demographics. We’re spending unsustainably on entitlement programs like Medicare and Medicaid—programs that virtually no politician has the appetite to reform.

    At the same time, the Baby Boomers—who make up a huge chunk of the U.S. population—are moving out of the workforce and into retirement, where they’ll become a significant economic burden.

    It seems inevitable. But as you listen, I want to introduce one wild card that could change everything: artificial intelligence.

    I truly believe we’re on the cusp of a technological transformation that could rival the Industrial Revolution. Think back to when Thomas Malthus predicted global famine due to population growth. What he didn’t account for was the invention of the tractor, which revolutionized food production.

    In the same way, we may be underestimating the impact of the robotic age driven by artificial intelligence.

    Right now, economic growth is tied closely to the size of a country’s working population. But what if AI allows us to dramatically increase productivity with the same—or even a smaller—workforce? What if robotics drives a low-cost manufacturing renaissance in the U.S., making us competitive again without relying on cheap labor from overseas?

    In my view, these are the most important questions in American economics over the next decade. And to understand just how critical it is that we get this right, this week’s episode lays it out clearly: the alternative may look a lot like the 1930s.

    Learn more about ITR and their resources:

    https://hubs.la/Q03kw-Fs0


    507: How to Sell Your Business or Practice May 18, 2025
    Show notes

    The Wealth Formula Community is filled with high-paid professionals and small business owners—I’m one of them.

    Most of us are so focused on making a living that we rarely think about the day we might want to sell our “jobs.” Over the years, I’ve encountered many physicians and dentists who never even considered an exit strategy until private equity firms approached them.

    Some of these lucky professionals have become quite wealthy from these transactions. But here’s the thing—they could have done even better if they’d planned their exit earlier.

    Even if your practice or business isn’t huge, it’s still an asset you can sell. In fact, if your business is on the smaller side, it’s even more crucial to optimize it for a sale.

    So, how do you do that? It’s actually pretty straightforward once you understand what buyers are looking for. Preparing your business for sale several years in advance can significantly increase the price you’ll get when you sell.

    This week’s episode of Wealth Formula Podcast dives into these topics. If you have a business or practice you plan to sell someday, you definitely want to tune in. And even if you don’t, understanding business valuation and the key terms related to business acquisitions is valuable knowledge for any investor.


    506: Mortgages and Reverse Mortgages with Wade Pfau May 11, 2025
    Show notes

    Wealth Formula Network, our online mastermind group, is where we dive into the financial questions that keep us up at night, and one debate that keeps coming up is whether to pay off your mortgage. It’s a complex question, but let’s unpack the math and the emotion so you can decide for yourself.

    First, think of your mortgage as a lever: with just 20% down, you control 100% of your home’s value. On a $500,000 property, that means your $100,000 down payment magnifies the impact of appreciation. If home values rise 4% in a year, your equity grows by $20,000—an effective 20% return on your original $100K. Had you paid the full $500,000 up front, you’d still make the same $20,000—but that’s only a 4% return on investment.

    Next, consider opportunity cost. Every extra dollar you funnel into your mortgage is a dollar you can’t deploy elsewhere—whether it’s a diversified stock portfolio, a private deal, or even another rental property. Historically, a balanced investment mix has returned 10% annually, comfortably outpacing most mortgage rates and turning “trapped” home equity into “working” capital.

    Here’s something else you might not have considered: your mortgage can actually serve as asset protection. Creditors (or an overzealous bank) are far less likely to tap a property that still carries a lien. By keeping a mortgage in place, you make your home less attractive as collateral and shield your equity in other holdings.

    So, when you run the numbers, the case for holding onto lower cost debt and investing the difference is compelling. But, math isn’t everything.

    There’s intangible value in the day you write “0.00” next to your mortgage balance: no monthly housing payment, no looming due dates, and a deep sense of security—especially as you head toward retirement.

    Bottom line—there is no single correct answer. Know the pros and cons, weigh your financial goals against your emotional needs, and choose the path that aligns with both your head and your heart. Make that decision thoughtfully, and you’ll sleep better either way.

    Speaking of mortgages, have you ever wondered what reverse mortgages are all about? Those late-night commercials often make them seem like a ways to rip-off seniors. Is there something really useful there?

    Well, I invited an expert onto the show to teach us all about them and was pleasantly surprised. Reverse mortgages can be a smart tool for homeowners nearing retirement and something you might consider for yourself someday even if you’ve got other money.

    Curious to learn more? Tune in to this week’s episode of Wealth Formula and get the full story.


    505: Andy Tanner on Cash Flowing Stocks for Double Digit Returns May 04, 2025
    Show notes

    I used to scoff at Wall Street, believing the stock market was the last place to build real, life-changing wealth. I leaned exclusively on real estate, private businesses—even Bitcoin—to grow my net worth.

    But times change. I’ve softened my stance on equities and now see a place for stocks in my portfolio—just not the way most people do. I think of them as cash-flowing assets, much like real estate, following the approach of Andy Tanner, Robert Kiyosaki’s “Rich Dad” stock advisor.

    Over the past two weeks, I decided to put Andy’s strategy to the test by selling covered puts on companies I wouldn’t mind owning. In that short span, I’ve already pocketed a 4% return. Sure, it could be beginner’s luck—or it might be the rich option premiums on names like Tesla and MicroStrategy—but I’m off to a promising start.

    Can I realistically expect 80–100% annualized returns? Probably not, especially once I’m assigned and actually own some of these shares. But those who follow Andy’s more conservative, textbook version of the strategy often cite annualized returns of 25%—and that’s what I’m aiming to learn.

    So I’m enrolling in his next Cash Flow Academy course to master the details. The takeaway? Even an old dog like me can learn new tricks, so long as he keeps an open mind.

    Don’t worry—I’m still a real estate guy at heart. But I appreciate having some liquid, income-producing positions, and this feels like a smart way to do it. If you’ve got a retirement account that could use a boost, you might find this approach especially appealing.

    To hear why I’ve done a complete 180 on stocks, tune into this week’s episode of the Wealth Formula Podcast, where I sit down with the cash-flowing-stocks guru himself, Andy Tanner.

    P.S. Don’t miss Andy’s free upcoming event—details here: https://yv932.isrefer.com/go/siwmo/ccc/


    504: Maximizing Profits by Paying Less Tax: Deferred Sales Trusts Apr 27, 2025
    Show notes

    The last couple of weeks, we’ve been deep in the world of buying businesses. But what happens when it’s time to cash out? Maybe you’re ready to sell your business, that investment property you’ve managed for years, or another major asset you’ve poured your energy into.

    If you’re like most people, the thrill of a big sale is quickly followed by a less-exciting thought: “Wait, how much am I going to owe in taxes?” It’s the classic one-two punch—first the celebration, then the sinking feeling as you picture Uncle Sam’s hand reaching for a chunk of your hard-earned gains.

    But here’s the good news: you actually have options. Real, legal, IRS-approved options. And the right strategy can mean the difference between watching your profits shrink and putting your money to work for you—sometimes for years to come. Of course, things get a little trickier if you have a mortgage or other debt on the property, but don’t worry—we’ll break that down too.

    Let’s start with one of the oldest tricks in the book: the 1031 Exchange. If you own investment real estate, you’ve probably heard about this one. The idea is simple: sell your property, buy another “like-kind” property, and—if you follow the rules—kick that tax bill down the road.

    But here’s the twist: if you’ve got a mortgage, you’ll need to replace that debt with equal or greater debt on your next property, or pony up the difference in cash. Otherwise, the IRS will want a piece of the action right away. So yes, leverage matters!

    Now, maybe you’re tired of being a landlord but still want those tax perks. Enter the Delaware Statutory Trust, or DST. This is essentially 1031 exchanging into a syndication that is designed for this type of thing. You sell your property and, instead of buying another one yourself, you buy a slice of a big, professionally managed property—like an apartment complex or shopping center. DSTs often come with their own loans, so you can match your old mortgage and keep the tax deferral going. The upside? No more midnight calls about leaky faucets. The downside? You’re trusting someone else to run the show and they need to be good at it (just like any syndication operator). And, there are some rules and restrictions that can affect your returns negatively.

    But what if you’re selling a business? That’s where Employee Stock Ownership Plans, or ESOPs, come in. Imagine selling your company to the people who helped you build it—your employees—and deferring a big chunk of your capital gains tax in the process. It’s a win-win, but if your business has debt, things can get complicated fast. This is definitely a strategy where you’ll want a seasoned advisor in your corner.

    Now, let’s talk about installment sales and structured sales. In this scenario, instead of getting paid all at once for your asset, you spread out the payments—and the taxes—over several years. Structured sales even bring in a third party to guarantee those payments, adding an extra layer of security. But—and this is a big but—if you have a mortgage, the IRS treats the amount the buyer pays off as if you got that money in cash on day one. So, you’ll pay taxes on that portion right away. For example, if you sell for $1 million but owe $600,000, you can only defer taxes on the $400,000 you actually receive over time. The more debt you have, the less you can defer.

    And finally, we have the Deferred Sales Trust—the topic of this week’s Wealth Formula Episode. Think of this as the “supercharged” version of a structured sale. Instead of waiting on the buyer for payments, you transfer your asset to a trust, which sells it and invests the proceeds. You get to choose how and when you receive your money, and the trust can invest in all kinds of assets while your taxes stay deferred. It’s flexible, it’s powerful, and it gives you the chance to grow your money while you wait.

    Which of these strategies is right for your situation depends on your goals, your assets, and whether you have debt on the property. The key is knowing your options and working with someone who can guide you through the maze.

    That said, for assets that have no debt, I really do think the deferred sales trust is something that everyone should know about, and that’s what my guest on this week’s episode of Wealth Formula Podcast is an expert on.


    503: How to Fund Your Commercial Real Estate or Business Acquisition Apr 20, 2025
    Show notes

    Last week on Wealth Formula Podcast, we dove deep with an expert who specializes in due diligence for small business acquisitions.

    To reiterate, what makes small business acquisitions especially enticing are the incredible financing opportunities available through the SBA.

    Imagine this: you only put down 10 percent on a $5 million business, and suddenly, you’re in control of a business that throws off a million dollars per year in cash flow after paying monthly loan charges. That’s what these numbers look like.

    Now obviously, it’s a business, and it’s not going to be quite that easy. That’s why you have the higher cap rate. But the value proposition makes it worth consideration nonetheless.

    It’s complicated stuff, and whether it’s buying commercial real estate, funding a promising startup, or acquiring a multimillion-dollar established business, the right guidance can mean the difference between stress and success.

    So, this week on Wealth Formula Podcast, we’re taking the next logical step and talking to an expert on funding these deals. After all, there is no sense in doing all that due diligence if you can’t actually pull the financial trigger.


    502: Should You Buy a Business? Apr 13, 2025
    Show notes

    Lately, I’ve been thinking about starting a new business. I know the market seems like it’s crashing around us, and we’re probably headed into a recession. But hey—I started my first business back in 2009, and it doesn’t get much worse than that, right?

    Well, maybe it can. And that’s exactly why I’ve been considering buying a business instead of starting one from scratch, particularly because of the SBA loan options available right now.

    Here’s how an SBA 7(a) loan breaks down for a $1,000,000 business purchase:

    Total Loan Amount: $1,000,000

    Typical Down Payment (10%): $100,000

    Amount Financed: $900,000

    Loan Term: 25 years

    Estimated Monthly Payment (at 10.25% annually): $8,200

    Now, that monthly payment isn’t exactly cheap. But consider this: a business selling for $1 million typically goes for about three times its annual earnings. For those of you from the real estate world, that translates to what we’d call a cap rate of about 33.33%. And remember—anytime your cap rate exceeds your interest rate, leverage works in your favor.

    Let’s break down the numbers clearly. With annual earnings of $333,333 ($1,000,000 divided by 3), and an annual debt service of about $98,400 ($8,200 x 12 months), your annual cash flow comes out to around $234,933. Since you only invested $100,000 to get this cash flow, you’re looking at a cash-on-cash return of about 235%.

    Pretty impressive, right?

    Of course, the devil is always in the details. One reason I’ve never pulled the trigger on buying a small business like this is because, as someone who’s started businesses myself, I know firsthand just how volatile small businesses can be.

    Often, their success hinges on key factors that don’t necessarily transfer smoothly to a new owner.

    Think about it—if small businesses were all this easy, why would anyone ever bother buying anything else?

    That said, my guest on this week’s Wealth Formula Podcast strongly advocates for buying existing small businesses and believes most people are overlooking a fantastic opportunity. He makes a compelling case—one that might just have you checking out business listings yourself.

    Curious? Make sure you tune into this week’s Wealth Formula Podcast and see if buying a business might be the right move for you!


    Time to Invest! Apr 08, 2025
    Show notes

    Now’s the time to move.

    Markets are down, fear is high—and that’s exactly when the smart money starts to deploy. If you’ve been sitting on the fence about the Wealth Accelerator, this might be your moment.

    Learn how you can leverage market downturns with guardrails in place and amplify your upside while protecting the downside.

    Connect with Rod at https://wealthformulabanking.com


    501: Real Estate Postmortem – Lessons from the Crash and the Opportunity Ahead Apr 06, 2025
    Show notes

    Charlie Munger, the late sage of value investing and Warren Buffett’s right-hand man, once said there are only three ways a smart man can go broke: “liquor, ladies, and leverage.”

    Now, of the three, leverage is the sneakiest. It shows up dressed like opportunity, whispers promises of scale and speed, and before you know it—you’re in a capital call or margin call.

    But let’s be clear: leverage isn’t the enemy. In fact, if your goal is to become truly wealthy—if you want to build lasting, generational wealth—you’re going to need it. Unless you’re one of the lucky few who can throw a football 70 yards or sell out Madison Square Garden, leverage is your ticket to the big leagues.

    At its core, leverage is simply using other people’s money—or time—to amplify your results. It’s a mortgage on a cash-flowing property, a business line of credit, or a carefully constructed insurance strategy. When used properly, it’s the financial version of driving a car instead of walking. It gets you there faster.

    Leverage magnifies everything—the gains, yes, but also the losses. It’s the volume knob on your financial life. And in the last few years, when interest rates skyrocketed at the fastest pace in modern history, that volume went from background music to full-blown chaos.

    And here’s the thing: it wasn’t just the rookies who got caught. This cycle humbled everyone—developers with decades of experience, funds with billions under management, and institutional players with Ivy League MBAs. When the tide went out, even the smart money found itself swimming without trunks.

    Some were caught overleveraged. Others had short-term debt in long-term projects. And a whole lot of people made the fatal assumption that the low-rate environment would last forever.

    It didn’t.

    But…just like the last financial crisis, this kind of wreckage creates extraordinary opportunity—if you know how to navigate it.

    Because as painful as the last couple years have been for real estate investors, they’ve also opened the door to a once-in-a-decade setup. Distressed assets. Motivated sellers. And amidst all the carnage, leverage—used carefully, conservatively, and respectfully—can once again become the powerful tool it was meant to be.

    This is not a time for fear. It’s a time for strategy. For discipline. For underwriting with humility and deploying capital.

    This week’s episode of Wealth Formula Podcast is a postmortem on what went wrong in real estate over the past few years as interest rates surged and markets shifted. We break down the hard lessons learned—even by seasoned pros—and explore why today’s environment is starting to resemble the rare window of opportunity we saw in 2010–2011, in the wake of the mortgage meltdown.


    500: What Is the Big Deal about Private Equity? Mar 30, 2025
    Show notes

    When it comes to building wealth, the allure of exotic investment products can be hard to resist.

    From cryptocurrencies to rare collectibles, these options promise excitement, exclusivity, and the potential for big returns.

    But are they truly superior to buying the market or some rental real estate? Let’s take a look at a few popular exotic investments.

    1. Cryptocurrency: High Risk, High Reward?

    The upside is real—early adopters have seen life-changing gains, and blockchain technology offers genuine innovation. However, the volatility is intense; prices can crash as fast as they soar, and risks like hacks or regulatory shifts loom large.

    Compared to the stock market’s historical 7-10% average annual return (adjusted for inflation), crypto offers a wild ride that can pay off—but only if you time it right. In my opinion, if you want to jump on the ride, there is no better time than now.

    2. Rare Collectibles: Passion Meets Profit

    Investing in art, fine wine, or vintage cars blends enjoyment with potential gains. A well-chosen piece can appreciate significantly.

    For enthusiasts, the emotional reward is a big draw. On the flip side, these markets are illiquid (selling takes time and effort), and costs like storage, insurance, and commissions add up.

    Unlike real estate, which generates rental income, or stocks with dividends, collectibles don’t pay you while you hold them.

    3. Private Notes: High Yields with a Catch

    Private notes involve lending money directly to individuals or businesses—often real estate developers or small companies—in exchange for interest payments, typically offering yields above traditional bonds or savings accounts.

    It’s a chance to earn solid returns, sometimes 8-12%, while supporting specific projects or borrowers. The appeal lies in the potential for steady income and the ability to negotiate terms.

    However, defaults can spike during economic downturns, and your money is often locked in until the note matures.

    Compared to real estate, which offers rental income and appreciation, or stocks with liquidity and diversification, private notes are a niche play that requires careful vetting of borrowers to make sense.

    4. Private Equity: The Elite Investment That’s Not Always Golden

    Speaking of niche plays, private equity (PE) often comes up as the ultimate exotic investment, especially for the wealthy.

    It’s frequently billed as a special opportunity reserved for the elite, where funds pool big money to buy, revamp, and sell companies for hefty profits. The perception is that PE is a gold mine, delivering returns that leave the stock market in the dust.

    But is it really the wealth-building powerhouse people think it is? This week’s guest on the Wealth Formula Podcast argues that private equity might not be the golden ticket it’s cracked up to be.


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